商务英语函电Unit 1 建立业务关系

• 3) Express the desire to establish business relations. We are willing to enter into business relations with your firm. 我们愿意与贵公司建立业务关系。 We express our desire to establish business relations with your firm. 我们愿和贵公司建立业务关系。 We shall be glad to enter into business relations with you. 我们很乐意同贵公司建立业务关系。 We now avail ourselves of this opportunity to write to you with a view to entering into business relations with you. 现在我们借此机会致函贵公司，希望和贵公司建立业务关系。 We are now writing you for the purpose of establishing business relations with you. 我们特此致函是想与贵方建立业务关系。
letters. • 6. Master the writing methods of letters of establishing
business relations through doing more exercises. • 7. Be able to write a letter to establish business relations
• 2) Introduce your own company. Our lines are mainly arts and crafts. 我们经营的商品主要是工艺品。 We have been in this line of business for more than twenty years. 我们经营这类商品已有二十多年的历史了。 We specialize in the export of Japanese Light Industrial Products and would like to trade with you in this line. 鉴于我方专营日本轻工业产品出口业务，我方愿与贵方在这方面开展贸 易。
• 3. Be familiar with some terms of channels. • 4. Learn the essential components of a letter to establish
business relations. • 5. Master useful sentences and words in writing such
• 5) Offer references to help the reader understand the credit standing. As to our credit standing, you may refer to the Bank of China. 对于我方的资信状况，请向中国银行咨询。 Concerning our financial position, credit standing and trade reputation, you may refer to Bank of Hong Kong, or to our local Chamber of Commerce or inquiry agencies. 关于我们的财务状况、信用及声誉，你们可以向香港银行、或我们的当地商会或 咨询社进行了解。
business and little “advertising” on your products or service). • 3) The intention of writing the letters (to establish business
relations). • 4) Credit inquiry. • 5) Provide catalogue, price list and samples. • 6) Polite ending (expect to get the cooperation and early reply). • 7) Complimentary close • 8) Writer’s company name
with new customers.
1-2 Leading in导入
What is establishing business relations? Why is it so important for future business? How to obtain the basic information about a potential trade partner in foreign countries? If you want to establish business relations with someone, how can you write such letter? What is the basic structure and useful sentences in writing it?
1-3 Practical Reading实用阅读
New words and expressions
• 1. establish [is'tæ bliʃ ] v. 建立，建成；确定；获得接受 • 2. determine [ di'tə:min ] v. 下决心，做出决定 • 3. crucial ['kru:ʃəl ] adj. 决定性的，关键性的；严酷的，严重的；很棒的，了不起的 • 4. financial [ fai'næ nʃəl ] adj. 财政的，金融的；财务的，资金的 • 5. credit [ 'kredit ] n. 信用；信誉；借款，贷款；赞扬，荣誉，功劳；信任，相信；学分 • 6. operating [ 'ɔpə,reɪtɪŋ ] adj. 操作的，运营的；业务上的 • 7. capacity [ kə'pæ siti ] n. 容量，容积；才能，能力 • 8. scope [ skəup ] n. 范围，面；余地，机会；视野，视界 • 9. essential [ i'senʃəl ] adj. 必不可少的，绝对必要的，非常重要的；本质的，实质的，基本的 • 10. transaction [ træ n'zæ kʃən ] n. 交易，事务；协议，协定；处理，办理，执行 • 11. expansion [ iks'pæ nʃən ] n. 扩大，扩张 • 12. appropriate [ ə'prəʊpriət ] adj. 合适的，适当的 • 13. vitally [ 'vaɪtəli ] adv. 及其，绝对；必不可少地，至关重要地 • 14. favorable [ 'feɪvərəbəl ] adj. 赞同的，称赞的；有利的，适合的，顺利的 • 15. promptly [ 'prɔmptli] ] adv. 敏捷地，迅速地，立即地；准时地，及时地；立即，马上 • 16. cooperation [ kəu,ɔpə'reiʃən ] n. 合作，协作；协助，配合 • 17. Overseas Chamber oห้องสมุดไป่ตู้ Commerce 海外商会 • 18. The Economic and Commercial Counselor’s Office of the Embassy of People’s Republic of China in
➢ The Main Point of Establishing Business Relations 建立业务关系的要点
The Basic Structure of Establishing Business Relations建立业务关系 基本结构
• Salutation • Body • 1) The source of information (how you learned of his company). • 2) Brief introduction of your own company (the scope of your
商务英语函电Unit 1 建立业务关系
1-1 Objectives目标
• 1. Understand the important meaning of letters of establishing business relations.
• 2. Know how to obtain the basic information about a potential trade partner in foreign countries.
• 6) Mention the enclosures to help the reader know more about the company, such as catalogues, and price lists, etc. To give you a general idea of our products we enclose a brochure and a sample-cutting booklet. 为了使贵方大概了解我们的产品现随函附上小册子和剪样册。 We send you by airmail a brochure on the various kinds of toys now available for export. 兹航邮一份有关我公司目前可供出口的各式玩具的小册子。
Foreign Countries 中国驻外经商参赞处 • 19. Trade directories 商务目录，贸易指南 • 20. Business Houses of the same trade 同业商行 • 21. Exhibitions and trade fairs 展览会，交易会 • 22. on the condition of 在……的条件下
1-4 Layout, Basic Structure, Main Points of Establishing Business Relations 建立业务关
系格式、基本结构、要点
➢ The Basic Structure of Establishing Business Relations 建立业务关系基本结构
• 4) Ask for more information about his company. It would be very helpful if you could send us statistics on your sales. 如果你们能将你们的销售统计资料寄给我们，那可就太有帮助了。 We would like to ask you to kindly send us the related information. 我们希望你们能将相关资料寄给我们。 We would like you to send us details of your shirts, including colors and prices, and also samples of the different colors. 我们非常想得到你们衬衫的详细资料，包括颜色、价格和不同颜色的样品。
The Main Point of Establishing Business Relations建立业务关系的要 点
• 1) Express the way how you get the information of his company. We’ve come to know your name and address from the Commercial Counselor’s Office of the Chinese Embassy in London. 我们从中国驻伦敦大使馆的商务参赞处得知你们的名字和地址。 By the courtesy of Mr. Black, we are given to understand the name and address of your firm. 承蒙布莱克先生的介绍，我们得知贵公司的名称和地址。 Your firm has been introduced (recommended) to us by Maple Company. 枫叶公司向我方介绍了贵公司。