语言景观

What?
3.RHETORIC
"Once
you pop you can't stop" ~ Pringles --- rhythm
wenku.baidu.com
Opportunity Every
knocks! ---personification
Kid Should Have An Apple After School. --- pun
How linguistic landscape can support EFL learning & teaching? Two functions of linguistic landscape Informative function Symbolic function
Using the LL as Pedagogical Resource
Signs in the LL displays different kinds of language contact phenomena at the level of script, lexicon, morpheme or syntax.
Rules of language
Formulas of the language Memorized instances of language use
Social cultural function
How is the linguistic landscape perceived by EFL learners ？ What is the role of the LL as an additional source of language input?
In In
the field of semiotics
the field of social culture function
1. LEXICAL

Wireless Fidelity
2. GRAMMAR
Linguistic
innovation The Orangemostest Drink in the World orange+most+est
Globalization Multitude of languages
NOTICING HYPOTHESIS
“LL acculturation”
“EFL”
EFFECTS OF “LL NOTICING HYPOTHESIS”
Formal instruction
LL
Direct EFL knowledge
high-quality high-purity
Give a Timex to all, to all a good time. Time+Excellent
standard& non-standard forms You’ve gotta try it! I love it!

I
couldn’t believe it! Until I tried it! Too busy to call your mother?
SOCIAL CULTURE HERITAGE
English words in 音译词（transliterated words) Sandwich “三明治” Hacker“黑客” Modern “摩登” Hamburger “汉堡包”
Chinese
Monolingual
country?
monitoring Corrective feedback
input
intake
EFL knowledge
Procedural EFL knowledge
output
KNOWLEDGE
OF LANGUAGE
Lexical sense Grammatical sense Rhetorical sense