【管理资料】英文广告翻译汇编

英语词汇-广告术语篇一：广告词汇中英文对照广告术语中英文对照aaa（美国广告院校协会）americanacademyofadvertisingaaaa,4a’s(美国广告代理商协会)americanassociationofadvertisingagenciesabc(广告发行量稽查会)auditbureauofcirculationsama(美国市场营销协会)americanmarketingassociationaio(行为、兴趣、观点数据库)activity,interesting,opinioniaa(国际广告协会)internationaladvertisingassociationpop广告pointofpurchasesswot分析、优劣势分析strength,weakness,opportunity,threat案头研究deskresearch版权copyright包装package保存率keepingrate报价quotation,costestimate备忘录memo边际效用marginalutility标题headline标志logo,mark草稿rough草图sketch插图illustration差异性（策略）differentiation蒙太奇montage免费赠品giveaway命名naming模仿copy模型model,pattern目标对象targetaudience尼尔逊电视调查报告nielsentelevisionindex频率frequency品牌brand品牌策略brandstrategy品牌个性（人格化）brandpersonality品牌购买趋势brandmomentum品牌管家brandsteward品牌经理brandmanager品牌联想brandlinkage品牌识别brandidentity产品核心概念productconcept产品名称测试nametest产品效用benefit产品形象productimage产品原型productprototype产品原型测试prototypetest产品周期productlife-cycle产品属性productattribute陈列display冲击力impact出口广告exportadvertising 创意creative创意草图ideasketch创意策略creativestrategy创意概念creativeconcept创意提案creativepresentation 创意总监creativedirector(cd) 从众follow促销活动promotion打样colorproof打字照排typesetting代理商agent导演director到达率reach到达频率frequency第一知名度topofmind(tom) 点子idea电话调查telephoneinterview电视媒体tvmedia调查员interviewer定量研究quantitativeresearch定位positioning定性研究qualityresearch动画animation动机motivation,motion动机分析motivationanalysis动机强度motivationintension独家赞助sponsoredevent独特销售理论uniquesellingproposition(usp)发行量circulation 菲林，胶片film分类广告classifiedadvertising分散式媒体组合assortedmediamix分色colorseparation分销distribution风险知觉perceivedrisk服务质量servequality负片negative覆盖率coverage概念concept概念测试concepttest感觉sense个人收视率personalaudiencerating个性，性格personality 工作进度报告公共关系publicrelations购买purchase,buy购买后分析post-buy-analysis购买环境shoppingenvironment购买决策purchasedecision购买决定因子购买率purchaserate购买模型purchasemodel购买频率purchasefrequency购买者buyer购买周期purchaseperiod购买准备purchasepreparation关键词keyword观察法observemethod广播电视网network广播媒体broadcastmedia statusreportpurchasedecisionfactor广告advertising(ad)广告标语advertisingslogan广告测试advertisingtest广告策略advertisingstrategy广告创意advertisingcreative广告创作人员creator广告对象advertisingtarget广告概念advertisingconcept广告稿效果调查copytest广告代理商，广告公司广告管理advertisingmanagement广告计划advertisingplan广告监测advertisingmonitor,advertisingtrack广告精读率attentivereadershipscore广告客户client广告目标advertisinggoal广告目的advertisingobjective广告牌billboard广告认知效果advertisingrecognitioneffect广告时代advertisingage(adage)广告诉求advertisingappeal广告文案advertisingcopy广告效果advertisingeffect,advertisingimpact广告效果监测advertisingimpacttrack广告音乐jingle广告占有率shareofvoice广告招贴poster广告作品advertisement国际广告媒体internationalmediaadvertisingagency篇二：主要广告术语中英对照aadvertising广告广告活动ads广告物accountexecutive客户主管account客户项目accountplanning客户策划accountservices客户部accountservice客户服务artdirector美术指导advertisingcampaign广告活动advertisingagency广告代理商4a(americanassociationofadvertisingagencies)美国广告代理商协会above-the-lineadvertising线上广告。

广告术语英文_asprin _asprin 2012-12-18 12:05:04AA (Account Assistant)客户助理Action Plan行动方案AD (Account Director)客户总监Add Value附加价值Ads(Advertisement)广告Advertorial付费软文AE (Account Executive)客户代表、客户主任Agency代理商AM (Account Manager)客户经理Analysis Tools 分析工具Announcement 公告Annual Report 年报AP (Asia-Pacific)亚太区AR List任务清单ATL (Above the Line)线上活动Attachment 附件Audience Awareness 公众认知度Auto Industry汽车行业Awareness 认知Background Analysis 背景分析Background material 背景材料Benchmark测试基准BI (Behavio门dentity)企业行为识别系统Bidding 竞标Bio个人简历Boilerplate公司简介(附在新闻稿后面的关于该公司的简短介绍) Brand Communications Strategy 品牌传播战略Brand Loyalty品牌忠诚度Brand Management Commission 品牌管理委员会Brand Management Consulting Firm 品牌管理顾问公司Brand Management 品牌管理Brand Planning/Designing 品牌策划/设计Brand Positioning Survey 品牌定位调查Brand Positioning 品牌定位Brand Promotion 品牌推广Branding Strategy 品牌战略Briefing Kit 资料包Briefing情况介绍BTL (Below the Line)线下活动BU (Business Unit)业务部门Bulletin公告栏Bundle附赠品Business E-Mail 商务电邮Business Model 商业计划Business Philosophy 经营哲学Business Strategy 经营战略Campaign公关或营销活动Career Development 职业发展Career Planning 职业计划Case study案例研究Category 类别Celebration庆典活动CEO Reputation Management CEO 声誉管理CEO's Arrangement CEO 接待Channel 渠道Chart 幻灯片中的页面China Golden Awards For Excellence in Public Relations 中国最佳公共关系案例大赛China International Public Relations Congress 中国国际公共关系大会CI (Corporate Identity)企业形象CIPRA(China International Public Relations Association)中国国际公共关系协会CIS (Corporate Identity Sysetm)企业形象识别系统Client Database Management 客户数据管理Client Oriented Strategy 客户导向战略Client Relations Development System 客户关系开发系统Client Relations Evaluation System 客户管理评价系统Client Relations Maintenance System 客户关系维护系统Client Relations Management System 客户关系管理系统Client Relations Management 客户管理管理Client Relations Precaution System 客户管理预警系统Client Relations Supporting System 客户管理支持系统Client Relations 客户关系Client Satisfaction Management 客户满意度管理Clipping Report 剪报报告Closing Phase结束阶段Code of Conduct 行为准则Code of Ethics职业道德Communication Model 传播模式Communications Kit 新闻夹Communications Management 传播管理Communications Regions 传播地域Communications Strategy 传播战略Community Relations 社区关系Competitor竞争对手Confidential保密的、机密的Confidential Items 保密条款Consecutive Interpretation 交互式翻译Consultant 顾问Consumer Buying Process 顾客购买过程Consumer Database 顾客数据Consumer Orientation 消费者导向Consumers/Dealers Assembly 用户/经销商大会Contact Person 联系人Continuous Education 继续教育Controlling Phase 控制阶段Coordination Communicating 协调沟通Copywriter 文案Copywriting公关文案Core Competitiveness 核心竞争力Core Media核心媒体Corporate Affairs 企业事务Corporate Image 企业形象Corporate Profile 公司简介Corporate Reputation 企业声誉Corporate Video 宣传片Cost Control成本控制Cost Management 成本管理Creative & Design 创意设计Credential公司或个人简介Crisis Control 危机控制Crisis Management Office 危机管理办公室Crisis Management Planning 危机管理策划Crisis Management Team 危机管理小组Crisis Management 危机管理Crisis Research 危机研究Crisis Statement 危机声明Customer testimonial 客户证言Datasheet宣传页Decoration现场布置(装饰)Demand GenerationDemo Booth 产品演示台Diagnosis 诊断Director 总监Distributor 分销商DM (Direct mailing)直由BDomain Name Registration 域名注册Donation 捐赠EC (East China)华东Editorial Calendar媒体刊登计划Effective Communications 有效传播Employee Compensation 员工薪酬Employee Relations 员工关系Environment Analysis 环境分析Environment Issues 环境问题Ethics of the Profession 职业道德Event Management 事件管理Event Planning 事件策划Event事件、活动Executing Phase 执行阶段Execution 执行Executive President 执行总裁Fact Sheet资料(数字或其他材料)FAQ常见问题问答Fashion Business 时尚产业Feature article 深度文章Feature文章类型中的通讯Finance Management 财务管理Financial Communications 财经传播Flyer宣传单页Follow-up星艮进Forum 论坛GCG (Grand China) 大中国区Glossary 词汇表Government Affairs 政府事务Government PR政府公关Government Relations 政府关系Govt (Government) 政府Graphics图形文件Greetings问候语Health Care医疗保健High Tech高科技Hospital PR医院公关Human Resource Management 人力资源管理IMC (Integrated Marketing Communications 整合营传播Implementation 实施Incentive Plan 激励计划Industry Participation 行业参与Initiating Phase 初始阶段INPUTS Evaluation Tools输入级评估工具Integration Management 整合管理Interactive PR网上互动公关Internal Magazine 内部期刊Internal Communications System 内部传播系统Internal Communications 内部传播Internal Film内部电影Internal PR内部公关International PR 国际公关Internet Communications 网络传播Internet Media Communications 网媒传播Interpersonal Communications 人际传播Interpreter 翻译Interview专访或面试Introduction Lantern 宣传幻灯Investor Relations 投资者关系Invitation Letter 邀请IPR (Institute of Public Relations)英国公共关系协会IPRA(International Public Relations Association)国际公共关系协会Issue Diagnosis 问题诊断Issues Management 问题管理ISV (Individual Software Vendor)独立软件开发商Job Evaluation 绩效考核Journalist 记者Key Media关键媒体Key Messages关键信息Keynote Speaker主题演讲人Keynote Speech 主题演讲LA( Large Account)大客户LE (Large Enterprise)大客户Leadership 领导者Legal Duty法律义务Life Cycle of the Products 产品生命周期Lobby游说Logo标识Long Term Program 长期项目Lucky Draw 抽奖Marcomm (Marketing Communications)营销传播Market Analysis Report 市场分析报告Marketing Communications Mix 营销传播组合Marketing Communications 营销传播Marketing Strategy市场营销战略Marketshare市场份额Mass Media大众媒体MB (Medium business)中客户MC(Master of Ceremonies)主持人MC (Middle China)华中MD(Managing Director) 董事总经理、执行董事Media Assistant 媒介助理Media Analysis 媒体分析Media Communications Strategy 媒体传播战略Media Communications 媒体传播Media Coverage媒体覆盖率Media Director 媒介总监Media Executive媒介代表、媒介主任Media Inquiry媒体垂询Media Kit媒体资料包Media List媒体名单Media Manager媒介经理Media Monitor媒体监测Media Relations 媒介关系Media Research 媒体研究Media Tour媒体拜访或媒体外出巡游Media媒体Meeting Agenda 会议议程Meeting Minutes 会议记录Merchandise促销物品Methodology 方法论MI (Mind Identity)企业理念识别MI (Media Index)企业媒体声望指数Mindshare品牌影响力份额Miscellaneous 杂费Monthly Report 月报Multifunctional Task Force 多职能任务小组National Standards of the PR Professional Qualification 国家公共关系职业资格标准NC (North China)华北NE (Northeast China)东北Negative Report 负面报道New Product Launch 新产品发布News Clipping新闻剪报News Release新闻发布Newsletter 通讯No-profit PR非营利机构公关Norms of Excellent PR Management卓越公共关系管理标准NW (Northwest China)西北Objective Diagnosis 目标诊断Offering服务内容On Site现场Online Advertisement 线上广告Online Communications 线上传播Online Marketing Communications 线上营销传播Online media网络媒体Online Roadshow 网上路演Online Survey网上调查OOP(Out-of-Pocket)杂费、日常工作发生的成本Open-day Visits开放日参观Opinion Leader 舆论领袖OUTCOMES Evaluation Tools 输出级评估工具OUTPUTS Evaluation Tools 效果级评估工具Outsourcing 夕卜包OV (One Voice) 一个声音Photo Library 图片库Planning Phase 策划阶段Polish文案润色POP (Point Of Purchase Advertising)导购点广告Positioning 定位Post Event善后工作Poster海报Postmortem会后书面的简短总结报告Postscript 后记PR Agency公关公司PR Consulting Market公关顾问服务市场PR Consulting Practice 公关顾问实务PR Consulting Service 公关顾问服务PR Consulting Tools公关顾问工具PR Directorr公共关系总监PR Evaluation公关评估PR Event公关活动PR Guideline公关方针PR Management Working Code公关管理工作准则PR Manager公共关系经理PR Procedure公关流程PR Proposal公关建议书PR Supervisor公共关系主管Pre Event前期工作Pre-evaluation 预评估Preface 前言Presentation 演示、陈述President 总裁Press Conference新闻发布会Press Kit媒体新闻夹Press Release 新闻稿Print Media平面媒体Priority优先的Procurement Management 预警管理Product Test产品评测Profession Responsibility 职业义务Professional Association 专业协会Professional Certification 职业认证Professional Consultant 专业顾问Professional fee专业服务费Professional Grading 专业等级Project Life Cycle项目生命周期Project Management 项目管理Project Owner项目委托人Project Title项目标题Project公关项目Proposal公关建议书PRSA(Public Relations Society of America)美国公共关系协会Pubic Opinion公众舆论Public Affairs 公共事务Public Relations Consulting 公关顾问Public Relations Crisis 公关危机Public Relations Management 公关管理Public Relations 公共关系Public Utility 公用事业Publicity 宣传Q&A问题问答Qualified Project Manager 合格的项目经理Quality Control 质量控制Quality Management 质量管理Questionnaire 调查问卷Quotation 报价Real Estate 房地产Recommendatory 推荐信Recruitment 招募Reference参考资料Rehearsal预演、彩排Report报告Reputation Management 声誉管理Research Tools 研究工具Reseller 经销商Retainer长期客户Review回顾、总结Risk Management 风险管理Roadshow巡展、路演Rude question不友好的问题SAE(Senior Account Executive)高级客户代表、高级客户主任SAM (Senior Account Manager)高级客户经理SB (Small business)小客户SC(South China)华南Scope Management 范畴管理Seminar研讨会Senior Consultant 高级顾问Senior Media Executive 高级媒介代表Senior Media Manager高级媒介经理Senior Vice President 高级副总裁Shareholders利益关系人Simultaneous interpretation 同声传译Slide幻灯片Slogan 口号Social Activities 社会活动Social Responsibility 社会责任Source Materials客户提供的辅助资料Souvenirs & Gifts纪念品和礼品SOV (Share of Voice)Speaking with One Voice 用一个声音说话Spokes Person Tips 发言人技巧Spokesperson 发言人Sponsorship Planning 赞助策划Sponsorship 赞助Strategic Consulting 战略咨询Strategy Communications Systems 战略传播系统Strategy 战略Success Story成功故事Summary简介、概述Supplier 供应商Survey调查SW(Southwest China)西南SWOT analysis优势、劣势、机遇、威胁分析Synopsis概要总结Target Audience 目标受众Task Marketing 任务营销TBD (To be Detail)需更详细信息Team小组、团队Technical Article 技术文章Theme主题Time Management 管理Time Sheet时间管理表Two-way Asymmetry双向非平衡模式Two-way Communications 双向传播Two-way Symmetry双向平衡模式Vendor供应商Venue会议地点Vertical media 行业媒体VI (Visual Identity)视觉识别VIP Speech讲话稿Virtual Computer 虚拟主机Vision愿景Voiceshare曝光信息份额VP (Vice President)副总裁VSB (Very small business) 特小客户、超小客户Website Construction 网站建设Whitepaper 白皮书Workshops工作研讨Worldwide 全球特写feature articles以货代款in kind机构广告institutional advertising前期市场企业广告market prep corporate advertising 营销公关marketing public relation 新闻简报news/press release意见抽样opinion sampling招贴posters传媒炒作press agentry传媒工具press/media kit公共事务public affairs公共关系户public relations公共关系广告public relations advertising宣传publicity公众publics招聘广告recruitment advertising声望经营reputation management撰写讲演稿speechwriting赛场营销venue marketing新闻通报录像video news release执行证明书affidavit of performance受众构成audience composition受众占有率audience share时间表avails一刻平均听众数average quarter-hour audience一刻平均收听率average quarter-hour rating一刻平均占有率average quarter-hour share交换辛迪加barter syndication无线电视broadcast TV有线电视cable TV单位成本CPP千人成本CPM累积听众数cumulative persons累积收听率cumulative rating时段组合day-part mix预定市场区域designated market areas班车时间drive time首播辛迪力口first-run syndication形象移植imagery transfer信息式广告informercial互相连接interconnect广播电视网networks网外辛迪加off-network syndication协'办participation basis占位价格preemption rate黄金时段prime time节目式广告PLA节目收率视program rating节止编排形式programming formats视听率调查服务公司rating services电台指定时间run-of-station受众总数total audience总体受众计划total audience plan广告网络ad networks广告查询ad request横幅广告banner商业回邮件business reply mail分类广告Web 站classified ad Web site编辑名录compiled lists立体创意直由B creative dimensional direct mailing 数字互动媒介digital interactive media直邮广告direct-mail advertising内部刊物house organs互动电视interactive TV互联网Internet互联网服务供应商Internet service provider销售信函sales letters广告礼品advertising specialty展台booths路牌bulletin structure车内尾部招贴car-end posters电影贴片广告cinema advertising陈列媒介exhibitive media全面登场full showing车内广告牌inside cards户外媒介out-of-home media车体招贴outside posters包装packaging奖品premiums标准户夕卜广告standardized outdoor advertising成品招贴stock posters优惠赠券take-ones商业展示会trade shows交通广告transit advertising广告英语术语一一媒介策划用语广告印象advertising impression广告反应曲线advertising response curve注意度attention value受众audience受众目标audience objectives品牌开发指数brand development index品种开发指数category development index发行量circulation成本效益cost efficiency单位成本cost per point千人成本cost per thousand创意组合creative mix分布目标distribution objectives有效频次effective frequency有效到达率effective reach暴露值exposure value频次frequency市场markets组合mechanics媒介media媒介策划media planning媒介载体media vehiclesAE ---- Account Executive ---- 客户代表，或客户执行。

Translation of Advertisements•1. Retain the three features•E.g. 一册在手，纵览全球。

（杂志）•The GLOBE brings you the world in a single copy.•Take TOSHIBA, take the world.拥有东芝，拥有世界。

（东芝电子）有目共赏（电视机）•Shanghai TV—Seeing is believing.•哪里有“芯”，哪里就有“希望”。

（芯片）•Where there is chip, there is hope.•2. Require re-creativity•E.g. “蚊子杀杀杀”•“Mosquito Killing Killing Killing”•But the word “kill” or “killing” is hardly appropriate in an English advertisement. So the translator changed 杀into “bye”: “Mosquito Bye Bye Bye”, which cleverl y expresses the same idea. Some well-translated AdsA diamond is forever.•钻石恒久远，一颗永流传。

•Good to the last drop. (麦斯威尔咖啡)•滴滴香浓，意犹未尽。

•The taste is great. 味道好极了。

（雀巢咖啡）•Only your time is more precious than this watch. (watch)•手表诚可贵，时间价更高。

•Think small. (automobile)•想想还是小的好•No business too small, no problem too big.没有不做的小生意，没有解决不了的大问题。

广告术语中英文对照AAA（美国广告院校协会）American Academy of Advertising AAAA, 4A’s (美国广告代理商协会) American Association of Advertising Agencies ABC (广告发行量稽查会) Audit Bureau of CirculationsAMA (美国市场营销协会) American Marketing AssociationAIO (行为、兴趣、观点数据库) activity, interesting, opinionIAA (国际广告协会) International Advertising Associ ationPOP广告 point of purchases SWOT分析、优劣势分析 strength, weakness, opportunity, th reat案头研究desk research版权copyright包装package保存率keeping rate报价quotation, cost es timate备忘录memo调查对象interviewee, responden t, participant比稿competition, pitch 比较广告comparative advertisin g边际效用marginal utility标题headline标志logo, mark草稿rough草图sketch插图illustration差异性（策略）differentiation蒙太奇montage 免费赠品 give away 命名n aming模仿co py模型 mod el, pattern目标对象target audience尼尔逊电视调查报告 Nielsen Television In dex频率 f requency品牌br and品牌策略 brand strategy品牌个性（人格化） brand personali ty品牌购买趋势brand mo mentum品牌管家 brand steward品牌经理br and manager品牌联想bran d linkage品牌识别brand identity产品核心概念 product concept产品名称测试name test产品效用benefit产品形象 product image产品原型product prototype产品原型测试prototype test产品周期product life-cycle产品属性product attribute陈列display冲击力impact出口广告export advertising传播，沟通communication传播策略 communication strategy 创意creative创意草图idea sketch创意策略creative strategy创意概念 creative concept创意提案creative presentation 创意总监creative director (CD) 从众follow促销活动promotion打样color proof打字照排typesetting大众传播 mass communication代理商agent导演director到达率reach到达频率frequency第一知名度 top of mind (TOM)点子idea电话调查telephone interview电视广告commercial电视媒体 TV media调查员 interviewer定量研究quantitative research 定位positioning定性研究 quality research动画animation动机motivation, motion 动机分析 motivation analysis动机强度 motivation intension独家赞助sponsored event独特销售理论unique selling proposition (USP)发行量 circulation菲林，胶片film分类广告 classified advertising 分散式媒体组合assorted media mix分色color separation 分销distribution风险知觉perceived risk服务质量 serve quality负片negative覆盖率coverage概念concept概念测试 concept test感觉sense个人收视率personal audience rating 个性，性格personality工作进度报告 status report公共关系public relations公益广告non-commercial adverti sing构图 layout购买 purchase, buy购买后分析 post-buy-analysis购买环境shopping environment 购买决策 purchase decision购买决定因子 purchase decision factor购买率 purchase rate购买模型purchase model购买频率purchase frequency购买者buyer购买周期 purchase period购买准备 purchase preparation关键词 keyword观察法 observe method广播电视网network广播媒体broadcast media广告advertising (AD) 广告标语advertising slogan广告测试 advertising test广告策略 advertising strategy广告创意 advertising creative广告创作人员 creator广告对象 advertising target广告概念advertising concept 广告稿效果调查 copy test广告歌曲commercial song广告代理商，广告公司advertising agency广告管理 advertising managemen t广告计划 advertising plan广告监测advertising monitor, advertising track 广告精读率 attentive readership sc ore广告客户 client广告目标 advertising goal广告目的 advertising objective 广告牌 billboard广告认知效果 advertising recognition eff ect广告时代 Advertising Age (AD Ag e)广告诉求advertising appeal 广告文案 advertising copy广告效果advertising effect, advertising impac t广告效果监测 advertising impact track广告音乐 jingle广告占有率share of voice广告招贴poster广告作品advertisement国际广告媒体international media国际消费者协会consumer international (CI) 互联网调查 internet survey户外广告 outdoor advertising黄金时段 prime time基本动机 basic motivation集中式媒体组合 concentrated media mix记忆 memory, recall家庭结构family structure家庭类型family type家庭收视率 household rating价格测试price test价值观valuation剪辑 trimming简报briefing交互媒体 interactive media脚本 storyboard街头调查 street interview进口广告 import advertising经销商dealer竞争者competitor剧本大纲synopsis决策模型 decision mode l决策者decision开机率 sets in use 客户client, a ccount客户策划人 account planner客户简报client briefi ng客户经理account mana ger客户主管 account super visor客户总监account dire ctor蓝图 blue prin t老年群体old age mass 累积到达率cumulative rea ch理性广告rational adve rtising连锁超市 chain super-ma rket品牌替代率 brand replaceme nt品牌喜爱度brand leverage 品牌形象 brand image 品牌形象跟踪 brand image track (BIT)品牌占有率brand share品牌知名度 brand awareness 品牌忠诚度 brand loyalty 品牌重复购买率 brand retention品牌转换brand shift品牌资产brand equity普及率diffusion rate企业广告 corporate adv ertising企业理念corporate ph ilosophy企业形象corporate im age企业形象识别corporate identi ty (CI)千人成本cost per thousand（million） (CP T CPM)潜意识，下意识sub-consciousness 潜在市场 potential mar ket青年群体 youth mass 情感 feeling 情感广告emotional adv ertising区域广告regional adv ertising全面服务代理商 full service agency 人口统计 demographic人员测量仪（个人收视监测仪） people meter认知 perceive, recognize认知度 recognition rate认知广告recognition a dvertising认知模型 recognize mod el入户访问 in-house interview商品成长期 growth stage 商品成熟期maturit y stage商品导入期introd uction stage商品衰退期 decli ne stage商圈 t rade area少年群体j uvenile mass设计design设计核心概念design c oncept社会阶层 socie ty class社会意识socie ty-consciousness社会因素 soc iety factor深度访谈 in-de pth interview生活风格（形态） life st yle生活态度数据库 attitud e-value database时尚style, fashio实验法 e xperiment method实验性营销test marketing使用者user市场导向market ing oriented市场调查 marke ting research市场潜力marke t potential市场渠道 m arket channel市场细分 seg mentation市场营销 m arketing市场营销组合mar keting mix市场占有率 mar ket share事件event视觉成型 visua lize视听占有率a udience share收视（听）率 audienc e rating收视监测仪 vid eo meter收视率调查 r ating research受教育程度educati on level售货员salesman数据库database诉求appeal态度a ttitude态度测量 attitud e measurement提案 prese ntation, proposal提示知名度 aided brand a wareness统计指标 statistic i ndex投放时间表cue list, transmission schedule投射法研究 proje ct method完稿finis hed artwork网页广告 web a dvertising未提示知名度un-aided brand awareness文稿撰写人 copywriter 问卷q uestionnaire习惯habit习惯研究 hab it study。

常用产品广告语中英翻译的总结产品远销英国、美国、日本、意大利和东南亚，深受消费者欢迎和好评 Our products are sold in Britain, America, Japan, Italy and South East Asia and well appreciated by their purchasers.畅销全球 selling well all over the world典雅大方 elegant and graceful定型耐久 durable modeling方便顾客 making things convenient for customers方便群众 making things convenient for the people; to suit the people's convenience方便商品 convenience goods方便生活 bringing more convenience to the people in their daily life; providing amenities for the people; making life easier for the population各式俱全 wide selection; large assortment顾客第一 Customers first顾客是我们的皇帝 We take customers as our Gods.规格齐全a complete range of specifications; complete in specifications花样繁多 a wide selection of colours and designs货色齐全 goods of every des cription are available.客商第一，信誉第一 clients first, reputation first款式多样 a great variety of models款式活泼端庄 vivid and great in style款式齐全 various styles款式新颖attractive designs; fashionable(in) style; novel (in) design; up-to-date styling款式新颖众多 diversified latest designs美观大方 elegant appearance美观耐用 attractive and durable品质优良，疗效显著，誉满全球，欢迎选购excellent quality, evident effect, good reputation over the world, orders are wel come.品种多样 numerous in variety品种繁多 great varieties品种齐全 complete range of articles; a great variety of goods 让我们的商品走向世界 Let our commodities go to the world.色彩鲜艳 bright in colour色泽光润 bright luster色泽艳丽 beautiful in colour深受顾客欢迎We have won praise from customers; to win warm praise from customers.深受国内外客户的信赖和称誉 to win a high admiration and is widely trusted at home and abroad.深受消费者的欢迎和好评 to be highly praised and appreciated by the consuming public式样美观 aesthetic appearance; attractive fashion式样新颖大方 modern and elegant in fashion式样雅致 elegant in style式样众多 in many styles适合男女老幼四季穿着 suitable for men and women of all ages in all seasons外型大方 elegant shape享有声誉 to win a high admiration新品迭出 new varieties are introduced one after another行销世界 to be distributed all over the world以工艺精细、针法灵巧多样、图案典雅大方而闻名中外to be renowned both at home and abroad for exquisite workmanship, skillful knitting and elegant design以用料讲究、图案新颖、色泽秀丽、工艺精湛而著称 famous for selected materials, novel designs, delightful colors and exquisite workmanship以质优原料，尺寸齐全，品种花样繁多而著称famous for high quality raw materials, full range of specifications and sizes, and great variety of designs and colours誉满中外 to enjoy high reputation at home and abroad在国际市场上享有盛誉to enjoy high reputation in the international market造型美观 attractive appearance; handsome apprearance质量第一，用户至上 quality first, consumers first种类繁多 wide varieties。

AAAA America Association of Advertising 美国／广告代理商协会advertising 广告、广告活动advocacy advertising 倡导型广告Account Executive 客户主管Account planning 客户策划Account Services 客户部Advertise 广告主Advertising Department 企业广告部agency 广告代理商Art Director 美术指导Assistant Partner 董事助理bid [bid] 广告竞标business-to-business advertising (B2B advertising) B2B广告brand image 品牌映象capitalism 资本本主义，资本运营commercial advertising 商业广告communication process 传播过程comparative advertising 比较广告consumer advertising 消费品广告consumerism 消费模式customer 顾客Chief Executive Officer(CEO) 首席执行长官Chief Financial Officer(CFO ) 首席财务官client 客户Copywriter 广告撰告人Creative Department 创作部Creative Director 创意总监deceptive advertising 虚假广告department 部门design 设汁稿data 数据director 主管end-user 最终用户、实际使用者industrial advertising 工业广告institutional advertising 社团机构广告Management Supervisor 管理监督Market share 市场占有率Marketing 营销Media Department 媒介部media planning 媒体策划media 媒介national advertising 全国性广告noncommercial advertising 非商业广告pitch 提案professional advertising 业服务型广告public service advertising(PSA) 公益广告puffery 吹捧式的广告qualitative 定性的quantitative 定量的Research Department 调查部retail advertising 零售商广告Sister agency 同属同-集团的广告公司supplier 制作公司Traffic Department 流程协调部Brainstorming 头脑风暴法Campaign 广告攻势Commercial 影视广告片coupon 赠券、折价券logo 品牌标识magazine 杂志media budge 媒体预算media mix 媒体组合medium 媒体(指某个媒体)metropolitan 大都会的outdoor 户外媒体promotion 推广用品public relations(PR．) 公共关系radio 广播媒体Situation Analysis 背景分析Slogan 广告口号Television program 电视节目Website [websait] 主页，网站Drive-time 交通高峰时间So big 做大Numbers 数据Yeah 是的(对啦)A priori 先验估汁(演绎法)A posteriori 实测值(归纳法)Code 编号debranding 品牌屏蔽测试depth Interview 深度访谈desk research 案头调研dichotomous question 两分问题double-barreled question 两难问题double-blind 双盲测试(指实验组和对照组)fatigue bias 疲劳偏差fieldwork 现场调查focus group 焦点小组interview 访谈market research 市场调查mystery shopping 以购物为掩护的调查observation 观察panel 重复凋查样本群participant 参与者population 总人口，总体sample 抽样误差skew 歪曲survey 调查tabulation 统计制表boil down to 归结为hard-and-fast 明确易懂pretty much 大致上analysis 分析community relation 社区关系competitor 竞争者、对于content integration 软性广告cost effective 广告成本效益creative 创意government relations 政府关系grass roots marketing 贴身式营销industry 行业integrated marketing communication 整合营销传播litigation 起沂，诉讼markets 市场组合media service 媒介代理merger 企业合并online advertising 在线广告point-of-purchase （pop）焦点广告position 定位print 平面广告媒体publics 公众群体strategic philanthropy 策略性公益事业strategy 策略、策划target audience 目标受众web design 网站设计digital 数字化co-marketing 联袂营销conference 会议consulting 咨询corporate identity 企业识别culture-specific 文化(民族)特性demographic marketing 人口统汁特征营销direct mail(DM) 直邮广告direct marketing 直销event planning 活动策划exhibition stand 展台integrated branding 整合品牌传播internal corporate communications 企业内部沟通investor relations 股东关系nontraditional 非传统的packaging 包装product placement 产品涉入promotion 活动psychographic 心理统汁的retail 零售retail space 零售市场区域sales promotion 促销活动sponsorship 赞助trade channels 业务渠道vertical publications 行业刊物viral marketing 传染式营销best face forward 展现最佳面貌speak with One voice 统一传播口径the edge 优势top to bottom 自上而下Billboard 广告路牌Blow in card 报刊广告插页Bulldog edition 报纸的早发版Car card [ka：ka：d] 车厢广告Counter advertising 异议式、对抗式广告Display advertisement 陈列式广告Electric spectacular 霓虹灯广告Free-standing insert 非装订广告插页House organ 企业专刊(杂志)Insert 广告插页Island display(超市内)堆头式陈列mail-order advertising 邮购广告network 电(视)台网out-of-home advertising 家外媒体painted bulletin 手绘广告牌panel 广告牌pass-along reader 传阅读者poster panel 用印刷画面拼贴的广告牌shelf screamers 货架插件广告物supplementary media 辅助媒体(非大众传媒) vehicle 广告载体count out 清点，算出make it through the day 过一整天pass．．．off to 把……给出pass-along reader 传阅读者poster panel 用印刷四画面拼贴的广告牌shelf screamers 货架插件广告物supplementary media 辅助媒体vehicle 广告载体count to 清点，算出make it through the day 过一整天pass．．．off to 把……给出ad planning 广告策划admen 广告人appeal 诉求consumer behavior 消费者行为copy platform 文案大纲creative stratgy 创意策略DAGMAR 广告效果评估体系Day part 时段Decay constant 衰退常数hierarchy-of-effect theory 效果层级理论infomercial 电视直销节日market profile 市场状况market segmentation 市场细分persuasion process 劝服过程primary demand advertising 品类诉求广告product-related segmentation 产品消费量细分seasonality 季节性selective demand advising 选样性诉求(品牌)广告soft sell 软销，感受型广告strategic planning 战略策划teaser campaign 悬念式(调味)广告攻势rule-of thumb 经验法则brand manager 品牌经理corporate advising 企业广告family brand 多品类品牌generic brand 非名牌(产品)green advertising 绿色策略式广告image advertising 形象广告line 产品系列name-brand 名牌national brand 全国性品牌parity 同等private brand 零售商自有品牌product different 产品差异product management品牌管理product positioning 产品定位reference group 参照组tagline (广告)行动口号top -the -line 顶级的trade character 吉祥物utility 好处，用途really do something with 确实能用它做些文章zccumulation 受众数(特定周期内)audience duplication 重复受众brand development index 品牌成长指数category development index(CDI) 销量成长指数coverage 覆盖率，覆盖范围cumulative coverage 累计（总）覆盖率exposure 告显露次数frequency 广告频次gross audience 受众总量gross impression 总印象gross rating points 总收视点loyalty index 忠诚度mags 杂志(简写)media concentration theory 媒体集合理论media dominance theory 媒介优势理论media plan 媒体计划net unduplicated audience 受众participation 参与program delivery rate 节目到达率reach 到达turnover 受众流失overall 全部的rerunning numbers 复核---的数据archetype 标准受众，原型availability 空余时段back- to-back 广告连播chain break 节目提示标板circulation 发行量continuity 持续型排期continuous advertising 持续型广告fresh 新颖的fringe time 非黄金时段holding power 节目(频道)凝聚力holdover audience 既有观众inherited audience 既有观众open end 节日提示语广告时段piggyback 同一客户广告连播prime time 黄金时报pulsing 栏栅式(或间隔式)排期roadblock 拦路广告run-of-schedule(ROS) 非指定时段staggered schedule 交错排期wave scheduling 波浪式排期wear out 广告磨损ln lieu Of 代替buried position 被淹没的广告位column inch 栏／英寸(报纸广告单位) double truck 双页／，告(跨页)facing 一个广告牌(户外媒体单位) franchised position 专用广告位置insertion 平面媒体广告次数insertion order 广告版位定购island position 独立广告版位lifestyle segmentation 生活形态细分local advertising 地方性广告make good 补偿广告media buy 媒体购买media buying service 媒体购买代理narrow casting 小范围播放(窄播)preferred position 首选广告版位readership 读者人数representative 媒体销售代表run-of-press 随意安置的广告版位split run 分版刊登spread[spred] 杂志跨页card rate 广告市价combination 套装广告价controlled circulation 定向发行量cost per point(CPP) 每收视点成本cost per thousand(CPM) 每千人成本earn rate 媒体折扣价flat rate 统一价格grid card 电波广告刊例guaranteed circulation 承诺发行量horizontal publication 横向出版物AA（Account Assistant）客户助理Action Plan 行动方案AD（Account Director）客户总监Add Value 附加价值Ads（Advertisement）广告Advertorial付费软文AE（Account Executive）客户代表、客户主任Agency 代理商AM（Account Manager）客户经理Analysis Tools分析工具Announcement 公告Annual Report年报AP (Asia-Pacific) 亚太区AR List 任务清单ATL (Above the Line) 线上活动Attachment附件Audience Awareness公众认知度Auto Industry 汽车行业Awareness 认知Background Analysis 背景分析Background material 背景材料Benchmark测试基准BI (Behavior Identity)企业行为识别系统Bidding 竞标Bio个人简历Boilerplate公司简介（附在新闻稿后面的关于该公司的简短介绍）Brand Communications Strategy品牌传播战略Brand Loyalty品牌忠诚度Brand Management Commission品牌管理委员会Brand Management Consulting Firm品牌管理顾问公司Brand Management品牌管理Brand Planning/Designing品牌策划/设计Brand Positioning Survey品牌定位调查Brand Positioning 品牌定位Brand Promotion品牌推广Branding Strategy品牌战略Briefing Kit资料包Briefing情况介绍BTL (Below the Line) 线下活动BU （Business Unit）业务部门Bulletin公告栏Bundle 附赠品Business E-Mail 商务电邮Business Model商业计划Business Philosophy 经营哲学Business Strategy 经营战略Campaign 公关或营销活动Career Development 职业发展Career Planning职业计划Case study案例研究Category 类别Celebration 庆典活动CEO Reputation Management CEO声誉管理CEO's Arrangement CEO接待Channel 渠道Chart 幻灯片中的页面China Golden Awards For Excellence in Public Relations中国最佳公共关系案例大赛China International Public Relations Congress中国国际公共关系大会CI（Corporate Identity）企业形象CIPRA（China International Public Relations Association）中国国际公共关系协会CIS （Corporate Identity Sysetm）企业形象识别系统Client Database Management客户数据管理Client Oriented Strategy客户导向战略Client Relations Development System客户关系开发系统Client Relations Evaluation System客户管理评价系统Client Relations Maintenance System客户关系维护系统Client Relations Management System客户关系管理系统Client Relations Management客户管理管理Client Relations Precaution System客户管理预警系统Client Relations Supporting System客户管理支持系统Client Relations客户关系Client Satisfaction Management客户满意度管理Clipping Report剪报报告Closing Phase结束阶段Code of Conduct行为准则Code of Ethics 职业道德Communication Model 传播模式Communications Kit新闻夹Communications Management 传播管理Communications Regions传播地域Communications Strategy传播战略Community Relations社区关系Competitor竞争对手Confidential 保密的、机密的Confidential Items保密条款Consecutive Interpretation交互式翻译Consultant顾问Consumer Buying Process 顾客购买过程Consumer Database顾客数据Consumer Orientation消费者导向Consumers/Dealers Assembly用户/经销商大会Contact Person 联系人Continuous Education继续教育Controlling Phase 控制阶段Coordination Communicating协调沟通Copywriter 文案Copywriting公关文案Core Competitiveness核心竞争力Core Media核心媒体Corporate Affairs企业事务Corporate Image企业形象Corporate Profile公司简介Corporate Reputation企业声誉Corporate Video 宣传片Cost Control成本控制Cost Management成本管理Creative & Design创意设计Credential公司或个人简介Crisis Control 危机控制Crisis Management Office危机管理办公室Crisis Management Planning危机管理策划Crisis Management Team危机管理小组Crisis Management危机管理Crisis Research危机研究Crisis Statement危机声明Customer testimonial客户证言Datasheet宣传页Decoration 现场布置（装饰）Demand GenerationDemo Booth 产品演示台Diagnosis诊断Director总监Distributor 分销商DM （Direct mailing ）直邮Domain Name Registration 域名注册Donation捐赠EC（East China)华东Editorial Calendar媒体刊登计划Effective Communications有效传播Employee Compensation员工薪酬Employee Relations员工关系Environment Analysis环境分析Environment Issues环境问题Ethics of the Profession 职业道德Event Management事件管理Event Planning 事件策划Event事件、活动Executing Phase 执行阶段Execution 执行Executive President 执行总裁Fact Sheet资料（数字或其他材料）FAQ 常见问题问答Fashion Business时尚产业Feature article 深度文章Feature文章类型中的通讯Finance Management财务管理Financial Communications财经传播Flyer 宣传单页Follow-up跟进Forum 论坛GCG（Grand China）大中国区Glossary词汇表Government Affairs政府事务Government PR 政府公关Government Relations政府关系Govt （Government）政府Graphics图形文件Greetings问候语Health Care医疗保健High Tech高科技Hospital PR 医院公关Human Resource Management人力资源管理IMC (Integrated Marketing Communications)整合营传播Implementation实施Incentive Plan激励计划Industry Participation行业参与Initiating Phase 初始阶段INPUTS Evaluation Tools输入级评估工具Integration Management整合管理Interactive PR 网上互动公关Internal Magazine内部期刊Internal Communications System内部传播系统Internal Communications内部传播Internal Film内部电影Internal PR 内部公关International PR国际公关Internet Communications网络传播Internet Media Communications 网媒传播Interpersonal Communications人际传播Interpreter翻译Interview 专访或面试Introduction Lantern宣传幻灯Investor Relations投资者关系Invitation Letter 邀请IPR（Institute of Public Relations）英国公共关系协会IPRA（International Public Relations Association）国际公共关系协会Issue Diagnosis问题诊断Issues Management问题管理ISV （Individual Software Vendor）独立软件开发商Job Evaluation绩效考核Journalist记者Key Media关键媒体Key Messages 关键信息Keynote Speaker主题演讲人Keynote Speech主题演讲LA（ Large Account）大客户LE （Large Enterprise）大客户Leadership 领导者Legal Duty法律义务Life Cycle of the Products 产品生命周期Lobby游说Logo标识Long Term Program长期项目Lucky Draw 抽奖Marcomm（Marketing Communications）营销传播Market Analysis Report市场分析报告Marketing Communications Mix营销传播组合Marketing Communications营销传播Marketing Strategy 市场营销战略Marketshare 市场份额Mass Media大众媒体MB（Medium business）中客户MC（Master of Ceremonies）主持人MC（Middle China）华中MD（Managing Director）董事总经理、执行董事Media Assistant媒介助理Media Analysis媒体分析Media Communications Strategy媒体传播战略Media Communications媒体传播Media Coverage 媒体覆盖率Media Director 媒介总监Media Executive媒介代表、媒介主任Media Inquiry媒体垂询Media Kit媒体资料包Media List媒体名单Media Manager媒介经理Media Monitor媒体监测Media Relations媒介关系Media Research媒体研究Media Tour媒体拜访或媒体外出巡游Media媒体Meeting Agenda会议议程Meeting Minutes 会议记录Merchandise促销物品Methodology方法论MI (Mind Identity)企业理念识别MI（Media Index)企业媒体声望指数Mindshare 品牌影响力份额Miscellaneous 杂费Monthly Report月报Multifunctional Task Force多职能任务小组National Standards of the PR Professional Qualification国家公共关系职业资格标准NC（North China）华北NE （Northeast China）东北Negative Report负面报道New Product Launch新产品发布News Clipping新闻剪报News Release新闻发布Newsletter通讯No-profit PR 非营利机构公关Norms of Excellent PR Management 卓越公共关系管理标准NW（Northwest China）西北Objective Diagnosis目标诊断Offering 服务内容On Site现场Online Advertisement 线上广告Online Communications线上传播Online Marketing Communications 线上营销传播Online media网络媒体Online Roadshow 网上路演Online Survey网上调查OOP（Out-of-Pocket）杂费、日常工作发生的成本Open-day Visits开放日参观Opinion Leader舆论领袖OUTCOMES Evaluation Tools输出级评估工具OUTPUTS Evaluation Tools效果级评估工具Outsourcing 外包OV（One Voice）一个声音Photo Library图片库Planning Phase 策划阶段Polish文案润色POP (Point Of Purchase Advertising) 导购点广告Positioning定位Post Event 善后工作Poster 海报Postmortem 会后书面的简短总结报告Postscript后记PR Agency公关公司PR Consulting Market公关顾问服务市场PR Consulting Practice公关顾问实务PR Consulting Service公关顾问服务PR Consulting Tools公关顾问工具PR Directorr 公共关系总监PR Evaluation公关评估PR Event 公关活动PR Guideline公关方针PR Management Working Code公关管理工作准则PR Manager 公共关系经理PR Procedure公关流程PR Proposal公关建议书PR Supervisor 公共关系主管Pre Event前期工作Pre-evaluation 预评估Preface前言Presentation 演示、陈述President 总裁Press Conference新闻发布会Press Kit媒体新闻夹Press Release新闻稿Print Media平面媒体Priority 优先的Procurement Management预警管理Product Test产品评测Profession Responsibility 职业义务Professional Association 专业协会Professional Certification 职业认证Professional Consultant 专业顾问Professional fee专业服务费Professional Grading专业等级Project Life Cycle项目生命周期Project Management项目管理Project Owner项目委托人Project Title项目标题Project公关项目Proposal公关建议书PRSA（Public Relations Society of America）美国公共关系协会Pubic Opinion公众舆论Public Affairs公共事务Public Relations Consulting公关顾问Public Relations Crisis公关危机Public Relations Management公关管理Public Relations公共关系Public Utility公用事业Publicity宣传Q&A问题问答Qualified Project Manager合格的项目经理Quality Control质量控制Quality Management质量管理Questionnaire调查问卷Quotation报价Real Estate房地产Recommendatory 推荐信Recruitment招募Reference参考资料Rehearsal预演、彩排Report报告Reputation Management 声誉管理Research Tools研究工具Reseller 经销商Retainer长期客户Review回顾、总结Risk Management风险管理Roadshow巡展、路演Rude question 不友好的问题SAE（Senior Account Executive）高级客户代表、高级客户主任SAM（Senior Account Manager）高级客户经理SB （Small business）小客户SC（South China）华南Scope Management范畴管理Seminar研讨会Senior Consultant高级顾问Senior Media Executive高级媒介代表Senior Media Manager高级媒介经理Senior Vice President 高级副总裁Shareholders利益关系人Simultaneous interpretation同声传译Slide 幻灯片Slogan口号Social Activities社会活动Social Responsibility社会责任Source Materials客户提供的辅助资料Souvenirs & Gifts 纪念品和礼品SOV （Share of Voice）Speaking with One Voice 用一个声音说话Spokes Person Tips发言人技巧Spokesperson发言人Sponsorship Planning赞助策划Sponsorship 赞助Strategic Consulting战略咨询Strategy Communications Systems战略传播系统Strategy 战略Success Story成功故事Summary 简介、概述Supplier 供应商Survey调查SW（Southwest China）西南SWOT analysis优势、劣势、机遇、威胁分析Synopsis概要总结Target Audience 目标受众Task Marketing任务营销TBD （To be Detail）需更详细信息Team 小组、团队Technical Article技术文章Theme 主题Time Management管理Time Sheet时间管理表Two-way Asymmetry双向非平衡模式Two-way Communications双向传播Two-way Symmetry双向平衡模式Vendor 供应商Venue 会议地点Vertical media行业媒体VI (Visual Identity)视觉识别VIP Speech 讲话稿Virtual Computer虚拟主机Vision愿景Voiceshare 曝光信息份额VP（Vice President）副总裁VSB （Very small business）特小客户、超小客户Website Construction网站建设Whitepaper白皮书Workshops工作研讨Worldwide 全球。

广告英语中英对译广告英语中英对译精选包装美观牢固 elegant and sturdy package包装新颖美观 fashionable and attractive packages保温性强extremely efficient in preserving heat; good heat preservation保险性强 high safety保质保量 quality and quantity assured备用详细目录，惠索即寄 catalogues will be sent upon request 备有各种款式的`现货，任君挑选available in various designs and specifications for your selection备有塑料盒，便于安全保存 a plastic case is compartmentalized for safe storage.表面光泽 lustrous surface薄利多销 volume large, profit small不可退货 without return不惜工本 spare no cost at any cost;at all costs; at any cost采用先进技术和工艺 to adopt advanced technology采用最新设备和工艺 with the most up-to-date equipment and techniques操作简便 easy and simple to handle产品按质分等 grade products according to quality常饮绿茶，增进健康 regular tea drinking improves your health 敞开供应sufficent supply; products are sold without limitations; commodities are available without restriction 传送灵活 to ensure smooth transmission传统绣工精湛 exquisite traditional embroidery art大*卖 sale price; crazy price; terrific value; special buy定牌包装 packing of nominated brand独特的民族风味 to have a unique national style多年使用，不出故障 to assure years of trouble-free service.防水、防震、防磁waterproof, shock-resistant and antimagnetic防缩 shrink-proof防皱 crease-resistance富有弹性 high resilience工艺精良 sophisticated technologies供不应求 in short supply; demand exceeding supply光洁度高 highly polished回味隽永 pleasant in after-taste货源充足 ample supply and prompt delivery技术先进 modern techniques技艺精湛 exquisite craftsmanship; fine craftsmanship价格公道 reasonable price; street price; moderate price价格适中 moderrat cost价谦物美 high quality and inexpensive; less expensive, high quality goods; high quality and low overhead节日送礼之佳品 ideal gift for all occasions洁白纯正 pure whiteness洁白如玉 jade white洁白透明 pure white and translucent结构坚固 sturdy construction; firm in structure经久耐用 structural durabilities精打细算 be shrewd in money matters; careful calculation and strict budgeting居同类产品之魁首 to rank first among similar products具有传统风味特色 distinctive for its traditional properties具有中国风味 possessing Chinese flavours抗冲击强度高 excellent in cushion effect抗热耐磨 strong resistance to heat and hard wearign科学精制 by scientific process口味鲜美 delicious in taste快干 drip-dry买一送一 buy one give one; buy one get one free免烫 non-ironing能多次翻新 can be repeatedly remoulded.您想购买中国土特产品吗？ Do you want to buy some Chinese native produce?烹制简便 convenient to cook品质优良 excellent (in) quality清仓大拍卖 clearance price清货大减价 big clearance sale清香爽口 pleasant to the palate请君常购中国绿茶 always buy Chinese green teas.韧硬兼顾 to have both the quality of tenacity and hardness 入口和醇 mild and mellow软硬适中 neither too hard nor too soft散热迅速 rapid heat dissipation色泽光洁，柔软防滑 lustrous, soft and antislippery色泽清澈 limpid in sight设计合理 professional design设计新颖 modern design生意兴隆 driving a roaring trade使用方便 easy to use使用极便 utmost in convenience使用寿命长久 long perfomance life岁末大减价 year-end bargain sale甜而不腻 agreeable sweetness外观色泽透明 bright and traslucent in appearance外型永葆如新 to ensur a like-new appearance indefinely 维修简易 easy to repair味道纯正 good taste味鲜可口 agreeable to taste物价稳定 price remains stable夏季特别大减价 special summer sale香浓可口 aromatic character and agreeable taste香气馥郁 fragrant aroma香气高雅 elegant in smell香味纯和 pure and mild flavour香味浓郁 aromatic flavour; fragrant (in) flavour性能可* dependable performance性能可* reliable perormance性能无与伦比 unequal in performanc性能优越 superior performance选材精良 superior materials选料讲究 high quality materials选料考究 choice materials沿用传统的生产方式 with traditional methods易于润滑 easy to lubricate用料精选 carefully selected materials用料上乘 selected material优质西瓜，消暑解渴 top watermelons, quell summer thirst 制作精巧 skilful manufacture制作精巧 perfect in workmanship质量高，卫生严 high standard in quality and hygiene众所喜爱品尝之佳品 delicacies loved by all走时准确 punctual timing最新工工艺 latest technology做工讲究 exquisite (in) workmanship。

管理制度汇编英文翻译Title: Compilation of Management Systems - English TranslationIntroduction:In today's fast-paced business environment, effective management systems are crucial for organizations to achieve their goals and maintain a competitive edge. This article aims to provide an English translation of a compilation of management system guidelines, encompassing various areas such as human resources, operations, and quality management.1. Human Resources Management System:The Human Resources Management System focuses on the effective utilization of an organization's workforce. It includes policies and procedures related to recruitment, employee training and development, performance appraisal, and employee relations. The system aims to ensure that the organization has a talented and motivated workforce capable of achieving its objectives.2. Operations Management System:The Operations Management System concentrates on optimizing the processes involved in the production and delivery of goods andservices. It outlines guidelines for inventory management, supply chain management, production planning, and quality control. By implementing this system, organizations can enhance efficiency, reduce costs, and meet customer expectations.3. Quality Management System:The Quality Management System emphasizes the importance of consistently delivering products and services that meet or exceed customer expectations. It encompasses guidelines for quality planning, quality control, and continuous improvement. This system enables organizations to monitor and enhance their processes, resulting in improved product and service quality.4. Financial Management System:The Financial Management System focuses on the effective management of an organization's financial resources. It includes guidelines for budgeting, financial reporting, and financial analysis. By implementing this system, organizations can ensure the optimal use of their financial resources, maintain financial stability, and make informed business decisions.5. Information Technology Management System:The Information Technology Management System addresses the management and utilization of technology within an organization. It includes policies and procedures related to data security, IT infrastructure management, and IT service management. This system ensures the efficient and secure use of technology to support business operations and achieve organizational objectives.6. Environmental Management System:The Environmental Management System emphasizes the organization's commitment to environmental sustainability. It includes guidelines for waste management, energy efficiency, and environmental compliance. By implementing this system, organizations can minimize their environmental impact, gain public trust, and contribute to a greener future.Conclusion:The effective implementation of management systems is crucial for organizations to thrive in today's competitive business landscape. This article provides an English translation of a compilation of management system guidelines, covering various aspects such as human resources, operations, quality, finance, information technology, and the environment. By adhering to these guidelines, organizations canenhance their overall performance, drive growth, and ensure long-term success.。

good to the last drop．滴滴香浓，意犹未尽。

(麦斯威尔咖啡）obey your thirst．服从你的渴望。

（雪碧）the new digital era．数码新时代。

（索尼影碟机）we lead． others copy．我们领先，他人仿效.（理光复印机）impossible made possible．使不可能变为可能。

（佳能打印机)take time to indulge．尽情享受吧!（雀巢冰激凌）the relentless pursuit of perfection．不懈追求完美。

（凌志轿车）poetry in motion， dancing close to me．动态的诗，向我舞近。

（丰田汽车)to me， the past is black and white， but the future is always color．对我而言，过去平淡无奇；而未来，却是绚烂缤纷.（轩尼诗酒）just do it。

只管去做。

（耐克运动鞋）ask for more。

渴望无限。

（百事流行鞋)the taste is great。

味道好极了.(雀巢咖啡)feel the new space。

感受新境界。

（三星电子)intelligence everywhere. 智慧演绎,无处不在。

（摩托罗拉手机）the choice of a new generation。

新一代的选择。

(百事可乐）take toshiba， take the world. 拥有东芝，拥有世界.（东芝电子）let's make things better. 让我们做得更好。

(飞利浦电子）no business too small， no problem too big.没有不做的小生意，没有解决不了的大问题。

（ibm公司）a diamond lasts forever。

钻石恒久远，一颗永流传。

(第比尔斯)intel inside给电脑一颗奔腾的“芯”。

英语广告语译文集锦1.Live well, snack well. 美好生活离不开香脆的饼干。

(斯耐克威尔士饼干)2.We're the dot. in. com. 我们就是网络。

(太阳微系统公司)3.The new digital era. 数码新时代。

(索尼影碟机)4.Start Ahead.(Rejoice) 成功之路，从头开始。

(飘柔)5.A diamond lasts forever.(De Bierres) 钻石恒久远，一颗永流传。

(第比尔斯)6.Fresh-up with Seven-up.(Seven-up) 提神醒脑，喝七喜。

(七喜)7.Intel Inside.(Intel Pentium) 给电脑一颗奔腾的“芯”。

(英特尔奔腾)8.Connecting People.(Nokia) 科技以人为本。

(诺基亚)9.For the Road Ahead.(Honda) 康庄大道。

(本田)10.Let us make things better.(Philips) 让我们做的更好。

(飞利浦)11.Enjoy Coca-Cola.(Coca-Cola) 请喝可口可乐。

(可口可乐)12.Generation Next.(Pepsi) 新的一代。

(百事)13.The Relentless Pursuit of Perfection.(Lexus) 追求完美永无止境。

(凌志汽车)munication unlimited.(Motorola) 沟通无极限。

(摩托罗拉)15.Feast your eyes.(Pond‟s Cucumber Eye Treatment) 滋润心灵的窗户。

(庞氏眼贴片)16.Focus on life.(Olympus) 瞄准生活。

(奥林巴斯)17.Behind that healthy smile,there ‟s a Crest kid.(Crest toothpaste) 健康笑容来自佳洁士。

广告英文术语大全（优秀范文五篇）第一篇：广告英文术语大全广告英文术语大全广告英语术语——创作用语广告讯息advertising message 艺术art艺术方向art direction 艺术家artist美术总监art director 大创意big idea头脑风暴法brainstorming传播媒介communications media 概念化conceptualization 文案人员copywriter 创意纲要creative brief 创意总监creative director 创意过程creative process 创意金字塔creative pyramid 创意creative 创造creativity感性诉求emotional appeals 控险家explorer事实型思维fact-based thinking 信息性informational 法官judge指定mandatories讯息战略message strategy 非文字nonverbal产品概念product concept 理性诉求rational appeals 目标受众target audience 技巧technical转换性transformational价值型思维value-based thinking 文字的verbal形象化visualization 战士warrior 样片animatic动画技法animation techniques 声频audio艾耶1号式Ayer No.1利益式标题benefit headlines 正文body copy 粗体boldface 照相制版camera-ready art 表演纲要casting brief 结尾close 命令式标题command headlines 末稿comprehensive layout/comp 演示demonstration 设计design技巧式正文device copy对白/独白式正文dialog/monolog copy 旁白donut 标题headline 吸引技巧hook 图标icon插图画家illustrators企业形象式正文institutional copy 整合广告integrated commercial 内容段落interior paragraphs 斜体italic 歌谣式jingles 肩题kicker 布局图layout预备段落lead-in paragraph生活方式式技法lifestyle techniques 标志logotypes助记手段mnemonic device音乐式广告musical commercials 音乐标志musical logo 叙述式正文narrative copy新闻/信息式标题news/information headlines 出镜头on camera 拼版paste up摄影师photographers图片说明式正文picture-caption copy 方框图片式布局picture-window layout 招贴式格式poster-style format主持人式广告presenter commercial 启发式标题provocative headlines 疑问式标题question headlines 广播人物radio personality 脚本script 印签seal签名signature cuts 生活片段slice of life 口号slogans 故事板storyboard故事板草图storyboard roughs直截了当式straight announcement 直接推销式正文straight-sell copy 副标题subhead 标题句taglines 证言testimonial 正文text 主题句theme lines 小样thumbnail 收尾trial close 图形部分visuals 旁白voiceover模拟校样analog proof 动画animation 合成片answer print 光圈aperture音控台audio console 底片base art 出血版bleeds 蓝线blueline 照相排版术camera-ready art字符计算式character-count method 电影摄影师cinematographer 截止期closing date 色基color key分色color separation 连续调continuous tones 控制室control room 组排copy cast封面纸cover paper青、黄、红、黑印刷CYMK printing 数字媒介digital media 数字校样digital proof数码视频效应装置DVE units 导演director特排字体display type 复制带dubs 拷贝dupes电子制作electronic production 晒版台纸flats 一套铅字font四色印刷four-color process 网目凸版halfone plate 网屏halftone screen 互动电视interactive TV 任务夹job jacket 出格kerning 电脑亭kiosk 加空铅leading 硬性软片line film 线画版line plate 实景真人live action 外景地location 制片场lot指令mandatories公共场所mass audience venue 母带master tape合成样片mixed interlock 助记手段mnemonic device多媒体演示multimedia presentation 正色投影胶片orthographic film 透明塑料膜overlay个人场所personal audience venue 平台使用费platform licensing后期制作阶段postproduction phase 开印前阶段prepress phase 预备阶段preproduction phase印刷制作经理print production manager 印刷制作过程print production process 非公开场所private audience venue 制片人producer制作阶段production phase 复映复播追加酬金residual fee 反差套印reverse knockout 无衬线字体sans serif 最低合同工资scale 衬线字体serif 一场session特技special effects 插播广告spots 剥版stripping 叠supers演播人员talent自动台词提示器teleprompter 课本纸text paper 正文字体text type 合套trap 字系type families 排印工艺typography 网页Web page单词计算式word-count method 工作样片work print 书写纸writing paper广告英语术语——公共关系用语社论式广告advertorial倡导广告advocacy advertising 伏击式营销ambush marketing 视听材料audiovisual materials 公告牌bulleting boards 社会参与community involvement 企业广告corporate advertising企业识别广告corporate identity advertising 危机管理crisis management 娱乐entertainment 展品exhibits特写feature articles 内部通报house organ 以货代款in kind 机构广告institutional advertising 游说lobbying前期市场企业广告market prep corporate advertising 营销公关marketing public relation 新闻简报news/press release 意见抽样opinion sampling 慈善行为philanthropy 招贴posters 传媒炒作press agentry 传媒工具press/media kit 公共事务public affairs公共关系户public relations公共关系广告public relations advertising 宣传publicity 公众publics招聘广告recruitment advertising 声望经营reputation management 撰写讲演稿speechwriting 赞助sponsorship 赛场营销venue marketing新闻通报录像video news release广告英语术语——广播媒介用语执行证明书affidavit of performance 受众构成audiencecomposition 受众占有率audience share 时间表avails一刻平均听众数average quarter-hour audience 一刻平均收听率average quarter-hour rating 一刻平均占有率average quarter-hour share 交换辛迪加barter syndication 无线电视broadcast TV 有线电视cable TV 单位成本CPP 千人成本CPM累积听众数cumulative persons 累积收听率cumulative rating 时段组合day-part mix预定市场区域designated market areas 班车时间drive time首播辛迪加first-run syndication 毛评点gross rating points 开机家庭HUT形象移植imagery transfer 信息式广告informercial 互相连接interconnect 存货inventory地方时间local time 赔偿条件make-goods 广播电视网networks网外辛迪加off-network syndication 协办participation basis 占位价格preemption rate 黄金时段prime time 节目式广告PLA 节目收率视program rating节止编排形式programming formats 视听率调查服务公司rating services 电台指定时间run-of-station 赞助sponsorship 点播广播spot announcement 点播广播spot radio 受众总数total audience总体受众计划total audience plan 电视家庭TVHH 特高频UHF 甚高频VHF广告英语术语——互动媒介用语广告网络ad networks 广告查询ad request 横幅广告banner阔幅说明书broadsides 手册brochures商业回邮件business reply mail 按钮button有线调制解调器cable-modem 目录catalogs 光驱CD-ROM分类广告Web站classified ad Web site 点击率click rate点进率click-throughs 编辑名录compiled lists 小甜饼cookies立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media 直接电脑Direct PC直邮广告direct-mail advertising 折页folders主页home pages 专属名录houselists 内部刊物house organs 互动电视interactive TV 互联网Internet互联网服务供应商Internet service provider 插播广告interstitial 关键词keyword 电脑亭kiosk信件公司letter shop 名录经纪人list broker邮件反应名录mail-response lists 明信片postcards推播技术push technology 销售信函sales letters 搜索引擎search engines 邮简self-mailers 赞助sponsorship公告书statement stuffers Web浏览器Web browser 网页Web page Web电视Web TV万维网World Wide Web广告英语术语——户外媒介用语广告礼品advertising specialty 自动取款机ATM基本巴士单位basic bus 展台booths路牌bulletin structure车内尾部招贴car-end posters 电影贴片广告cinema advertising 名录directories8张招贴eight-sheet posters 电子显示屏electronic signs 陈列品exhibits陈列媒介exhibitive media 全面登场full showing 全球定位系统GPS车内广告牌inside cards 100露出数100showing户外媒介out-of-home media 车体招贴outside posters 包装packaging 奖品premiums产品安插product placement 登场showing 看板spectaculars 标准户外广告standardized outdoor advertising 成品招贴stock posters 优惠赠券take-ones出租车外壳taxicab exteriors 终点站招贴terminal posters 30张招贴架30-sheet poster panel 整车牌位total bus商业展示会trade shows 交通广告transit advertising车站棚广州广告transit shelter advertising 录像手册video brochure广告英语术语——媒介策划用语广告印象advertising impression广告反应曲线advertising response curve 注意度attention value 受众audience受众目标audience objectives 间歇式排期blinking品牌开发指数brand development index 集中式bursting品种开发指数category development index 发行量circulation 持续性continuity持续式continuous schedule 成本效益cost efficiency 单位成本cost per point 千人成本cost per thousand 创意组合creative mix 分布目标distribution objectives 有效频次effective frequency 有效到达率effective reach 暴露值exposure value市场、资金、媒介、组合、方法5Ms 起伏式flighting schedule 频次frequency总印象gross impressions 毛评点gross rating points 市场markets 组合mechanics 媒介media媒介策划media planning 媒介载体media vehicles 讯息力度message weight 方法methodology组合媒介法mixed-media approach 资金money驱动值motivation value 看见机会opportunity to see 脉冲式pulsing schedule 视听率rating 到达率reach每册读者数readers per copy 近期策划recency planning 路障式roadblocking 外溢媒介spillover media 增效效应synergy 电视户television households广告英语术语——媒介运用用语发行量审核局ABC 出血bleed批量折扣bulk discounts行业杂志business magazines 发行量审核circulation audit 分类广告classified ads 纽约分类广告网络CANNY分类图片广告classified display ads 截稿日期closing date 彩色样品纸条color strip混合收费制combination rates 消费者杂志consumer magazines 合同收费制contract rate赠阅发行controlled circulation联合形式cooperative/co-op programs 千人成本CPM封面日期cover date 封面位置cover position 购物杂志custom magazine 日报daily newspapers人口版demographic editions 图片广告display advertising 实际收费earned rates 农业刊物farm publications 统一收费制度flat rate 香味纸条fragrance strips 频率折扣frequency discounts 黄金版位full position 门式折页gatefold地理版geographic editions基本发行量guaranteed circulation 横向刊物horizontal publication独立购物指南independent shopping guide 插页insert加插刊登通知insertion order 岛形半版island halves 小单元junior unit地方城市杂志local city magazine 杂志出版人协会MPA 媒介采购员media buyer 媒介标尺调查有限公司MRI 全国性杂志national magazines 全国性价格national rate 美国报业协会NAA 报纸版面库NSB上市日期on-sale date 公开收费制度open rate 订阅发行paid circulation 自动弹启式广告pop-up ad.自选版位费preferred-position rates 预印广告插页preprinted inserts 初级发行量primary circulation 清样proof copy 公告public notice 费率基准rate base价目表rate card阅读告示reading notice地区性刊物regional publications 任意版位费制ROP advertising rates二级读者量secondary/pass-along readership 欠资收费制short rate 赛蒙斯市场调查局SMRB 多胞胎版split runs 标准广告单位SAU标准收费与数据服务公司SRDS标准型报纸standard-size newspaper 周日增刊Sunday supplement 小报型报纸tabloid newspaper 撕样tear sheets 三维广告3-D ads纵向刊物vertical publication 数量折扣volume discounts 周报weekly newspapers广告英语术语——销售用语广告津贴advertising allowance 回购津贴buyback allowance 目录catalog减价促销cents-off promotion 套装赠送combination offer公司大会与经销商聚会company conventions & dealer meetings 消费者销售推广consumer sales promotion 竞赛contest 联合广告cooperative/co-op advertising 优惠券coupons顾客终身价值customer lifetime value 数据进入data access数据管理data management 数据库database数据库营销database marketing 直接营销direct marketing直接反应广告direct-response advertising 直接销售战略direct-sales strategy 直接销售direct selling 陈列津贴display allowance 易地销售diverting电子优惠券electronic coupons 提前购买forward buying广告插页free-standing inserts 游戏game店内样品试用in-store sampling 联络媒介linkage media 人员销售personal selling售点材料point-of-purchase materials 什锦袋装样品polybagging 奖品premiums拉式战略pull strategy推销奖金push money/spiffs 推式战略push strategy 部分退款rebates近期、频次、货币方程RFM formula 销售推广sales promotion 样品试用sampling货位津贴slotting allowance 抽奖sweepstake电话营销telemarketing 贸易广告trade advertising 贸易集中trade concentration 贸易折扣trade deals贸易推广trade promotion广告英语术语——行政用语明确表示affirmative disclosure 美国广告联盟AAF美国广告公司协会AAAA 全国性广告主协会ANA 商业促进局BBB 停止/中止令cease-and-desist order 比较广告comparative advertising 服罪判决书consent decree消费者保护团体consumer advocate消费者信息网络consumer information networks 消费者保护主义consumerism 版权copyright更正广告corrective advertising 欺骗性广告deceptive advertising 推荐endorsements道德广告ethical advertising 联邦通讯委员会FCC 联邦贸易委员会FTC 食品与药品管理局FDA知识产权intellectual property长期宏观论long-term macro arguments 全国广告处NAD国家广告审查局NARB 国家广告审查委员会NARC 非产品事实nonproduct facts营养标识与教育法Nutritional Labeling and Education Act 专利patent隐私权privacy rights 夸大puffery短期操纵论short-term manipulative arguments 社会责任social responsibility 潜意识广告subliminal advertising 证据substantiation 证实testimonials 商标trademark不正当广告unfair advertising美国专利与商标署U.S.Patent and Trademark Office网络广告名词解释一、以下是网络广告中常用名词的解释1.Banner：横幅广告，一个表现商家广告内容的图片，放置在广告商的页面上，是互联网广告中最基本的广告形式，尺寸是480*60像素，或233*30像素，一般是使用GIF格式的图像文件，可以使用静态图形，也可用多帧图像拼接为动画图像。