Unit5 The Second Period Reading
英语组：蔡月燕Teaching goals
1. Target language
a．key words broadcast，post，react，annoy，annoy，accuse，associate，appeal，frequent，figure，salesman，saleswoman，profit，campaign，policy，spokesman，spokeswoman，i11egal，target
b．key phrases hand in hand，react to，On the Other hand，associate…with，get across，appeal to，be aware of，look out for，keep an eye out for
c．key sentence patterns
The development of radio, television and other media has gone hand in hand with…
By introducing a brand name to potential customers, and by associating the product with the customers’ needs, companies are able to influence the choices customers make.
The best chance to reach customers is to appeal to their emotions.
First of all, we should always keep an eye out for “hidden information”.
2．Ability goals
Enable the SS evaluate advertising and advertisements.
3．Learning ability goals
Help the students learn how to evaluate the advantages and disadvantages of ads and protect themselves from misleading ads.
Teaching important points
HOW to evaluate advertising and advertisements．
Teaching difficult points
The definition, principle and functions of advertising.
Teaching methods
1．Skimming method；
2．Task-based method；
3．Discussion method．
Teaching aids
A computer, a project and some pictures．
Teaching procedures & ways
Step1. Lead-in
T: Dear class, have you ever noticed we are living in a world of advertisements? Wherever we are, we can find different forms of ads in newspapers, magazines, over the radio, on TV, on the buses and so on. Then would you like to know how to make an advertisement? What their functions are? And what attitude should we have towards advertising and advertisements? Today let's come to ADVERTISING.
Step 2 Pre-reading
1. Work in pairs and fill in the chart
This part is to get the students prepared for the theme reading by listing advantages and disadvantages of ads.
T: Now please look at Pre-reading, Part 1. Read the instructions and try to think up more creative ideas for this topic. Share it with your partners after you finish it.
Step 3 Reading
1. Fast reading
This step is designed to train the students to scan the text to get the main idea.
T: Please read the whole text quickly and find the main idea for each paragraph.
(Several minutes later.)
T: Now time is up. Let's try to find out the main idea of each paragraph. Now Paragraph 1, V olunteer!
S: I think the first sentence is the topic sentence. That is,
"Ads are found almost everywhere."
T: Well done! Now Paragraph 2.
Suggested answers:
1Ads are found almost everywhere.
2People react to advertisements in different ways.
3The basic principle of advertisements is to influence customers' choices.
4Ads help companies and customers in a variety of ways
5The most important function of advertising is to introduce new products.
6Governments and other organizations use ads to make people aware of government policies and social problems.
7Customers should be careful of illegal ads.
8Customers should learn to protect themselves from false ads and make smart choices.
Careful reading
This step is designed to get the students to read the text carefully to find out more details about the whole text.
T: Now please read the text again and try to answer the following questions.
1. Where can people advertise?
2. Why do some people find ads very annoying?
3. How do companies get their message across?
4. How do ads help customers?
5. In what way do ads introduce new products?
6. why are some well-known persons named as spokesmen or spokeswomen?
7. What are "bait-and-switch" ads?
8. How can we be smart customers?
