PersuasiveSpeech说服性演讲

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Definition of Persuasive Speech
The kind of speech where you use reasoning, emotional appeals or your credibility to convince the listeners to agree with you or to inspire them to action.
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1. Questions of Fact
Questions of fact are questions about the truth or falsity of an assertion.
Qs of fact can be answered with certainty
Strongly Moderately Slightly Neutral Slightly Moderately Strongly in
Opposed Opposed Opposed
in Favor in Favor Favor
Persuasion involves any movement by a listener from left to right.
Ways of Persuasion
reasoning, emotional appeals, credibility
Purpose
to influence the attitudes, beliefs, values,
and acts of the audience and others
Role of speaker
Informative speeches come about in situations where the audience wants to learn about the facts.
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Example (1)
• e.g. How far is NY to Beijing? • e.g. Who is the first African American president?
Qs of fact cannot be answered with certainty
• e.g. Will NAU enroll English major doctors in 10 years’ time?
an advocate
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Informative vs. Persuasive
In an informative speech, the speaker conveys facts and details.
to define, to explain and to clarify
AtStuebndtivioidne！the topic logically and consistently.
Persuasive speeches on a question of fact come about in a situation where the audience has serious doubt about the fact or a case.
Tips for audience adaptation • Set a particular part of the whole audience as your TARGET AUDIENCE. • Tailor your speech to fit the values and concerns of your target audience.
In a persuasive speech, the speaker tries to shape/influence the listeners’ ideas, beliefs, attitudes, or behavior.
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Wang Jufang
Audience Adaptation
Persuasive speech: MENTAL DIALOGUE with the audience
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Audience Adaptation
A speaker should adapt the content and strategy to the audience: • Their position • Their major objections • Their questions • Their favorite style of communication
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Types of Persuasive Speech
Persuasive speeches on questions of fact 事实问题
Persuasive speeches on questions of value 价值问题
Persuasive speeches on questions of policy 方法问题
Persuasive Speech
说服性演讲
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Wang Jufang
Contents
Definition of Persuasive Speech Informative vs. Persuasive Audience Adaptation Types of Persuasive Speech Monroe’s Motivated Sequence Tips for Successful Persuasion Assignment
• e.g. Are daily megadoses of vitamins beneficial to human health?(每天大量服用维生素有益健康？）
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Organization by topics
Each main point will present a reason (why agree);