企业培训机构发展战略探究

企业培训机构发展战略探究

本篇论文目录导航：

【题目】企业培训机构发展战略探究

【第一章】基层员工培训中心建设战略分析绪论

【第二章】企业战略论文依据的相关理论基础

【第三章】文德企业培训中心外部环境分析

【第四章】文德企业培训中心内部条件分析

【第五章】文德企业培训中心发展战略方案设计

【第六章】文德企业培训中心战略实施对策研究

【总结/参考文献】企业人才培训中心战略规划研究总结与参考文献

论文摘要

为适应世界教育发展、非教育式企业培训的潮流，在学历教育不能完全满足人民日益增长的学习充电需求，难以适应当今经济高速发展的形式，企业培训教育机构应运而生。企业培训机构不仅可以服务于企业基层员工，其培训维度、高度也可以满足企业中高层的需求，实为企业战略发展中最具竞争实力的一脉优势力量。

在我国很多发达省市地区，企业人才培训已深入到企业各个

层级部门，满足了企业员工人生阶段不同需求的再教育需求，因此，培训成为我国人才培养事业中重要的一部分。

但是，与国外发达国家相比，我国的培训机构起步较晚，经验不足，在国际市场竞争中缺乏指导，相关的研究也不足。吉林省作为汽车产业基地及其他老工业集群之腹地，培训机构的生存和发展面临着较好的机遇，但机遇总是与威胁同时存在，对于吉林省的培训机构来说，如何在激烈的市场竞争中运用合理的战略来发展本机构的优势，从而获得进一步的发展与壮大，成为目前正处于竞争与发展阶段的培训机构需要迫切考虑的严峻问题。如何依据自身资源配置和条件因素，从实际情况出发，充分发挥企业优势作用，在市场竞争环境中脱颖而出，成为培训机构需要认真考虑的战略问题。

因此，本文通过对文德企业培训中心的分析和研究，从该培训机构的发展情况、竞争力、存在的问题、面临的机遇和挑战等问题进行分析，明确了机构自身的优劣势。其次根据目标市场的定位，从服务产品、价格、渠道、品牌等设计出相应的竞争和发展战略方案，仕途探索和建立能够指导文德企业培训中心竞争与发展的策略，对吉林省的培训机构日后较长一段时间的持续发函有着重大的现实意义。

关键词：文德企业培训中心、战略管理、人才培养、市场竞争、核心技术

Abstract

In order to adapt to the development of world education, non education trend inenterprise training, academic education cannot fully

meet the people's ever-increasinglearning charging requirements, it is difficult to adapt to the high speed developmentof economy form, emerge as the times require enterprise training and educationinstitutions. Enterprise training mechanism can not only serve the enterprise levelemployees, its training dimension, height also can meet the demand of seniormanagers, is the enterprise strategy development in the most competitive a superiorforce.

In many developed provinces and regions of our country, the enterprise personneltraining has been deep into all aspects of the various sectors of business, to meet thedifferent needs of enterprise employee life stages of re education needs, therefore,training has become an important part of the cause of Chinese talent training.

However, compared with the developed countries, training institutions in Chinastarted late, the lack of experience, lack of guidance in the international marketcompetition, the related research is also inadequate. Jilin Province as the hinterland ofthe automobile industry base and other old industrial cluster, the survival anddevelopment of training institutions facing the good opportunity, but the opportunityalways and threats at the same time, for the training institutions in Jilin Province, howto use reasonable strategy to develop the mechanism advantage in the fiercecompetition in the market, so as to get further development and growth, as is in thecompetition of