摘要
海南作为我国最大的经济特区和唯一的热带岛屿省份，是我国八大重点旅游区之一。旅游业成为海南最具优势、最具特色、最具潜力和竞争力的支柱产业。其快速发展的旅游业却也存在着较多的问题，传统的旅游开发模式已难以适应现代市场发展要求，也缺乏国际竞争力。
通过分析，海南旅游业发展存在的问题主要有环境保护意识淡薄、服务水平较低、政府监管不到位、旅游要素单一、国际化不足、旅游业服务信息化不健全、整体配套不够完善等，这些是目前海南旅游业发展所需要解决且必须解决的问题。要想实现海南旅游的长期健康可持续发展，就必须解决旅游业现状中存在的诸多问题，从政府、企业、个人等各个层面综合进行改变、完善、监管等。
作为海南旅游资源中最重要的自然资源，缺乏保护，没有真正做到生态旅游。生态旅游不仅仅是一个口号，一个吸引客源的噱头，而是一个实实在在需要用于改善生态环境，保护自然资源的行为。通过改变传统的旅游模式，多元化规划发展，打造一个真正生态、绿色、安全的旅游胜地。
关键词：海南，旅游业，发展现状，生态
The present situation and Prospect of tourism in Hainan
Abstract
Hainan as China's largest special economic zone and the only tropical island province, is one of the key tourist area of China's eight. Tourism has become a pillar industry in Hainan, the most advantage of the most characteristic, the most potential and competitiveness. The rapid development of the tourism industry but also has many problems, the traditional tourism development model has been difficult to adapt to the modern market development, lack of international competitiveness.
Through the analysis of the development of Hainan tourism industry, the main problems are the environmental protection consciousness, low level of service, government regulation is not in place, lack of international tourism elements, single tourism information service is not perfect, the overall matching is not perfect, which is currently the Hainan tourism development and the need to solve the problem that must be solved. To achieve a sustainable long-term and healthy development of Hainan's tourism, we must solve the problems of the tourism industry in the present situation, from the government, enterprises and individuals in all aspects of the comprehensive change, perfect supervision etc..
As the most important tourism resources in Hainan's natural resources, lack of protection, there is no truly eco tourism. Eco tourism is not just a slogan, a gimmick to attract tourists, but a real need for the improvement of the ecological environment, protecting natural resources act. By changing the traditional tourism planning mode, diversified development, build a truly ecological, green and safe tourist destination.
Key Words：Hainan，tourism，evelopment of the status quo，ecology
目录
摘要 (1)
Abstract (2)
引言 (1)
1导论 (2)
1.1背景及研究意义 (2)
1.1.1研究背景 (2)
1.1.2研究意义 (2)
1.2文献综述 (3)
1.2.1本课题国外研究进展 (3)
1.2.2本课题国内研究进展 (3)
1.3论文研究思路、方法及目的 (4)
1.3.1研究思路 (4)
1.3.2研究方法 (4)
1.3.3研究目的 (4)
1.4创新之处与不足之处 (4)
1.4.1创新之处 (4)
1.4.2不足之处 (5)
2海南旅游业发展现状 (5)
2.1海南省基本情况 (5)
2.2旅游业发展状况 (6)
2.3海南旅游发展规划 (6)
3海南旅游业在发展面临的问题 (7)
3.1环境保护意识淡薄 (7)
3.2服务水平较低 (7)
3.3政府监管不到位 (8)
3.4旅游要素单一 (8)
3.5国际化不足 (8)
