Nike英文简介
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用英文介绍nike作文英文,。
Nike is a well-known brand that specializes in sportswear and athletic equipment. It was founded in 1964by Phil Knight and Bill Bowerman, and it has since become one of the most recognizable logos in the world.One of the things that sets Nike apart from other sportswear brands is its focus on innovation. Nike is constantly pushing the boundaries of what is possible in athletic gear, with a particular emphasis on footwear. For example, the company has developed the Flyknit technology, which uses a single piece of thread to create a lightweight, seamless shoe.Another aspect of Nike's success is its marketing strategy. The company has always been adept at creating compelling ads and campaigns that resonate with its target audience. For example, the "Just Do It" slogan has becomeiconic and is instantly recognizable around the world.Finally, Nike has also been praised for its commitment to social and environmental responsibility. The company has made efforts to reduce its carbon footprint and has implemented sustainable practices in its manufacturing processes.Overall, Nike's success can be attributed to its focus on innovation, its effective marketing strategy, and its commitment to social and environmental responsibility.中文:Nike是一家专门从事运动服装和运动装备的著名品牌。
Nike Brand IntroductionNike, a globally renowned sports brand, has revolutionized the world of athletics and fitness. Originating in the 1970s, Nike has grown to become a symbol of excellence, innovation, and inspiration. Its journey is marked by a deep commitment to athlete-centered design, creating products that not only perform but also inspire.The brand's ethos is firmly rooted in the philosophy of "Just Do It," encouraging individuals to push their boundaries, strive for greatness, and never settle for less. Nike's diverse range of footwear, apparel, and accessories cater to a wide array of sports and activities, fromrunning and basketball to training and lifestyle.What sets Nike apart is its dedication to innovation. The brand has a long history of collaborating with leading athletes and designers to create cutting-edge products that enhance performance. Nike's use of advanced technologies, such as Flywire and Zoom Air, has revolutionized the industry, setting new standards for comfort, durability,and performance.Moreover, Nike's marketing strategies have been equally impressive. Its iconic "Swoosh" logo and tagline have become synonymous with sports excellence, while its campaigns often feature high-profile athletes and celebrities, further enhancing its global appeal.However, Nike's success is not just measured in sales or profits. The brand has also made significant contributions to society, investing in sustainability initiatives and community development programs. Nike's commitment to social responsibility underscores its belief that success is not just about winning but also about making a positive impact on the world.In conclusion, Nike is not just a sports brand; it's a global icon that represents the spirit of athletics and the pursuit of excellence. Its products, marketing, and social responsibility efforts have set the standard for the industry, making it a leader in the world of sports and fitness.**耐克品牌介绍**耐克,这个全球闻名的运动品牌,已经彻底改变了体育和健身界的风貌。
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文档下载后可定制随意修改,请根据实际需要进行相应的调整和使用,谢谢!并且,本店铺为大家提供各种各样类型的实用资料,如教育随笔、日记赏析、句子摘抄、古诗大全、经典美文、话题作文、工作总结、词语解析、文案摘录、其他资料等等,如想了解不同资料格式和写法,敬请关注!Download tips: This document is carefully compiled by theeditor. I hope that after you download them,they can help yousolve practical problems. The document can be customized andmodified after downloading,please adjust and use it according toactual needs, thank you!In addition, our shop provides you with various types ofpractical materials,such as educational essays, diaryappreciation,sentence excerpts,ancient poems,classic articles,topic composition,work summary,word parsing,copyexcerpts,other materials and so on,want to know different data formats andwriting methods,please pay attention!Nike is a really famous brand. Everyone knows it. It has all kinds of cool shoes and clothes.The shoes from Nike are so comfortable. I love to wear them when I exercise or just walk around.Nike also has great designs. They always come up with something new and trendy.And the marketing of Nike is amazing. They make you want to buy their stuff.Their athletes are really cool too. Seeing them wear Nike makes you want to be like them.。
nike公司简介英文版耐克一直将激励全世界的每一位运动员并为其献上最好的产品视为光荣的任务。
你知道它的英文简介是什么吗?下面由店铺为你提供的nike公司简介英文版,希望大家喜欢。
nike公司简介英文版(一)Nike always will encourage all over the world for its every athlete and offer the best products as glory. Nike is the movement of the language of the language. Over the past three years, the company is committed to create for each show ego. Nike knows: only using advanced technology to produce the best products. Using the sneakers at mattress technology is very popular. Average consumer and professional athletes to it.耐克公司一直将激励全世界的每一位运动员并为其献上最好的产品视为光荣。
耐克的语言就是运动的语言。
三十年过去了,公司始终致力于为每一个人创造展现自我的机会。
耐克深知:只有运用先进的技术才能生产出最好的产品。
采用气垫技术的运动鞋一经推出就大受欢迎。
普通消费者和专业运动员都对它爱不释手。
nike公司简介英文版(二)Nike, Inc. (pronounced /ˈnaɪkiː/; NYSE: NKE) is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area. It is the world's leading supplier of athletic shoes and apparel[3] and a major manufacturer of sports equipment, with revenue in excess of US$18.6 billion in its fiscal year 2008 (ending May 31, 2008). As of 2008, it employed more than 30,000 people worldwide. Nike and Precision Castparts are the only Fortune 500 companies headquartered in the state of Oregon, according to The Oregonian.The company was founded on January 25, 1964 asBlue Ribbon Sports by Bill Bowerman and Philip Knight,[1] and officially became Nike, Inc. on May 30, 1978. The company takes its name from Nike (Greek Νίκη, pronounced [nǐːkɛː]), the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+ , Air Jordan, Nike Skateboarding, and subsidiaries including Cole Hnike公司简介英文版n, Hurley International, Umbro and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008.[4] In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high profile athletes and sports teams around the world, with the highly recognized trademarks of "Just do it" and the Swoosh logo.nike公司简介英文版(三)NIKE is the world's leading sports brand, the original English meaning of the Greek goddess of victory, the Chinese translated as Nike.The company is headquartered in Portland, Oregon. The company produces all kinds of sporting goods, such as clothing, footwear, sports equipment and so on.Nike logo is a small hook. Nike has been to inspire every player in the world and offer the best product as a glorious task. Nike's first air cushion technology to the sports industry has brought a revolution. The use of this technology to create sports shoes can be a good protection of the athlete's knee in its strenuous exercise when landing to reduce the impact on the knee.June 18, 2016, "2016 BrandZ the world's most valuable brand hundred list" announced that Nike ranked 24th.September 8, 2016, Apple hands Nike officially launched thesecond generation of Apple Watch second generation products.March 15, 2017, 3.15 evening exposure, Nike Hyperdunk 08 FTB (SKU: 869611-001) basketball shoes were found to be incorrect description of the air cushion.。
耐克英文广告语篇一:耐克英文简介niKE英文介绍nike,inc.(pronounced/?na?ki?/;nYSE:nKE)isamajorpubliclytradedsportsw earandequipmentsupplierbasedintheUnitedStates.Thecompanyisheadquart erednearBeaverton,oregon,whichispartofthePortlandmetropolitanarea.itist heworld'sleadingsupplierofathleticshoesandapparel[3]andamajorma nufacturerofsportsequipment,withrevenueinexcessofUS$18.6billioninitsfi scalyear20XX(endingmay31,20XX).asof20XX,itemployedmorethan30,00 0peopleworldwide.nikeandPrecisioncastpartsaretheonlyFortune500compa niesheadquarteredinthestateoforegon,accordingtoTheoregonian. ThecompanywasfoundedonJanuary25,1964asBlueRibbonSportsbyBillBo wermanandPhilipKnight,[1]andofficiallybecamenike,inc.onmay30,1978. Thecompanytakesitsnamefromnike(GreekΝ?κη,pronounced[nǐ?k??]),theGreekgod dessofvictory.nikemarketsitsproductsunderitsownbr and,aswellasnikeGolf,nikePro,nike+,airJordan,nikeSkateboarding,andsubsidiariesincludingcoleHaan,Hurleyinternational,Um broandconverse.nikealsoownedBauerHockey(laterrenamednikeBauer)bet ween1995and20XX.[4]inadditiontomanufacturingsportswearandequipme nt,thecompanyoperatesretailstoresundertheniketownname.nikesponsorsmanyhighprofileathletesandsportsteamsaroundtheworld,withthehighlyrecog nizedtrademarksof”Justdoit”andtheSwooshlogo.篇二:耐克品牌广告词耐克品牌广告词科比广告语完整版:ifyoureallywantit只要心够决you'llpushbackpain就能征服痛苦useit利用它controlit控制它ifyoureallywantit只要心够决livingyourdreams实现你的梦想ifyoureallywantit只要心够决learnfromthefails从挫折中学习learnhowtowin学习胜利ifyoureallywantit只要心够决everythingtoyourfire将所有燃烧成激情allthepain所有痛苦failures失败criticisms批评glory荣耀taketheball出手夺球takethelastshot出手绝杀youcandoanythingyouwantto你可以做到任何事ifyoureallywantit只要心够决詹姆斯在niKE广告中的一句广告词让人们对他过目难忘:you'dbetterbring(你最好全心关注),causei’llbringeveryi’vegotit(因为我会全力以赴)是什么让人变得了不起是拿牛奶箱当篮筐练习投篮是连续三年当选俄亥俄州篮球先生连续三次为高中夺得州际篮赛冠军或是当选状元秀年度新人最年轻得8000总得分前锋还是率领球队历史上第一次进入总决赛如果在22岁前,你就做到这一切这些都很了不起但是,这一些都会过去你在乎的是赢得未来whatmakessomeonegreat?isitlearntoshootonamillframe? whataboutbeingnamedmrbasketballofohio3timesinaroll? whatiswhenhanging3statechampionshipsinyourhighschoolgym? maybebeingnumberonenbadraftpick,rookieoftheyear,score8thousandspoin ts,leadingyourteamintothefinal,firsttimeinourhistory, whatifyoudidallthatbeforeageof22,allthosethingsbeengreat,that’swhathappened.,andwhatyoucareabout,iswhatyouhaven'tdoneyet!易建联最新耐克广告词完整版:你可以15岁加入职业联赛,你可以入选国家队,你可以连夺3次冠军,你可以成为mVP,但这还不够。
nike公司简介英文nike公司简介英文(一)NIKE, Inc. The Nike "Swoosh" Logo.Type: Public corporationFounded: 1972Headquarters: Beaverton, OregonKey people: Phil Knight, chairman and co-founderMark Parker, CEOBill Bowerman, co-founderIndustry: sporting goodsProducts: Athletic shoes, apparel, sports equipment, accessoriesRevenue: $15.0 billion (FY 20XX)[1]Employees: 26,700 (20XX)Website: nike/Nike, Inc. (Pronounced: NIGH-key) (NYSE: NKE) is a major American manufacturer of athletic shoes, clothing/apparel, and sports equipment. The company takes its name from the Greek goddess of victory, Nike. Nike markets its products under its own brand as well as Air Jordan, Total 90, Nike Golf and Team Starter (among others), as well as under brands of Mason Belmonte subsidiaries including Bauer, Cole Haan, Converse, and Hurley International. Nike has been criticised for the working conditions and production methods in the overseas factories with which it contracts.nike公司简介英文(二)Corporate influenceNikes influences stretch from its production systems to it fashions, while along the way developing technologies. Their advertising campaigns often involve sponsored athletes like Tiger Woods, Ronaldo and Michael Jordan.Nike is also well known for its strong sponsorship agreements with athletes, leagues and federations, as well as many of the worlds top football (soccer) clubs and national teams, including Manchester United, Arsenal, F.C. Basel, Juventus, Clube de Regatasd Flamengo, Steaua Bucuresti, AC Sparta Praha, Red StarBelgrade, Inter Milan, VfL Bochum, VfL Wolfsburg, Hertha BSC Berlin, TSV 1860 Mnchen, Borussia Dortmund, PSV Eindhoven, Valencia C.F., Urawa Red Diamonds, Kaizer Chiefs, Atltico de Madrid, NK Maribor, Celtic, FC Porto, Paris Saint-Germain, Boca Juniors, Corinthians, Brazil, Portugal, the Netherlands, Belgium, Russia, Morocco, India, South Korea, Serbia, Croatia, Turkey, Mexico and the United States mens, womens, and Australia to produce their equipment. On December 23, 2005, Nike signed a 5-year contract (beginning January 1, 20XX) with the India Cricket Team to become their official apparel supplier for $43 million.[1] Nevertheless Nike does not have an India-specific website or any mention of cricket on Nike.TimelineTo meet Wikipedias quality standards, this article or section may require cleanup.Please discuss this issue on the talk page, or replace this tag with a more specific message. Editing help is available.This article has been tagged since September 20XX.nike公司简介英文(三)nike发展史The 1960s* 1964o Phil Knight partners with University of Oregon track coach Bill Bowerman to form Blue Ribbon Sports, a US distributor for Japanese-made Tiger running shoes.The 1970s* 1971o The mark now known as the Swoosh is created by graphic design artist Carolyn Davidson in June. Several weeks later, Jeff Johnson suggests the name "Nike" for the first shoes that will bear the Swoosh mark.* 1972o The first line of Nike footwear is introduced, including the so-called "Moon Shoe" that features a waffle sole, which is distributed to athletes competing in the US Olympic Track Field Trials in Eugene, Ore.* 1972o Romanian tennis star Ilie Nastase becomes the first athlete to sign an endorsement contract with Blue Ribbon Sports to wear its Nike tennis shoes.* 1973o American record-holder Steve Prefontaine becomes the first major track athlete to wear Nike shoes.o 1972 Olympian Jon Anderson (whose father was mayor of Eugene and a friend of Bill Bowerman) wins the Boston Marathon wearing shoes with the Nike Swoosh logo. Nike says "its a turning point in our history, and its not the first inspired by a man from Eugene."( nike/nikebiz/investors/annual_report/ar_02/decade1.html ) * 1974o The Waffle Trainer is introduced, quickly becoming the best-selling training shoe in the U.S.* 1977o Nike print ad with the tag "There is no finish line" is introduced.* 1978o Tennis bad boy John McEnroe is signed by Nike to an endorsement contract.* 1979o Nikes Air technology patented by inventor M. Frank Rudy is introduced in the Tailwind running shoe. Gas-filled plastic membranes are inserted into the sole of running shoes to provide cushioning.The 1980s* 1980o Nike completes an initial public offering of 2,377,000 shares of Class B common stock on December 2.* 1981o BRS, Inc. merges into Nike, Inc. on December 31, and the company officially becomes known as Nike, Inc.* 1982o Dan Wieden and Dave Kennedy start their own advertising agency, Wieden+Kennedy, taking with them the Nike account on April 1. In October, Nike airs its first national television ad during the New York Marathon.* 1982o The Air Force 1 basketball shoe becomes the first Nike court shoe to make use of the Air technology.* 1984o Nike signs Michael Jordan to an endorsement contract. The first model of his signature shoe, the Air Jordan, originally is banned by the NBA, drawing a tremendous amount of publicity. The introduction of the Air Jordan shoe at retail in March 1985 is a key event in Nikes successful development.* 1986o Corporate revenues surpass $1 billion for the first time.+ Nike releases Nike DUNKS a basketball shoe originally worn by Michael Jordan due to the banning of his signature shoe by the NBA.* 1987o The Nike Air Max shoe is introduced, which uses a much larger Air cushioning unit, and for the first time is visible at the side of the midsole. This was the first of many generations of AirMax-branded technologies. A television ad featuring the Beatlessong "Revolution" was the first — and to date the only — time that a song performed by the Beatles was used in a TV ad.* 1988o Nike introduces its "Just Do It" slogan, created by Dan Wieden to unify a new ad campaign.* 1989o Nike begins its Bo Knows ad campaign to support the launch of its cross-training shoe, which becomes a part of the national culture for the next few years.The 1990s* 1990o The first Niketown store opens in downtown Portland.o Nike opens its world headquarters in unincorporated Washington County, just west of Portland, on 74 acres (0.3 km) of land.* 1991o Nike introduces the Air Max 180 with the biggest airsole for that time.* 1993o Nike introduces Reuse-A-Shoe, which collects athletic shoes, separates and grinds them up into Nike Grind, used in the making of athletic courts, tracks and fields.* 1994o Nike wins Advertiser of the Year at the Cannes Advertising Festival.* 1995o Nike signs long-term partnerships with the Brazilian and United States soccer teams, and moves into English football, signing a kit deal with Arsenal.o Nike starts slapping the swoosh on the uniforms of major college football and basketball powers, such as the Miami Hurricanes, Penn State Nittany Lions, Colorado Buffaloes, Florida State Seminoles, Illinois Fighting Illini, Georgia Bulldogs, Syracuse Orange, Duke Blue Devils, Oregon Ducks, USC Trojans, Michigan Wolverines, and later the Ohio State Buckeyes and Washington Huskies, among others.* 1996o Nike signs Tiger Woods soon after he gives up his amateur golf status.o Nike causes controversy with its advertising campaign during the Summer Olympics in Atlanta which features the slogan, "You Dont Win Silver — You Lose Gold." Nikes use of this slogan draws harsh criticism from many sources, including - not surprisingly - several former Olympic silver and bronze medalists.* 1998o After pressure from lobbying groups Nike and other companies publicly disclose their worldwide factory locations, a first for the garment industry.o Phil Knight formally commits Nike to strict standards for manufacturing facilities used by Nike, including: minimum age; air quality; mandatory education programs; expansion of microloan program; factory monitoring; and enhanced transparency of Nikes corporate social responsibility practices.* 1999o Bill Bowerman, co-founder of Nike, dies on Dec. 24 at age 88.The 2000s* 2000o Nike Shox cushioning/support system is introduced, initially worn by Vince Carter and others on the US Olympic basketball team.* 2002o Nike purchases Hurley International, another clothing company for an undisclosed amount.o NikeGO launches, a grassroots initiative to increase physical activity among youths aged 9-15.o Rap star Nelly releases a chart-topping song about Air Force Ones, a brand of Nike shoes.o Nike takes a second attempt to break into the skateboard market with Nike SB, sold only in skateboard shops.* 2003o Nike acquires once-bankrupt rival Converse for $305 million on July 9.o For the first time in the companys history, international sales exceed USA sales, as Nike continues to develop into a global company.o Nike is named "Advertiser of the Year" by the Cannes Advertising Festival, the first company to earn that honor twice (also 1994) in the festivals 50-year history.o Nike signs NBA phenom LeBron James with an unprecedented $87 million shoe contract.* 2004o Phil Knight steps down as CEO and President of Nike, but continues as chairman. Knight is replaced by William D. Perez as CEO of Nike, effective Dec. 28.o Nike creates the Exeter Brands Group, a wholly owned subsidiary for athletic footwear and apparel brands for lower price points. Brands include Starter, Team Starter, Asphalt, Shaq and Dunkman.o Annual revenues exceed $ 12.25 billiono In June, Chinese animator Zhu Zhiqianq, of Xiao Xiao fame, files a lawsuit against Nike for plagiarizing his cartoon stickmen in their commercials. Nike representatives deny the accusations, claiming that the stickman figure lacks originality, and is public domain. Zhu eventually wins the lawsuit, and Nike is ordered to pay $36,000 to the cartoonist. However, in June 20XX, the ruling isoverturned in Chinese court, and Zhu Zhiqianq is ordered to pay Nikes court costs.* 2005o Nike reports annual revenue for fiscal year 2005 (ending May 31) of $13.74 billion, a 12% increase over the previous fiscal year.o Nike comes under fire from independent music fans and apologizes for their use of an easily identifiable Minor Threat album cover slightly modified into a promotional tool for their line of skateboarding shoes.[2]* 20XXo Nike enters the cricket market with a 5-year sponsorship of the Indian Cricket team for US$43m.o William Perez leaves Nike voluntarily on January 23, 20XX. Perez said in the statement that he and Knight "werent entirely aligned on some aspects of how to best lead the companyslong-term growth. It became obvious to me that the long-term interests of the company would be best served by my resignation."o Mark Parker replaces Perez as CEO. Parker, joined Nike in 1979 and is considered the visionary behind the Nike Air franchiseand many other innovations, Nike said, and one of the key executives leading the companys long-term strategic planning.o Nike Inc. filed a patent infringement lawsuit againstAdidas-Salomon AG on February 16 20XX, claiming its archrival makes shoes using elements of Nikes SHOX cushioning technology.o Nike have been threatened with legal action for using Hackney councils logo on a range of sportsware without permission. The council have requested financial compensation to spend on sports development for children in the borough. [3]o Nike reports annual revenue for fiscal year 20XX (ending May 31) of $15 billion.o Nike is boycotted by Zinedine Zidane fans after an advertising compaign with the Italian player Marco Materazzi, who had insulted the French player。
Nike is one of the world’s leading sportswear and equipment manufacturers based in the United States. It leads the world in sales of athletic shoes. The company was founded in 1964 by Bill Bowerman and Philip Knight. In 1973,the long distance record creator Steve. Prefontaine become the first one who wear Nike shoes.In 1978,Nike international company was set up,and advance into overseas market.Nike’s profit form $13 million in 1985 to rise to around $400 million, which growthed about 30 times.Its first name was Blue Ribbon Sports but tha t changed to Nike in 1978. Nike’s original meaning is the Greek goddess of victory. We translate it into Nike in Chinese.The name is very lucky in western eyes.It is easy to remember and read .The Nike logo,most people would call it hook,actually it’s real name is swoosh .It will lets a person think of the speed and power after using the sports products of Nike .The Nike logo symbolizes the wing feathers of Greek victory goddess,stands for the speed,also represents a dynamic and gentle. “Just Do It”,this is the advertising language of the famous sports brand Nike,which is also the connotation the brand.that is to say “do what you want to do ”,it stresses young people’s sense of themselves and emphasizes the movement itself.How it can be so successful?Firstly,the company spends an enormous amount of time and money in the technology and innovation,which make its products keep technologicl superiority. Secondly ,Nike learns to know the thoughts of consumers and resonates with them by advertisement.It use the sports start as the brand spokesman ,such as Jordan,KobeBryant,Liuxiang,Ronaldo and so on.Thirdly,Nike is also a lifestyle,for example ,the company design an app “Nike+”,the user can read his sports datas through ipod or iphone,these products can deeply attract young people.To sum up ,Nike is a great international brand,it continue to write a brilliant.Ok,that’s all ,thank you !。
Nike英文简介NIKE是全球著名的体育运动品牌,英文原意指希腊胜利女神,下面是为你整理的Nike英文简介,希望对你有用!Nike简介NIKE is the world's leading sports brand, the original English meaning of the Greek goddess of victory, the Chinese translated as Nike.The company is headquartered in Portland, Oregon. The company produces all kinds of sporting goods, such as clothing, footwear, sports equipment and so on.Nike logo is a small hook. Nike has been to inspire every player in the world and offer the best product as a glorious task. Nike's first air cushion technology to the sports industry has brought a revolution. The use of this technology to create sports shoes can be a good protection of the athlete's knee in its strenuous exercise when landing to reduce the impact on the knee.June 18, 2016, "2016 BrandZ the world's most valuable brand hundred list" announced that Nike ranked 24th.September 8, 2016, Apple hands Nike officially launchedthe second generation of Apple Watch second generation products.March 15, 2017, 3.15 evening exposure, Nike Hyperdunk 08 FTB (SKU: 869611-001) basketball shoes were found to be incorrect description of the air cushion.Nike发展历程In 1908, Lean in Massachusetts built a shoe factory, so that the local shoe technology has been further developed. Where the workers are no longer independent of doing nike shoes, shoes for each production link by a trained person responsible. Production line began to form. At first nike shoes are still made, but in order to make workers in the off-season something to do, shoe owner began to do not book the shoes. These shoes are called for sale shoes, placed in the local store window.In 1958, the founder of the time, Phil Nate Oregon (Oregon) State University track and field team players, after graduation to return home to teach in Portland.In 1963, Phil Knight graduated from the University of Oregon and his mentor Bill Bowerman co-founded a company called "Blue Ribbon Sport" (Blue Ribbon Sports) company, the main sporting goods. In 1964, Knight and his coach Bowerman each invested $ 500, set up a sports shoescompany, named for the Blue Ribbon sporting goods company.In 1972, NIKE company was formally established. Its predecessor is the current NIKE president Phil Knight and Bill Bowerman coach investment in the Blue Ribbon sports company.In 2001, Nike in the development of air cushion technology and then launched a new shock force called Shox technology. The use of this technology to produce the same popular sports shoes, sales steadily rising. In addition to sports shoes, Nike's clothing is also no lack of innovation. For example: the use of FIT technology to create high-performance textiles can effectively help athletes in any weather conditions for training and competition. Nike other sporting goods, such as: watches, glasses, etc. are high-tech crystallization.Nike品牌故事80 years, Nike products from the track and field and gymnasium into the homes of ordinary people (especially teenagers). Nike must not lose the traditional sports in the traditional market situation, try to expand the attractiveness of Nike advertising, Nike must be like Levi's brand (jeans brand leader jeans inventor Li WeiStrauss established), as The composition of youth culture and the identity symbol. Nike in two completely different market operations, it faces the problem is to adapt to popular awareness and publicity sports achievements on how to get a balance and consistent, Nike began to rethink its advertising strategy.1986, a propaganda Nike inflatable insole advertising is a real breakthrough in the advertising film Nike adopted a new idea, not blindly promote the technical performance and advantages of the usual practices, but by the representative and symbol of the famous hippie The Beatles played the famous song "Revolution", in the rebellious rhythm of the new rhythm, melody, a group of Americans wearing Nike products as drunk to carry out fitness training, ... ... this ad accurately meet the emerging fitness campaign The style of change and the trend of the times, so feel refreshing. Nike has been using the magazine as the main advertising media, to the athletes to pass the product information, but since then, television advertising to become Nike's main "spokesman", this move makes Nike ads better suited to its new product market development of.Nike's expansion of the market is the primary breakthrough in the youth market, the market consumers have some common features: love sports, reverence heroes, Starchaser strong sense of hope, attention, thinking active, imaginative and full of dreams. For young consumers this feature, Nike have been with some famous, popular sports stars signed, such as c Luo, Drogba, Ronaldinho, Torres, Fabregas, Ibrahimovic, Robinho, A Guiluo et al. And shot a lot of imaginative advertising, such as the 2010 World Cup in South Africa's promotional film "kicked out the legend" in the May 22 Champions League final premiere.Nike英文简介。