英文商务谈判
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商务谈判对话英文版在国际商务谈判中,对时间观差异应有所准备。
谈判时限的控制也很重要。
不同文化具有不同的时间观念。
在商务谈判对话中也要拿捏好时间。
下面店铺整理了商务谈判对话英文版,供你阅读参考。
商务谈判对话英文版:实用对话A: Good morning, Miss. Glad to meet you.早上好,很高兴见到你。
B: Good morning, Mr . gald to have the opportunity of visting your company and I hope to conclude some business with you。
很兴奋能有机会.拜访贵公司,希望能与你们做成交易。
A:I think so ,and I don’t believe we’ve met.我们以前没有见过吧?B: No, I don’t think we have. 我想没有。
A: My name is Li Sung-lin 我叫李松林。
B: My name is Cheery Smith. 您好,我是切莉史蜜斯A: Here’s my name card. 这是我的名片。
B: And here’s mine. 这是我的。
A: I'm our sales representative, how do you do,what can I do for you.我是我们公司的销售代表,你是做什么的,有什么可以为你服务的吗?B:Our company will buy in a batch of compters, as the procurement manager secretary,I want to get to know your product.我们公司要购进一批电脑,作为采购经理的秘书,我想了解一下你们的产品。
A:Our company engaged in import and export trade for 5 years, has many professional and qualified partners. Company in good standing, developed many long-term partners, look forward to working with you.我公司从事进出口贸易5年来,已经拥有很多专业的,资质良好的合作商。
英文商务谈判对话谈判过程中,技巧很是重要,首先是要端正自己的态度,然后充分了解谈判对手,要准备多套谈判方案,争取建立融洽的谈判氛围,设定好谈判禁区,谈判中语言尽量精准简练。
下面店铺整理了英文商务谈判对话,供你阅读参考。
英文商务谈判对话:实用对话Seller: This is our rock-bottom price, Mr. Lee.卖方:李先生,这是我们的最低价格了。
Buyer: If that's the case. there's not much point in further discussion. We might as well call the whole deal off.买方:如果是这样的话,那就没有什么意义再谈下去了。
我们还不如取消这笔生意算了。
Seller: What I mean is that we:ll never be able to come down to your price. The gap is too great.卖方:我的意思是说我们永远不可能把价格降到你们要求的价格。
差距太大了。
Buyer: I think it unwise for either of us to be inflexible. How about meetingeach other halfway?买方:我认为我们都这么强硬很不明智。
我们能不一能各让一半?Seller: What's your proposal?卖方:您的提议是什么?Buyer: Your unit price is 100 dollars higher than we want. Well, I suggest wemeet each other half way.买方:你们的单价比我们想要的价格高出100美元。
嗯,我建议各让一步。
Seller: Do you mean a further reduction of 50 dollars in our price? That'simpossible!卖方:您是说让我们再减价50美元吗?那真的不可能。
商务谈判英文模拟对话谈判前,要对对方的情况作充分的调查了解,分析他们的强弱项,分析哪些问题是可以谈的,哪些问题是没有商量余地的;也要准备好商务谈判的对话内容,下面小编整理了商务谈判英文模拟对话,供你阅读参考。
商务谈判英文模拟对话:实例对话Now that we are all here, let's begin the talk, shall we?现在人都到了,咱们开始,怎么样?What do you think if we begin now?我们现在开始,好吗?If you don't mind, I think we'd better begin right away.你要是不介意,我们就开始吧。
Suppose we get down to business now?现在我们开始怎么样?Let's get straight down to business now?我们直截了当谈问题吧。
Well, I know you're all extremely busy, so why don't we get started?我知道你们都特别忙,那就赶紧开始吧。
As we are familiar with each other, let's come straight to the point.大家都是熟人,我们就开门见山吧。
We've gone too far off the point. Let's return to the topic under discussion.咱们离题太远了,还是回到正题上来吧。
Let's have a word about delivery, OK?咱们谈谈交货问题,好吗?Let's have a talk over the question of payment terms, if you don't mind.你要是不反对,我们就谈谈付款条件。
CatalogueⅠ、Negotiation ThemeⅡ、Negotiation TeamⅢ、 Preliminary Investigation⒈Industry Background⒉Our Business Background⒊Other Business BackgroundⅣ、Deep Analysis⒈Benefits the two parties want to get and the analysis of advantages and disadvantages through the negotiation⒉Negotiating issues identifiedⅤ、Negotiation ObjectivesⅥ、Negotiation ProcessⅦ、Negotiation Strategy⒈The start of negotiation⒉The analysis of strategies used in the mid-term negotiation⒊The final sprint stageⅧ、 Emergency PlanNegotiation matters with the British Lipton on tea wholesale Ⅰ、Negotiation ThemeThe negotiating cooperation around the central theme of tea procurement will be launched by the exchange of feelings to achieve peace negotiations and show our sincerity. We hope that both sides can reach a win-win situation over the negotiations through the exchange, and achieve the long-term cooperation in the future .Ⅱ、Negotiation TeamOur company:Chief negotiator: Yang Miaomiao (responsible for the negotiation matters on tea wholesale )Auxiliary negotiator: Chen Cong ( negotiation assistant)British Lipton:Chief negotiator: He Yanjiiao (marketing director)Auxiliary negotiator: Liu Xiaofei (Financial Officer)Ⅲ、 Preliminary Investigation⒈Industry BackgroundDomestic background of tea market: At present, China's tea production, domestic sales, tea exports are at best level in history,mainly due to the financial support from local government , the deepening reform of tea enterprise, the new capital and the new technology widely used in tea production, as well as the development of new tea products, which have injected new vitality into tea industry in China.British background of tea market : Nowadays,UK is the largest tea importer around the world. Britons are world-renowned as the person who enjoy drinking tea with the consumption of 160 million cups of tea per day. The tea they import from other countries are most of bulk tea , which is made through blending, packaging (small packages) or processed into a teabag after entering into the market. Britons pay more attention on the high quality of tea. Tea-drinking is deeply rooted in the British tea culture and usually in high-end consumer-oriented with a great variety of tea,which could be divided into Ceylon tea, Earl Grey, English breakfast tea, Irish breakfast tea and organic tea. In recent years, due to the strong growth of tea trade on green tea, Darjeeling tea, fruit tea, herbal tea and some other new varieties of tea, overall sales in the UK tea market decreased slowly. At this point, in order to maintain market share, the original merchants must introduce new varieties and seize new opportunities to develop tea markets.⒉Our Business BackgroundFujian Tea Import & Export Co., Ltd. is a foreign trade company held by China Tea Co., Ltd., which is under China National Cereals, Oils and Foodstuffs Corp. (COFCO). Established in February, 1950, our company has developed a business mode, led by foreign trade and integrated by agriculture, industry and trade. Our mission is to promote Chinese tea, pioneer Fujian tea, and provide tea products that are natural, healthy and delicious; the vision is to enhance values of our brand, employees and company with outstanding quality to achieve sustainable development and become the leading enterprise in Fujian tea industry.Fujian Tea Import & Export Co., Ltd.(hereafter refers to as Fujian Tea Co.) mainly engages in exporting special teas, which include oolong tea, jasmine tea, white tea, black tea, green tea, etc. We are always working on tea trade and supply base construction, and have built tea gardens according with the green food standards (in atmosphere, soil and water) and had organic gardens about 2533 hectares. Jian’Ou Ming Yuan Tea Co., Ltd., SongXi Rui Ming Tea Co., Ltd. and YongChun Rui Ming Tea Co., Ltd. are our main base companies. At the same time, we own Fuzhou and Fuxing tea processing factories, whose automatic production lines for oolong tea and jasmine tea are leading in this area, and inspection facilities are complete.In recent years, Fujian Tea Co. has been committed to the updating of products and the development of new products, and has introduced Japan’s advancedthree-dimensional triangle teabag equipment as well as Italian dual-chamber,no-aluminum-staple teabag machine--IMA C24 which is the only one at home now. The products are environment friendly, suitable for modern fashionable, convenient living needs, and favored by consumers at home and abroad.⒊Other Business BackgroundBritish Lipton has run the tea business for many years.In the UK, British Lipton owns 40% of the market share and is renowned over the world . There are enough idle funds which could be used for the tea investment.The aggregate investment budget is up to 3 million yuan.The company can choose tea suppliers from different countries. Ⅳ、Deep Analysis⒈Benefits the two parties want to get and the analysis of advantages and disadvantages through the negotiationOur interests: we hope to expand our production scale and advocacy effortsthrough international cooperation, so as to create a broader overseas market and increase the global awareness of our company.Other benefits: through the introduction of new varieties of tea to develop thetea marketOur advantage: We are selling the tea produced in the beautiful city Fujian .Nowadays, our company has developed a business mode, led by foreign trade and integrated by agriculture, industry and trade. Our mission is to promote Chinese tea, pioneer Fujian tea, and provide tea products that are natural, healthy and delicious; the vision is to enhance values of our brand, employees and company with outstanding quality to achieve sustainable development and become the leading enterprise in Fujian tea industry.Our Disadvantages: The export of small package tea ranked first in ourcountry, but poor sales of high-end tea gifts in foreign countries.Other advantages:British Lipton has run the tea business for many years.Inthe UK, British Lipton owns 40% of the market share and is renowned over the world . There are enough idle funds which could be used for the tea investment.The aggregate investment budget is up to 3 million yuan.The company can choose tea suppliers from different countries.Other disadvantages: the various unknown risks in the search for a new teamarket.⒉Negotiating issues identifiedQuestion 1:.T o negotiate the purchase quantity and the type of paymentAnalysis:It can be seen from the figure that, from 2007 January to 2010 November, the number of China's enterprises of refined tea processing industry has increased, but in 2011 the number of China's refined tea enterprises has significantly decreased,which relatively reduced the competition with our company. So our company has the ability to maintain good performance in production and trade.Question 2: matters about the product packagingAnalysis: The ancient people like to use tin to purify water to make the taste more sweet. Tin is non-toxic and harmless to the human bodies.The tea pot made of tin has the better function on fresh-keeping because the body of tank is quite thick.In the processing of packaging technology, general tank can adopt inclose deoxidizer packaging method, to remove the oxygen inside the package. Sealed cans use pneumatic, vacuum packaging. This negotiation is not only the generalization for our company’s products,but also can make the other company increased the business and trade,which is a win-win project where both sides could achieve opportunities for development .。
有关商务谈判的英文例子6篇有关商务谈判的英文例子 (1) Dan Smith是一位美国的健身用品经销商,此次是Robert Liu第一回与他交手。
就在短短几分钟的交谈中,Robert Liu既感到这位大汉粗犷的外表,藏有狡兔的心思――他肯定是沙场老将,自己绝不可掉以轻心。
双方第一回过招如下:D: I’d like to get the ball rolling(开始)by talking about prices。
R: Shoot.(洗耳恭听)I’d be happy to answer any questions you may have。
D: Your products are very good. But I’m a little worried about theprices you’re asking。
R: You think we about be asking for more?(laughs)D: (chuckles莞尔) That’s not exactly what I had in mind. I knowyour research costs are high,but what I’d like is a 25% discount。
R: That seems to be a little high,Mr. Smith. I don’t know how wecan make a profit with those numbers。
D: Please, Robert, call me Dan. (pause) Well, if we promise futurebusiness――volume sales(大笔交易)――that will slash your costs(大量减低成本)for making the Exec-U-ciser, right?R: Yes, but it’s hard to see how you can place such large orders.How could you turn over(销磬)so many? (pause) We’d need a guarantee offuture business,not just a promise。
商务价格谈判英文对话商务价格谈判英文对话:价格对话24句1、Let’s get down to business, shall we?让我们开始谈生意好吗?2、Are those prices FOB or CIF?这些价格是船上交货价还是运费及保险费在内价?3、Are these prices wholesale or retail?这些价格是批发价还是零售价?4、That’s too high.价钱太高了。
5、Oh, no, this is the lowest price.噢,不,这是最低价。
6、Let us have your rock-bottom price.我们给你低价。
7、What’s the price range?价格范围是多少?8、They start at one hundred and fifty yuan and go up to two hundred yuan.它们以50元起价,至多到200元。
9、The price is quite reasonable.这价格相当合理。
10.The price is unreasonable.这价格高得不合理。
11、Can you make it a little cheaper? =Can you e down a little?=Can you reduce the price?你能不能算便宜一点?12、That sounds very impressive.那似乎非常好。
13、That sounds reasonable.那似乎非常好。
14、You’re offering us this product at 1800 yuan per unit-is that right?你提供我们的这种产品报价是每台1800元吗,对吗?15、We’d appreciate it if you could sell it to us for 1350 yuan per unit.如果你能以每台1350元的价格卖给我们,我们将不胜感激。
商务谈判技巧英文版(共3篇)商务谈判技巧英文版(共3篇)篇一:商务谈判强大英语技巧商务谈判中的英语技巧与外商进行商务谈判时大多用英语进行,所以这个时候我们要注意避免跨国文化交流产生的歧义,交谈时尽量用简单、清楚、明确的英语,不说易引起对方反感的话语,如下列这些词语中就带有不信任色彩,可能会客户不愿积极与我们合作。
“to tell you the truth”,“I’ll be honest ith you…”,“I ill do my best.”“it’s none of my business but…”。
为了避免误会,我们可用释义法确保沟通顺利进行。
如,“e ould accept price if you could modify your specifications.”我们还可以说:“If I understand you correctly, hat you are really saying is that you agree to accept our price if e improve our product as you request.” 最后,为确保沟通顺利的另一个方法是在谈判结束前作一个小结,把到现在为止达成的协议重述一遍并要求对方予以认可。
另外在商务谈判还应注意下列问题:I “会听” 要尽量鼓励对方多说,向对方说:“yes”,“please go on”,并提问题请对方回答,使对方多谈他们的情况。
II 巧提问题用开放式的问题来了解进口商的需求,使进口商自由畅谈。
“can you tell me more about your campany?”“hat do you think of our proposal?” 对外商的回答,把重点和关键问题记下来以备后用。
进口商常常会问:“can not you do better than that?” 对此不要让步,而应反问:“hat is meant by better?”或“better than hat?”使进口商说明他们究竟在哪些方面不满意。
本文部分内容来自网络整理,本司不为其真实性负责,如有异议或侵权请及时联系,本司将立即删除!== 本文为word格式,下载后可方便编辑和修改! ==国际商务谈判英文案例A:为出口公司B:为国外进口公司场景一:价格谈判A和B开门走进办公室……A: please take your seat,--- B:Thank you.A:After anttending our new product launch meeting,you must have a detail idea about our products,---.Now please let me know what kinds of flowers you are interested.(A递给B 一个产品目录册,B迅速地翻阅并作出标记)B:Yes,your flowers are pretty beautiful and leave me a deep impression.(A接过B递回的册子,翻阅)B:And I’d like to get the ball rolling by talking about the price.what prices will you offer for these I’ve marked?A:---,before we quote price please tell me how many flowers you are going to buy.B:for No.10 we’d like to phurchase 1500 units,No.20,1000 units and 1000 units for No.30.商务谈判案例A:The usual price for No10 is 25 USD,for No20,35,and No30,50USD.they are all on the trade term of CIF Sydney.B:I think it’s unacceptable for us,you know the market has shrinked a lot during the economic ressesion period. A:we understand it,but you know these flowers are good for value.And they are newly cultivated after we tried a lot for genetic transplant.I believe you know the cost we spent.B:yes, I know that,---,it’s because of that ,I hope we can cooperate to open the market.If the price is reasonable, the large volume sales will be easy to reach,and that can remedy your large cost,right?A: (考虑片刻)Considering it’s the first time we do business and long-term cooperation in future, we can cut 1 USD for the price which we usual don’t do .B:1 USD? It makes no difference.we need more.and to be frank,we want the price to be 20,25 and 40 USD for each kind.A:No,no,no,I think you are kidding….---,that’s a big cut ,andit will make us have no returns.B:(表情严肃,犹豫片刻)Then how about 22,30 and 45 USD.A:That’s still leave us a little of margin,but increase 500 hundreds units for each kind,we can make it.B:That’s hard for us,you know it is a large size,and we can’t keep them for a long time.A:The season of large demand for flowers is coming,we guarantee the delivery within 1 month, that can be helpful for your quick sale.B:The delivery should be within 1 month, otherwise I cannot place the order. Now let’s reach some middle ground,you allow a 20% discount,I increase the order quantity by 500 hundreds units at that new price.A:20% discount? The policy regulates the maxium discount iswithin 15% in our company. And if you want to get the discount,the units you ordered have to overpass 201X for each item.B:201X units?we can’t take that many.Though you can’t offer us 15% discount,10% is ok.I hope you can accept it.---A:---,we can grant 8% at most,that’s the best we can do.And I ensure we have allow the prelivige for you. (A’s cellphone rings)A:Sorry,---,please allow me to spare a few minutes for answering the phone. B:please help yourself.(A走出办公室,B掏出手机打电话)B:hello,is that ---,this is --- calling from---C:Hi,---,this is ---,How is the business going?B:It’s tough.we are discussing price.Have you seen the brochures I sent.For No10,20 and 30,they offer us unit price of 20,25 and 40 USD on trade term of CIF Sydney with quantity of 201X,1500 and 1500 for each kind,and they also allow a 8% discount,but I want to win more.What’s your idea?C:I have checked that.they have a good reputation and quanlity products,and the price condition is also competetive,if you can’t go further,accept thatl. B:Ok,I get it.byeA接完电话回来A:Sorry,I’ve be delayed. It’s an important call from my gerenal mangage. Let’s continue.(拿着册子看了下)I ensure we have offered you our best price. And I really hope we can begin our business relationship from this transaction.B:You are a good negotiator,and I accept that.A:Great,that’s a deal.Aft er a long negotiation,you must be tired.Now let’s go to have a rest and drink some coffee.场景二:包装、支付方式、保险等条款A:---,we have decided the price, now let’s get down to some detail requirements of the products you order. First, we’d like to know how you would like the flowers are packed.B: For No.10 ,each bunch of flower should be packed in a clear transparent plastic bag(透明塑料袋) ,each bag to a paper box, 100 boxes to a carton(纸板箱).we require the plastic bags should be in 7 different colors, and the quality of each bag should be grade AAA with degree of transparency(透明度) of 100%.A: Grade AAA is large spend for us, we can’t meet your standard. The most we can do is to use gradeA. If you insist, we have to take 15 cents extra charge foreach bag.B: If you can guarantee the quality and make sure each bunch of flower to reach customers without defections(缺点), I can agree that.A: Please don’t worry,---,we can guarantee.B: For No20 and No30, each pot of flower to a wooden box,each box should be moisture-conditioned.6 articles of No.20 and 6 aritcles of No30 to a wooden case.A:It will be a waste of wood,if you use box and case at the same time.we can use wood blocks to separate the flowerpots.B:No,I can’t agree.If having no case packing, the flowers are inconvenient to convey and easy to be broken.So please do as I say.A:Ok.And what’s the requirement for shiping marks?B:We need cartons and wooden boxes painting our company name for short,loading port and number.And of course,some indicationmarks,such as fragile,keeping upright should be put on. A:Anything more?B:I think no more. That’s all.A:I get it. For package,it’s setttled. Then let’s discuss something about payment. As you know for the first time we deal with business we usually accept letter of credit.B:Letter of credit is very complex and inconvenient, I hope you can change it to remittance. That will be more flexible.A:No, we can’t accept that. Though you are right, remittance is flexible, for us,it has more risk. I t’s the policy in our companythat we have to accept L/C when we are in business for the first time.B:But I’m afraid that if there’s many times of remedy forL/C,it will waste alot of time, and we can’t get the flowers on the best occasionto sell. Then how about D/P?A:Sorry,---. We have to obey the regulation.B:But who will take the loss when you delay our time to sell the flowers?A:Perhaps. Then I have to go against the policy. 70% of the sales money should be paid by L/C, the balance by D/P. We can’t go further.B:Ok. What bank will be suitable for your negotiation?A:Bank of China quanzhou branch.B:Sorry, we have no business with bank of China,we usually choose HSBC for negotiation bank in China.A:That will be inconvenient for us. To draw the money, we have to go to xiamen.B:We will allow HSBC to transit its transaction to BOC. Is that ok? A:Alright.切换场景 A给B端一杯咖啡…..our spend. We usually commence 110% of invoice value.B:No, we need that. It’s usual our practice and none of trade companies have ever refused it.A:Let’s put the markup to 15%, reaching a middle ground, alright? B:At least 20%.A:Ok, 20%. And talk about document instructions?B:Full set of documents of ocean bill of lading in 3 orinigalsand 5 copies, insurance policy, certificate original, and certificate of inspection, all certificate should mark credit number. A:Get it. Any more?B:It seems all are included.A:Let me check. Price, package, payment, insurance, documents.Yes ,all are well negotiated. Please have a look.---B: (仔细看了下)All have been in the list. A:(起身,伸出手,同---握手)Thank you,---. I hope this is a very excellent begin of our business.B: You have mentioned your price is based on CIF Sydney, but now we find that Sydney port not suitable for us to take the delivery. We’d like to change it to Melpomene[mel’pɔmini:].A:I’m afraid that there’s no direct voyage to Melpomene. If so, we have to deliver the flowers in transshipment. B:Transshipment is not allowed,neither is partial shipment. Perhaps you arrange it by charter.A:No,---,it’s a big cost. We can’t do that. If you canundertake part of the charter fees, we can manage that. B:Is Perth ok?A:Perth is a good choice. Do you have any other requirement?B:We also need the insurance to be effected for 130% of theinvoice value covering all risks as per ICC.A:130% and all risks? That will increase以下文字仅用于测试排版效果, 请使用时删除!冬是清寒的。
商务谈判英文对话A: Well, we've settled the question of price, quality and quantity. Now what about the terms of payment?好吧,既然价格、质量和数量问题都已谈妥,现在来谈谈付款方式怎么样?A: Of course, i don't know Smith at all, but you've got to be on your guard against George. I told you about our negotiating with him in New York three years ago, didn't I?B: All right.好的。
A:Since we are old friends, I suppose D/P or D/A should be adopted this time as the mode of payment.咱们是老朋友了,我想这次应该用D/P或者D/A付款方式吧。
B:We only accept payment by irrevocable letter of credit payable against shipping documents. 我们只接受不可撤消的、凭装运单据付款的信用证。
A:I see. Could you make an exception and accept D/A or D/P?我明白。
你们能不能破例接受承兑交单或付款交单?B:I'm afraid not. We insist on a letter of credit恐怕不行,我们是坚决要求采用信用证付款。
商务谈判对话A:To tell you the truth, a letter of credit would increase the cost of my import. When I open a letter of credit with a bank, I have to pay a deposit. That'll tie up my money and increase my cost.老实说,信用证会增加我方进口货的成本。
商务谈判对话英文版Business Negotiation DialogueDialogue 1:Company A: Good morning, Mr. Smith. I'm here today to discuss a potential partnership between our companies.Company B: Good morning, Mr. Johnson. Thank you for coming. I'm looking forward to hearing your proposal.Company A: We believe that our companies can benefit greatly from working together. We have extensive experience in developing and marketing innovative products, and we admire your company's strong distribution network.Company B: Thank you. We are always open to exploring new partnerships. What are the specific areas you would like to collaborate on?Company A: We propose a joint marketing campaign for our new product line. We have recently launched a line of eco-friendly household appliances, and we believe your expertise in retail distribution can help us reach a wider audience.Company B: That sounds interesting. Can you provide more details on the marketing campaign?Company A: Certainly. We suggest developing a co-branded advertising campaign, featuring both our companies' logos, to raise awareness of the eco-friendly appliances. Additionally, we can offer special discounts to your customers and provide training for your sales staff.Company B: I see the potential in this collaboration. However, we would need to evaluate the financial feasibility. What are your expectations regarding the costs involved?Company A: We understand the importance of cost considerations. We propose a cost-sharing model where both companies invest in the marketing campaign based on their respective market share. We can provide a detailed cost breakdown for your review.Company B: That seems fair. We will need some time to analyze the proposal and discuss it internally. Can we schedule a follow-up meeting next week to further discuss the financial aspects?Company A: Absolutely. We can also provide additional materials and case studies that showcase the success of our previous collaborations. Let's meet next Wednesday at 2:00 p.m. Does that work for you?Company B: Perfect. I will make sure our team is prepared for the meeting. Thank you for your time today.Company A: Thank you for considering our proposal. We look forward to discussing the details further next week.Dialogue 2:Company A: Good afternoon, Mr. Wang. I'd like to discuss the possibility of a joint venture between our companies.Company B: Good afternoon, Mr. Jones. I'm interested in exploring this opportunity. Please tell me more about your proposition.Company A: We have noticed that your company has a strong presence in the Asian market, and we believe that together we can expand our reach and increase market share.Company B: I appreciate your interest. Could you provide some information about the specific industry or sector you have in mind?Company A: Certainly. We propose collaborating in the renewable energy sector, specifically in the development and production of solar panels. We have advanced technology in this field, and with your established distribution channels, we can effectively penetrate the market.Company B: Solar energy is indeed a promising industry. How do you suggest we structure this joint venture?Company A: We suggest a 50/50 partnership, where both companies invest equally in capital, resources, and expertise. This way, we can share risks and rewards.Company B: That sounds reasonable. Besides financial contributions, what other support can each company provide?Company A: In addition to financial investments, we can contribute our research and development capabilities, as well as our expertise in manufacturing high-quality solar panels. Your company's distribution channels and local market knowledge would be valuable assets to the joint venture.Company B: I see potential synergies in this collaboration. However, we need to carefully assess the costs and potential returns. Can you provide a detailed financial projection?Company A: Of course. We will prepare a comprehensive financial analysis, including investment requirements, projected revenue growth, and estimated return on investment. We can discuss these details in our next meeting.Company B: That would be great. Let's meet again next Monday to review the financial projections and discuss any further questions or concerns.Company A: Excellent. We will be well-prepared and ready to address any additional inquiries. Thank you for your time and consideration.Company B: Thank you for presenting this opportunity. I look forward to our follow-up meeting.In conclusion, business negotiation dialogues play a crucial role in establishing partnerships and reaching agreements. They require effective communication, clear proposal presentations, and a willingness to find common ground. These dialogues provide a framework for companies to explore collaboration opportunities, discuss potential benefits, address concerns, and ultimately work towards mutually beneficial agreements.。
国际商务谈判英文版第三版篇一:国际商务谈判英文版第三版Chapter 1Negotiation Motives and Key Termin ology(谈判动机与关键概念)Negotiatio(谈判)Conflicts(冲突)Stakes(利益得失)Case Study:Chrysler Missed the Best Opportunit y Entering ChinaAutomobile Market(案例研究:克莱斯勒公司错失进入中国汽车市场良机) Chapter 2Negotiation Procedure and Structure(谈判程序与结构)Negotiation Procedure(谈判程序)General Structure of Negotiatio(谈判的一般结构)Structure of Business Negotiatio(贸易谈判结构)Simulation:An Economic Recession(模拟谈判:一次经济衰退)Case Study I:The Principle of Complementary Con cession(案例研究Ⅰ:对等性让步原则)Case Study II:Sino-US Negotiatio on Intellectual Property Right Protection(案例研究Ⅱ:中美知识产权谈判)Chapter 3 Negotiation Lubrication(谈判润滑剂)Target Decision(设定谈判目标)Collecting Information(信息调研)Staffing Negotiation Teams(配备谈判组成员) Choice of Negotiation Venues(谈判地点的确定)Simulation:Silk Selling(模拟谈判:丝绸销售) Case Study:Cases Showing Importance of Pre-ne gotiation Preparation(案例研究:谈判前准备工作的重要性)Chapter 4 Win-win Concept(双赢原则) Traditional Concept(传统理念)Introduction of Win-win Concept--a&nbs p;Revolution in Negotiation Field(赢一赢理念的引入——谈判界的一场革命)How Can Both Sides win(怎样实现双赢)Simulation:Financial Leasing Negotiation (模拟谈判:融资租赁谈判)Case Study:Argument between the Developing C ountries andDeveloped Countries(案例研究:发展中国家与发达国家的争论)Chapter 5 Collaborative Principled Negotiation(合作原则谈判法)Collaborative Principled Negotiation and Its Four Components(合作原则谈判法及其四个组成部分)Separate the People from the Problem(对事不对人)Focus on Interests But Not P ositio(着眼于利益而非立场)Invent Optio for Mutual Gain(创造双赢方案)Introduce Objective Criteria(引入客观评判标准) Simulation:Hotel Selling(模拟谈判:旅馆销售) Case Study:Company Policy(案例研究:公司政策)Chapter 6 Law of Interest Di stribution(利益分配法则)Needs Theory(需求理论)Application of the Needs Theory& nbsp;in Negotiation(需求理论在谈判中的应用)Three Levels of Interests at t he Domestic Level(国内谈判的三层利益)Law of Two-Level Game(双层游戏规则) Simulation:A Dam on the River(模拟谈判:河上建坝纠纷)Case Study:US-Japan Negotiatio on Semiconducto (案例研究:美日半导体谈判)Chapter 7 Negotiating Power and& nbsp;Related Facto(谈判力及相关因素) Negotiating Power and Sources of Negotiating Power(谈判力及谈判力的来源)Facto Causing the Changes of&n bsp;Negotiating Power(影响谈判力变化的因素)Application of Power Tactics(谈判力策略的应用)Estimating Negotiating Power(测量谈判力) Simulation:Negotiation on Oil Contract (模拟谈判:石油合同谈判)Case Study:Law—a Source of Negotiating Power (案例研究:法律——谈判力的一个来源)Chapter 8 Law of Trust(信任法则) Trust and Its Interpretation(信任及其解释)How to Decide a Pe on Tru sts or Is Trusted?(怎样决定一个人信任他人或者被别人信任) Determinants Affecting a Pe on”s Trustful or Mistrustful Behavior(影响一个人信任或不信任行为倾向的决定因素)Effects of Trust(信任的效应)Suggestio of Enhancing Mutual T rust(如何增进相互信任)Simulation:Market Research for a New Pr oduct(模拟谈判:新产品的市场调研)Case Study:Dilemma of the Management(案例研究:经理层的尴尬)Chapter 9 Pe onal Styles vs.Neg otiation Modes(谈判者性格类型与谈判模式)Negotiato “ Pe onal Styles(谈判者的性格类Negotiato “ Pe onal Styles and A C Model(个人性格类型与AC模型)Pe onal Styles vs.Negotiation Modes (性格类型与谈判模式)Application of Pe onality Checks(性格测试在谈判中的应用)Simulation:Global Corporation VS.Hi—tech Corporat ion(模拟谈判:全球公司与高科技公司)Case Study:Shopping in Manhattan (案例研究:在纽约曼哈顿购物)Chapter 10Game Theory and Negotiation Applic ation(博弈论及其在谈判中的应用)Game Theory,Its Assumptio and Rules(博弈论及其基本假设和规则)Co equences and the Matrix Displ(结果和矩阵排列)The Prisoner”s D ilemma(囚徒困境)Direct Determinants of the Coordin ation Goal(合作目标的直接决定因素)Simulation:China and Japan in Iron 0re&n bsp;Negotiation(模拟谈判:中国与日本铁矿石谈判中的博弈)Case Study:Making a Decision under Uncertainty (案例研究:不确定条件下的决策)Chapter 11 Distributive Negotiation  ;and Price Negotiation(两分法谈判与价格谈判)Distributive Negotiatio(两分法谈判)Price Negotiation and Negotiation Zone(价格谈判和谈判区间)Simulation:Sales for a Second-hand Car(模拟谈判:二手车销售)Case Study:An Example of the Use of&nb sp;Cost Analysis(案例研究:一个运用成本分析法的例子)Chapter 12 Complex Negotiatio(复杂谈判)Complex Negotiatio and Their Pr operties(复杂谈判及其特点)Involvement of Third Parties(第三方的参与)Coalition,Multi—party Negotiation(多方参与的谈判和谈判联合体)Simulation:Green Bank(模拟谈判:格林银行) Case Study:Iacocca Rescuing Chrysler (案例研究:艾柯卡拯救克莱斯勒公司)Chapter 13Culture Patter vs.Negotiation Patter(文化模式与谈判模式)Definition of Culture(文化的定义)Culture Patter(文化模式)Hofstede Cultural Value Study(霍夫斯泰德的文化价值研究)Simulation:Cultural Conflicts in the Negotiation of the World Bank Rural&nbs p;Water Supply Project(模拟谈判:世界银行改水项目谈判中的文化冲突)Case Study:Southern Candle”s Tour to France (案例研究:南部蜡烛公司的法国之行)篇二:国际商务谈判英文版第三版 However, some nego-tiators do not want to give up easily because the failure of the negotiation means neithercan have their interests realized. There can be another way Out. negotiating partiesmake efforts and explore alternatives to the options put forward before. A capable nego-tiator can always exhibit great initiatives and high ability by coming up with new op-tions and constructive suggestions which show the concern to the interests of both pari-ties. Quite often the final agreement of negotiations is reached based on several options. Roger Fisher and William Ury put forward an idea of “best alternative to a negotia-ted agreement (BATNA)” in their work Getting to Yes--Negotiating Agreement with-out Giving in. BATNA refers to your last choice between the conditions of the otherside and the opportunity for other better results. An example can help understand thepoint better. When you feel dissatisfied with your present salary and want to ask yourboss to raise your salary, what do you hope to put in your pocket? Is it a gun or a joboffer from another company that is a strong competitor to your present company? To find a BATNA is not an easy task. It requires a lot of investigation, considera-tion and comparison between your own options and options of other parties. Researchshows most of negotiators are ignorant of the importance of BATNA because they areoveroptimistic and overconfident. In fact most of important negotiations can not find asolution from one option. Negotiations without alternative options often end with failure. The following is an example of how to make an assessment of BATNA. Step One: Brainstorm alternatives. Assuming that a company is negotiating withits overseas distributor on commission fee. The negotiator should brainstorm to gener-atealternatives if the overseas distributor refuses to accept 6% commission on sales.The alternatives should be realistic and based on reliable information. The negotiatormay consider distributing in the overseas market through a home-based company. Asecond one may be to utilize the Internet to participate in the overseas market. A thirdalternative may be to increase the commission of the distributor.书摘()版权页: However, some nego-tiators do not want to give up easily because the failure of the negotiation means neithercan have their interests realized. There can be another way Out. negotiating partiesmake efforts and explore alternatives to the options put forward before. A capable nego-tiator can always exhibit great initiatives and high ability by coming up with new op-tions and constructive suggestions which show the concern to the interests of both pari-ties. Quite often the final agreement of negotiations is reached based on several options.Roger Fisher and Will iam Ury put forward an idea of “best alternative to a negotia-ted agreement (BATNA)” in their work Getting to Yes--Negotiating Agreement with-out Giving in. BATNA refers to your last choice between the conditions of the otherside and the opportunity for other better results. An example can help understand thepoint better. When you feeldissatisfied with your present salary and want to ask yourboss to raise your salary, what do you hope to put in your pocket? Is it a gun or a joboffer from another company that is a strong competitor to your present company?To find a BATNA is not an easy task. It requires a lot of investigation, considera-tion and comparison between your own options and options of other parties. Researchshows most of negotiators are ignorant of the importance of BATNA because they areoveroptimistic and overconfident. In fact most of important negotiations can not find asolution from one option. Negotiations without alternative options often end with failure. The following is an example of how to make an assessment of BATNA.Step One: Brainstorm alternatives. Assuming that a company is negotiating withits overseas distributor on commission fee. The negotiator should brainstorm to gener-ate alternatives if the overseas distributor refuses to accept 6% commission on sales.The alternatives should be realistic and based on reliable information. The negotiatormay consider distributing in the overseas market through a home-based company. Asecond one may be to utilize the Internet to participate in the overseas market. A thirdalternative may be to increase the commission ofthe distributor.作者简介() 白远,教授,硕士生导师,现任教于北京第二外国语学院国际经济贸易学院,主讲国际商务谈判、当代世界经济、国际贸易和国际经济合作等课程(前三门为全英语授课)。
A:Good morning,welcome to our company. Glad to meet you。
B: Good morning,glad to have the opportunity of visiting your company and we hope to conclude some business with you.A: That’s our common ground。
B: Our Company will buy some sports equp,we want to know more details about your products。
A2: ok, this is our marketing manager;let her make an introduction to U。
………………。
PriceB: we are interested in all kinds of your products,but this time we would like to order some hoola。
Please quote us C。
I。
F。
xini.A:Please let us know the quantity required so that we can work out the premium and freight charges。
B2:We are going to place a trial order for1000 hoola.A2:All right. Here are our F.O。
B。
price lists。
All the prices are subject to our final confirmation.B3:Do you offer discounts for plentiful purchases?A: Yes, we do indeed. Our usual figure is around 5%,but that depends on the size of the order.B: Oh, I think your prices are much too high for us to accept. Can you cut down the price for me?A2:Sorry, It would be very difficult to come down with the price。
第一回合(肖彬)于,王,苏等是都是美国的健身用品优秀的经销商,此次是崔,肖,苏第一回与他交手。
就在短短几分钟的交谈中,崔就感到这个人肯定是沙场老将,自己绝不可掉以轻心。
双方第一回过招如下:于: We‘d like to get the ball rolling(开始)by talking about prices.崔: Shoot.(洗耳恭听)We‘d be happy to answer any questions you may have.鲁记昌: Your products are very good. But We’re a little worried about the prices you‘re asking.陈燕花: You think we about be asking for more?(laughs)王世顺: (chuckles莞尔) That‘s not exactly what we had in mind. We know your research costs are high, but what we‘d like is a 25% discount.苏士彪: That seems to be a little high, Mr. Wang. I don‘t know how we can make a profit with those numbers.范景芝: Well, if we promise future business――volume sales(大笔交易)――that will slash your costs(大量减低成本)for making the Exec-U-ciser, right?陈胜男: Yes, but it‘s hard to see how you can place such large orders. How could you turn over(销磬)so ma ny? (pause) We‘d need a guarantee of future business, not just a promise.于: We said we wanted 1000 pieces over a six-month period. What if we place orders for twelve months, with a guarantee?崔: If you can guarantee that on paper, I think we can discuss this further.第二回合(彭英明)崔等回公司呈报于,王等的提案后,老板很满意对方的采购计划;但在折扣方面则希望崔等能继续维持强硬的态度,尽量探出对方的底线。
就在这七上七八的价格翘翘板上,双方是否能找到彼此地平衡点呢?请看下面分解: 崔: Even with volume sales, our coats for the Exec-U-Ciser won‘t go down much.鲁记昌: Just what are you proposing?陈燕花: We could take a cut(降低)on the price. But 25% would slash our profit margin(毛利率).We suggest a compromise――10%.苏惠娟: That‘s a big change from 25! 10 is beyond my negotiating limit. (pause) Any other ideas?苏士彪: We don‘t think We can change it right no w. Why don‘t we talk again tomorrow?于: Sure. I must talk to my office anyway. I hope we can find some common ground(共同信念)on this.NEXT DAY王世顺: We‘ve been instructed to reject the numbers you proposed; but we can try to come up with some thing else.孔海霞: we hope so. Our instructions are to negotiate hard on this deal――but We’re try very hard to reach some middle ground(互相妥协).范景芝: We understand. We propose a structured deal(阶段式和约). For the first six months, we get a discount of 20%, and the next six months we get 15%.崔: We can‘t bring those numbers back to our office――they‘ll turn it down flat(打回票).于: Then you‘ll have to think of something better第三回合于等上回提议前半年给他们二成折扣,后半年再降为一成半,经崔等推翻后,于等再三表示让步有限。
您知道崔等在这折扣缝隙中游走,如何才能摸出双方都同意的数字呢?他们从锦囊里又掏出什么妙计了呢?请看下面分解:陈燕花: How about 15% the first six months, and the second six months at 12%, with a guarantee of 3000 units?苏慧娟: That's a lot to sell, with very low profit margins.孔: It's about the best we can do. (pause) We need to hammer something out (敲定)today. If We go back empty-handed, We may be coming back to you soon to ask for a job. (smiles)王世顺:(smiles) O.K., 17% the first six months, 14% for the second?!陈胜男: Good. Let's iron out(解决)the remaining details. When do you want to take delivery(取货)?鲁记昌: We'd like you to execute the first order by the 31st.陈燕花: Let us run through this again: the first shipment for 1500 units, to be delivered in 27 days, by the 31st.于: Right. We couldn't handle much larger shipments.苏世彪: Fine. But I'd prefer the first shipment to be 1000 units,the next 2000. The 31st is quite soon —— I can't guarantee 1500.崔: We can agree to that. Well, if there's nothing else, We think we've settled everything.于: This deal promises big returns(赚大钱)for both sides. Let's hope it's the beginning of a long and prosperous relationship.第四回合今天Robert的办公室出现了一个生面孔――Kevin Hughes,此人代表美国一家运动产品公司,专程来台湾寻找加工。
接洽的加工产品市运动型“磁质石膏护垫”,受伤的运动员包上这种产品上场比赛,即可保护受伤部位,且不妨碍活动。
现在,我们就来看看两人的会议现况:R: We found your proposal quite interesting, Mr. Hughes. We'd like to weigh the pros and cons(衡量得失)with you.K: Mr. Robert Liu, we've looked all over Asia for a manufacturer;your company is one of the most suitable.R: If we can settle a number of basic questions, I'm confident in saying that we are the most suitable for your needs.K: I hope so. And what might be the basic questions you have?R: First, do you intend to take a position in(投资于……)our company?K: No, we don't, Mr. Liu. This is just OEM.R: I see. Then, the most important thing is the size of your orders. We'll have to invest a great deal of money in the new production process.K:If you can guarantee continuing quality,we can sign a commitment for 75,000 pieces a year, for five years.R: At U.S. $1000 a piece, we'll make an average return of just 4%. That's too great a financial burden for us.K: I'll check the number later, but what do you propose?R: Here's how you can demonstrate commitment to this deal. Make it ten years, increase the unit price, and provide technology transfer.第五回合Robert在前面的谈判最后提出签约十年的要求,Kevin会不会答应呢?如果答案是否决的话,Robert又有何打算?他一心为公司的利益打算,极力争取技术转移地协定,而对方会甘心出让此项比金钱更珍贵的资产吗?请看以下分解:K: We can't sign any commitment for ten years. But if your production quality is good after the first year, we could extend the contract and increase our yearly purchase.R: That sounds reasonable. But could you shed some light on(透露)the size of your orders?K: If we are happy with your quality, we might increase our purchase to 100,000 a year, for a two-year period.R: Excuse me, Mr. Hughes, but it seems to me we're giving up too much in this case. We'd be giving up the five-year guarantee for increased yearly sales.K: Mr. Liu, you've got to give up something to get something.R: If you're asking us to take such a large gamble(冒险)for just two year's sales, I'm sorry, but you're not in our ballpark(接受的范围)。