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5. Organization and ownership
• Organization structure • Ownership structure
3. Product/market
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
team
• Equity
structure
4. Value chain strategy
Focus on
• Marketing,
advertising and promotion
• Distribution (channel
and sales force)
2. Strategy
• Mission • Vision • Corporate strategy • Market position
• Targeting sales of US$ 10 billion in China by 2002/2003 • Focusing production operations in China, as production
there is about 15-20% cheaper than in Singapore and 30-40% cheaper than in Europe
• Location
• Starting year
• Registered • Number of
capital
employees
• Management • Era analysis
team
• Equity
structure
4. Value chain strategy
• Focus on
– Marketing, advertising and promotion
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
6. Financial performance
• Sales • Profit
MOTOROLA HAS HIGH ASPIRATIONS FOR ITS CHINA BUSINESS
2. Strategy
• Mission • Vision • Corporate strategy • Market position
5. Organization and ownership
• Organization structure • Ownership structure
3. Product/market
Source: Analyst reports
MOTOROLA’S CHINA BUSINESS SPANS SIX PRODUCT CATEGORIES
Motorola China
Wireless communications
Mobile handsets
Network equipment
Pagers
• Management • Era analysis
team
• Equity
structure
4. Value chain strategy
• Focus on
– Marketing, advertising and promotion
– Distribution (channel and sales force)
6. Financial performance
• Sales • Profit
BACKGROUND INFORMATION
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
– 1 holding company
– 1 WOFE
– 8 joint ventures
– 26 subsidiaries
• 12,000 employees • US$ 3.4 billion total investment to date
STRATEGY
1. Background information
CONFIDENTIAL
Mobile Handset Competitor Profile: Motorola
SAMSUNG ELECTRONICS CHINA (SEC China)
August 20, 2001
This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.
Two-way radios
Semiconductors
Auto electronics and
accessories
Mobile network equipment
Fixed line network equipment
Source: Motorola website
• Set up representative office in 1987 • Operations include:
OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK
ቤተ መጻሕፍቲ ባይዱ
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
• Management • Era analysis
