企业战略评价与选择

Stage 1: The Input Stage
Stage 2: The Matching Stage
Stage 3: The Decision Stage
Copyright 2007 Prentice Hall
Ch 6 -8
Comprehensive Strategy-Formulation Framework
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Competitive Profile Matrix (CPM)
Ch 6 -10
Stage 1: The Input Stage
?Basic input information for the matching & decision stage matrices ?Requires strategists to quantify subjectivity early in the process ?Good intuitive judgment always needed
Copyright 2007 Prentice Hall
Ch 6 -11
Strategy-Formulation Analytical Framework
SWOT Matrix
Stage 2: The Matching Stage
SPACE Matrix BCG Matrix IE Matrix
Grand Strategy Matrix
Chapter 6 Strategy Analysis & Choice
Strategic Management: Concepts & Cases 11th Edition Fred David
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Ch 6 -1
Chapter Outline
The Nature of Strategy & Choice
? Providing a basis for generating and evaluating feasible alternative strategies
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Ch 6 -6
Strategy Analysis & Choice
Generating Alternatives --
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Ch 6 -12
Stage 2: The Matching Stage
?Match between organization's internal resources & skills and the opportunities & risks created by its external factors
A Comprehensive Strategy-Formulation Framework
The Input Stage
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Ch 6 -2
Chapter Outline ( ) cont'd
The Matching Stage
The Decision Stage
? All techniques included in the strategyformulation framework require the integration of intuition and analysis
? Strategists themselves , not analytic tools, are always responsible and accountable for strategic decisions.
Copyright 2007 Prentice Hall
Ch 6 -5
Strategy Analysis & Choice
Alternative Strategies Derive From --
? Vision ? Mission ? Objectives ? External audit ? Internal audit ? Past successful strategies
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Ch 6 -9
Strategy-Formulation Analytical Framework
Internal Factor Evaluation Matrix (IFE)
Stage 1: The Input Stage
External Factor Evaluation 源自文库atrix (EFE)
Participation in generating alternative strategies should be as broad as possible
Copyright 2007 Prentice Hall
Ch 6 -7
Comprehensive Strategy-Formulation Framework
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Ch 6 -13
Stage 2: The Matching Stage
SWOT Matrix
?Strengths ?Weaknesses ?Opportunities ?Threats
Cultural Aspects of Strategy Choice
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Ch 6 -3
Chapter Outline ( ) cont'd
The Politics of Strategy Choice
Copyright 2007 Prentice Hall
Ch 6 -4
Strategy Analysis & Choice
Nature of Strategy Analysis & Choice
-- Establishing long-term objectives -- Generating alternative strategies -- Selecting strategies to pursue -- Best alternative - achieve mission & objectives