下载文档原格式
—《SK Cross-Stitch Marketing Plan》
Class :应英101
Name :
No :201003
Date :2013.1.13
Score :
Contents
Executive Summary 3
Company Background 4 SWOT Analysis 6
1、Strength
2、Weakness
3、Opportunities
4、Threats
Target Market 8 Marketing Mix 9
1、Product
2、Place
3、Price
4、Promotion
Marketing Objective 12 Implementation Plan 13 Appendix 14
Executive Summary
Along with social culture unceasing development, because the cross embroiders appearance obtained the general youth feminine friend's favor, the cross has been embroidered simply, the luster bright, the variety diverse deeply with the feminine friend's affection.
The cross embroiders in the Yulin normal school completely has not developed, even does not have the exclusive agency. We make this plan to set up the true brand image specially, enhances the market share, meets the consumer need.
The SK cross embroidered the establishment in 1999, was the Chinese embroidery industry with one of the most influence brands. It uses the import lining and the percentage hundred Egyptian cottons, establishes the SK product high quality the foundation
According to SWOT analysis, the SK cross=stitch demand in YuLin normal university is still large and expects to grow in the future years.
Because its quality good and price is moderate, provides the very good
opportunity with our omni-directional promotion plan to us to enter the
market of Yulin normal university.
We implement a series of plans, including business promotion plan, the advertisement plan, the personnel promotes plan as well as the public relation to achieves the ultimate objective that the selling of scale is 500, as result gains 25% profit
Company Background
Name
The Jiang Aonisi Bedding Health Supplies Limited company
Location
Zhenjiang, China
Company Profile
Jiang Aonisi plays the part of the health care thing limited company is
a fair research and development, the design, the production, the sale is a
body large-scale bedroom necessity and the cross embroiders the enterprise.
The SK cross embroidered the establishment in 1999, was the Chinese embroidery profession most has one of influence brands. The company continual eight years are evaluated the AAA level credit rank unit, and obtain “the outstanding enterprise”, “the advanced enterprise” the title, this company makes a living by the quantity saves, seeks the development by the brand is enterprise's strategic target.
The company takes the lead in the National Trademark Bureau registered trademark, the use “the knowledge economy”, the implementation “the name brand project”, depends on the SK brand superiority development chain-like pattern, persisted offers the high-quality goods to the customer.
