电子商务翻译

E-commerce (electronic commerce or EC) is the buying and selling of goods and services on the Internet, especially the World Wide Web. In practice, this term and a newer term, e-business, are often used interchangably. For online retail selling, the term e-tailing is sometimes used.电子商务（电子商务或电子商务）是购买和出售的商品和服务在互联网，特别是万维网上的。

在实践中，这项和一个新的术语，电子商务，往往交替使用。

网上零售，电子零售的术语有时用。

E-tailing or The Virtual Storefront and the Virtual Mall网上或虚拟商店和虚拟商店As a place for direct retail shopping, with its 24-hour availability, a global reach, the ability to interact and provide custom information and ordering, and multimedia prospects, the Web is rapidly becoming a multibillion dollar source of revenue for the world's businesses. A number of businesses already report considerable success. As early as the middle of 1997, Dell Computers reported orders of a million dollars a day. By early 1999, projected e-commerce revenues for business were in the billions of dollars and the stocks of companies deemed most adept at e-commerce were skyrocketing. Although many so-called dotcom retailers disappeared in the economic shakeout of 2000, Web retailing at sites such as , , and continues to grow.作为一个直接的零售购物，其24小时供应，全球性的，互动的能力，并提供自定义信息和订购，和多媒体，网络正在迅速成为一个数十亿美元的收入来源，为全球的企业。

电子商务（Electronic Commerce/Electronic Business，简称为E-Commerce/E-Business）的概念有广义和狭义之分。

狭义的电子商务主要是指利用因特网（Internet）进行的商务活动。

而广义的电子商务指所有利用电子工具从事的商务活动，如市场分析、客户联系、物资调配等。

这些商务活动可以发生于公司内部、公司之间及公司与客户之间。

电子商务作为一种新的商务形式具有一些明显的特征，总结起来有以下几点：商务性低成本电子化服务性集成性可扩展性安全性电子商务对社会生产和商贸产生巨大影响①低成本扩张。

②批量生产时代的终结。

③建立顾客忠诚度。

电子商务对消费产生巨大影响①消费者主权时代②基于信息的消费③资源节俭型消费④个性化消费电子商务对经济政策的影响①对税收政策影响巨大。

②对货币政策影响。

③对劳动力政策影响。

早期电子商务工具：电报电话传真电视智能卡EDI软件、EDI硬件系统和EDI通信网络是构成EDI系统的三要素：（1）EDI软件①转换软件②中间文件③翻译软件④通信软件（2）EDI硬件系统①计算机②调制解调器③通信线路（3）EDI通信网络EDI通信网络有两种形式：直接连接和增值网络。

EDI的特点：①EDI的使用对象是不同的组织之间。

②EDI所传送的资料是一般业务资料，如发票、订单等，而不是指一般性的通知。

③采用共同标准化的格式，这也是与一般E-mail 的区别，如联合国EDIFACT标准。

④尽量避免人工的介入操作,由收送双方的计算机系统直接传送、交换资料。

⑤与传真或电子邮件的区别是：传真与电子邮件需要人工的阅读判断处理才能进入计算机系统。

人工将资料重复输入计算机系统中，既浪费人力资源，也容易发生错误，而EDI不需要再将有关资料人工重复输入系统。

使用EDI的好处：①降低纸张使用成本。

②提高工作效率。

③节省库存费用。

④减少错误数据处理。

⑤节省人员费用。

⑥其他效益。

现代电子商务：我们把主要基于因特网的商务活动称为现代电子商务。

电子商务英语的英汉与汉英翻译Lead-in:电子商务是互联网的产物。

互联网的本质是一个巨大的且不断发展的全球计算机网络。

据估计，目前连接到互联网上的用户已超过5亿，在世界范围内有超过9千万台的互联网主机，从而使在线交易和有效信息量显著增长。

在世界贸易组织关于电子商务的工作组中，电子商务被理解为：采用电子化的方式进行生产、分销、营销、销售或交付货物以及服务。

广义上讲，电子商务包含了电子化媒介或网络，实质上是通过互联网完成的各种商业交易。

电子商务是进行商业交易的一种新途径。

从商业观点来看，电子商务不仅仅局限于商品的购买。

除电子邮件和其他交流平台外，它还包括一个公司可以通过网络提供给顾客的所有信息或服务，从售前信息到售后服务和支持。

电子商务能通过时间和程序方面的效率提高来降低交易费用，从而降低总成本。

（改编自《电子商务英语》，北京大学出版社) Electronic Commerce is the product of the Internet. The Internet is basically a vast and ever increasing network of computers across the globe. It is estimated that the number of persons connected to the Internet today has surpassed 500 million, and there are over 90 million Internet hosts world-wide, facilitating a dramatic increase in the volume of trade and information available online.In the World Trade Organization (WTO) Work Group on Electronic Commerce, it is understood to mean: the production, distribution, marketing, sale or delivery of goods and services by electronic means. Broadly defined, electronic commerce includes an electronic medium or network. It essentially refers to all kinds of commercial transactions that are concluded over the Internet. Electronic Commerce is a new way of doing business.From a business point of view, e-commerce is not limited to the purchase of commodities. Besides e-mail and other communication platforms, it includes all information or services that a company may offer to its customers over the Net, from pre-purchase information to after-sale service and support. E-commerce can reduce transaction costs by increasing efficiency in the use of time and procedures, and thus lowering total costs.Model Essay:W eb BusinessIn the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. (1) More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such business to business sales make sense because business people typically know what product they’re looking for.Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. (2) “Businesses need to feel they can trust the pathway between them and the supplier,”(3) says senior analyst Blane Erwin of Forrester Research. Some companies are limiting the risk by conducting online transaction s only with established business partners who are given access to the company’s private intranet.(4)Another major shift in the model for Internet commerce concerns the technology available for marketing. (5) Until recently, Internet marketing activities have focused on strategies to “pull”customers into sites. In the past year, however, software companies have developed tools that allow companies to “push”information directly out to consumers, transmit ting marketing messages directly to target ed customers. (6) Most notably, the Pointcast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscriber s’computer monitor s. Subscribers can customize the information they want to receive and proceed directly to company’s Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offering s, or other events. But push technology has earned the contempt of many Web users. (7) Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. (8) Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fade s. (9) That’s a prospect that horrifies Net purist s.But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money. The examples of Virtual Vineyards, , and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to free fall, which is a good sign for any enterprise setting up shop in silicon. People looking back5 or 10 years from now may well wonder why so few companies took the online plunge.（摘自《商务英语翻译教程（笔译）》，中国水利水电出版社）Notes:1.web business 网上交易补充：web-surfing 网上冲浪web page 网页website 网站2．revolve around 围绕着例：Their troubles revolve around money management. 他们的麻烦围绕着金钱管理。

*所谓电子商务EC （ Electronic Commerce ），通俗的说，就是在网上开展商务活动——当企业将他的主要业务通过企业内部网（Intranet）、外部网（Extranet）以及（Internet）与企业的职员、客户、供应商以及合作伙伴直接相连时，其中发生的各种活动就是电子商务。

*最基本的方法是按电子商务的交易对象来分类：1．企业对企业的电子商务（B to B）2．企业对消费者的电子商务（B to C）3．企业对政府的电子商务（B to G）4．消费者对消费者的电子商务（C to C）B- Business C- Consumer G- Government*按电子商务处理过程中，可将商务分为: 1.企业内部商务 2.企业间商务3.企业与消费者之间商务*按照商务活动的内容分类：1.间接电子商务—有形货物的电子订货和付款。

2.是直接电子商务—无形货物和服务，如某些计算机软件、娱乐产品的联机订购、付款和交付，或者是全球规模的信息服务。

*电子商务解决方案的复杂性分类：1.网上黄页 2.简单电子商务解决方案 3.完整的电子商务解决方案*按照使用网络的类型分类：1. EDI网络电子商务2.因特网（Internet）电子商务 3.内联网（Intranet）电子商务*电子商务的特性：1．商务性2．服务方便性3．安全性4．集成性 (新、老技术的集成、事务处理规范性)5．可扩展性6. 协调性（雇员、客户、生产方、商务伙伴）*电子商务的功能：1．广告宣传2．咨询洽谈3．网上订购4．网上支付5．物流服务6. 意见征询7. 交易管理*.电子商务发展的两个阶段：(1)60年代—90年代：基于EDI 的电子商务(2)90年代以来：基于国际互联网的电子商务*电子商务在国内的发展：1993年，开始组织实施了金关、金卡、金税等“三金工程”。

1994年10月“亚太地区电子商务研讨会”在京召开。

1997年4月中国商品订贷系统(CGOS)开始运行。

1. 关于电子商务的定义
联合国国际贸易法律委员会的定义：电子商务是采 用电子数据交换（EDI〕和其他通信方式增进国际 贸易的职能。 联合国国际经济合作与发展组织的定义：电子商务 是发生在开放网络Internet上的包含商家与商家、 商家与消费者之间的商业交易。 Intel公司的定义：电子商务=电子市场+电子交易+ 电子服务 HP公司的定义：电子商务是通过电子化的手段来完 成商业贸易活动的一种方式。
通过中介交易的流程
物流 中心
2.5.6 电子商务的支付技术
网上支付是电子商务的重要基础，也是结 算方式的一种巨大变革。目前，不仅出现 多种电子货币，而且有多种电子支付解决 方案。
1.电子支付解决方案
目前，基于Internet的电子支付已有网上 银行转账、电子支票、电子现金等多种结 算方式即解决方案，其中： （1）电子现金。电子现金是一种以数据形 式存在的现金货币，用户在相关银行开设 账户并存入钱币后，就可以在接受电子现 金的商店购物。电子现金具有匿名、节省 交易费用、支付灵活、安全存储等特点。
（2）电子商务给企业带来的效益
开源 缩短生产周期。 改善客户服务。 增加新的销售机会。
节流 降低采购成本。据统计利用ERI可以节省5-10%的 采购费用。 减少库存和产品的积压。 降低产品价格。
3. 电子商务引起的企业变革
电子商务不仅给企业带来很大效益，而且在多方面带 来变革。
电子商务正在改变企业经营管理理念。包括时空观 念、低成本扩张观念、营销观念、以及不断学习的 观念的变化。 电子商务正在改变企业的经营环境。不仅改变了传 统的市场结构与商业结构，而且改变了行业结构， 产生许多以服务为主的新行业，并使跨国组织、跨 地区贸易成为可能。 电子商务正在改变企业的组织形式。电子商务不仅 促使传统企业业务与财务的协同处理，而且催生了 一种新型的企业组织形式——虚拟企业。

cheque 支票
concept观念，概念
circumstantial详细的，详尽的
conБайду номын сангаасern关系；关心
circumvent 包围；陷害；绕行
concise简明的，简洁的
classic 经典的；古典的
concurrent共点；同时发生的事
classification分类；类别，等
broadly 明显地；宽广地
bulb 电灯泡
bust破产
buzz嗡嗡声
bypass 绕开；忽视 旁路
backup支持；后援 备份
banking银行业；银行业务
barely仅仅，勉强；几乎不
dimension维；尺寸
duplicate复制 重复
director 主任，主管；导演
dynamic动态；动力
directory目录；工商名录
disable使失去能力 禁用
disadvantage缺点；不利条件
disclaimer免责声明
costly昂贵的
counsel法律顾问；忠告
countermeasure对策；反措施
detect察觉；发现 检测
dive潜水；跳水
detection侦查，探测
diverse不同的；多种多样的
adequately充分地；足够地；适
archaic古代的；陈旧的；
average平均；平均数
advantage优势；利益；有利条
architectural 建筑学的；建筑上
adverse不利的；相反的
arguably可论证地；可争辩地

-oriented 面向...的 object-oriented 面向对象的 market-oriented 市场导向的 process-oriented 面向进程的 user-oriented 面向用户的 -free 自由的,无关的 tax-free 免税的 paper-free 无纸的 jumper-free 无跳线的 charge-free 免费的
02
词汇内容丰富、专业性强
一、电子商务英语词汇特点
2.词缀使用频繁
电子商务英语中有大量通过缩略形式构成的新词(主要是首字母缩略词
如: EDI (Electronic Data Interchange)电子数据交换、
CA (Certificate Authority) 认证SET(Secure Electronic Transaction)安全电子交易协议。
单词前缀还有很多，其构成可以同义而不同源(如拉丁、希腊)，可以互换，例如
multi, poly 相当于many 如: multimedia多媒体, polytechnic多种科技的 uni, mono 相当于single 如: unicode统一代码, monochrome单色 bi, di 相当于 twice 如: bicycle自行车, diode二极管 equi,iso 相当于equa 如: equality等式, isograph等线图 simili, homo 相当于same 如: similarity相似性, homogeneous同样的 semi,hemi 相当于half 如: semiconductor半导体, hemicycle半圆形 hyper, super 相当于over 如: hypertext超文本, superscalar超级标量

最新版电子商务英语课程翻译unit1Unit1 getting to know e-business Text BClassification of e-business电子商务的分类A common classification of e-business is by the nature of the transactions or the1relationship among participants . The following types of e-business are commonly distinguished .电子商务常见的分类是根据交易的性质或参与者之间的关系。

以下类型的电子商务通常是有区别的。

Business -to-business (b2b) . All of the participants in b2b are eitherbusinesses or other organizations . For example, several of Dell’s and Marks Spencer’s applications involve b2b with their suppliers . Today, over 85 percent of EC volume is b2b .企业对企业的电子商务。

所有的参与者在b2b企业或其他组织。

例如,戴尔和玛莎百货的一些应用包括b2b和他们的供应商。

今天,超过85%的电子商务交易量是b2b。

Business-to-Consumer(B2C). Business-to-consumer(B2C)includes retail transactions of products or services from business to individual shoppers. The typical shopper at dell online or at is a consumer or customer. This type is also called e-tailing.企业对消费者(B2C)。

电子商务英语词汇1、电子商务 Electronic Commerce (E-commerce)2、电子邮件 E-mail3、电子数据交换 Electronic Data Interchange (EDI)4、电子公告板 Electronic Bulletin Board5、电子金融 Electronic Commerce, Electronic Finance6、电子咨询 Electronic Consulting7、电子签名 Electronic Signature8、电子安全 Electronic Security9、电子支付 Electronic Payment10、电子商务市场 E-commerce Marketplace11、网络营销 Online Marketing12、网络调查 Web Survey13、网络广告 Web Advertising14、网络贸易 Web Trading15、网络银行 Internet Banking16、网上商店 Online Store/Shop17、网络消费者 Web Consumer18、网络采购 Web Procurement19、网络数据 Web Data20、网络服务 Web Service商务英语的词汇特征商务英语，作为一种专门用途英语，与日常英语在词汇使用上有显著区别。

本文将详细探讨商务英语的词汇特征。

一、专业术语的使用商务英语中大量使用专业术语，这些术语具有高度的精确性和专业性。

例如，“国际贸易”（International Trade）、“股票市场”（Stock Market）、“供应链管理”（Supply Chain Management）等，这些词汇在其他类型的英语中可能较少使用或含义完全不同。

二、缩写和简写词的使用在商务英语中，常常使用缩写和简写词以提高沟通效率。

例如，“GDP”（国内生产总值）、“CEO”（首席执行官）、“FYI”（供参考）等。

Electronic commerceElectronic commerce, or the electronics trade, or the electronic business is regarded as a new kind of rising business model which will bring about profound influence on social economy. And it can be said as the important function in the social development of the world-wide locations. It represents the current of the world trade in late of 21 centuries.1). What is the electronic commerce?Electronic commerce point is through the teleportation method to carry on the business data's exchange with the numerical form and on-line business ually, electronic commerce can be divided into dichotomous layers:The first is a low level electronic commerce, namely electronic business intelligence report, the electronic bargain and electronics contract.The second one is a high electronic commerce, including all kinds of business activities which ask for helping Internet's be engaged ins, from searching the customer, the business negotiation, order, on-line payment,the electronics invoice, going to the electronics to pay customs duties, the electronics pay tax, all of these are engaged in the Internet.The electronic commerce means that all trades with the realization electronical.It has the following characteristics:①Fair freedom, the ②is efficiently, globalization of ③, the conjecture of ④ turn, interaction of ⑤ , ⑥ independence, ⑦ humanization service.Making use of the electronic commerce, customer and provider can contact in the global scope mutually closely and conveniently. As a result the customers can find out their satisfy demanding ideals to provide the goods to the company from each corner in the world. The electronic commerce will change the environment that the business enterprise competes mutually, lower under the residing in the market structure of tradition is high not of cost. trade the cost low and easy to entered person's market and governments to encourage to use Internet( tax-free) to activate the electronic commerce, push its start 伊to start to develop then and quickly. Predict according to the expert, to 2000, the whole world electronic commerce will attain the scale of USD 300,000,000,000.But it has already exceeded this scale.For insuring the safety of the electronic commerce, should build up the electronicscertificate center. The numerical ID card uses to the definite evidence body.The numerical ID card issues to entrust to the third square, namely an authorization machineThe organ carry out, it includes the holder to identify the information( name, address, the contact method, the ID card serial number), both parties pooling key of secret , term of validity, password and the authorization organizations to identify information etc..Make use of the numerical ID card, trade the both parties and can insure to identify another one square's body, and definite evidence another the information that a square send out has not yet to change.2). the influence that the electronic commerce may produceCompared with the traditional business, the electronic commerce has the following advantage:* Overlay the scope wide:A network system that combines Internet, intranet( the area net of the bureau of the business enterprise inner part) and extranet( the business enterprise exterior network)s make buyer, selling party, manufactory and it cooperate colleague can in the world of scope contact and deliver the business intelligence report and documents expediently mutually.* The function is well-found: In the electronic commerce, different from the customer of different layer can carry out bargain target of different category, for example, release the business intelligence report, on-line negotiation, the electronics payment and build up virtual market and on-line bank etc.s.* Usage the convenience is vivid: According to Internet, the electronic commerce is free from the restrict that the specialized data exchanges the agreement.Can use personal calculator of any type, at in the world any location, carry on the bargain expediently on the calculator screen.* The cost is low:Make use of the electronic commerce, the expenditure that can cut down to used for expenses and international trips that employs the employee, the maintenance warehouse and shop front and mail consumedly. The expenses that uses Internet is very low. The electronic commerce will bring about important influence on social economy:* The electronic commerce will change the people the behavior method that adopt habitually in the business activity. Pass the network, the people can enter the virtual store ofperson, browsing every where, choose their interested in thing, and enjoy various on-line service. On the other hand, company's house can pass the network and the consumer contacts, deciding to purchase the product( category and quantity) to combine the close book.The government organ can carry on the electronics invitation to bid and government purchases through a network.* The core of the electronic commerce is a person.It is a social system.The on-line store changed the people's daily life method, full body now the consumer is in independent power in the bargain.* The electronic commerce change business enterprise produces the way of the product.Pass the network, the manufactory direct understanding market need, and arrange the production according to the demand of the consumer.* The electronic commerce raised the trade efficiency biggest, can remove in the center link;The biggest limit lowers the sale cost.Produce the arrangement can carry out" the small batch quantity adds the species diverse", but" zero stocks"s become realistic.* The electronic commerce calls the bank service reform.Be like the on-line bank, on-line cash card and credit card, on-line close book, electronics invoice, the electronics" cash"s- hour of the consumer purchase any further need not actual cash- these new the concept will become realistic.* The electronic commerce will change the government behavior.So-called" on-line government", an on-line administration management organization is exertive the important function of the social outlet, keep order and fair, fish for and smash on-line cheat.3). the present condition of the flourishing and national electronic commerce 90's in 20 centuries middle, Internet experiences the development of explode the type, the tiny machine enters ten thousand of person's thousand, the calculator network has already become people's daily life in the necessary part.People the in hopes of calculator network brings more advantages and convenience.The electronic commerce emerge with the tide of the times.At flourishing nation, actual applied policy of the government well timed establishment push electronic commerce, occupy the predominant position in newly a competition of scope of world.The electronic commerce of the United States controls the trade of world.Currently, thereare 60,000,000 customers of Internet in the United States.98% buys the manager above on-line look for the target.According to the estimate of, to 2002, of the American business enterprise pass the value that the electronic commerce completes the trading post to involve and will have 6.1% an of GDP 《wealth 》the covariance enunciation of the magazine,500 strong companies in world all open the on-line business of exhibition.The IBM accepts the person's 25%( about USD 20,000,000,000) to have something to do with electronic commerce.Had the electronic commerce luckily, make the IBM save the expenditure of USD 250,000,000 in 1999.4). the development of the Chinese electronic commerceThe development of the Chinese government and civil electronic commerce begins from 1993.Today, the electronic commerce has already been apply in foreign trade, maritime customs, finance and business realm.Peking and Shanghai has already built up the native electronic commerce frame.Some electronic commerce Web addresses have already openned to the on-line shopping and on-line close book.Though do all these effort, China open the company of the exhibition electronic commerce to suffer the loss in one business of C( the B department points the business, C the department points the consumer) of one to of its Bosomed Chinese experts love this shopping habit that attributes to the Chinese- Chinese consumer the amateur that the shopping sees as a kind of interesting; They enjoy to pass to enjoy and compare the merchandise and haggle to the expensive fun; But all these will start disappear from the on-line shopping. Other experts can't practice the business this phenomenon attributes to the society in the widespread and existent doubt attitude 11 banks with each other because of frightened its rival pulls to walk customer; The bank has to pull to the walk customer; The cash card can't make widely available because the bank does not believe the common people; But the common people do not like the on-line shopping etc. Because of the belief of the on-line store.Why?The reason lies in on-line and society in many affairs that are all deceitful, for example the deceitful customer quantity, deceitful interview flowing the covariance, counterfeits the merchandise, forges the diploma, forges the resume, deceitful investment, deceitful rank, appears on market the business enterprise deceitful accept person etc..Thus a comprehensive environment will not change in very long time recently.In such environment, it can't be engaged in any business activity.Somany operators of IT's electronic commerce of our nations lost the confidence.5). the electronic commerce outlookThough the development is quick and seems to have the bright future. The electronic commerce faces a series of actual problems, for example, involving safety, technique, expenses, law system, revenue from tax system, idea, privacy protection, infrastructure etc. problems.However, the electronic commerce has the main current of the new business enterprise of century, and will develop quickly in several years of after time.Some company estimates, until to 2003, the electronic commerce between the developed countries of business enterprises which will have 9% of the business total amount(13, USD 0) above.But in all aspects the online consumes of the electronic commerce ,untilto 2002, the sales amount will attain USD 76,300,000,000.But positive such as the expert's estimate, the electronic commerce of China will catch up within 10 years in the developed countries.They put forward spending 3 to 5 years to draw up developing the electronic commerce. That of plan, policy and regulation, construct huge and solid true at of electronic commerce system, will encourage the specialized talented person, excellent turn the electronic commerce system of some professions and region; Then with 5 to 7 years ,international electronic commerce’s, making our electronic commerce system become the importance of the international electronic commerce to constitute the part; Making widely available the electronic commerce application, we promote the electronic commerce of the our country to the higher level in the aspects of the study, develops and apply, attains average level of the flourishing nation.电子商务电子商务，或者电子贸易，或者电子商业作为一种新兴的商业模式，将对社会经济产生深远的影响，并且在世界各地的社会发展中发挥重要作用。

电子商务文献翻译班级：电子商务0902姓名：陈正祥学号：090506037STRUCTURE AND MACRO-LEVEL IMPACTS OF ELECT RONIC COMMERCE: FROM TECHNOLOGICAL INFRAST RUCTURE TO ELECTRONIC MARKETPLACES VLADIMIR ZWASS电子商务的结构和宏观影响：从技术层面的基础设施建设到虚拟的电子市场Abstract摘要Electronic commerce (E-commerce) is sharing business information, maintaining busi ness relationships, and conducting business transactions by means of telecommunicati ons networks. Traditional E-commerce, conducted with the use of information technol ogies centering on electronic data interchange (EDI) over proprietary value-added net works, is rapidly moving to the Internet. The InternetWorld Wide Web has become the prime driver of contemporary E-commerce, which has been vastly broadened and red efined by the use of the new medium.通过通讯网络电子商务可以实现分享信息，维护商业关系和进行商业交易的目的。

传统的电子商务在附有专有价值的网络上以电子信息交流为中心使用信息技术，目前正在逐渐向因特网转移。

Are there potentialsales channel conflicts that you needs to beconcerned with?
4.你应该了解目标市场的购买习惯和偏好。
You should understand the buying habits and preferencesof yourtarget market.
E-business is aterm used to describebusinessrun on the internet.
3.这方面的电子商务有时候叫做电子采购。
Thisfacetof e-businessis sometimesreferred to ase-procurement.
4.一些电子商务企业运营的时候并没有网络店面。
Somee-business operate withoutan electronic storefront.
5.除了购买和销售产品，电子商务同样也可以处理其他的传统业务。
In addition to buying and selling products, e-businessmayalso handle other traditional businessaspects.
2013版自考电子商务英语
汉译英
Unit1
1.新技术趋于改进专业领域中不同参与者之间的交流。
New technologiestend tomodifycommunication betweenthedifferentplayersactors in the professionalworld.
2.电子商务这一术语用来描述在因特网上运营的企业。
3.需要具备员工招聘、管理、谈判、市场营销和财务管理等方面的商务技能。

电子商务名词解释1.电子商务:E-Commerce应翻译成电子商业，有人将E-Commerce称为狭义的电子商务，将E-Business称为广义的电子商务。

2.信息流:信息是客观世界中各种事物的变化和特征的反映，是客观事物之间相互联系的表征，它包括各种消息、情报、信号、资料等，也包括各类科学技术知识。

信息流是电子商务交易各个主体之间的信息传递与交流的过程。

3.资金流:是指资金的转移过程，包括支付、转账、结算等，资金的加速流动具有财富的创造力，商务活动的经济效益是通过资金的运动来体现的。

4.物流:是指因人们的商品交易行为而形成的物质实体的物理性移动过程，它由一系列具有间和空间效用的经济活动组成，包括包装、存储、装卸、运输、配送等多项基本活动。

5.竞价排名:企业为了促进产品的销售，都希望在B2B网站的信息搜索中将自己的排名靠前，而网站在确保信息准确的基础上，根据会员交费的不同对排名顺序作相应的调整。

6.网络层:是指网络基础设施，即所谓的“信息高速公路”，是实现电子商务的最底层的硬件基础设施，它包括远程通信网（Telecom）、有线电视网（Cable TV）、无线通信网（Wireless）和互联网（Internet)。

7.信息发布与传输层:在网络层提供的信息传输线路上，根据一系列传输协议来发布传输文本、数据、声音、图像、动画、电影等信息。

8.一般商业服务层:一般商业服务层是为了交易而提供的通用业务服务，是所有的企业、个人从事贸易活动时都会用到的服务，所以也称为基础设施。

9.公共政策:是指政府制定的促进电子商务发展的宏观政策，包括互联网络的市场准人管理、内容管理、电信及互联网络收费标准的制定、电子商务的税收政策等。

10.技术标准:是信息发布、传递的基础，是网络上信息一致性的保证。

11.网络安全:首先必须具有一个安全、可靠的通信网络，以保证交易信息安全、迅速地传递;其次必须保证数据库服务器的绝对安全，防止网络黑客闯入盗取信息及传播计算机病毒。

net” （ 在因特网上买卖商品和服务的活动） 。 Collins English Dictionary ［8th Edition］
（ 《柯林斯英语词典》 第八版） 将 ［14］ 其解释为 “business transactions conducted on the internet”
（ 在因特网上进行的商业交易） 。 1997 年 11 月 在 法 国 巴 黎 召 开 的 世 界 E-
Cambridge Advanced Learner ＇ s Dictionary
［2nd Edition］ （ 《剑桥高级学习字典》 第二 版） 对 ［13］ e-commerce 的定义是 “the activity of buying and selling goods and services on the Inter-
张政李楠
（ 北京师范大学外国文学学院 北京市 100875）
摘 要 electronic business （ e-business） 和 electronic commerce （ e-commerce） 是经济学等领域中两个常 用术语，其译文的重要性自不待言，然而其译文却较为混乱，含义重叠、不统一的译文频频出现在国 内一些较权威的教科书上。本文就 e-business 和 e-commerce 本身的含义进行了分析，提出了作者的见 解。 关键词 术语 电子商务 电子贸易 Abstract Electronic business （ e-business） and electronic commerce （ e-commerce） are two terms frequently used in the field of economy and trade and surely demand an appropriate and accurate translation. However，divergent translations of the terms find their way even in some authoritative books or textbooks，which，of course， causes confusion，misunderstanding，and even distortion among readers. Therefore，the authors believe it necessary to clarify their definitions and further to put forward their own solutions to the translation of the two terms. Key Words term e-business e-commerce translation

文献信息：文献标题：ELECTRONIC COMMERCE（电子商务）国外作者：Đerić Slavko文献出处：《Economics》,2017,4字数统计：英文2060单词，11447字符；中文3455汉字外文文献：ELECTRONIC COMMERCESUMMARY Electronic commerce can be defined in different ways. Any definition helps to understand and explain that concept as better as possible. Electronic commerce is a set of procedures and technologies that automate the tasks of financial transactions using electronic means. Also, according to some authors, electronic commerce is defined as a new concept, which is being developed and which includes process of buying and selling or exchanging products, services or information via computer networks, including the Internet. Electronic commerce is not limited just to buying and selling, but it also includes all pre-sales and after-sales ongoing activities along the supply chain. Introducing electronic commerce, using the Internet and Web services in business, realizes the way to a completely new type of economy—internet economy.Keywords:electronic commerce, development, purchase, sale, economy, InternetINTRODUCTIONToday, development of modern means of communication, especially electronic, which radically change the existing power relations and the power on the global market, have a significant role in more evident process of globalization. The magnitude of impact of the development of communication and information resources on the world economy may be implied by the fact that it goes into traditional laborintensive activities, where before there were not opportunities for the application of modern information technology.Managers of large companies, as well as small and medium-sized enterprises, need to understand first of all the importance, as well as many advantages that use of modern digital technology enables them in the creation of new business ideas and their realization. In the new digital era the benefits and opportunities of e-business represent a significant potential that should be used in the best and the most efficient way. Thanks to the internet there are some changes in the way of business, geographical boundaries are disappearing, language barriers and currency restrictions are being bowed down.ELECTRONIC COMMERCEToday’s way of doing business is completely changed, mostly thanks to the Internet. E-commerce has a great role in the process of globalization and in the development of modern means of communication, especially electronic, by radically changing the existing power relations and the power on the global market. In modern business there is a transition from mechanical to electronic phase of business. Besides the technological aspect it is necessary to emphasize the economic aspect and define e-commerce as a new market that offers new types of goods and services, such as digital products through digital processes. Sellers of physical goods are also being included in digital processes, such as on-line ordering, market research and payment, which are the parts of the new market.Electronic commerce is the exchange of business information, maintaining business relationships, and conducting business transactions between different organizations via telecommunication networks and is more than a set of Internet technologies.E-commerce can be viewed from the narrower and wider point of view. In the narrow sense electronic commerce involves buying and selling through the Internet, and in a broader sense it includes the exchange of business information, maintaining business relationships, and conducting business transactions by means oftelecommunications networks. In fulfilling tasks it uses electronic communication media such as the Internet, extranets, e-mail, database and mobile telephony. Electronic commerce includes several activities such as electronic sales and purchases of goods and services, online delivery of digital content, electronic funds transfer, public procurement, direct consumer marketing and other after-sales services. The basis of e-business is often called a fully digital business and it contains three components: product, process and participants, which have two components, physical and digital. Everything that can be sent and received via the Internet is considered to be a digital product.Electronic commerce creates new markets and economic activities, which are characterized by rapid information processes and market dynamics. Electronic networks provide the infrastructure for collecting and disseminating information. They also serve as a new channel for the sales, promotion of products and services delivery. Moreover, network integrate information for managing business activities at all levels of the company and provide new electronic connections with customers and partners in the supply chain. An increasing number of activities that add value to the economy take place in cyberspace through globally connected electronic networks. The Internet has expanded the premises to which companies reach. Managers can detect a greater number of business opportunities due to obtaining many additional business information from the Internet.ELECTRONIC MARKETMilicevic (2002) states that the Internetand new information technologies are leading to restructuring of markets on a global level and some industrial and service sectors. As well as on traditional (physical) market, also in electronic market, customers and sellers exchange goods and services for money or other goods or services, but only electronically. Electronic market uses electronic transactions leading to a new way of distribution of products and services to ultimate consumers. Electronic market means a place where electronic commerce is conducted, that is to say a network of interactions and communication where the information, products,services and payments are exchanged. In recent years, electronic market is gaining importance in the modern way of doing business. When it comes to e-business, business center is a network based on the locations where there are customers, sellers and other participants and they all find each other electronically and do business so.MODELS OF ELECTRONIC COMMERCEThere are many models of electronic commerce that vary according to the relations which exist between participants in trade (companies, customers, employees, government). Some of the models are: B2B, B2C, B2E, C2C, C2B, but lately there are also more complex forms that are created as a combination and updating of existing models such as B2B2C and C2B2C.B2B (Business to Business) is the automated exchange of information between different organizations;B2C (Business to Consumer) means the sale of goods and services to end consumers;B2E (Business to Employee) is a model which is also known as Intranet, or the Web site that gives products or information to employees;C2B (Consumer to Business) is a model where the consumer requests a product or service from the seller;C2C (Consumer to Consumer) is a model in which customers sell to each other;B2B2C (Business to Business to Consumer) is a model that is realized using B2B model that supports the company’s operations on the model of B2C;C2B2C (Consumer to Business to Consumer) is a model that connects consumers using on-line company as an intermediary.LEGAL ISSUES SPECIFIC TO ELECTRONIC COMMERCEThe most important legal issues specific to e-commerce are: assigning domain names, tax collection from incomes generated electronically and intellectual property protection. When assigning Internet addresses or domain names, problems arise when several companies that have similar names compete around the domain. The problemis solved in court or before an international arbitration system. Federal, state and local authorities are trying in every way to calculate how to get a share of revenue generated electronically. The problems are particularly prominent in international trade, when the question is where you need to pay a tax for a business license, income tax, value-added tax, the annual income tax and the like, as well as who controls the charge. Protection of software and other intangible creations is difficult to be implemented over the Web, which is why the issues of copyright and protection of intellectual property are subjects of frequent discussions. One solution might be a tax that is unique to the Internet, the so-called “bit tax”. The idea of this tax is based on the fact that each bit that travels through the network represents a subject to taxation at a rate that is unique. It could be collected in telephone exchanges or at the service provider and to be submitted to the competent tax authorities. However, such a tax would not take account of the nature of the information or goods that are purchased. The largest amount of bits on the Internet belongs to the children’s video games which are in most countries, wheree-business is developed, tax-exempt or taxed at the lowest rate. It is also unclear which government would take over the tax that is a result of cross-border data flow. Besides safety problems, the problem of unclear model of taxation of commercial transactions on the Internet certainly inflicts great torments to fiscal experts worldwide.ADV ANTAGES AND DISADV ANTAGES OF ELECTRONIC COMMERCE The main characteristic of e-commerce is a profound and very rapid change in the way trade is conducted. Today, e-commerce has many advantages over traditional conducting commercial transactions. Extensive use of e-commerce leads to new advantages. A set of interactive, content-rich and personalized messages can be delivered tospecifically selected consumers to increase sales. Today companies have a lot more information than before, which allows them to take advantage of this information as efficiently as possible, to segment the market and to adapt their products or services to potential customers or service users as well as possible.The impact of e-commerce is especially expressed in industries engaged in theproduction of computers, software and computer equipment and other elements necessary for realization of e-commerce. E-commerce has enabled companies to choose suppliers all over the world regardless of their geographical location, and to sell and market their products or services anywhere in the global market.Compared to traditional commerce the advantages of Internet commerce are numerous because properties are not necessary, as well as window dressing, sales staff is reduced to a minimum, there is a possibility of selling around the world, instant communication, presentation of interactive multimedia catalog that can provide the information that the customer wants (there is no classic catalog and postal shipping), promotion is much cheaper, it is easier to achieve publicity on the internet, there are more opportunities to adapt to customer needs, and with allthat the customer is enabled easier purchases carried out from an armchair, with no time limit (nonstop) ,without affecting the sales staff in the decision-making and various other benefits. Due to the complexity of the system of electronic trade problems in the sale or purchase over the Internet may occur. Problems refer to the fact that many potential customers still do not have Internet access or do not use it, some do not have fast Internet connection, online purchase involves a lot of confidence, privacy is compromised and there is a problem of the actual existence of stores on the Internet. Internet is a public network that is accessible to everyone, and because of that there is a possibility that someone monitors comunication without authorization and to abuse it later. Because of these reasons, it is necessary to find mechanisms that will ensure the protection of information, information integrity, and their authenticity. Cryptography is the science that deals with methods of maintenance of the confidentiality of information and which has its own features such as encryption, decryption and key. Defining and verifying the identity of the sender is achieved by using digital signatures and certificates. The purpose of the digital signature is authentication of the message content, as well as provision of guarantee of identity of the sender of the message.CONCLUSIONWith the advent of the Internet a lot has changed in terms of business and trade. Once the operating was based on the principle of face-toface, but now with the advent of the Internet participants in trade do not need to know, nor meet and see each other. With the advent of e-commerce there are no more geographical borders, nor language barriers and currency constraints. In modern business there is a transition from mechanical to electronic phase of business, which leads to more rapid penetration of technical progress in trade. It comes to development of electronic stores, which have significant benefits for end consumers, but there are new problems related to payments and the security of transactions carried out in this way. E-commerce and e-business are becoming inevitable everyday. Paper, pencil, stamp and other equipmentare replaced by computer and the Internet, thanks to which it is much easier and better to conduct an increasing number of business transactions. Online purchase and e-commerce are developing very fast, thus opening up new business opportunities, which affects an increase in productivity, reduction of costs and faster capital turnover. E-commerce creates employment opportunities, stimulates economic growth, investment in innovations, new technologies and knowledge, which contributes to the emergence of new operators in the market.中文译文：电子商务摘要电子商务可以用不同的方式进行定义。

工商企业管理二班王建稳12292330051E-commerce is coming of ageThe 21st century are the information time, the tertiary industry unceasingly rise in the various countries' proportion, specially service industry, information service industry becomes for the 21stcentury the leading industries, this has caused the electronic commerce production and the development in the global information is under the influence which the situation drives, the various countries' electronic commerce unceasing improvement and the consummation, the electronic commerce is a focal point which each country and each big company capture. And, along with the whole world electronic commerce swift and violent development, the electronic commerce scale expands day by day, if US in 2000 the electronic commerce amounts to 488.7 billion US dollars, Japanese 31.9 billion US dollars, German 20.6 billion US dollars. Thereupon, the various countries unceasingly opens sends out the form to be diverse, the characteristic each different electronic commerce solution. But, because various countries and some international organization to electronic commerce understanding existence difference, thus the formulation and implementation development electronic commerce policy also has the obvious difference between the country and the country electronic commerce live agent lacks the effective coordinated mechanism to develop slowly, simultaneously a country interior electronic commerce activity also because of lacks the effective policy safeguard to receive the restriction. Therefore, the research discussion electronic commerce present situation and the formulation implementation appropriate electronic commerce policy question extremely is urgent. But in our country, the computer and the network technology popularization and the development, the electronic commerce rapidly rises, the multitudinous information technology enterprise, the venture capital company, the production circulation enterprise develops the electronic commerce in abundance. Looked from national Economical trade committee to more than 630 enterprises' investigations that, at present enterprise in Internet application and development electronic commerce aspect, eastern area enterprise good to middle area, middle is markets. But many record shops and travel agents could be in for a tougher time. Erik Blachford, the head of IAC’s travel side and boss of Expedia, the biggest internet travel agent, thinks online travel bookings in America could quickly move from 20% of the market to more than half. Mr Bezos reckons online retailers might capture 10-15% of retail sales over the next decade. That would represent a massive shift in spending. How will traditional shops respond? Michael Dell, the founder of Dell, which leads the personal-computer market by selling direct to the customer, has long thought many shops will turn into showrooms. There are already signs of change on the high street. The latest Apple and Sony stores are designed to display products, in the full expectation that many people will buy online. To some extent, the online and offline worlds may merge. Multi-channel selling could involve a combination of traditional shops, a printed catalogue, a home-shopping channel on TV, a phone-in order service and an e-commerce-enabled website. But often it is likely to be the website where customers will be encouraged to place their orders. One of the biggest commercial advantages of the internet is a lowering of transaction costs, which usually translates directly into lower prices for the consumer. So, if the lowest prices can be found on the internet and people like the service they get, why would they buy anywhere else?One reason may be convenience; another, concern about fraud, which poses the biggest threat to online trade. But as long as the internet continues to deliver price and product information quickly, cheaply and securely, e-commerce will continue to grow. Increasingly, companies will have to assume that customers will know exactly where to look for the best buy. This market has the potential to become as perfect as it gets. Certain products or services appear more suitable for online sales; others remain more suitable for offline sales. While credit cards are currently the most popular means of paying for online goods and services, alternative online payments will account for 26% of e-commerce volume by 2009 according to Celent. Many successful purely virtual companies deal with digital products, (including information storage, retrieval, and modification), music, movies, office supplies, education, communication, software, photography, and financial transactions. Examples of this type of company include: Google, eBay and Paypal. Other successful marketers such as use Drop shipping or Affiliate marketing techniques to facilitate transactions of tangible goods without maintaining real inventory. Examplesinclude numerous sellers on eBay. Virtual marketers can sell some non-digital products and services successfully. Such products generally have a high value-to-weight ratio, they may involve embarrassing purchases, they may typically go to people in remote locations, and they may have shut-ins as their typical purchasers. Items which can fit through a standard letterbox — such as music CDs, DVDs and books —are particularly suitable for a virtual marketer, and indeed , one of the few enduring dot-com companies, has historically concentrated on this field. Products such as spare parts, both for consumer items like washing machines and for industrial equipment like centrifugal pumps, also seem good candidates for selling online. Retailers often need to order spare parts specially, since they typically do not stock them at consumer outlets -- in such cases, e-commerce solutions in spares do not compete with retail stores, only with other ordering systems. A factor for success in this niche can consist of providing customers with exact, reliable information about which part number their particular version of a product needs, for example by providing parts lists keyed by serial number. Purchases of pornography and of other sex-related products and services fulfill the requirements of both virtuality (or if non-virtual, generally high-value) and potential embarrassment; unsurprisingly, provision of such services has become the most profitable segment of e-commerce. There are also many disadvantages of e-commerce. one of the main ones is fraud. This is where your details (name, bank card number, age, national insurance number) are entered into what look to be a safe site but really it is not. These details can then be used to steal money from you and can be used to buy things on line that you are completely unaware of until it is too late. this information is leaked into the wrong hands. People are able to steal your identity, and commit more fraud crimes under your name. Finally there are many problems with e commerce some of which are: Failure understands customers why they buy and how they buy. Even a product with a sound value proposition can fail if producers and retailers do not understand customer habits, expectations, and motivations. E-commerce could potentially mitigate this potential problem with proactive and focused marketing research, just as traditional retailers may do. Failure consider the competitive situation. One may have the will to construct a viable book e-tailing business model, but lack the capability to compete with Amazon. Inability predicts environmental reaction. What willcompetitors do? Will they introduce competitive brands or competitive web sites? Will they supplement their service offerings? Will they try to sabotage a competitor's site? Will price warsbreak out? What will the government do? Research into competitors, industries and markets may mitigate some consequences here, just as in non-electronic commerce. Over-estimation of resource competence. Can staff, hardware, software, and processes handle the proposed strategy? Have e-tales failed to develop employee and management skills? These issues may call for thorough resource planning and employee training. Products less suitable for e-commerce include products that have a low value-to-weight ratio, products that have a smell, taste, or touch component, products that need trial fittings —most notably clothing —and products where color integrity appears important. Nonetheless, has had success delivering groceries in the UK, albeit that many of its goods are of a generic quality, and clothing sold through the internet is big business in the U.S. Also, the recycling program Cheapcycle sells goods over the internet, but avoids the low value-to-weight ratio problem by creating different groups for various regions, so that shipping costs remain low.译文：电子商务是时代的到来21世纪是信息时代，第三产业不断上升，在各国的比重，特别是服务业，信息服务业成为，21世纪的主导产业，这导致了电子商务的产生和发展，在全球信息该驱动器的情况的影响下，各国的电子商务不断的改进和完善，电子商务是每一个国家和每一个大公司捕捉的焦点。

自考-电子商务英语-语句翻译大全1.他已成为各种贸易和商务的强有力的手段It hasbecome a powerful medium and businesstransactions of all kinds2.电子贸易指网上财务往来电子商务则指有形式的网上交易E-commerce refers to financial transactionsover the Web and e-business refers to all formsof transactions over the Wed3.客户服务已经是并将继续是一个主要的竞争因素Customer service has been and continues to be amajor competitive factor4.电子商务的交易通常涉及几个互动的步骤E-businesstransactions often involve several interactivesteps5.那将给你以极大的竞争优势That will give you aserious advantage over your competition6.当你的公司电子商务化后，你与客户之间的关系就改变了When you become an e-business you transformyour relationship with your customers7.客户关系管理在你的商务程序中起决定作用Your mostcritical business process is customerrelationship management8.我们必须尽最大可能的利用我们已有的资源We mustmake the best possible use of the resources we have 9.男孩子们依次被召入会见考官The boys were summonedin turn to see the examiner10.他做一切事情都不考虑后果He does everythingregardless of the consequences11.这部分我们讨论企业的产品和服务以及行业和因特网的信息In this section we discuss the firm’sproduct or service along with information aboutthe industry and internet12.客户将能够舒舒服服的在家里享用信息，产品和服务Customers will be able to consume informationproduct and service from the comfort of the homes 13.在因特网上可以直接得到信息产品和服务，这就省掉了中间商，还会引起经济萎缩The internet allowsdirect access to information product and servicewhich cuts out middlemen and causes economicdeflation14.投资于该计划的机构在审核该商务计划时会有兴趣了解公司任何在竞争中取胜Institutions financingthe project which going through the business planwill be very interested in knowing how the companyis going to beat the competition15.该计划应对如何达到目标市场做出描述The planshould describe how the target markets are to bereached16.如果产品是在因特网上提供的无形信息就应该创造某种定价模式来调节价格If the product is intangibleinformation delivered over the internet oneshould try to create some sort of pricing modelto justify its prices17.网站最初将包含哪些特点及未来的扩展计划是怎样的What features will be incorporated in the siteinitially and what are the plans for futureenhancement or expansion18.你必须有计划的安排这些步骤以便将你的提议变成现实You must lay out the steps to make your proposala reality19.务必打个电话让我们知道你已安全的回家Be sure toring and let us know you’ve got back safely 20.这家旅馆可以为80位客人提供住宿，此外还有几个可供客人自己开火的套间The hotel itself canaccommodate 80 guests and in addition there areseveral self-catering apartments21.需要12个月来实施的战略也不可能成功 A strategythat requires more than 12 months to execute isalso unlikely to succeed22.当一个企业准备建立电子商务时他应该考虑清楚实现其战略目标的其他可选择的途径When preparing toestablish an e-business presence enterprisesshould explicitly consider alternative ways toattain the strategic objectives23.我们要在出发前把一切规划好We should geteverything planned out before our departure 24.正如把电子商务战略融入整体电子商务战略中是重要的一样，把商务评价系统融入进来也同样重要Just asit is important to integrate the e-businessstrategy into the overall business strategy it isequally important to integrate business model25.那样，最好的途径可能是开发新的潜能，改善现存的商业过程去实施新的商业模式In such instances thebest approach may be to build new capabilities andtransform existing business processes toimplement a new business model 26.评价一个人要充分考虑他的成绩We should take fullaccount of his achievements while evaluatingsomeone27.有时可以创立一个内在电子商务单位，然后把这单位分割出去成为独立的法人In some cases it may bedesirable to create an internal e-business unitand then spin off the unit as a separate legalentity28.这一前景理论上可行但实际上吹嘘过度Whilepossible in theory the promise was clearlyoversold29.这当然是重要的，但是董事会层面却远远不能理解While that is certainly important theunderstanding needed at the board level goes wellbeyond that30.为了获得市场份额，他们必须竭尽全力To gain marketshare they will go to great lengths31.然而，他解释说，设立两种对立的定价系统在某些时候可能导致不良企图的滋生However he explains thatsetting up two separate pricing systems is likelyto generate ill will at some point32.守住承诺适用于客服务过程的每一步Followingthrough on your promises applies to every step ofthe customer-service process33.这就解释了顾客通过同类比较发现的任何差别Thiswill account for any differential a customeruncovers using an apples-to-apples comparison 34.我们要事先准备所有申请材料We must have all theapplication materials prepared in advance35.你需要确定顾客需要你的某种产品的原因和你的电脑怎样才能满足那种需求You need to identify why yourcustomer needs your specific computer and how yourcomputer meets that need36.在商业中，客户服务对于其成长和繁荣至关重要In any business customer service is vital to growth and prosperity37.网络让你们建立起确实的一对一的动态关系The internet permits you to build a dynamicrelationships that are really one on one38.它确实需要你重新思考你的整个经营方式和管理企业的策略It really involves rethinking the entireway you do business and how you run your organization39.钱本身并不重要，重要的是钱的用途Money is not the end in itself but the application of it is mostimportant40.一旦有人跟你联系就要回应Once you’re contactedbe responsive41.一开始，这个公司没有管理和业务计划，到现在为止一切进展顺利At the outset the company had no management and operations plan in place and things have worked out just fine so far42.我们在销售厂家的婴儿产品的同时也提供生活方式和健康方面的信息We provide lifestyle andhealthcare information along with baby productsthat we sell for manufacturers43.这家公司预期1999年实现每月50%的增长The company expected a mouth-to-month growth rate of 50 percent 199944.预测存货需求最初对这个公司来说是件棘手的事情，但公司仅仅用了几个月时间就在网上找到了销售和存货的感觉Predicting inventory needs was tricky forthe company at first though it only took it a fewmonths online to develop a sense of sales and inventory45.现在，这家公司在刚刚建立自己的网站之后，正在寻求在其他玩具制造商曾经失败过的网上玩具商务中取得成功Now with its newly launched Wed site the company ia looking to succeed in the online toy business where others have failed46.网络圣杯是导致实际良好利润的专利内容The Holy Grail on the internet is proprietary content that leads to really good margins47.在求学的道路上，我们准备克服很多的困难On the way of study we must be ready to grapple with many difficulties48.至于在竞争中保持领先地位的问题，我们公司以产品挑选余地大和有两的服务和信息而引人注意When it comes to staying ahead of the competition our company distinguishes itself through a broad product selection and excellent service and information49.网络是一个及时的媒体，它让人为之兴奋，因为他迫使我们保证尽快送货The internet is a very timely medium which is exciting because it puts pressureon us to make sure we’re delivering as quicklyas possible50.我们必须想办法进入敌人的电脑获得情报We have to manage to get access to engmy’s computer and then get the intelligence51.CRM的目标是在企业的销售市场和顾客服务等活动之间建立一种协作，已获得和保持客户群CRM’s goal isto create a synergy among sales marketing andcustomer-service activities within anorganization in order to obtain and retaincustomers52.在许多公司里，部门之间的业务是不同的，所以你需要与你的业务相匹配的软件The lines betweendepartments are different in many companies andyou want the software to match your business 53.90年代早期这些公司摒弃了办公室哦写形式而进入了电子邮件和自动报表时代They abandonedcarbon-paper forms and dove into e-mail andautomated reports in the early 1990’s54.因为你无需定制软件包，所以你的公司只需几个礼拜而不是几个月的时间就可以实现电子化Because youdon’t need to customize these packages they canget you online within weeks instead of months55.严寒使水结冰Frost turns water into ice56.这常常需要定制软件It often calls for customizedsoftware57.选择一个CRM解决方案也是一次检验你业务的机会Choosing a CRM solution is also an opportunityexamine your business practices58.许多公司把eCRM看做是他们呼叫中心的自然扩充Manycompanies see eCRM as a natural extension of theircall centers59.每一个销售商都拥有庞大而稳固的技术支持力量和能帮助安装设备的合作伙伴Each of the vendors has alarge established base of supporting and partnersthat can assist with installations60.小企业也可以利用那些致力于销售自动化的网络公司的服Smaller organizations can also take advantageof the services of dot-com companies which focuson sales-force automation1 不论你业务的规模大小，全新的电子化结算与支付方式将使你无须再打印结算清单和支付邮资，也无须再投入大量的人力处理支付过程 No matter what size your business is, emerging alternatives will save you from having to point statements, pay for postage, and dedicate large numbers of people to processing payments.2客户可以在线审核结算清单、即刻完成转账Customers can review statements online and transfer funds instantly.3 该报告声称价值源于业务的改进而非成本的节约The report states that the value comes from business improvement rather than cost savings.4 edocs意识到此类技术具有更大的使用范围，因而避免使用EBPP这一术语而倾向于称其为因特网结算与客户管理Recognizing the large scope of these technologies , edocs eschews the term EBPP in favor of Internet billing and customer management.5 她说出了种种理由，但没有一条令人信服She presented a variety of reasons ,but none was convincing6 电子化结算能简化你绝大部分支付程序You’ll be able to streamline most of the process by billing your customer electronically.7 EBPP能降低你公司用于客户支持的费用EBPP can cut down the cost of your company’s customer support.8 传统的兑换方式惟有通过在结算单上填塞广告而获利Traditional billing methods present lucrative opportunities to stuff statements with ads.9 对客户而言，EBPP意味着随时随地可以了解账户数据T o the customer, EBPP means access to account data at any time , from anywhere.10 最妙的是，消费者无需再料理一大堆乱糟糟的账单 Best of all ,customer don’t have to deal with the clutter of bills.11 需要新的搜索方法以及能够将Web站点自动分类的软件New paradigms of searching are needed as well as new software that is able to categorize web sites automatically.12 信息和数据检索技术研发的目的在于提高检索的功用和效率The research and development in information and date retrieval is aimed at improving the effectiveness and efficiency of retrieval13 为了得到更好的检索结果，不仅需要提高检索引擎的技术，而且需要改进用户界面 In order to review better search results, it is not only necessary to improve the search engine technology , but also the user interface.14 文本信息嵌入到了特殊文件格式的二进制结构中 Thetextual information is embedded into the binary structure of the particular file format.15你这些乱糟糟的东西占用了太多的空间 Your cluttertakes up far too much space.16 它是便宜的，但在另一方面，质量很差It’s cheap , buton the other hand , the quality is poor.17 在网上手动分类导致极少的搜索结果Manual process of classifying on the web result in very few search results.18 那些不说英语或不以英语为本族语的人在互联网上受到很大的限制 People who do not speak English or who are non-native English speakers have many disadvantages on the web .19 按照信息的重要性进行分类也非常有必要It is necessary to rank information by importance.20 那机会太好了，不能错过That’s too good anopportunity to miss.21要在电子商务新时代获得成功，企业必须最大限度地扩大雇员在电子商务活动中的参与程度 To be successful in thenew age of electronic commerce, commerce , enterprisesmust be able to maximize the participation of their employees in e-commerce initiatives.22愿意买该产品或服务的人越多，价格就降的越多The more people willing to buy the product or service , the further the price drops.23 与过去两年相比，我们几年的销售额增加了一倍Compared with last two years , we have doubled the sales figure this year.24 各种各样规模的企业正加入到互联网经济中来，因此电子商务正迅速地改变着商业 Enterprises of all size arejoining the Internet economy and thus electronic commerce is rapidly transforming business.25 现在出现的一个焦点领域是间接采购，它是一项与用于企业经营的货物和服务的购买关联的开支Presently an emerging area of focus is indirect procurement , which is the spending associated with acquiring the goods and services required to run the enterprise.26 互联网采购自动化能够减少每一订单70%的申请费用Internet procurement automation has the potential toreduce requisition processing costs by 70% per order.27 规模经济得到乐实现，从而降低乐产品的成本，增加了购买组织投资的整体回报率 Economies of scale are realized ,enabling lower cost of goods and increasing the buying orga nization’s overall return on investment .28 个人并不是利用实物交易的惟一实体Individualsaren’t the only ones taking advantage of swapping. 29 我怎么也意想不到那个时候他会突然出现 I never thought that he would pop up then.30 这不仅可以给你带来一些本不可能的新买卖，而且还有助于你生意的发展Not only can it 31 bring new sales that you neverwould have had , but it helps promote your business 32所有这些趋势都毫无疑问地对电子商务市场产生着深远的影响。