国家和公司的国际竞争力【外文翻译】

中英文资料外文翻译外文翻译The mercerized and internationalized backgroundAt present，under the mercerized and internationalized background，how to strengthen the independent development ability of our country’s auto industry has become the urgent problem to be solved．This article，by referring to the experience of developed countries of automobile industry in implementing the industrial policy and comparing the two regulations made in 1994 and 2OO4 about independent intellectual property right in the industrial policy，has put forward policy recommendations of supporting independent development of our country’s auto industry．A brand based on market is promises for a product's capability, quality and service. Up to now, well-known automobile brands are accounting for two percent of two hundred far famed brands in all country. Meanwhile, after going into WTO, a great set of foreign automobile enterprises possessing good quality, favorable capability, knight service will enter into our country and bring a fire-new idea of brand for our domestic consumers. No doubt, that will not only greatly impact on our domestic automobile enterprises, which don't have the capability of independent exploitation and the consciousness of brand cultivation, but also affect development of automobile industry. So, during the crucial period, our country needs urgently brands of great competitive power, which can drive and prompt development of automobile industry.The paper, starting with the analysis of brand and combining with the theory of strategy management, regarding carmakers as object, depicts development panorama of domestic automobile industry and provides some simple thoughts about breeding and developing automobile brand in our country, through studying studying problems relating to automobile brand. It is the primary studying intention that upgrades core competency Of domestic automobile enterprises and impels development of automobile industry, recurring to putting forward some related tactics of breeding and developing automobile brand in our country. The paper's meaning consists two points: the first, it makes enterprises attach importance to automobile brand in consciousness and know it afresh;the second, it advances some operational tactics by demonstration analysis, which can be used for reference by enterprises and industry.Research methods used in the paper are primarily demonstration analysis and comparison analysis. Anticipative research fruits of the paper involve: (1) seedtime and actuality analysis of automobile brand in our country; (2) mode-comparison of automobile brand in different countries;(America, German, Japan, Korea); (3) key factors of affecting our automobile brand development;(4) tactics and countermeasures of cultivating automobile brand. Innovations of the paper rest with: (1) research content, i.e. havinga all-around research of breeding automobile brand and coming into being strategy system;(2) research purpose, i.e studying how to forge competitive automobile brand can drive industry development; (3) research angle, i.e. knowing and analyzing automobile industry in virtue of brand.Referred to the main indexes about evaluating national competitive ability, which is the commonly used method in the international society, this thesis aims at analyzing and evaluating the international competitive ability of Chinese automobile industry in a scientific and objective way. Compared with those industries in some developed countries, domestic automobile industry is relatively frail and has a very long way to go. This thesis illustrates the history of Chinese automobile industry ever since the foundation of new China, analyzes in detail its important role in national economy, and the opportunities and threats it meets after china entrance WTO. This thesis draws a whole picture about domestic automobile industry from three aspects: products, corporations and industries. Considering the history and actuality of domestic automobile industry, this thesis collects and analyzes groups of data about automobile industry both from domestic and international. A lot of work was made in quantitative and qualitative analysis from all sides. Based on this, this thesis drew a conclusion about evaluating the international competitive ability of Chinese automobile industry, found out the advantages and disadvantages about this industry. In the end of this thesis, some ideas and advice are put forward.Welfare Evaluation of Trade Protection--The automobile industry of post world war 2 in JapanSocial welfare is one of the key standards in evaluating the effects of government policies for both economists and government. In this thesis, having compared and analyzed trade protectionists, i.e. quota, tariff and other non-tariff barriers in their effects on social welfare, specific evaluation and suggestion are given in the case of the autoindustry protection in post World War 2 Japan, so to shed light on the auto protection policies should be taken in China today. Here, consumer’ surplus and Ohyama Welfare Standard are selected in evaluating social welfare.The automobile industry in Post World War 2 in Japan is picked for two reasons. Firstly, the auto industry in China today is in a very similar situation as that of Japan used to be while Japan was a new member of GATT. Secondly, regarded as one of the most successfully developed industries under protection, the auto industry in Japan has some precious experiences worth studying.The article has four chapters. In chapter1,the definition of social welfare is given, and the necessary and sufficient condition for Pareto optimality, the Mashallian Consumer Surplus, Hicksian consumer surplus and Ohyama Social Welfare Standard are discussed in detail the auto industry. In Chapter 2, according the scale and protection on Japan from 1945-1979 is divided into four periods: government domination period, Quota Period and low-tariff Periods: government domination period, Quota Period, High-tariff Period and low-tariff Period, where the protect policies are evaluated respectively by their effects on social welfare. Chapter 3 explores the US-Japan trade friction in auto industry in 1980s and sheds light on the choice of various protectionists from the perspective of Political Economics. Chapter 4 concludes the whole thesis discussing some specific protection policies of Japan and drawing suggestion for China to effectively protect its own auto industry.Mini-car industry development in China is a successful example in the condition of Chinese market economy, it's always one of the important factor that propel the steady increase of auto market of China. Through about two decade development, the total amount of mini-car increased from 0.06% to 26.4% of total amount of auto all over the country now and the amount of produce and sale are up to 540,000 units. According to the challenge principle of "who is the best who is the winner" in the market, the number of the mini-car manufacturer decreased from early over one hundred to recent five.In this article，base on extensive data collecting and investigation, the mini-car developing and competing status of China, as well as the developing status (including enterprise, production ,market ,product, etc.) of Liuzhou Wuling Motors which is one of the five mini-car manufacturer are deeply analysed and studied .This article also discussed the competing environment that Liuzhou Wuling Motors faced, then provided the developing strategies.Since the later part of 1990, the economic benefits of CITIC Zhongyuan AutomobileCompany have been declining rapidly and the production management has also been on a sticky wicket, showing difference with an overall upward tendency to the corresponding period of the National Automobile Industry, which impelled this writer to make deeply careful researches on the strategy of development for the company.By reviewing the past of CITIC Zhongyuan Automobile Company, analyzing the influences on international & domestic external environments ever since China' s enter into WTO, analyzing the markets of the main products and the competitive opponents and analyzing the internal conditions such as the main problems faced by the company, this writer has separately made researches and probed into the strategies of development for CITIC Zhongyuan Automobile Company and the subordinate companies-Zhengzhou Nissan Automobile Co.，Ltd and Zhengzhou Light Truck Factory invested by CITIC Zhongyuan Automobile Company so as to try to find a feasible road which enables the cc叩any to break away from the disadvantageous situation and develop continuously as soon asPossible.With the entrance of 90th century, the international situation of automobile industry changed greatly. Due to the production surplus of international automobile industry, different countries competed fiercely to obtain the automobile market. Many companies adjust their developing strategy and speed the course of globalization to realize the scale-economy and get the new market. Merging and recombining become the symbol of automobile industry globalization.China, the biggest automobile consuming market in the world, has become the main field of many countries contesting. The Chinese automobile industry has developed for half century. Although china has get great achievements, as for scale or technique, China still drop behind. So how to improve the international situation and realize the modernization of China automobile industry is a basic mission.With the entrance of WTO, Chinese automobile industry faces three challenges: the first, after China entrances WTO, the government trade protection will be canceled. The second, with the economic development and standard of living improved, how to enlarge the consumer demanding? The third, with the automobile industry globalization, how to compete or cooperate with the MNC and build our effective developing strategy? And then we can develop our own auto industry and realize modernization. In the three challenges, the former two is normal and we can get many experiences from other countries. But the third is a real challenge. Other automobile developed countries have not faced this kind of situation. Expect for exactly estimation, we still need great innovation spirit.In the situation of entrance of WTO and globalization of automobile industrial competition, we try to analysis the Chinese automobile industry status quo, including the analysis of industrial structure, market analysis. Through the analysis we try to find out the questions in development strategy, government decision and enterprise management. Then we will analysis the questions and give the reasons. At the same time, we will the introduce the typical representatives of automobile developed countries and new developing countries about their developing strategy, including America, Japan, South Korea, and Mexico. We will conclude the advantages and experiences of above countries. On the base of that, we will combine the situation of Chinese automobile industry and the effecting analyzing of Chinese entrance of WTO. Then we will give out the advantages and potential advantages of Chinese automobile industry and bring forward the basic strategy of Chinese automobile industrial development. At last, we will give some advises about the developing strategy of Chinese automobile industry. These tactics include industrial policy improving, technique improving, competitive improving and cluster developing of Chinese automobile industry and technique innovation. This dissertation just discusses the Chinese automobile from a few tangles. It is not perfect, so I hope teachers can give me advice.Automobile industry is a traditional pillar industry in our country. Having developed 50 years, now the industry is still backward in products in comparison with that of western developed countries. Facing to economy globalization, someone has suggested that China should give up automobile industry and import the products from other countries directly, which can avoid wasting resources. This kind of viewpoint is lack of foresight. Automobile industry belongs to high and new-technology industries. Meanwhile, China has its large automobile market. Developing automobile industry will not only improve engineering level, but also drive other relevant industries. In addition, after China joining WTO (World Trade Organization), the automobile market will become a part of international market step by step. Basing on domestic market, we will develop our own intellectual property. At the same time, aiming at the demands of some developing countries, we will develop overseas markets. In this way, domestic automobile industry will be growing fast.In order to develop the automobile industry, we should find its disadvantages, get over influence of various disadvantages, seize every good chance, and exert our advantages. In this thesis, first, we stress on the impacts of economy globalization and WTO on Chinese automobile industry. Second, the thesis discusses many influence factors for developing Chinese automobile industry. Finally, the thesis analyzesopportunity, challenge and strategy of Chinese automobile industry.The course of the development of the automobile industry all over the world indicates that the automobile industry is very important to the national economy. The increasing proportion of distribution cost to sale price on the international automobile market shows that marketing plays an increasing role in raising the competitiveness of automakers. The trend of the international automobile market demonstrates thatAsia-especially china-will be the fastest growing market in the world. Although the national automobile industry has developed greatly in the past 50 years, it is still far behind the foreign competitors, especially in marketing after longtime ignoring marketing, domestic automarkers are lack of direct selling experience.In this thesis, the author analysed the 4P of marketing of the Chinese and foreign automarkers as well as the advantages and disadvantages of Chinese automobile industry and made some suggestions on how to improve the competitiveness of automobile enterprises after studied the management and administration of them.In order to convey the opinion systematically so that it may become more practicable, the construction of the thesis is arranged like this:Chapter One: Introduction. In this part, the author introduced the background, the focal point and the aim of writing the paper. The author also emphasized the importance of automobile industry to the national economy and the importance of marketing to automobile enterprises.Chapter Two: The author described the present automobile industry and the market all over the world through some examples. The influence on the national automobile industry after China joined WTO and the strategy for the development of the industry are given in this part as wellChapter Three: Close analysis and explanations of the strategy for price, products, patens and channels of distribution, and sales promotion are given after introduced the marketing strategy of automobile enterprises in both China and foreign countries.Chapter Four: The problems that exist in management and administration of national automobile industry are researched and the disparities in competitiveness between Chinese and foreign automobile industry are revealed. Reasons of these problems and disparities are also applied.Chapter Five: Conclusion proposals were put forward for improving the management and administration of automobile enterprises in China: adjust the concept of management, emphasize the importance of market segmentation and the study of consumer psychologyand consumer’s behavior, sensitiveness the reaction to market and extend the scope of service. Great importance is attached to the foundation and management of customer relationship.China's automotive industry has passed almost half a century and has evolved many basic circumstances and features of its own which will be the starting point or base for its further development. Full understanding of those circumstance and features is the prerequisite for us to analyze and study.In order to develop our automotive industry under new situation, we not only must roundly and objectively analyze the problems in us, but also must fully and correctly understand our actual and potential strengths. We should clearly recognize that although our automotive industry, which has experienced nearly fifty years of development including twenty years of reform and opening, has a long way to go comparing with the world level, it possesses many rare giant actual and potential strengths.After entering WTO our automotive industry has entered upon a new phase to cooperate and compete with multi-nationals under the background of globalization, and it will have to join the integration tide of global economy gradually. The trends of world automotive industry and the strategies of multi-nationals in China certainly will directly influence the strategic pattern of our automotive industry, and therefore they are the important part of the external environment of our automotive industry needed special attention. Great changes have taken place in the development conditions of our automotive industry since we entered WTO. At the end of protection interim period to automotive industry, the comprehensive effects of WTO including tariff concession, quota cancel, service trade opening and foreign capital policy regulation will display. The medium and high-class car and key components will come under obvious attack depends on not only the reduction of the protection degree, but also the increase of our international competitive power.Japan and Korea are all latecoming developed countries of automotive industry. After entering GATT, they persevered in adopting the vigorous policies to foster and train the self-developing capability and enhance the international competitive power. Then their automotive industry received unprecedented fast development and drove the whole national economy to be powerful and prosperous to a miracle. Although the international environment has been totally different and different countries differ greatly in their conditions, the experiences of Japan and Korea automotive industry during that period and driving effects of their automotive industry to their national economy will stillbe special historic significance to our automotive industry.Entering WTO let us enter upon a new e to cooperate and compete with multi-nationals featuring foreign companies but national treatment and domestic market but international competition. That is a severe challenge as well as a rare opportunity to our automotive industry. The great country and its big market are the most important strength of us. To take full advantage of the strength of great country and big market under the opening and competition environment should be the starting point for the development train of thought of our automotive industry under new economic background.Economic globalization droved by trade liberalization, investment liberalization and finance liberalization has been international background of our lives. Trade liberalization provides a more open and more liberal environment for the development of international trade. It is not only one of subject of modern international economic development, but also the trend of China's adjustment of her trade policy. Under economic globalization, advantage gained by a country depends on the magnitude of her international competitive power of industry. As China as concerned, the influence factors and basic status of her international competitive power of industry have their own characteristics.This paper analyses the international competitive power of China's industry under the background of trade liberalization. Firstly, it explains the historical and current background of the subject, presents the thinking way, the analysis methods, the frame and the innovation of this paper. Secondly, the theories about trade liberalization and international competitive power of industry are presented, the author simply describes the process and the achievements of trade liberalization and introduces something about trade liberalization in China, illustrates mainly the concept, the meaning, the correlative theoretical basis and the measure methods of the international competitive power of industry. Then, in the fourth chapter, Taking example for China's automobile industry, the paper analyses the international competitive power of automobile industry under the background of trade liberalization, It carries out some quantitative analysis by using some indexes based on the imports and exports data, assesses the economic benefits since 1992 by means of the model of the maximizing deviations method. Analyses the structure of automobile industry from the perspectives of industry concentration, etc. Lastly the author makes a conclusion that the international competitive power of auto-industry basically presents an increasing trend along with the trade。

国有企业的国际竞争力与行业地位随着全球化的加深，国际竞争力成为一个企业成功与否的重要因素。

国有企业作为一个国家的重要经济支柱，其国际竞争力和行业地位显得尤为重要。

本文旨在探讨国有企业的国际竞争力以及其在行业中的地位，并提出提升国有企业竞争力的建议。

一、国有企业的国际竞争力国有企业作为国家的重要经济组织，其国际竞争力直接关系到国家整体的经济实力。

国有企业在国际市场上的竞争力主要表现在以下几个方面：1. 技术创新能力国有企业拥有雄厚的科研实力和技术储备，能够在关键领域取得创新突破。

技术创新能力是国际竞争的核心要素之一，对于国有企业来说尤为重要。

通过加大对技术创新的投入，国有企业能够提升产品质量和技术含量，增强竞争力。

2. 规模经济效应国有企业由于其庞大的规模，可以实现规模经济效应，进而降低生产成本。

规模经济效应可以提高企业的市场份额，并在国际市场上获得更大的竞争优势。

国有企业通过不断扩大生产规模，提高市场占有率，能够更好地应对国际竞争。

3. 品牌价值国有企业具有较高的品牌知名度和品牌价值。

国有企业的品牌形象代表着国家形象，其产品和服务在国际市场上享有一定的声誉和认可度。

通过加强品牌建设和国际营销，国有企业可以进一步提升其品牌价值和国际竞争力。

二、国有企业在行业中的地位国有企业在许多行业中都拥有垄断地位或领先地位。

其在行业中的地位主要通过以下几个方面体现：1. 技术实力国有企业通常在技术研发和创新方面具有较高的实力，能够引领行业发展方向。

国有企业通过大规模投入研发，积极引进和消化吸收先进技术，能够在行业中保持技术的领先优势。

2. 综合实力国有企业由于其庞大的规模和全面的资源配置能力，能够在行业中实现综合实力的优势。

综合实力包括资金、人力、技术以及供应链管理等多方面的综合能力，使得国有企业在行业中具备较强的竞争力。

3. 市场份额由于国有企业拥有庞大的市场份额，其在行业中的地位较为稳固。

国有企业通过其规模和资源的优势，能够在行业中占据较大的市场份额，并对市场进行有效的控制和引导。

公司的核心竞争力-外文翻译外文翻译原文The Core Competence of the CorporationMaterial Source:Harvard Business Review,May-June,1990 P79-93Author:C.K.Prahalad and Gary HamelC. K. Prahalad is professor of corporate strategy and international business at the University of Michigan. Gary Hamel is lecturer in business policy and management at the London Business School. Their most recent HBR article "Strategic Intent" (May June 1989), won the 1989 McKinsey Award for excellence. This article is based on research funded by the Gatsby Charitable Foundation.The Roots of Competitive AdvantageThe distinction we observed in the way NEC and GTE conceived of themselves a portfolio of competencies versus a portfolio of businesses was repeated across many industries. From 1980 to 1988, Canon grew by 264%, Honda by 200%. Compare that with Xerox and Chrysler. And if Western managers were once anxious about the low cost and high quality of Japanese imports, they are now overwhelmed by the pace at which Japanese rivals are inventing new markets, creating new products, and enhancing them. Canon has given us personal copiers; Honda has moved from motorcycles to four wheel off road buggies. Sony developed the 8mm camcorder, Yamaha, the digital piano. Komatsu developed an underwater remote controlled bulldozer, while Casio's latest gambit is a small screen color LCD television. Who would have anticipated the evolutionof these vanguard markets?In more established markets, the Japanese challenge has been just as disquieting. Japanese companies are generating a blizzard of features and functional enhancements that bring technological sophistication to everyday products. Japanese car producers have been pioneering four wheel steering, four valve-per cylinder engines, in car navigation systems, and sophisticated electronic engine management systems. On the strength of its product features, Canon is now a player in facsimile transmission machines, desktop laser printers, even semiconductor manufacturing equipment.In the short run, a company's competitiveness derives from the price/performance attributes of current products. But the survivors of the first wave of global competition, Western and Japanese alike, are all converging on similar and formidable standards for product cost and quality minimum hurdles for continued competition, but less and less important as sources of differential advantage. In the long run, competitiveness derives from an ability to build, at lower cost and more speedily than competitors, the core competencies that spawn unanticipated products. The real sources of advantage are to be found in management's ability to consolidate corporatewide technologies and production skills into competencies that empower individual businesses to adapt quickly to changing opportunities.Senior executives who claim that they cannot build core competencies either because they feel the autonomy of business units is sacrosanct or because their feet are held to the quarterly budget fire should think again. The problem in many Western companies is not that their senior executives are any less capable than those in Japan nor that Japanese companies possess greatertechnical capabilities. Instead, it is their adherence to a concept of the corporation that unnecessarily limits the ability of individual businesses to fully exploit the deep reservoir of technological capability that many American and European companies possess.The diversified corporation is a large tree. The trunk and major limbs are core products, the smaller branches are business units; the leaves, flowers, and fruit are end products. The root system that provides nourishment, sustenance, and stability is the core competence. You can miss the strength of competitors by looking only at their end products, in the same way you miss the strength of a tree if you look only at its leaves. (See the chart "Competencies: The Roots of Competitiveness.”) Core competencies are the collective learning in the organization, especially how to coordinate diverse production skills and integrate multiple streams of technologies. Consider Sony's capacity to miniaturize or Philips's optical media expertise. The theoretical knowledge to put a radio on a chip does not in itself assure a company the skill to produce a miniature radio no bigger than a business card. To bring off this feat, Casio must harmonize know how in miniaturization, microprocessor design, material science, and ultrathin precision casing the same skills it applies in its miniature card calculators, pocket TVs, and digital watches.If core competence is about harmonizing streams of technology, it is also about the organization of work and the delivery of value. Among Sony's competencies is miniaturization. To bring miniaturization to its products, Sony must ensure that technologists, engineers, and marketers have a shared understanding of customer needs and of technological possibilities. The force of core competence is felt as decisively inservices as in manufacturing. Citicorp was ahead of others investing in an operating system that allowed it to participate in world markets 24 hours a day. Its competence in provided the company the means to differentiate itself from many financial service institutions.Core competence is communication, involvement, and a deep commitment to working across organizational boundaries. It involves many levels of people and all functions. World class research in, for example, lasers or ceramics can take place in corporate laboratories without having an impact on any of the businesses of the company. The skills that together constitute core competence must coalesce around individuals whose efforts are not so narrowly focused that they cannot recognize the opportunities for blending their functional expertise with those of others in new and interesting ways.Core competence does not diminish with use. Unlike physical assets, which do deteriorate over time, competencies are enhanced as they are applied and shared. But competencies still need to be nurtured and protected; knowledge fades if it is not used. Competencies are the glue that binds existing businesses. They are also the engine for new business development. Patterns of diversification and market entry may be guided by them, not just by the attractiveness of markets.Consider 3M's competence with sticky tape. in dreaming up businesses as diverse as "Post it" notes, magnetic tape, photographic film, pressure sensitive tapes, and coated abrasives, the company has brought to bear widely shared competencies in substrates, coatings, and adhesives and devised various ways to combine them. Indeed, 3M has invested consistently in them. What seems to be an extremely diversified portfolio ofbusinesses belies a few shared core competencies.In contrast, there are major companies that have had the potential to build core competencies but failed to do so because top management was unable to conceive of the company as anything other than a collection of discrete businesses. GE sold much of its consumer electronics business to Thomson of France, arguing that it was becoming increasingly difficult to maintain its competitiveness in this sector. That was undoubtedly so, but it is ironic that it sold several key businesses to competitors who were already competence leaders Black & Decker in small electrical motors, and Thomson, which was eager to build its competence in microelectronics and had learned from the Japanese that a position in consumer electronics was vital to thischallenge.Management trapped in the strategic business unit (SBU) mind set almost inevitably finds its individual businesses dependent on external sources for critical components, such as motors or compressors. But these are not just components. They are core products that contribute to the competitiveness of a wide range of end products. They are the physical embodiments of core competencies.How Not to Think of CompetenceSince companies are in a race to build the competencies that determine global leadership, successful companies have stopped imagining themselves as bundles of businesses making products. Canon, Honda, Casio, or NEC may seem to preside over portfolios of businesses unrelated in terms of customers, distribution channels, and merchandising strategy. Indeed, they have portfolios that may seem idiosyncratic at times: NEC is the only global company to be among leaders in computing,telecommunications, and semiconductors and to have a thriving consumer electronics business.But looks are deceiving. In NEC, digital technology, especially VLSI and systems integration skills, is fundamental. In the core competencies underlying them, disparate businesses become coherent. It is Honda's core competence in engines and power trains that gives it a distinctive advantage in car, motorcycle, lawn mower, and generator businesses. Canon's core competencies in optics, imaging, and microprocessor controls have enabled it to enter, even dominate, markets as seemingly diverse as copiers, laser printers, cameras, and image scanners. Philips worked for more than 15 years to perfect its optical media (laser disc) competence, as did JVC in building a leading position in video recording. Other examples of core competencies might include mechantronics (the ability to marry mechanical and electronic engineering), video displays, bioengineering, and microelectronics. In the early stages of its competence building, Philips could not have imagined all the products that would be spawned by its optical media competence, nor could JVC have anticipated miniature camcorders when it first began exploring videotape technologies.Unlike the battle for global brand dominance, which is visible in the world's broadcast and print media and is aimed at building global "share of mind,” the battle to build world class competencies is invisible to people who aren't deliberately looking for it. Top management often tracks the cost and quality of competitors' products, yet how many managers untangle the web of alliances their Japanesecompetitors have constructed to acquire competencies at low cost? In how many Western boardrooms is there an explicit,shared understanding of the competencies the company must build for world leadership? Indeed, how many senior executives discuss the crucial distinction between competitive strategy at the level of a business and competitive strategy at the level of an entire company?Let us be clear. Cultivating core competence does not mean outspending rivals on research and development. In 1983, when Canon surpassed Xerox in worldwide unit market share in the copier business, its R&D budget in reprographics was but a small fraction of Xerox's. Over the past 20 years, NEC has spent less on R&D as a percentage of sales than almost all of its American and European competitors.Nor does core competence mean shared costs, as when two or more SBUs use a common facility a plant, service facility, or sales force or share a common component. The gains of sharing may be substantial, but the search for shared costs is typically a post hoc effort to rationalize production across existing businesses, not a premeditated effort to build the competencies out of which the businesses themselves grow.Building core competencies is more ambitious and different than integrating vertically, moreover. Managers deciding whether to make or buy will start with end products and look upstream to the efficiencies of the supply chain and downstream toward distribution and customers. They do not take inventory of skills and look forward to applying them in nontraditional ways. (Of course, decisions about competencies do provide a logic for vertical integration. Canon is not particularly integrated in its copier business, except in those aspects of the vertical chain that Support the competencies it regards as critical.)译文公司的核心竞争力资料来源:《哈佛商业评论》1990，5-6，P79-93作者：普拉哈拉德和哈默尔编者按：普拉哈拉德是美国密歇根大学研究公司策略和国际商务的教授。

外文翻译原文The Competitive Advantage of Nations Material Source:Harvard Business Preview Author：Michael E. PorterNation prosperity is created,not inherited. It does not grow out of a country's natural endowments, its labour pool, its interest rates, or its currency's value, as classical economics insists.A nation's competitiveness depends on the capacity of its industry to innovate and upgrade. Companies gain advantage against the world's best competitors because of pressure and challenge. They benefit from having strong domestic rivals, aggressive home-based suppliers, and demanding local customers.In a world of increasingly global competition,nations have become more,not less,important. As the basis of competition has shifted more and more to the creation and assimilation of knowledge, the role of the nation has grown. Competitive advantage is created and sustained through a highly localized process. Differences in national values,culture,economics structures,institutions,and histories all contribute to competitive success. There are striking differences in the patterns of competitiveness in every country; no nation can or will be competitive in every or even most industries because their home environment is the most forward-looking, dynamic,and challenging.These conclusions, the product of a four-year study of the patterns of competitive success in ten leading trading nations,contradict the conventional wisdom that guides the thinking of many companies and national governments and that is pervasive today in the United States. According to prevailing thinking, labour costs, interest rates, exchange rates, and economies of scale are the most potent determinants of competitiveness. In companies, the words of the day are merger, alliance, strategic partnerships, collaboration, and supranational globalization. Managers are pressing for more government support for particular industries. Among governments, there is a growing tendency to experiment with variouspolicies intended to promote national competitiveness from efforts to manage exchange rates to new measures to manage trade to policies to relax antitrust which usually end up only undermining it.These approaches, now much in favour in both companies and governments, are flawed. They fundamentally misperceive the true source of competitive advantage. Pursuing them, with all their short-term appeal, will virtually guarantee that the United States or any other advanced nation never achieves real and sustainable competitive advantage.We need a new perspective and new tools an approach to competitiveness that grows directly out of an analysis internationally successful industries, without regard for traditional ideology or current intellectual fashion. We need to know, very simply, what works and why. Then we need to apply it.Factor conditions. According to standard economic theory, factors of production-labour, land, natural resources, capital, infrastructure-will determine the flow of trade. A nation will export those goods that make most use of the factors with which it is relatively well endowed. This doctrine, whose origins date back to Adam Smith and David Ricardo and that is embedded in classical economics, is at best incomplete and at worst incorrect.In the sophisticated industries that form the backbone of any advanced economy, a nation does not inherit but instead creates the most important factors of production-such as skilled human resources or a scientific base. Moreover, the stock of factors that a nation enjoys at a particular time is less important than the rate and efficiency with which it creates, upgrades, and deploys them in particular industries.The most important factors of production are those that involve sustained and heavy investment and are specialized. Basic factors, such as a pool of labour or a local raw-material source, do not constitute an advantage in knowledge-intensive industries. Companies can access them easily through a global strategy or circumvent them.Contrary to conventional wisdom, simply having a general work force that is high school or even college educated represents no competition. To support competitive advantage, a factor must be highly specialized to an industry's particular needs-a scientific institute specialized in optics, a pool of venture capital to fund software companies. These factors are more scarce, more difficult for foreign competitor to imitate-and they require sustained investment to create.Nations succeed in industries where they are particularly good at factorcreation. Competitive advantage results from the presence of world-class institutions that first create specialized factors and then continually work to upgrade them. Denmark has two hospitals that concentrate in studying and treating diabetes-and a world-leading export position in insulin. Holland has premier research institutes in the cultivation, packing , and shipping of flowers, where it is the world's export leader.What is not so obvious, however, is that selective disadvantages in the more basic factors can prod a company to innovate and upgrade-a disadvantage in a static model of competition can become an advantage in a dynamic one. When there is an ample supply of cheap raw materials or abundant labour, companies can simply rest on these advantages and often deploy them inefficiently. But when companies face a selective disadvantage, like high land costs, labour shortages, or the lack of local raw materials. They must innovate and upgrade to compete.Implicit in the oft-repeated Japanese statement, "We ate an island nation with no natural resources," is the understanding that these deficiencies have only served to spur Japan's competitive innovation. Just-in-time production, for example, economized on prohibitively expensive space. Italian steel producers in the Brescia area faced a similar set of disadvantages: high capital costs, high energy costs, and no local raw materials. Located in Northern Lombardy, these privately owned companies faced staggering Logistics costs due to their distance from southern ports and the inefficiencies of the state-owned Italian transportation system. The result: they pioneered technologically advanced minimills that require only modest capital investment, use less energy, employ scrap metal as the feedstock, are eddicient at small scale, and permit producers to locate close to sources of scrap and end use customers. In other words, they converted factor disadvantage into competitive advantage.Disadvantages can become advantages only under certain conditions. First , they must send companies proper signals about circumstances that will spread to other nations, thereby equipping them to innovate in advance of foreign rivals. Switzerland, the nation that experienced the first labour shortages after World War II, is a case in point. Swiss companies responded to the disadvantage by upgrading labour productivity and seeking higher value, more sustainable market segments. Companies in most other parts of the world, where there were still ample workers, focused their attention on other issues, which resulted in slower upgrading.The second condition for transforming disadvantages into advantages isfavorable circumstances elsewhere in the diamond-a consideration that applies to almost all determinants. To innovate, companies must have access to people with appropriate skills and have home-demand conditions that send the right signals. They must also have active domestic rivals who create pressure to innovate. Another precondition is company goals that lead to sustained commitment to the industry. Without such a commitment and the presence of active rivalry, a company may take an easy way around a disadvantage rather than using it as a spur to innovation.For example, U.S. Consumer-electronic companies, faced with high relative labour costs, chose to leave the product and production process largely unchanged and move labour-intensive activities to Taiwan and other Asian countries. Instead of upgrading their sources of advantage, they settled for labour-cost parity. On the other land, Japanese rivals, confronted with intense domestic competition and a mature home market, chose to eliminate labour through automation. This led to lower assembly costs, to products with fewer components and improved quality and reliability. Soon Japanese companies were building assembly plants in the United States-the place U.S. Companies had fled.The Diamond of National AdvantageWhy are certain companies based in certain nations capable of consistent innovation? Why do they ruthlessly purse improvements, seeking an ever more sophisticated source of competitive advantage? Why are they able to overcome the substantial barriers to change and innovation that so often accompany success?The answer lies in four broad attributes of nation, attributes that individually and as a as system constitute the diamond of national advantage, the playing field that cach nation establishes and operates for its industries. These attributes are:1.Factor conditions. The nation's position in factor of production, such as skilled labour or infrastructure, necessary to compete in a given industry.2.Demand conditions. The nature of home-market demand for the industry's product or service.3.Related and supporting industries. The presence or absence in the nation of supplier industries and other related industries that are internationally competitive.4.Firm strategy, structure, and rivalry. The condition in the nation governing how companies are created, organized, and managed, as well as the nature of domestic rivalry.These determinants create the national environments in which companies are born and learn how to compete. Each point on the diamond and the diamond as asystem affects essential ingredients for achieving international competitive success: the availability of resources and skills necessary for competitive advantage in an industry ; the information that shapes the opportunities that companies perceive and directions in which they deploy their resources on companies; and most important, the pressures on companies to invest and innovate.When a national environment permits and supports the most rapid accumulation of specialized assets and skills sometimes simply because of greater effort and commitment companies gain a competitive advantage. When a national environment affords better ongoing information and insight into product and process needs, companies gain a competitive advantage. Finally, when the national environment pressures companies to innovate and invest, companies both gain a competitive advantage and upgrade those advantages over time.译文国家竞争优势资料来源:哈佛商业评论作者：迈克尔.波特一个国家的繁荣是由后天创造出来的，而不是天生的。

国有企业的国际竞争力与国内优势作为国家经济体系中重要的一部分，国有企业在国际竞争中扮演着重要角色。

国有企业的国际竞争力与其在国内市场上的优势密切相关，然而，如何提升国有企业的国际竞争力并保持国内优势是一个复杂而又关键的问题。

本文将从多个方面来探讨这个问题。

首先，国有企业在国际竞争中的优势源自其在国内市场上的强势地位。

国有企业在国内市场具有资源优势和区域覆盖优势。

由于其背靠国家背景，国有企业可以更容易地获取政府资源和支持，在资金、土地、人才等方面具备一定的优势。

此外，国有企业在国内市场上的地域布局相对较广，可以更好地适应市场需求，提供本土化的产品和服务，使其在国际市场上具备一定的竞争优势。

其次，国有企业在国际竞争中的竞争力受到国家国际影响力的影响。

国家的国际影响力直接关系到国有企业在国际舞台上的竞争力。

国家的声誉和形象对国有企业的国际竞争力有着重要影响。

一国的大国地位、经济实力、政治稳定与发展前景都会影响到国有企业的国际竞争力。

例如，中国拥有世界第二大经济体的地位，其国有企业在国际竞争中享有一定的优势，而一些小国家的国有企业在国际市场上可能面临更多的挑战。

另外，国有企业要提升其国际竞争力，还需要加强创新能力和技术实力。

国际竞争中科技创新是取胜的关键因素之一。

国有企业应该加大创新投入，培养自主研发能力，形成具有自主知识产权的技术，提升产品和服务的附加值。

同时，国有企业还可以通过加强国际技术合作和引进国际先进技术来提升自身的技术实力。

不断创新和提高技术水平，有助于国有企业在国际市场上占据竞争优势。

此外，国有企业还可以通过加强品牌建设来提升其国际竞争力。

品牌是国际竞争的标志，也是提升企业附加值和市场竞争力的有效手段。

国有企业可以加大品牌推广力度，提升品牌的知名度和美誉度，通过品牌溢价来获取更多的市场份额。

同时，国有企业还可以通过品牌建设来提升产品和服务的质量，满足国际市场的需求，并与国际先进企业进行深度合作，从而进一步提升其国际竞争力。

国有企业的国际竞争力与合作机制随着全球化的进一步加深，国际竞争力成为国有企业发展的重要指标。

在竞争激烈的国际市场中，国有企业如何提升竞争力，并有效利用合作机制，成为了一个关键问题。

本文将探讨国有企业的国际竞争力所面临的挑战，以及如何通过合作机制来应对这些挑战。

一、国有企业的国际竞争力挑战国有企业在国际市场上面临着许多挑战，这些挑战可能来自于市场环境、技术水平、管理水平等方面。

首先，市场环境的挑战。

国际市场的竞争激烈，来自各个国家和地区的企业都在争夺有限的市场份额。

国有企业需要面对来自私营企业和外资企业的竞争，他们通常具有更高的效率和灵活性，而国有企业往往受制于宏观政策和组织结构的限制，难以迅速适应市场需求。

其次，技术水平的挑战。

国际市场上，技术是企业竞争的核心。

私营企业和外资企业在技术研发和创新方面通常具有较大优势，而国有企业在这方面的投入相对较少，难以与他们竞争。

此外，技术更新换代的速度也给国有企业带来了很大的压力，他们需要更加积极主动地进行技术引进和创新，以提升自身的竞争力。

最后，管理水平的挑战。

国有企业由于历史原因，存在着一些管理体制上的弊端，如决策缓慢、反应迟钝等问题。

这些问题使得国有企业在市场竞争中处于劣势地位。

国有企业需要建立现代企业制度，加强内部管理，并推进改革，以提升管理水平，增强国际竞争力。

二、合作机制的重要性在国际市场上，合作机制对于国有企业来说至关重要。

通过与其他企业的合作，国有企业可以共享资源、优势互补，从而提升自身的竞争力。

首先，合作可以帮助国有企业共享资源。

合作可以带来优势互补，通过与其他企业的合作，国有企业可以获取到更多的资源，如技术、资金、市场渠道等。

这些资源对于提升企业的创新能力和市场竞争力至关重要。

其次，合作可以推动企业间的协同发展。

通过与其他企业的合作，国有企业可以实现资源共享，加强各个环节之间的协同配合，提高企业整体效率和综合竞争力。

此外，合作还可以帮助国有企业学习和借鉴其他企业的先进经验和管理模式，推动自身的改革和转型。

跨国公司与国家竞争力随着全球化的不断深入，越来越多的跨国公司开始涉足不同国家的市场，他们通过自身丰富的资源和先进的管理经验，促进了全球经济的发展。

然而，这些跨国公司的进入，无疑会对各国的竞争力产生一定的影响，甚至可能引发一些争议。

本文将就跨国公司与国家竞争力这一议题展开探讨。

一、跨国公司对经济的促进在全球化的进程中，跨国公司扮演着越来越重要的角色，他们跨越国界，将先进的科技、管理经验和生产工艺带入不同国家，从而促进了经济的发展。

这些公司往往拥有较强的资源配置能力和创新能力，他们的进入，不仅会影响当地的企业和市场，还会对国家整体的产业和经济体系产生深远的影响。

举例来说，苹果公司作为全球知名的跨国公司，其产品在全球市场上占据着很大的份额，这与其在技术创新和营销策略上的优势密不可分。

苹果公司应用了全球性的供应链和生产网络，不断创新并推出新品牌，极大地促进了全球经济的发展。

二、跨国公司与国家的关系然而，跨国公司所带来的经济效益，也并非完全正面。

在跨国公司进入一个国家的过程中，也可能会对当地的经济结构产生一定的冲击，引起本地企业的竞争压力，进而影响当地人民的生计和社会稳定。

除此之外，跨国公司的进入还可能对当地的政治和文化产生不同程度上的影响。

一些大型跨国公司在业务拓展中往往会占据大量的市场份额，进而可能对当地政治产生一定的影响。

此外，跨国公司通常有一套独特的企业文化和管理模式，进入新市场时也可能引发文化冲突。

因此，在跨国公司和国家之间的关系中，需要对双方的利益进行平衡，保障本地市场的竞争力和国家整体的经济发展。

针对这一问题，国家可以通过加强监管和规范跨国公司的行为，确保他们遵守当地法律法规和操守，同时在经济结构和文化与跨国公司合作进行深入的洽谈与协商。

三、跨国公司应对国家竞争力提升的方法在保障国家整体竞争力的同时，跨国公司也需要寻求自身发展的方法。

对于那些跨越边境进行经营的公司来说，了解并尊重国家的法规和特殊文化，往往是成功的基础。

本科毕业论文（设计）外文翻译题目会计师事务所核心竞争力探究专业会计学外文题目The Core Competence of the Corporation 外文出处Harvard Business Review May-June 1990 外文作者普拉哈拉德原文：The Core Competence of the CorporationThe most powerful way to prevail in global competition is still invisible to many companies. During the 1980s, top executives were judged on their ability to restructure, declutter, and delayer their corporations. In the 1990s, they'll be judged on their ability to identify, cultivate, and exploit the core competencies that make growth possible indeed, they'll have to rethink the concept of the corporation itself.Consider the last ten years of GTE and NEC. In the early 1980s, GTE was well positioned to become a major player in the evolving information technology industry. It was active in telecommunications. Its operations spanned a variety of businesses including telephones, switching and transmission systems, digital PABX, semiconductors, packet switching, satellites, defense systems, and lighting products. And GTE's Entertainment Products Group, which produced Sylvania color TVs, had a position in related display technologies. In 1980, GTE's sales were $9.98 billion, and net cash flow was $1.73 billion. NEC, in contrast, was much smaller, at $3.8 billion in sales. It had a comparable technological base and computer businesses, but it had no experience as an operating telecommunications company.Yet look at the positions of GTE and NEC in 1988. GTE's 1988 sales were $16.46 billion, and NEC’s sales were considerably higher at $21.89 billion. GTE has, in effect, become a telephone operating company with a position in defense and lighting products. GTE's other businesses are small in global terms. GTE has divested Sylvania TV and Telenet, put switching, transmission, and digital PABX into joint ventures, and closed down semiconductors. As a result, the international position of GTE has eroded. Non U.S. revenue as a percent of total revenue dropped from 20% to 15% between 1980 and 1988.NEC has emerged as the world leader in semiconductors and as a first tier player in telecommunications products and computers. It has consolidated its position in mainframe computers. It has moved beyond public switching and transmission to include such lifestyle products as mobile telephones, facsimile machines, and laptopcomputers bridging the gap between telecommunications and office automation. NEC is the only company in the world to be in the top five in revenue in telecommunications, semiconductors, and mainframes. Why did these two companies, starting with comparable business portfolios, perform so differently? Largely because NEC conceived of itself in terms of "core competencies," and GTE did not. Rethinking the CorporationOnce, the diversified corporation could simply point its business units at particular end product markets and admonish them to become world leaders. But with market boundaries changing ever more quickly, targets are elusive and capture is at best temporary. A few companies have proven themselves adept at inventing new markets, quickly entering emerging markets, and dramatically shifting patterns of customer choice in established markets. These are the ones to emulate. The critical task for management is to create an organization capable of infusing products with irresistible functionality or, better yet, creating products that customers need but have not yet even imagined)This is a deceptively difficult task. Ultimately, it requires radical change in the management of major companies. It means, first of all, that top managements of Western companies must assume responsibility for competitive decline. Everyone knows about high interest rates, Japanese protectionism, outdated antitrust laws, obstreperous unions, and impatient investors. What is harder to see, or harder to acknowledge, is how little added momentum companies actually get from political or macroeconomic "relief." Both the theory and practice of Western management have created a drag on our forward motion. It is the principles of management that are in need of reform.NEC versus GTE, again, is instructive and only one of many such comparative cases we analyzed to understand the changing basis for global leadership. Early in the 1970s, NEC articulated a strategic intent to exploit the convergence of computing and communications, what it called "C&C" Success, top management reckoned, would hinge on acquiring competencies, particularly in semiconductors. Management adopted an appropriate "strategic architecture," summarized by C&C, and thencommunicated its intent to the whole organization and the outside world during the mid 1970s.NEC constituted a "C&C Committee" of top managers to oversee the development of core products and core competencies. NEC put in place coordination groups and committees that cut across the interests of individual businesses. Consistent with its strategic architecture, NEC shifted enormous resources to strengthen its position in components and central processors. By using collaborative arrangements to multiply internal resources, NEC was able to accumulate a broad array of core competencies.NEC carefully identified three interrelated streams of technological and market evolution. Top management determined that computing would evolve from large mainframes to distributed processing, components from simple ICs to VLSI, and communications from mechanical cross bar exchange to complex digital systems we now call ISDN. As things evolved further, NEC reasoned, the computing, communications, and components businesses would so overlap that it would be very hard to distinguish among them, and that there would be enormous opportunities for any company that had built the competencies needed to serve all three markets.NEC top management determined that semiconductors would be the company's most important "core product." It entered into myriad strategic alliances over 100 as of 1987 aimed at building competencies rapidly and at low cost. In mainframe computers, its most noted relationship was with Honeywell and Bull. Almost all the collaborative arrangements in the semiconductor component field were oriented toward technology access. As they entered collaborative arrangements, NEC’s operating managers understood the rationale for these alliances and the goal of internalizing partner skills. NEC's director of research summed up its competence acquisition during the 1970s and 1980s this way: "From an investment standpoint, it was much quicker and cheaper to use foreign technology. There wasn't a need for us to develop new ideas.”No such clarity of strategic intent and strategic architecture appeared to exist at GTE. Although senior executives discussed the implications of the evolvinginformation technology industry, no commonly accepted view of which competencies would be required to compete in that industry were communicated widely. While significant staff work was done to identify key technologies, senior line managers continued to act as if they were managing independent business units. Decentralization made it difficult to focus on core competencies. Instead, individual businesses became increasingly dependent on outsiders for critical skills, and collaboration became a route to staged exits. Today, with a new management team in place, GTE has repositioned itself to apply its competencies to emerging markets in telecommunications services.The Roots of Competitive AdvantageThe distinction we observed in the way NEC and GTE conceived of themselves a portfolio of competencies versus a portfolio of businesses was repeated across many industries. From 1980 to 1988, Canon grew by 264%, Honda by 200%. Compare that with Xerox and Chrysler. And if Western managers were once anxious about the low cost and high quality of Japanese imports, they are now over;whelmed by the pace at which Japanese rivals are inventing new markets, creating new products, and enhancing them. Canon has given us personal copiers; Honda has moved from motorcycles to four wheel off road buggies. Sony developed the 8mm camcorder, Yamaha, the digital piano. Komatsu developed an underwater remote controlled bulldozer, while Casio's latest gambit is a small screen color LCD television. Who would have anticipated the evolution of these vanguard markets?In more established markets, the Japanese challenge has been just as disquieting. Japanese companies are generating a blizzard of features and functional enhancements that bring technological sophistication to everyday products. Japanese car producers have been pioneering four wheel steering, four valve-per cylinder engines, in car navigation systems, and sophisticated electronic engine management systems. On the strength of its product features, Canon is now a player in facsimile transmission machines, desktop laser printers, even semiconductor manufacturing equipment.In the short run, a company's competitiveness derives from the price/performance attributes of current products. But the survivors of the first wave ofglobal competition, Western and Japanese alike, are all converging on similar and formidable standards for product cost and quality minimum hurdles for continued competition, but less and less important as sources of differential advantage. In the long run, competitiveness derives from an ability to build, at lower cost and more speedily than competitors, the core competencies that spawn unanticipated products. The real sources of advantage are to be found in management's ability to consolidate corporatewide technologies and production skills into competencies that empower individual businesses to adapt quickly to changing opportunities.Senior executives who claim that they cannot build core competencies either because they feel the autonomy of business units is sacrosanct or because their feet are held to the quarterly budget fire should think again. The problem in many Western companies is not that their senior executives are any less capable than those in Japan nor that Japanese companies possess greater technical capabilities. Instead, it is their adherence to a concept of the corporation that unnecessarily limits the ability of individual businesses to fully exploit the deep reservoir of technological capability that many American and European companies possess.The diversified corporation is a large tree. The trunk and major limbs are core products, the smaller branches are business units; the leaves, flowers, and fruit are end products. The root system that provides nourishment, sustenance, and stability is the core competence. You can miss the strength of competitors by looking only at their end products, in the same way you miss the strength of a tree if you look only at its leaves. (See the chart "Competencies: T he Roots of Competitiveness.”) Core competencies are the collective learning in the organization, especially how to coordinate diverse production skills and integrate multiple streams of technologies. Consider Sony's capacity to miniaturize or Philips's optical media expertise. The theoretical knowledge to put a radio on a chip does not in itself assure a company the skill to produce a miniature radio no bigger than a business card. To bring off this feat, Casio must harmonize know how in miniaturization, microprocessor design, material science, and ultrathin precision casing the same skills it applies in its miniature card calculators, pocket TVs, and digital watches.If core competence is about harmonizing streams of technology, it is also about the organization of work and the delivery of value. Among Sony's competencies is miniaturization. To bring miniaturization to its products, Sony must ensure that technologists, engineers, and marketers have a shared understanding of customer needs and of technological possibilities. The force of core competence is felt as decisively in services as in manufacturing. Citicorp was ahead of others investing in an operating system that allowed it to participate in world markets 24 hours a day. Its competence in provided the company the means to differentiate itself from many financial service institutions.Core competence is communication, involvement, and a deep commitment to working across organizational boundaries. It involves many levels of people and all functions. World class research in, for example, lasers or ceramics can take place in corporate laboratories without having an impact on any of the businesses of the company. The skills that together constitute core competence must coalesce around individuals whose efforts are not so narrowly focused that they cannot recognize the opportunities for blending their functional expertise with those of others in new and interesting ways.Core competence does not diminish with use. Unlike physical assets, which do deteriorate over time, competencies are enhanced as they are applied and shared. But competencies still need to be nurtured and protected; knowledge fades if it is not used. Competencies are the glue that binds existing businesses. They are also the engine for new business development. Patterns of diversification and market entry may be guided by them, not just by the attractiveness of markets.Consider 3M's competence with sticky tape. in dreaming up businesses as diverse as "Post it" notes, magnetic tape, photographic film, pressure sensitive tapes, and coated abrasives, the company has brought to bear widely shared competencies in substrates, coatings, and adhesives and devised various ways to combine them. Indeed, 3M has invested consistently in them. What seems to be an extremely diversified portfolio of businesses belies a few shared core competencies.In contrast, there are major companies that have had the potential to build corecompetencies but failed to do so because top management was unable to conceive of the company as anything other than a collection of discrete businesses. GE sold much of its consumer electronics business to Thomson of France, arguing that it was becoming increasingly difficult to maintain its competitiveness in this sector. That was undoubtedly so, but it is ironic that it sold several key businesses to competitors who were already competence leaders Black & Decker in small electrical motors, and Thomson, which was eager to build its competence in microelectronics and had learned from the Japanese that a position in consumer electronics was vital to this challenge.Management trapped in the strategic business unit (SBU) mind set almost inevitably finds its individual businesses dependent on external sources for critical components, such as motors or compressors. But these are not just components. They are core products that contribute to the competitiveness of a wide range of end products. They are the physical embodiments of core competencies.Source:Harved Business Review May-June 1990译文：公司的核心竞争力很多公司仍在苦苦寻找在全球竞争中克敌制胜的最有效方式。