跨文化商务交际 6

• Learn the importance of knowing about the variable rules of business engagement
• Become aware of the cultural impact on the comprehension of humor in international business
• Understand how gift-giving practices vary from culture to culture
Learning Objective
• Learn the role that clothing plays in interacting with persons from other countries
Байду номын сангаас
Etiquette
Sit up and show interest in what is being said. Do not interrupt the speaker with questions unless he has asked the audience to do so. If people are taking turns in a group, try to take notes after the person has finished with his remarks.
Chapter 6
Intercultural Business Etiquette and Protocol
Learning Objective
• Understand the importance of appropriate etiquette and protocol in intercultural business communication
Etiquette Defined
• Conventional requirements as to proper social behavior
Protocol Defined
• Customs and regulations dealing with diplomatic etiquette and courtesies expected in official dealings with persons in various cultures
Naming System
• Be aware that there are differences in global naming systems and the differences can be subtle
Business Card Etiquette
• In Europe
• An expected part
(1).餐巾Napkin (2).魚叉Fish Fork (3).主菜叉Dinner or Main Course Fork (4).沙拉叉Salad Fork (5).汤杯及汤底盘Soup Bowl & Plate (6).主菜盘Dinner Plate (7).主菜刀Dinner Knife (8).鱼刀Fish Knife (9).汤匙Soup Spoon (10).面包及奶油盘Bread & Butter Plate (11).奶油刀Butter Knife (12).点心匙及点心叉Dessert Spoon and Cake
• In U.S.A
• Casual informality
• In Japan
• A meaningful ritual
Social Entertainment
1. Dinning Practices 2. Drinking Protocol 3. Seating Arrangement 4. Cocktail Party 5. Tipping
Dinning Practices
The purpose
Extending the business meeting through the mealtime but not merely eating or drinking
Time
At noon
In the evening
Place In private homes At restaurants
• Etiquette is how to do it and how to do it gracefully.
Example
Protocol If you are at a meeting in northern Europe, give the speaker your full attention and strong eye contact
Etiquette Defined
• Manners and behavior considered acceptable in social and business situations
Defined by Nan Leaptrott
• Protocol is what to do in a given situation.
• Identify cultural differences in naming systems, business card exchange and other initiating business contacts
• Understand how cultural differences in social entertainment may affect intercultural business communication
Initial Business Relationship
1. Initial contacts 2. Naming systems 3. Business card etiquette
A brief phone call
Initial Contacts
A formal letter
A “go-between”
What special etiquette and protocol should we pay attention to during a western dinner?
Protocol Defined
• The customs and regulations dealing with diplomatic formality, precedence and etiquette.