商务英语视听说
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• Can you list some famous advertisements? ( it can be their slogans or some famous messages)
video video
• In your minds which kinds of ads are good ads? Can you list some elements of a good ad? Beautiful and vivid pictures
cultural aesthetics
The principles of advertising
• believeble contents, be active and healthy • unique and novel form,, be harmonious and beautiful • have a wide variety and targeted
easy-understood narratage
easy-caught words
Functions of advertising
functions
microcosmic
macroscopic
wenku.baidu.com
Transfer information
economic function
social function
How to make a successful ad
• target your targets and know what they need • try your best to attract your target customers • creat a strong and sounding slogan (e.g. Just do it or We are what we wear) • make a easy-associated logo
video video
• In your minds which kinds of ads are good ads? Can you list some elements of a good ad? Beautiful and vivid pictures
cultural aesthetics
The principles of advertising
• believeble contents, be active and healthy • unique and novel form,, be harmonious and beautiful • have a wide variety and targeted
easy-understood narratage
easy-caught words
Functions of advertising
functions
microcosmic
macroscopic
wenku.baidu.com
Transfer information
economic function
social function
How to make a successful ad
• target your targets and know what they need • try your best to attract your target customers • creat a strong and sounding slogan (e.g. Just do it or We are what we wear) • make a easy-associated logo