广告英语术语——营销用语
34舆论领袖opinion leader
1态度attitude35集团买主organizational buyers
2品牌兴趣brand interest36感知perception
3品牌忠诚brand loyalty37感知过滤perceptual screens
4企业市场business markets38无意劝服路径periphial route to persuasion
5影响中心centers of influence39个人过程personal processes
6有意劝服路径central route to persuation40劝服persuasion
7认知cognition41生理过滤physiological screens
8消费行为consumer behavior42主动生成动机positively originated motives
9消费者决策过程consumer decision making process43购后失调学说postpurchase dissonance
10消费者市场consumer markets44购后评估postpurchase evaluation
11文化culture45潜在顾客prospective customers
12现有顾客current customers46心理过滤psychological screens
13详尽可能性模型Elaboration Likelihood Model47参照人群reference groups
14环境因素environment48经销商市场reseller markets
15选择评估evaluation of alternatives49选择性感知selective perception
16评估标准evaluative criteria50自我意识self-concept
17参考组evoked set51社会阶层social classes
18交换exchange52刺激stimulus
19政府市场government markets53亚文化subculture
20习惯habit54认知失调学说theory of cognitive dissonance 21需要层次hierachy of needs55转换性动机transformational motives
22工业市场industrial markets56国际市场transnational markets
23信息性动机informational motives57效用utility
24人际影响interpersonal influences58欲望wants
25认知learning59地理人口细分geodemographic segmentation
26市场market60地理细分geographic segmentation
27卖主marketers61成长期growth stage
28营销marketing62隐性差异hidden differenees
29大脑档案mental files63独立品牌individual brand
30动机motivation64诱导性差异induced differences
31需要needs65密集分销intensive distribution
32被动生成动机negatively originated motives66引入期introductory phase
33非人员影响nonpersonal influences67特许品牌licensed brand
68市场细分market segmentation102电话营销telemarketing
69营销组合marketing mix103使用率usage rates
70成熟期maturity stage104用户身份user status
71全国性品牌national brand105垂直营销体系vertical marketing system
72网络营销network marketing106用量细分volume segmentation
73非人员传播nonpersonal communication
广告英语术语——营销计划用语
74人员型服务people-based service
75显性差异perceptible differences107广告讯息advertising message
76人员传播personal communication108广告计划advertising plan
77定位position109广告战略advertising strategy
78价格因素price element110自下而上式营销bottom-up marketing
79初级需求primary demand111传播媒介communiciations media
80首要需求趋势primary demand trend112企业目标corporate objectives
81私家品牌private label113创意组合creative mix
82产品概念product concept114试验调查法empirical research method
83产品因素product element115整合营销传播integrated marketing communication
84产品生命周期product life cycle116顾客终身价值lifetime customer value
85消费心态细分psychographic segmentation117营销目标marketing objectives
86消费心态psychographic118营销计划marketing plan
87宣传publicity119营销战略marketing strategy
88拉pull120需求一满足式目标need-satisfying objectives
89拉式战略pull strategy121目标/任务法objective/task method
90购买时机purchase occasion122销售百分比法percentage-of -sales method
91推入push123产品概念product concept
92推式战略push strategy124关系营销relationship marketing
93转销商reseller125销售定向式目标sales-target objectives
94销售推广sales promotion126市场份额法/广告份额法share-of-market/share-of-voice method
95选择性需求selective demand127形势分析situation analysis
96选择性分销selective distribution128利益相关者stakeholder
97服务service129SWOT分析（优势、弱势、机遇与威胁）strength/weakness/opportunity/threat analysis 98特别事件special events130战术tacics
99标准工业分类代码Standard Industrial Classification Codes131目标受众target-audience
