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当代物流学复习攻略

当代物流学复习攻略
当代物流学复习攻略

Chapter 1

问答题

2.Distinguish between possession, form, time, and place utility.

Possession utility refers to the value or usefulness that comes from a customer being able to take possession of a product and can be influenced by the relevant payment terms. Form utility refers to a product’s being in a form that (1) can be used by the customer and (2) is of value to the customer. Time utility refers to having products available when they are needed by customers while place utility refers to having products available where they are needed by customers.

11.Distinguish between inbound logistics, materials management, and physical distribution.

材料进入和存储进一个公司;公司内对材料和零件的管理;成品走向顾客。Inbound logistics refers to the movement and storage of materials into a firm; materials management refers to the movement and storage of materials and components within a firm; physical distribution refers to the storage of finished product and movement to the customer.

13.Explain what is meant by the total cost approach to logistics.

总成本研究方法要把各个活动看做一个整体研究,要对成本权衡,一个活动的成本增加不代表总成本增加,其他活动成本可能减少,从而总成本减少。

The total cost approach to logistics is built on the premise that all relevant activities in moving and storing products should be considered as a whole (i.e., their total cost) and not https://www.doczj.com/doc/7a8321193.html,e of the total cost approach requires an understanding of cost tradeoffs. In other words, changes to one logistics activity cause some costs to increase and others to decrease. The key to the total cost approach is that all relevant cost items are considered simultaneously when making a decision. The objective is to find the approach with the lowest total cost that supports the organization’s customer service requirements.

案例题

Case1-2

Question 1:List and discuss the advantages and disadvantages of purchasing a two-wheeled trailer for each store to use for delivering Super Gyms.

Because the stores are in a number of states, one would have to check the motor vehicle and insurance requirements of each state. An advantage is that deliveries would be under the control of each store. A disadvantage may be labor costs, especially if two workers are needed to make the delivery. Also, once at the site, the store’s employees might be asked to assist in the assembly of the gym.

70家商店分布在不同的八个州,如果给每个商店配置一个两轮拖车,就要了解各个州对于车辆规定。一个利处就是每一家商店的货物配送都能够机动地

掌握在自己的手中,一个弊端可能就是耗费了财力,而且还需要配备额外的人力来运送,到达客户处后,客户可能会要求店员协助其完成健身房的装配。

Question 2:List and discuss the advantages and disadvantages of having local trucking companies deliver the Super Gym from the retail stores to the customers. There are probably no disadvantages to using a local trucking company to make the delivery. A decision would have to be made how to handle the trucking firm’s charges.

让当地货运公司来运送超级健身房,就解决了运输难的问题,一切配送计划交由给货运公司即可,相对来说比较麻烦的就是与货运公司协商报酬多少的问题。

Question 3:List and discuss the advantages and disadvantages of stocking Super Gyms at the distribution centers and then having the truck that make deliveries from the distribution center to the retail stores and also make deliveries of Super Gyms to individual customers.

The problem here focuses on the size of equipment; the large tractor-trailer combinations are not suited to making home deliveries. The actual costs to KiddieLand of using trucks this way might be very high. There might be some savings in inventory costs by stocking the gyms at the distribution center rather than at each retail store.

让货车直接把超级健身房从配送中心运到零售商店和客户处,虽然解决了货物太大客户无法自己运回的问题,但是运货的卡车通常都较大,像莎伦说的那样,是不适合进入小区进行家庭配送的。况且还要考虑到库存成本,在配送中心存放和在零售商店存放的成本对于各地区来说也是不一样的,或许对于某个州来说,把货物存放在配送中心更能节省成本。

Question 4:List and discuss the advantages and disadvantages of charging the customer for home delivery if they are unable to carry the Super Gym home.

Perhaps the one advantage to charging for home delivery is that KiddieLand recoups the associated costs. However, because charged home delivery will add to the customer’s total purchase price, there could be a reduction in demand or this could generate customer dissatisfaction.

根据奥尔加所说,Kiddieland从未向客户索要过运费,但之前也从未出售过如此巨大的商品。就优点来说,由客户支付运费毫无争议地会减少Kiddieland的成本,但是对于消费者来说,费用增加必然会导致购买需求降低,会导致顾客在认知上的改观,顾客可能对你的行为表示不满,从而导致客户源减少。

Question 5: Which alternative would you prefer? Why?

The student can choose any alternative. However, the text of the case seems to prefer the use of a local trucking company and charging the customer for home delivery.

我认为大可以选择众策略中的两个合并起来用,如果我们联系当地的货运公司与其合作,然后由顾客来支付运费又会如何呢?对于以前的货物,因为体积不大所以顾客自己可以运回家,公司不提供送货到家的服务。现在依然保持这样。如果因为货物太大顾客没有办法自己运回,那么就由顾客来决定是否选择又货运公司来运送。我们只起一个联系顾客和货运公司的作用、提供线索的作用,这样既能把与货运公司运费协商的问题解决,又不会导致顾客在对公司的认知上有太大的改变。

Question 6:Draft a brief statement (catalog copy) to be inserted in the firm’s spring/summer brochure that clearly explains to the potential customers the policy that is recommended in question 5.

The brochure is intended for use in all stores, so whatever copy is prepared must be widely applicable. A sentence might read: “The Super Gym comes unassembled and is packed in three boxes: one weighing ____ pounds, is ____ inches by ____ inches by ____ inches; the second weighs ____ pounds, is ____ inches by ____ inches by ____ inches; and the third weighs ____ pounds, and is ____ inches by ____ inches by ____ inches. Assembly requires the following tools: ____; ____; ____; and ____.”

超级健身房未经装配,分别打包在三个箱中:第一箱重XX kg,规格为XX cm乘XXcm;第二箱重XX kg,规格为XX cm乘XXcm;第三箱重XX kg,规格为XX cm乘XXcm。

安装超级健身房需要以下工具:XX,……,XX。

安装指南:……

Question 7:In the first meeting Toth asked about SUVs but there was no further mention of them. How would you follow up on his query?

Anyone in the group could answer that sport utility vehicles have more carrying capacity than autos and many also have trailer-hitches. SUVs are sufficiently popular—particularly in the United States—that almost every buyer of the Super Gym equipment would either have a SUV, or be able to borrow one.

SUV在美国很流行,它是指sport utility vehicles,即运动型多功能车,相较于一般的汽车,它们具有更好的承载能力,而且很多还拥有拖车挂接装备。在美国它很流行,如果客户拥有这样车辆,那么他们可能就可以自己将健身房运回到家中,但是这是由客户自己选择的不是吗?我们的采用的策略正是对没有SUV 的顾客的补充。

Chapter 2

问答题

案例分析题

Case2-1

Question 1: From the standpoint of an individual concerned with accounting controls, discuss and evaluate Johnson Toy Company’s present policies for handling returned items.

The controls are poor from the standpoint of accuracy of financial records, because they provide poor information to management.

Question 2: Answer question 1, but from the standpoint of an individual interested in marketing.

Marketing people tend to favor less stringent controls in the sense that they provide more flexibility when bargaining with retailers.

Question 3: Propose a policy for handling returns that should be adopted by the Johnson Toy Company. Be certain to list circumstances under which exceptions would be allowed. Should it apply to the Jungle Jim dolls?

One student’s answer is reproduced here.

I.HIGH VOLUME CUSTOMERS (defined as purchasing $75,000 of

merchandise from Johnson’s per year)

A.Functionally damaged goods may be returned to Johnson’s plant

at Johnson’s expense with a full refund.

B.High volume customers will receive a straight 2% deduction off of

the wholesale selling price to cover defectives—whether

defectives are classified as cosmetically damaged or slow moving

items, except when unable to sell due to special circumstances

(see Section III).

II.LOW VOLUME CUSTOMERS

A.Functionally damaged goods may be returned to Johnson’s plant

via Johnson’s salesperson with a full refund.

B.Low volume customers will NOT receive an automatic deduction

for defectives. Instead, the damage or defect must be defined:

1.Cosmetically damaged goods (classified as functionable

and sellable): a 25% discount granted upon inspection by

Johnson’s salesperson.

2.Slow moving items: NO RETURNS

3.Non-moving items (for reasons other than physical

damage): see special circumstances, Section III) III.SPECIAL CIRCUMSTANCES When product is not resellable for reasons other than being functionally damaged or just a slow mover in the off

season, such as when the product receives bad press (as in the case of

Jungle Jim and Jogger Dolls), Johnson will allow return of all such

non-resellable items under the following conditions:

A.Retailer must pay for the returned merchandise to reach Johnson’s

plant.

B.Retailer’s account will be credited for the full amount of said

purchase.

C.Credit is to be used within 30 days of receipt of returned goods at

Johnson’s plant; credit will be void after 30 days.

No mention was made as to whether it should apply to the Jungle Jim dolls. The firm might try to enforce it but customers might complain that it should not be applied retroactively.

Question 4: Should this policy, if adopted, be printed and distributed to all of the retailers who handle Johnson Toy Company products? Why or why not? If it should not be distributed to them, who should receive copies?

Yes, retailers should know exactly what the returns policy will be. One element of a customer service policy is to let customers know in advance what the policy is.

Question 5:Assume that it is decided to prepare a statement on returns to be distributed to all retailers and that it should be less than a single double-spaced page. Prepare such a statement.

The answer provided for question 3 would suffice here as well.

Question 6: On the basis of the policy in your answer to question 3, develop instructions for the Johnson Toy Company distribution and accounting departments with respect to their roles and procedures in the handling of returns.

One could take the information as developed in answers 3 and 5, and draft a memo to be sent to both the distribution and accounting departments, telling them of the new policies, and their roles in carrying them out. The accounting department should be told to develop additional procedures that will protect

against fraud. In addition, other departments in the firm should receive some information concerning the returns, because they may contain information that should interest marketing, quality control and production scheduling.

Question 7: Assume that you are Cheryl Guridi, the firm’s logistics manager. Do you think that the returns policy favored by the logistics manager would differ from what would be best for the firm? Why or why not?

Yes, the returns policy favored by the logistics manager will favor a tight return policy so that her department does not have to be responsible for keeping track of returned inventories, and for shipping damaged goods. The firm would probably prefer a looser return policy so that it could be used as a bargaining tool to increase sales.

Question 8:Until the policy you recommend in your answer to question 3 takes effect, how would you handle the immediate problem of retailers wanting to return unsold Jungle Jim the Jogger dolls?

There are several approaches to this question. Some students have provided very specific policies. Others have said that because the policy was not in effect when the Jungle Jim dolls went out, it should not apply to their situation. This latter group favored a policy of “almost anything” that would keep retailers happy. They argued—with support from the case material—that there were a number of valued long-term relationships with retailers that should not be harmed.

Chapter 3

问答题

https://www.doczj.com/doc/7a8321193.html, the six general types of information systems, and give one logistics application for each one that you’ve named.

One type is office automation systems, and a logistics application could be spreadsheets that calculate optimal order quantities. A second is communication systems; one logistics example is voice-based order picking.

Transaction processing systems are a third general type, with point-of-sale systems being a logistics application. Management and executive information systems are a fourth general type of information systems; a logistics application involves logistics information systems.A fifth general type of information system is decision support systems,with warehouse management systems being a logistics-related application. The sixth, and final, general type of information system is the enterprise system, represented by logistics modules of enterprise resource planning systems.

8.Discuss the relationship between automatic identification technologies and point-of-sale systems.

The idea behind point-of-sales (POS) systems is to provide data and enhance managerial decision making, and automatic identification technologies can be very helpful in so doing. At the present time, POS systems involve scanning universal product codes (UPC), and these data are recorded into a database that supplies information such as the product’s price, applicable taxes, and so on. The specific price for each product, as well as a description, is flashed on a monitor screen near the check-out counter. When all products have been scanned, the customer receives verification that lists the products purchased, their respective prices, and the total bill.

14.Discuss advantages and disadvantages of enterprise resource planning systems.

ERP systems are attractive because they offer the potential for lower costs and both increased productivity and customer satisfaction. In theory, ERP systems provide an opportunity for all functional areas within a firm to access and analyze a common database. This should allow for enterprise-wide coordination of relevant business processes. One of the most frequently mentioned shortcomings involves the costs of installation, and companies often fail to consider relevant costs such as upgraded hardware and employee training. Moreover, ERP implementation can be quite time consuming; actual implementation times may be 2 to 4 times longer than vendor estimates.

Unfortunately, glitches in ERP installations often result in severe logistical problems.

19.How is e-fulfillment similar to, and different from, traditional fulfillment?

One similarity is that many logistics functions/activities, such as transportation, order management, warehousing, occur in both types of fulfillment. Likewise, both might use bar codes and warehouse management systems. At the same time, there are important differences between the two types of fulfillment. E-fulfillment orders tend to be more plentiful and in much smaller quantities—which requires an order management system with different attributes than in traditional fulfillment. The smaller orders, in turn, require different order picking and packaging capabilities, as well as favoring transportation companies with extensive delivery networks and small package capabilities. Finally, e-fulfillment is characterized by a much higher rate of returned product, thus necessitating a stronger reverse logistics system.

案例题

Case3-2

Question 1: What is the total annual cost of maintaining the components inventory under the present system?

Current system

Current system (continued)

Total inventory maintenance cost per year = $1,151,522

Using JIT

Total inventory maintenance cost per year = $1,292,824

The table in this case is a 10% sample of the firm’s inventory, and reflects the inputs needed for one week’s activities. We must calculate the average stock on hand for each item (safety stock + ? order lot size), and must calculate the cost per item (unit cost plus freight). For the first item—gas ranges—a safety stock of 40 units is maintained, and ? the order lot size is 100 units, for a total inventory in stock of 140 units. Unit cost ($100) plus freight ($20) equals $120.

Multiplying average inventory (140) times $120 equals $16,800. Doing all the items on table gives a total of $96,175. Because this is a 10% sample, the total parts inventory would be worth $961,750. Inventory carrying costs on this, at 20% per year, would be $192,350.

Question 2:What would be the total annual cost of maintaining the components inventory under the JIT system (assuming no safety stocks)?

One would look at the average number used per week, but apply the new, usually higher unit costs and freight charges. For one week’s activity shown on the table, the new cost would be $24,862 per week (compared with about $21,818 under the existing system). Hence the cost of the JIT system is higher. Question 3: Should Ballenger take into account any other costs or benefits from the JIT system? If so, what are they?

Under a JIT system, Ballenger should exhibit less concern with various problems associated with maintaining a large inventory such as shrinkage and obsolescence.

Question 4:If the JIT system is adopted, are there safety stocks of any item that should be maintained? If so, which ones, and how much?

Unfortunately, the case doesn’t provide sufficient information to answer this question. Parts that are crucial to the process would need to be indicated by management, or perhaps work-flow process charts.

Question 5:If the JIT system is adopted, what changes, if any, should occur in the relationships between Ballenger’s firm and his suppliers of components? Discuss.

He would need better discipline in terms of prompt delivery and freedom from defects.

Question 6:Assume that Ballenger has switched to the JIT system and that he receives a surprise phone call from a competitor who is going out of business. The competitor wants to sell Ballenger 7,000 dome lights of the type listed on Exhibit 3-C. Should Ballenger buy them? If so, at what price?

Probably not, because this would undermine the discipline envisioned by the JIT system. On the other hand, if the purchase price was very low, and there were no unique storage requirements, Ballenger might buy them.

Question 7: Carrying costs are 20%. Is there a level of carrying costs at which both Ballenger’s present system and a JIT system have similar costs? If so, what is it?

Using a basic spreadsheet package, we found that at the astronomical rate of 167%, the two systems were equal.

Chater 4

问答题

3.Define in general terms customer service goals and customer service objectives. Give a specific example of each.

Goals tend to be the broader, generalized statements regarding the overall results that the firm is trying to achieve in the area of customer service standards. Objectives, on the other hand, are the means by which the goals are achieved. They start from a base point and the idea is to improve the specific requirements over a given time period. A customer service goal might be to provide a level of customer service that is consistently better than

major competitors; an objective might be to reduce the order cycle, on average, from five days to four days.

7. Discuss fully the basic parts that combine to form the order cycle.

The order cycle is composed of four distinct parts (components). The first is order transmittal, and it is the time from when the order is placed until the vendor receives the order. The second component is order processing, and it is the time from when the order is received by the vendor until when the applicable warehouse is notified to assemble the order for shipment.

The third component, order picking and assembly, refers to the time to pick and assemble the order and to notify the relevant transportation carrier(s).

Finally, order delivery refers to the transportation carrier(s) collecting the product at the applicable warehouse and then transporting the product to the customer.

11.The text indicates that the role of the logistics staff is to act as an adviser to the marketing department regarding customer service standards. Explain the rationale for this statement.

The logistics group is an advisor to the marketing department because the latter organization is ultimately responsible for establishing the firm’s customer service standards. In some cases, the marketing department will set customer service goals and objectives at unreasonably high levels that ignore the costs incurred to achieve them. As such, the logistics staff can provide an important role by informing the marketing group of the costs involved in providing various levels of customer service.

14.A potential weakness in the measurement of customer service standards is that the wrong elements may be measured. Discuss why this could happen.

As pointed out in question 13, some firms choose those aspects of customer service that are easiest to measure, rather than those that may be the most important from the customer’s point of view. For example, instead of measuring the total order cycle, some firms may only measure those phases for which data is easily and readily available. However, this tells us nothing about the performance of other phases of the order cycle—which are more difficult to measure and are perhaps more susceptible to problems.

案例分析题

Case4-2

Question 1: Is this a customer service problem? Why or why not?

Customer service is sometimes defined as keeping existing customers happy and we have little evidence that there is a customer service problem. We don’t know of customers who are inconvenienced by this system, nor do we know of lost sales. However, some customers are probably confused by the system.

Question 2: Marketing channels are the arrangement of intermediaries (wholesalers, retailers, and the like) that the firm uses to achieve its marketing objectives. Is the problem discussed in Handy Andy’s marketing channels? Why or why not?

This is a marketing channels problem because the arrangements between the home office, the factory distributors, the regular dealers and customers are not what was planned. The existing systems may be working better, but that is not the question.

Question 3:Logistics channels handle the physical flow of goods or service. Is the problem discussed in Handy Andy’s logistics channel? Why or why not?

There is probably not much of a problem in the physical flow of goods because the factory distributors were expected to be the main source of compactors, delivered and installed.

Question 4: It appears that the factory distributors are exploiting the smaller dealers. Yet from what we can tell, Handy Andy in St. Louis has heard no complaints from the smaller dealers. Why wouldn’t they complain?

They may be afraid, or they may be receiving “kick-backs” from the factory distributor. Chances are that if the smaller dealers were losing money, then they would likely complain to Handy Andy.

Question 5: What should Handy Andy’s marketing vice president do? Why?

Probably study the situation further, because there is little or no information so far that the existing arrangements, confusing as they may seem, are cutting into Handy Andy’s sales. The problem may be more complicated than the text indicates because the dealers and factory distributors also probably market other lines of appliances produced by other manufacturers. So the focus may be on the marketing arrangements for all types of appliances, not just Handy Andy compactors.

Question 6:Redesign the warranty postcard, staying within the same dimensions, and include questions or statements that will make it easier for Handy Andy headquarters to detect whether installation practices of the type discussed in this case occur.

In the past, some students have designed cards similar to the one presented in the book, with a question or two added asking whether the model installed was the one originally ordered. To understand exactly what was happening, a number of specific questions had to be crafted. Other students believed, however, that such questions would undermine customer confidence in Handy Andy and its distributors.

Question 7: In the case is the statement “The factory distributors in these few cities indicated that they, not Handy Andy, Inc., stood behind the 1-year warranty.” Is this a problem for Handy Andy? Why or why not?

This is a difficult question to answer because we are not certain whether the buyer perceives that both the factory distributor and Handy Andy are standing behind the product (i.e., doubling their protection) or that the factory distributor is filling a void created by Handy Andy’s unwillingness or inability.

Question 8:Assume that the situation described in question 7 is a problem. How should the firm deal with it?

One suggestion is to change the wording in the warranty, giving more emphasis to Handy Andy’s role. A statement could also be added to the return post card.

Chapter 5

问答题

1.What is the difference between the selling and protective functions of packaging?

How are the two functions related? Explain.

Packaging for consumer products often has a dual nature. The selling

function has strong marketing overtones, because the product may be

actually displayed in the box or carton in which it is shipped. Therefore, the

graphics on the box or carton are in the domain of the marketing department.

The protective function exists for all products, both consumer and industrial.

The functions are related to the extent that a sturdy package makes it look as

though the manufacturer takes care.

7.What are some advantages and disadvantages of plastic pallets?

Plastic pallets, which can be made from recycled plastic containers, have no

nails that might protrude to injure handlers, damage cargo, or scratch floors

in retail stores. A problem is getting a sturdy plastic pallet that will weigh less

than 50 pounds (reflecting a goal to have everything that is manually handled under 50 pounds in weight).

13.What is the building-blocks concept? How is it applied to the handling of packaged goods?

The building-block concept is a key factor in unit loads. Building blocks have certain dimensions that allow them to stack or load on a pallet or similar piece of equipment. The building-blocks hierarchy is important to remember because each of the different building blocks is inside another and their total effect must be to protect the product. They function in a complementary sense.

案例分析题

Case5-1

Question 1: How many style A shades can be loaded into an intermodal container?

The intermodal container holds 2,720 cubic feet, however, the top six inches is of no use. It will hold 2,560 style A shades.

Question 2: How many style B shades can be loaded into an intermodal container?

Style B shades could be stacked two packages high with the square foot on the bottom. Each column would hold 12 shades. There would be 8 x 40, or 320 columns of 12, yielding 3,840 lamp shades, and would weigh under 40,000 pounds.

Question 3: How many style C shades can be loaded into an intermodal container?

Style C shades could be stacked the same way as style B and a container would hold 320 columns of 20, yielding 6,400 lamp shades. However, this would exceed the 44,000 pound weight limit. Each shade weighs 10.1 pounds;

dividing that into 44,000 pounds yields approximately 4,350 lamp shades. Question 4: What are the total costs of delivering the style A shades to the port of importation?

Question 5: What are the total costs of delivering the style B shades to the port of importation?

Question 6: What are the total costs of delivering the style C shades to the port of importation?

Question 7: Which style would you recommend? Why?

From the relevant data, style A is least expensive.

Chapter 6

问答题

1.What are terminals? What functions do they serve?

Terminals can have two meanings: terminals can be a transfer point, or they can be the end of a move. Often, inventories are kept at terminals to provide

a cushion to accommodate the different patterns of inbound and outbound

flow.

5.What is LTL traffic? How is it handled by the LTL carriers?

LTL (less-than-truckload) traffic ranges from 150 pounds up to about 10,000

pounds. They may be too big to be handled manually, and they may not fill a

truck. Trucks that carry LTL freight have space for, and plan to carry,

shipments of other customers at the same time.

LTL carriers have small trucks that go out to customers, picking up and

delivering shipments. These pickups are then taken back to a terminal where they are loaded aboard line-haul trucks that are sent to other terminals. Once reaching the other terminals, the goods are unloaded from the line-haul

vehicles and loaded aboard a small truck for local delivery.

https://www.doczj.com/doc/7a8321193.html,pare the five modes of transport—air, motor, pipeline, rail, and water—by at least three different criteria that you think are important.

Criteria that could be used to compare the modes include relative costs per ton-mile, speed of transit time, on-time delivery, weather dependability, among others. In terms of cost per ton-mile, pipeline and water are the cheapest, while air is the most expensive. Conversely, air is the fastest, particularly for long hauls, while pipeline and water are slowest.

案例分析题

Chapter 7

问答题

案例分析题

Case7-2

Question 1: Assume that you are Weiss. How many viable alternatives do you have to consider regarding the initial shipment of 25 buses?

The answer to this question can vary depending on how students define “viable alternatives.” If we take a broad perspective and just focus on the primary cities, Bremerhaven doesn’t appear to be an option because there is no scheduled liner service in the desired time frame. That leaves us with Prague to Santos through Hamburg and Prague to Santos through Rotterdam.

Several of the vessel departure dates for both alternatives aren’t feasible. For example, the 18 day transit time from Hamburg eliminates both the October 31st and November 3rd departures; likewise, the 17 day transit time from Rotterdam eliminates the November 2nd departure. And, although the October 27th departure from Hamburg or the October 28th departure from Rotterdam should get the buses to Santos by November 15th, neither departure leaves much room for potential transit delays (e.g., a late season hurricane). As such, it appears that Weiss has but two viable alternatives, the

October 24th departure from Hamburg and the October 23rd departure from Rotterdam.

Question 2:Which of the routing alternatives would you recommend to meet the initial 90-day deadline for the 25-bus shipment? Train or waterway? To which port(s)? What would it cost?

If one assumes that rail transport is used from Prague to either Hamburg or Rotterdam, then the total transportation costs of the two alternatives are virtually identical. Although rail costs to Rotterdam are € 300 higher than to Hamburg, the shipping costs from Rotterdam are € 300 lower than from Hamburg (based on € 6000 times .95). Because the total transportation costs are essentially the same, the decision likely needs to be based on service considerations. The initial shipment is extremely important; it might be suggested that Prague to Hamburg by rail and Hamburg to Santos by ocean vessel is the preferred alternative. Our rationale is that the provided transit times with Hamburg are definitive, that is, 3 days by rail and 18 days by water.

With Rotterdam, by contrast, the rail transit time is either 4 or5 days, although water transportation is 17 days.

Question 3: What additional information would be helpful for answering question 2?

There is a variety of other information that would be helpful for answering question 2. For example, the case offers no insight about port congestion issues and how this congestion might impact the timeliness of shipment loadings. There also is no information about port performance in terms of loss and damage metrics. In addition, although the case indicates that rail transit time from Prague is either 4 or 5 days, it might be helpful to know what percentage of shipments is completed in 4 days. Students are likely to come up with more suggestions.

Question 4: How important, in fact, are the transport costs for the initial shipment of 25 buses?

Clearly, with ocean shipping costs of either € 5700 or € 6000 per bus, transportation costs cannot be ignored. Having said this, the initial shipment holds the key to the remainder of the order (another 199 buses) and appears to be instrumental in securing another order for 568 buses (for a total of 767 more buses). As such, N.A.M might be somewhat flexible with respect to transportation costs for the initial shipment. Suppose, for example, that N.A.M. can earn a profit of € 5000 per bus (such profit on a € 120000 bus is by no means exorbitant). A profit of € 5000 times 767 buses yields a total profit of € 3,835,000. Because of such a large upside with respect to additional orders, N.A.M. might focus on achieving the specified metrics for

the initial shipment without being overly concerned with transportation costs.

Question 5:What kinds of “customer service” support must be provided for this initial shipment of 25 buses? Who is responsible?

Although a number of different constituencies are involved in the initial shipment (e.g., railroads, dock workers, ocean carrier, etc.), the particular customers—the public transit authorities—are buying product from N.A.M.

Because of this, N.A.M. should be the responsible party with respect to customer service support. There are myriad kinds of customer service support that might be provided. Real-time shipment tracking should be an option so that the customers can know, at any time, the location of the shipment. N.A.M. might also provide regular updates of shipment progress;

perhaps N.A.M. could email or fax “important” progress points (e.g., the shipment has left Prague; the shipment has arrived in Hamburg, etc.) to the customers. Because successful performance on the initial shipment is crucial to securing future business, N.A.M. might have one of their managers actually accompany the shipment.

Question 6: The Brazilian buyer wants the buses “delivered” at Santos. Weiss looks up the International Chamber of Commerce’s year 2000 Incoterms and finds two categories of “delivered” at a receiving port. They are:

DES (Delivered Ex Ship). In this type of transaction, the seller must pay all the costs and bear all the risk of transport up to the foreign port of unloading, but not including the cost or risk of unloading the cargo from the ship.

DEQ (Delivered Ex Quay). This is the same as DES except that the terms provide for the seller to pay the costs of unloading the cargo from the vessel and the cost of import clearance.

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(完整word版)公共基础知识常考知识点汇总.,推荐文档

公共基础知识常考知识点汇总1 1.我国政权组织形式是人民代表大会制。 2.行政许可是行政机关的批准行为。 3.行政行为以受法律规范拘束的程度为标准,可以分为两类羁束行政行为与自由裁量行政行为。 4.在诉讼期间的最后六个月内,因不可抗力或者其他障碍不能行使请求权的,诉讼时效中止。 5.书写公文中的成文日期应使用汉字。 6.规定用于依照有关法律规定发布行政法规和规章。 7.以上请示事项当否,请即批复。 8.命令不属于规定性文件,属于规定性文件的有规定、条例、办法。 9.由机关领导对发文稿批注核准发出的意见并签署姓名及日期的活动,是发文处理中的签发。 10.一切唯心主义哲学认为世界的本原是意识的。 11. “静者,动之静也”的观点是认为静止是运动的特殊状态 12.运动的主体是物质 13.质变是事物根本性质的变化 14.马克思主义哲学认为否定是辩证的否定。 15. “离开革命实践的理论是空洞的理论,而不以革命理论为指南的实践是盲目的实践。”这段话强调的是要坚持理论和实践相结合的原则来源:河南京佳

16.历史唯物主义的任务在于揭示社会发展的一般规律 17.社会进步的内在根据是社会基本矛盾运动 18.在社会主义建设新时期,中国共产党完成指导思想拨乱反正的标志是党的十一届六中全会通过《关于建国以来党的若干历史问题的决议》 19.邓小平对党的思想路线的贡献在于强调解放思想 20.党的十四大把社会主义初级阶段理论作为社会主义发展阶段问题进行了新的论述,成为邓小平理论的重要基础。 21.我国企业改革的目标是建立现代企业制度 22.建立社会主义市场经济体制,就是要使市场在国家宏观调控下对生产力的配置起基础性作用 23.当社会总需求大于社会总供给时,一般不宜采取松的货币政策 24.劳动力市场是劳动力资源的交易和分配的场所 25.根据现代企业制度的基本特征,企业拥有包括国家在内的出资者投资形成资产的全部法人财产权 26.社会主义经济在资源的配置方面,最为有效的体制是社会主义市场经济体制 27.社会保障体系的核心内容是:社会保险。 28. “两手抓,两手都要硬”是社会主义精神文明建设的战略方针 29.社会主义要消灭贫穷,这是由社会主义的本质决定的。 30.我国政府职能的实施主体是各级人民政府。

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