巴菲特的演讲(Buffett's speech)Buffett's speech at the University of Florida Business SchoolAuthor: Warren Buffet | translator: easy Xiaolan translator:The translation here is not an article, but a Video. To be exact, Warrent Buffet (Buffett) at University ofA speech at the Florida business school. In his speech, Buffett talked about investing and talking about life, which made translators benefit a lot. Turn it out here to attract readers.It was a 1.5 hour speech and it really took a lot of work to turn it out. It is hard to do it overnight, but I'm afraid I'll have to serialize it here. Forgive me.(I)I want to talk about a few minutes and then I mainly to cliches, take your questions. What I want to talk about is what you think.I encourage you to give me a problem, you can speak freely. I want you to throw up some difficult balls, and if you give me a bit of speed, I'll be more interested. You can ask almost any questions, except for last week's TexasA&M's college football game, that's beyond my limit. We've got a few SunTrust here. I just finished CocaCola's stockholders' meeting: Warren Buffet's investment firm is CocaOne of Cola's long-term major shareholders, I sat on Jimmy Williams Ben. Jimmy led SunTrust for many years. Jimmy must let me put on this SunTrust T shirt and come here. I always try to make the old Golf Federation to my sponsors, but failed. I didn't think I was in SunTrust, but I did a good job. Jimmy said, "based on the growth of SunTrust deposits, I will get a certain percentage of the reward.". So I was up SunTrust. (Buffett is joking.)I just want to talk to the students for a minute about your future after you leave school. You have learned a lot of knowledge of the investment here, you learn how to do things, you have enough IQ to do, you have the power and energy to do, otherwise you wouldn't be here. Many of you will finally realize your ideals. But beyond intelligence and energy, there's more to decide if you're successful, and I want to talk about those things. Actually, in our Omaha, BerkshireHathaway company headquarters) a gentleman said that when he hired people, he would look at three aspects: integrity, intelligence, and energy. Hiring a man with intelligence and energy without integrity will ruin the hired man. A man without integrity, you can only hope that he is stupid and lazy, not smart and energetic. I want to talk about the first point, because I know you both have the last two points.In considering this question, please join me in this game. You are now in MBA for second years, so you should know all about your classmates. Now I give you one to buy 10% of one of your classmates right until the end of his life. You can't choose those who have rich fathers. Everyone's efforts depend on hisown efforts. I'll give you an hour to think about this question, which student would you like to buy for 10% of the rest of your life?. Would you give them an IQ test and pick the one with the highest IQ value? I suspect it! Will you pick the best one? I doubt it, too. You don't necessarily choose the most energetic one, because you're already motivated. You might be looking for quality factors, because everyone here has a lot of brainsAfter an hour of thinking, when you bet, you may choose the person you most identify with, the person with the most leadership ability, the one who realizes the benefit of others, the generosity, the honesty,Even his own ideas will give credit to others. All these qualities, you can write down the qualities you admire. (whom would you choose) the person you admire most?.Then, I am here to give you a Ban. When you buy 10% of your classmates, you have to sell another 10%. Isn't that interesting? Who do you think I'm selling? You might still not find IQLowest. You may choose the classmate that annoys you, and the qualities that make you dislike it. The one you don't want to deal with, and someone else who doesn't want to deal with it. What qualities have led to that? You can think of a bunch of things, such as dishonesty, love, petty, and so on. You can write them down in the right column of the paper. When you look at the left and right columns of the paper, you'll find something interesting.Whether the football thrown 60 yards is not important, whether it can run 100 yards in 9 seconds in 3 days is not important, it is the best looking person in the class. What really matters is the quality of those on the left column of the paper. You can have all those qualities if you want. The qualities of action, temper, and character are all possible. They are not beyond the reach of each of us present. Look at all those qualities you hate in the right column. None of them is what you have to ask for.You can get rid of it if you have one. At your age, it's much easier to change than at my age, because most of these behaviors are gradually fixed. It is said that the chains of habit are so light that they cannot be felt. Once you feel it, it is too heavy to be removed. I think it's quite right. I've seen a lot of my age, or 10 younger than mePeople 20 years of age have self destructive habits and are unable to extricate themselves. They hate people wherever they go. They don't need that, but they're hopeless.However, at your age, any habit and mode of conduct can be, and as long as you wish, it is only a matter of choice. Like Benjamin Gram (a famous financier mid last century), when he was a teenager, he looks at those respectable, he wanted me to be a respected person, why I don't like those people do? He found it impossible to do that. He rejected the unpleasant qualities in the opposite way. So I said, if you put those qualities all down, ponder, follow, you will be the one you want to buy 10% people! Better yet, you own 100% of yourself. That's what I'm going to talk about today.Now let's start by talking about what you're interested in. We can start with hands raised from here or there.(two)Question: what do you think of Japan?Buffett: I'm not too macro. Now, 10 years of interest on loans in Japan is only 1%. I said to myself, 45 years ago, I went to Benjamin. Gram's course, then I have been diligent, hard work, maybe I should earn more than 1%? It doesn't seem impossible.I don't want to be involved in any risk of currency fluctuations, so I would choose assets based on yen, such as real estate or business, that must be domestic. The only thing I need to do is to make more than 1%, because that's the cost of my money. But until now, I haven't found a business that I can invest in.It's really interesting. Japanese companies have very low asset returns. They have a few businesses that will have 4%, 5%, or 6% returns. If Japanese companies do not make much money themselves, then their asset investors can hardly get good returns. Of course, some people make money, too.I have a friend who worked for Benjamin Gram for the same period. That was the first time I bought stocks, looking for companies that had a lower stock price than liquid capital, a very cheap but a little quality company.I call it the "cigar butt" approach to investing. You areeverywhere to seek the cigar, finally you find a wet, a hate cigarette smoke pot can look. That one is free. You pick it up, take the last bite, then throw it, and then find the next one. It doesn't sound elegant at all, but if you're looking for a free cigar, it's worth it.Don't make the low rate of return business. Time is a friend in business, but enemy in bad business. If you get stuck in a bad business for too long, your results will be bad, even if your buying price is very cheap.If you're in a good business, even if you start paying a little extra cost, if you do it long enough, your returns will be considerable. I don't find any good business from Japan now. It is also possible that Japanese culture will make some changes, for example, their management may be more responsible for the company's stock, so that the return rate will be higher. But now, all I see is some of the low rate of return, even when the high-speed development of the Japanese economy. It's also surprising, because a big, perfect market in Japan doesn't produce good, high returns. Japan's excellence is only in the aggregate economy, not in the quality of the company. This problem has caused trouble for japan. We haven't had much interest in Japan so far. As long as the interest rate is 1%, we will continue to take a wait-and-see attitude.Question: rumor has it that you have become a buyer of the long term fund management fund? What did you do there? What opportunities did you see?Buffett: in a recent article on Fortune magazine (cover ReubenMurdoch), it tells the whole story. I little interesting。