高一英语：unit10Advertisement 导学案

Unit 10《Money》Lesson 4 Advertisements Objectives■ To read a text and distinguish fact from opinion.■ To use -ed and -ing adjectives.■ To use linking words: also, either, plus, too. Resources used‘Gadgets’ of your own that you can bring into the cl assroom and/or ask students to bring their own gadgets to school. Possible problemsPossible confusion with -ed and -ing adjectives. BackgroundTwo of the gadgets are real (‘Walkabout Headphones’ and ‘Micro Camera’) and both are actually on sale. The o ther two are ‘Chindogu’ inventions. Chindogu comes from Japan and is the art of creating ingenious but fundamentally useless inventions. Other Chindogu inventions include waterproof newspaper covers so that you can read the newspaper in the bath; an upside down umbrella that collects rain water in a tank carried on the person’s shoulder; walk ’n’ wash tanks, strapped to your legs so that you can wash your clothes while going for a walk in the park.Routes through the material. If you are short of time, set some of the exercises for homework and omit Exercise 7.. If you have time, do the Option activity.. If you have two lessons for a unit, a suitable natural break is after Exercise 3.Language Powe r: pages 60-61.ReadingBefore you startExercise 1Key Wordscheap, compact, convenient, easy (to use), expensive, practical, reliable, useful■ Check the meaning of the Key Words with the students and check pronunciation, especially word stress.■ Check students’understanding of a gadget (being a device that is small and often not essential) by asking them if a washing machine, a watch, a pen are gadgets.■ In pairs, students discuss the list of gadgets, giving their opinions and saying if they have one or have used one.■ Elicit other gadgets from students. Ask students to describe them and say what they do.Read to learnExercise 2■ Students quickly look at the pictures and scan the texts to decide which of the gadgets they think are real (the micro camera and the walkabout headphones). Do they think people would buy the other two gadgets if they were real?■ Have students heard of any other gadgets that they think are useless?Exercise 3■ If you wish, divide the class into groups and have each group read one text and note down the advantages.■ Then give the whole class time to read the other texts before checking answers.AnswersMicro Camera - small convenient reliable easy to usemade from titanium not expensiveWalkabout Headphones - no wires or cablescan hear stereo/TV up to 60 metres away and through glass, wooden doors and walls top quality sound excellent value Earplug earrings - attractive useful use in many different situations a bargainFeline Floor Cleaners - made from good quality nylon practical easy to wash cheapAsk students to cover the texts and each group to say what else they remember about the text they read.■Read the Reading Strategies box with the students. Ask students what sort of words they look for in Chinese to find opinions (e.g. adjectives).■ Students look through the text to find three facts and three opinions.■ Students read out their facts and opinions to the whole class. Draw their attention to expressions where fact and opinion both occur, e.g. ‘excellent value at ￡80.45’.■In pairs, students practise reading aloud some of the advertisements, paying attention to stress and intonation and trying to sound enthusiastic about the product.Exercise 4■ Students read out examples of the sentences with linking words from the text, e.g. ‘These exciting headphones give you freedom to move around plus top quality sound.’‘It is really easy to use, too.’‘It’s also made from titanium.’‘The micro camera is not expensive either.’■ Students then do the exercise. Check answers by having them read the sentences aloud.Answers1 Pocket calculators are small and convenient. They are useful for homework, too.2 Electric toothbrushes are expensive. They are also not very practical.3 Mobile phones are small and useful. Plus they are cheaper than before.4 Laptop computers are very expensive. They are not very reliable either.5 Radio alarm clocks are useful to get up in the morning. They are very cheap, too.Vocabulary: AdjectivesExercise 5■ Students read the texts and complete the table. Answers-ed : advanced tired bored satisfied worried-ing : relaxing exciting tiring boringWrite the sentences for one of the pairs on the board: When are you bored at a party?Do you find housework boring?■ Elicit the difference between bored and boring in this pair of sentences: ‘He is bored. He is boring.’Exercise 6■ Check students’ answers by having them read the sentences aloud.Answers1 boring/bored2 tired/tiring3 interested/interesting4 exciting/excited5 pleased/worrying6 exciting/disappointed SpeakingExercise 7■ Read the example with the class and elicit more ‘Yes/No’questions that students can ask.■ Demonstrate the activity by selecting something from the list yourself and students ask you ten questions to find out what it is.■Students then work in groups, taking turns to choose something for the list or any other product from the unit. QUOTE … UNQUOTE Read the quote and discuss with the students what effects different types of advertisement have on them . Do they buy something new that has been advertised? Do they buy something new if a friend recommends it?OptionPracticeBring in some gadgets of your own or ask students to bring intheir gadgets. In groups, students take turns to demonstrate a gadget and try to persuade the rest of the group to buy one. The demonstrator should try to mix opinion and fact. The other students can ask questions about the gadget.。

Unit10 复习导学案Part 1 复习与检测1.Listen and write down the words.2.Translate the phrases.1.被期望/要求做某事；应该2.作出努力3.特地；格外努力4. 拾起；捡起,接人5.令我吃惊6.自如做某事7.习惯于做某事8.对…随意/放松9.使某人感到宾至如归10.把筷子插入食物里11.用筷子指着某人12.值得做某事Part 2 合作与探究1.Greeting ways:2.Watch and write T or F.1. In the man's opinion, the woman's table manners are terrible.2. The woman wants to put elbows on the table because she feels comfortable.3. It's rude to sip the drink slowly and silently.4. Don't eat with your mouth open.3..Read P144 section B and P78, then fill in the blanks.Table mannersIn China In FrancePart 3 能力与提升1.Say sth to yourself or others.2.Read and choose the best answers.Some British and American people like to invite friends for a meal at home. You should not be upset if your English friends don't invite you home. It doesn't mean they don't like you.Dinner parties usually start between 7 and 8 p．m. and end at about 11. Ask your hosts what time you should arrive. It's polite to bring flowers, chocolates or a bottle of wine as a gift.Usually the evening starts with drinks and snacks. If you want to be extra polite, say how much you like the room, or the pictures on the wall. But remember—it's not polite to ask how much things cost.You'll probably start the meal with soup or something small, then you'll have meat or fish with vegetables, and then dessert, followed by coffee. It's polite to finish everything on your plate and to take more if you want it.Did you enjoy the evening? Call your hosts the next day, or write them a short “thank you”letter. British and American people like to say “thank you, thank you, thank you”all the time!1. If your English friend doesn't invite you to dinner at home, it means he or she______ . A．doesn't like you B．likes you C．is too busy2．It's impolite_________.A.to ask about the price of a certain thingB.to say “thank you”to hostsC.take nothing with you when you are invited to dinner3．The meal ends with_________usually.A.soupB.coffeeC.meat or fish4．When you are invited to a dinner party, you'd better_________ .A.ask what time you should arriveB.take your wife with youC.drink as more as possible3.Homework.Write a letter to your pen pal to give him/her advice and suggestions on how to behave properly in China.有关文化礼仪的写作常用句型You’re (not) supposed to….You are expected to…It’s polite/impolite to…It’s important to…You should….。

高中英语高一下Module 4 Unit 10 MoneyLesson 40 Advertisements说课教案一、Teaching Goals 教学目标：1、语言知识和技能目标1）培养学生快速阅读和细节阅读查找信息的能力2）培养学生学会如何用相关的形容词去描述推销广告商品的能力3）让学生了解一些比较有名的广告语2.情感态度目标：通过课前和课堂上的体验、参与、实践等探究性活动，让学生学会合作、自主学习，增强学生学习的积极性和学生的自信心。

二、Teaching Important Points教学重点：1、培养学生快速阅读和细节阅读查找信息的能力2、如何用相关的形容词去描述推销广告商品三、Teaching Difficult Points 教学难点1、掌握有关广告的新单词。

2、学会运用广告里的形容词四、课型：阅读课五、Teaching Methods 教学方法：1、任务型教学法2、师范性讲授分析法3、表格归纳法3、问答活动教学法六、Learning Methods 学习方法：1、任务型学习法2、探究性学习法3、小组合作学习法4、听、说、读、写信息处理整合学习法七、Teaching Aids 教具: Multimedia 多媒体，blackboard 黑板八、Teaching Procedures 教学过程：STEP1 Lead-in 导入先给学生展示三个比较短暂而熟悉的视频广告，导入问题：1、我们从哪里会看到这些视频？（电视上）2、为何这些视频会被放上电视？（让人们知道那样产品，做广告……）3、导入课文主题STEP2 Before reading 阅读前A game: I guess , I guess, I guess guess guess!游戏：（我猜，我猜，我猜猜猜！！！）主要通过该游戏来让学生掌握有关广告商品的新单词以及一些用来描述产品的形容词。

该游戏以小组竞赛积分形式进行，目的是活跃课堂教学气氛，吸引学生的学习兴趣。

Unit 10 Lesson 4 Advertisements一．单词1.实用的；实践的2.头戴式受话机3.金属丝4.浴缸5.信号6.自由7.摄影术8.自动的9.调焦10.闪光灯11.嘈杂的12.顾客13.清洁器；清洁工14.冰箱15.翻译16.与电有关的17.水壶18.难以置信地19.真正地20.课本21.磁盘22.代替，取代23.gadget ptop 25.contact二．短语在线1.穿过；经历2.高质量的声音效果3.诱人的价格4.自动聚焦和闪光5.绝妙的解决办法6.便于清洗7.一整套8.特惠价三．精讲精练1.signal 信号；暗号When she got up from the table, it was the signal for us to leave.辨析活用signal / sign/ mark / symbol(1)symbol 指作象征或表达某种深邃意藴的特殊事物(2)sign 普通用词，指人们公认事物的记号，也可指某种情况的征兆(3)signal 指为某一目的而有意发出的信号(4)mark 普通用词，含义广泛。

即可指为了便于辨认而有意做的标记，又可指自然形成的标记或有别于其他事物的特征。

In the picture, the tree is the symbol of life and the snake—the symbol of evil.The sign on the wall says “Now wash your hands.”She made a signal of a left turn with her arm.This mark on your jacket won’t come off.【现场练兵】In our class, when the bell rang and the teacher colsed his book, it was a for everyone to stand up.A. signalB.chanceC.markD.measure2. focus“焦点”【寓词于境】阅读下列句子，注意focus的词性和意思。

Unit 10 AdvertisingStep 1. Play the audio and correct the answersSlogan A : All the news that’s fit to print.Slogan B: Better things for better living through chemistry.Slogan C: Good to the last drop.Slogan D: Let your fingers do the walking.Slogan E: No more tears.Slogan F: Reach out and touch someone.Slogan G: You deserve a break today.Task 2: Presentation Listening1) Listen to Martin Jones, an Advertising Manager, talking about his job and fill in the blans.New Words and Expressions：image: 形象prospect: 可能成为主顾的人recognition: 认可ROI(Return on Investment): 投资回报率Step 2. Play the audio and correct the answersPeople don’t buy (1) products they don’t know. Our job is to make sure that people or (2) companies who could be buying our products know about them. We also sell what we call the (3) “image” of the company. The image is what people think about a company and its product. This comes form what they (4) hear or (5) read. In our ads, we offer to send people (6) information about the company and its products. People who (7) respond to the ads. are the best (8) salespeople to call on. Our goal is to make (10) customers out of the prospects. That’s how you build a company.Key: (1) A (2) C (3) B☆Planning an advertising campaign策划广告活动We’ll be running a major advertising campaign for the product.我们将产品的运行的一个主要的广告活动。

Unit 10 lesson 4 advertisementsⅠ.重要词汇（自主学习）实用的；实践的________ 信号，暗号________ 自由________摄影术，摄影________ 信用卡________ 自动的________调焦；焦点________ 嘈杂的，喧闹的________ 顾客________冰箱________ 翻译________ 与电有关的，用电的______ 联系，接触________ 难以置信地________ 真正地；准确地________ 代替，取代________ move around _____________=move about1. You can listen to your favorite programmes while you are walking round the house or garden!（将状语从句化简）______________________________________________________________________________. 2. The signals go through glass, doors and walls. These exciting, new headphones give you freedom to move around plus top quality sound.翻译:_________________________________________________________________________.3. it is no longer than a credit card.翻译:_________________________________________________________________________.4. do you find housework tiring and boring?翻译:_________________________________________________________________________.5. Put the floor cleaners on your cat, and sit back and relax. The cleaners are made from good quality material. They are very practical and easy to wash.翻译:_________________________________________________________________________. Ⅳ.词语点击1.以-ing结尾的形容词和以-ed结尾的形容词之间的区别是什么？_________________________________________________________________例如confusing/confused________ bored/boring________tired/tiring________ interested/interesting________excited/exciting________ pleasing/pleased________disappointed/disappointing________ encouraging/encouraged________ 2. 阅读下列句子，注意up to的词性和意思。

Section Ⅳ　Advertisements根据提示写出下列单词1．n．浴缸；洗澡2．n.信号，暗号3．adj.自动的4．n.焦点；调焦5．n.闪光，闪烁；闪光灯6．n.冰箱7．n.翻译8．adj.与电有关的，用电的【答案】　1.bath　2.signal　3.automatic　4.focus 5．flash　6.refrigerator　7.translation　8.electric根据提示补全下列短语1．worry 担忧2．up now直到现在3．theory理论上4．according 根据，按照5．be made 由……制成6．go 经历，经受7．put 穿上；上演【答案】　1.about　2.to　3.in　4.to　5.from 6．through　7.on根据提示补全下列教材原句1．It is no bigger than a credit card!它和信用卡一样小！2．Do you find housework tiring and boring?你是否觉得家务活又累又烦？　阅读P14－15教材课文，选择最佳选项1. What can we learn from the first ad?A．You can only use the headphones in your house.B．The remote headphones enable you to move around while enjoying your favourite programmes.C．The headphones can't pick up the signals of the radio or TV.D．The price of the headphones is low because of the poor quality.2. What is NOT the advantage of the Mini Camera?A．Small. B．Strong.C．Convenient. D．Fancy.3. What makes the Special Jewellery special?A．They are made of gold.B．They are attractive.C．They can keep people from noise.D．They have attracted many customers.4. What is a must if you want to use the Feline Floor Cleaners?A．You must have a cat.B．You must have a flat.C．You must have free time.D．You must feel tired.5. According to the ads，which of the following statements is NOT true?A．You can wear the Remote Headphones while bathing.B．It is convenient for people to carry the Mini Camera.C．The Special Jewellery can protect people from much noise because they are gold and expensive.D．The cat in your house may be a good helper for housework.【答案】　1－5　BDCAC　阅读P14－15课文，在空白处填入适当的内容(1个单词)或括号内单词的正确形式This text which contains four 1.(advertise)is about four products.Let's list the advantages of each product.These headphones from Philips have no wires.People can listen to the programmes while 2.(walk)and can listen to radio or TV up to 60 meters 3.．The signals can go through glass，doors and walls.Mini camera is convenient，reliable and easy to use.It's no 4.(big)than a credit card.It's made 5.strong material.Earrings are 6. (attract) and useful in many noisy situations，7.they are bargains at 8.low price.Feline floor cleaners are made from good quality material.They are very 9. (practice)and very easy 10.(wash)．What do you think of these products?【答案】　1.advertisements　2.walking　3.away　4.bigger　5.from　6.attractive　7.and　8.a 9．practical　10.to washI think electric toothbrushes are not very practical．我认为电动牙刷不太实用。

高中英语 Unit10 SectionⅢ Advertisements课时跟踪检测北师大版必修4Ⅰ.单词拼写1．The food in this restaurant attracts a great many customers (顾客)．2．Th e children enjoyed the freedom (自由) of the school holidays.3．They bought an automatic (自动的) digital camera.4．I'm so tired that I can't focus on anything today.5．In the bathroom there is a bath and a shower.6．Being tall gives Yao Ming an advantage over the other players.7．Coffee is Brizil's main product while Cuba is famous for its Cocoa.8．He bought an electric hairdryer for you.Ⅱ.单项填空1．I like getting up very early in summer. The morning air is so good ________.A．to be breathed B．to breatheC．breathing D．being breathed解析：选B。

考查“Sth.＋be＋adj.＋to do〞句型，breathe和air之间虽然是动宾关系，但常用动词不定式的主动形式表被动意义。

2．The new tough laws are being interpreted as a ________ of the government's determination to work out the problems.A．sign B．signalC．symbol D．signature解析：选A。

Unit 10 Lesson 4 Advertisements教案Unit10Lesson4Advertisements教案（北师大版必修模块4）一、教学内容分析（AnalysisofPositionandcontent）、本课是阅读课,重点培养学生的阅读能力，是本单元中的重点。

2、在理解本课的基础上，可以更好的接受下一课对语言知识点的学习。

二、学生学习情况分析《高中英语新课程标准》明确指出：“高中英语课程要有利于学生优化英语学习方法，使他们通过观察、体验、探究等积极主动的学习方法，充分发挥自己的学习潜能，形成有效的学习策略，提高自主学习的能力。

”根据《高中英语新课程标准》要求，结合我班学生英语基础与能力较弱的实际，本课时我把阅读课文作为整体处理的同时，把每个教学环节所设计的问题和任务区分出高低不同的层次，由浅入深，循序渐进，使每个教学环节尽量符合多数学生的认知水平，力争全班绝大多数同学都能积极参与课堂活动。

通过“任务型”活动培养学生“跳读”、“寻读”、“定位”、“推理归纳”等阅读方法以及描述、讨论等组织语言、运用语言的能力。

三．设计思想课堂教学方法的选择是课堂教学效率高低的关键。

科学的学法指导是智能发展目标得以实施的重要途径。

现根据教师本人的自身特点和泉州现代中学高一年段的实际教学条件，结合本课的教学内容：advertisements，概述教学过程中拟实践的教育理念、教学原则、教学方法。

在本课教学中，我突出以阅读为主线，兼顾结构，适当拓展。

从以下几方面体现了英语新课程的理念。

、演示法：把制作的、图片等显示给学生看，便于学生对微观知识的把握，并从旧知识中获得启迪，从而达到解决问题的目的。

2、任务驱动教学法：将所要学习的新知识隐含在一个或几个问题之中，学生通过对所提的任务进行分析、讨论，并在老师的指导和帮助下找出解决问题的方法，最后通过任务的完成而实现对所学知识的意义建构。

以“任务型”教学作为课堂教学设计之理念，具体采用分层次教学法和交际教学法。

( 英语教案 )学校：_________________________年级：_________________________教师：_________________________教案设计 / 精品文档 / 文字可改高中：高一英语advertising教案(实用文本)Learning English is conducive to making friends, chatting or working together with foreigners, and learning English is very useful for traveling abroad.高中：高一英语advertising教案(实用文本)advance with english module 4unit one advertisingwelcome to the unitteaching aims:u to make students aware of the role of advertising in our daily lifeu to talk about the six ads and put them in two groups. finally encourage them to tell the difference between them u to discuss the last three questions to improve their speaking abilityteaching key & teaching difficulties:u to help students understand the role of adsu the usages of some key words.teaching procedure:step one: leading-int: (greeting the class as usual) now we will talk about advertising. then by the way:1) do you like reading or watching advertisements?2) what kind of ads do you like best? and why?3) where can you find advertisements?(t can give the students enough time to discuss the questions in pairs or groups. any related answers are acceptable. this step is just to arouse their interest in the topic.)ss: … (encourage them to express themselves)step two: speakingt: that’s good! so in fact we are living in a world ofads and whether you like or not, they are influencing our life. ok, now please open your book to page 1. here are six pictures. you may have seen some similar to them. next please discuss them in groups of four and try to answer the following questions:1) what can you see in the picture?2) what can you read on it?3) what does it persuade us to do or what does it try to tell us?ss: …(show the pictures in pairs and let the students to discuss them one by one. remember to give them enough time to think about the above questions)t: well done! now you can see that advertisements are a good way to sell products or services. they are also a good way to make people aware of the needs of others and the dangers around them. next please look at the table below and then gothrough the six pictures again. later on put each of them in the correct group.to sell a product or serviceeducate about peoplecomputer software (2)oxlin airlines (3)shine shampoo (6)project hope (1)earth day (4)anti-drugs (5)t: wonderful. i think most of you have realized the difference between the two. and in the reading we will have a further discussion.step three: discussiont: so, now look at the three questions and discuss them in groups of four.1) have you ever bought a product or service after reading or watching an ad?2) what was it? now do you believe that advertisements tell the complete truth?3) what is/are your favorite advertisement(s) making you think about problems in society or about people who need help? why?4) what do you think makes a good advertisement?ss: …(t can help the students to conduct the activity and encourage them to work together to complete the task. later let some students to show off.)t: well done. now i think most of you have know what an advertisement is and realize the role of them in our life.step four: language points1) advertise vt. 为……登广告、做宣传vi. 登广告advertisement= ad n. 广告put an advertisement 登广告advertise for …登广告征聘……e.g. the company is advertising for a new manager.2) be aware of …知道、明白、意识到……be/seem aware that …察觉、发觉、发现……e.g. every body is aware of the importance of protecting rare animals.e.g. buried in deep thought, tom wasn’t aware of what happened around him.e.g. nowadays, people seems aware that some products don’t stick to the promises of their advertisements.3) think about …考虑……think of …想起、想到……think out …想出……think over 仔细考虑step five: homework1. ask students to read the passage in part b on page 95 in workbook as their homework. teachers can check the answers in or after class2. let them preview the next period, especially the new words in the instructions or requirements but not included in the wordlist.可在这填写你的名称YOU CAN FILL IN THE NAME Here。

【三维设计】高中英语 Unit10 SectionⅢ语言点二Advertisements应用落实北师大版必修4Ⅰ.完成句子1．我认为他在会上说的话在理论上讲的通。

I think what he said at the meeting sounds reasonable in_theory.2．那位作家的新作没有达到他平常的水准。

The writer's new book isn't_up_to his usu al standard.3．他经历了这一切后怎么还能满脸笑容？How does he keep smiling after all he_has_gone_through?4．他穿上上衣就出去了。

He put_on_his_coat and went out.5．我看电视都看腻了，咱们出去走走吧！I am_tired_of watching TV; let's go out for a walk!Ⅱ.单项填空1．Hen ry always seems so self­confident, but ________ he's extre mely shy.A．in reality B．in needC．in place D．in theory解析：选A。

考查介词短语。

句意：Henry总是显得很自信，但实际上他非常害羞。

in reality“事实上”。

in need“在危难中，需要”；in place“在适当的地方，适当的”；in theory“理论上”。

2．The police ________ the building hoping to catch the t hief.A．looked for B．searched forC．found o ut D．went through解析：选D。

look for和search for意为“寻找……”； f ind out 意为“弄明白”；go through意为“搜寻……”。

Unit 10 Lesson 4 Advertisements 教学设计【教学目标】语言知识和技能方面：1.掌握有关广告的新单词。

2.学会运用广告里的形容词。

3.总结出广告写作的要素并运用。

【教学重点】本课是一节任务型读写课，“读”是为了“写”，“学”是为了“用”。

因此在整个教学过程中，让学生通过阅读，探究总结出好广告的要素和写作技巧，并加以运用，以组为单位在规定时间内根据教师所给材料和信息写出广告词，并让其相互评价，及时反馈。

【教学重点】通过课前和课堂上的体验、参与、实践等探究性活动，让学生学会合作、自主学习，增强学生学习的积极性和学生的自信心。

【课时安排】1课时。

【教学过程】一、导入新课：Step 1Leading inan advert on the screen. ( Pepsi Cola ).some adverts collected by the students and introduce three kinds of adverts briefly. Then tell the students today’s tasks.二、讲授新课：Step 2Readingreading. And ask them: “Which advert do you like best? Why?”the Reading Strategies box with the students.students read the four adverts again, and find out some opinions and facts to complete the table.some students to give the answers to the class. Explain some new words in the adverts.one advert as an example and ask them to sum up “What makes a good advert?” (4A)A creative idea.A clear title.A brief description.Attractive words.Step 3Writingthe class into groups. List the writing stages to direct the student to write an advert.them to use all the necessary information:What is it called?What can you use it for?Where can you use it?What is it made of?What are its advantages?How much does it cost?Where can you get it?a picture of Siemens mobile phone, and ask them to use the key words to write adverts in groups. ( music )students check their adverts.Step 4Presentationsome groups to show their adverts on the screen and read them out.some students to evaluate others’ adverts using the factors of good adverts, and then find out their problems and the way to improve.them the teacher’s idea.Step 5Conclusion & Homeworka brief sum-up.for today:Write an advert for a gadget following the writing stagesFinish the exercises in the workbook.Do the exercises in English Weekly.。