高级综合商务英语1 Unit 7 Mass customization 彭青龙
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高级综合商务英语 彭青龙 Unit Information Technology
Part I
Words and Expressions
Para. 1-3
Para. 4-12
Para. 13-16 A brief recall of Steve’s early life and his ups and
Para. 17-28 A discussion of the reasons that make Steve Jobs
and the Apple a daunting success for rivals to compete.
An exploration of the art of Steve Jobs to turn technology into elegant consuming products and the success Apple is enjoying now. downs before returning to Apple in 1997.
Unit Four
Information Technology
1. Lead-in 2. Text A: Silicon Valley Visionary Who Put Apple on Top 3. Text B: Nokia at the Crossroads: Blazing Platforms
Part I
Sentence Interpretation
…both Mr. Jobs’ career and Apple,…were widely considered washed up, their relevance to the future of technology written off both in Silicon Valley and on Wall street. (Line 4, Para. 2)
高级综合商务英语1彭青龙Unit1Globalization专题培训课件
Part I Questions about Part I
Q1. What is the main idea of part one (Para. 13)?
In part one, the author talks about the history of development of multinational companies and then introduces their latest movement, which is to expand rapidly, especially in those emerging markets.
Lead-in
• Globalization brings trade cபைடு நூலகம்nflicts.
Lead-in
Cultural Identity
• With different cultures around the world beginning to interact, our cultural identity is changed gradually through globalization.
Outsourcing, while it provides jobs to a population in one country, takes away those jobs from another country, leaving many persons without opportunities.
1. Lead-in 2. Text A: The Empire Strikes Back 3. Text B: Disney Theme Park
A Normal Day
• Maybe your coat could have very well been made with Chinese cotton sewed by Thai hands, shipped across the Pacific on a French freighter crewed by Spaniards to Shanghai harbor. This international exchange is becoming increasingly popular.
高级综合商务英语1 彭青龙 Unit 1 Globalization
Part I Questions about Part I
Q 2. When people talking about emerging market, what are the countries or regions that they are referring to? (Para. 1)
Emerging markets are nations with social or business activity in the process of rapid growth and industrialization. The seven largest emerging and developing economies are the BRIC countries (, Brazil, Russia, India and China), as well as Mexico, Indonesia, and Turkey.
• Global competition encourages creativity and innovation and keeps prices for commodities/services in check.
Keep ..in check 使..受抑制、约束
Lead-in
• Globalization changes our employment.
• Mobile phones have surpassed their original use.
------Steve ·Jobs
(February 24, 1955 – October 5, 2011)
Lon changes our ways of thinking.
Outsourcing, while it provides jobs to a population in one country, takes away those jobs from another country, leaving many persons without opportunities.
《商务英语综合教程》 Unit (7)
4. Develop your communication skills. Communication occurs when someone understands you, not just when you speak. One of the biggest dangers with communication is that we can work on the assumption that the other person has understood the message we are trying to get across.
2. What characteristics could be used to define good working relationship?
3. How can we build better relationship at work? 4. What kinds of certain relationships at work
◆ Additional Reading E. Highlights Vocabulary Suggested Answers
Teaching Objectives
• 1. to learn communication concepts; • 2. to learn the basics of relationships; • 3. to learn the basics of communication
relationship with your colleagues? Why?
Reading Text Building Good Work Relationships
Questions for Fast Reading
2. What characteristics could be used to define good working relationship?
3. How can we build better relationship at work? 4. What kinds of certain relationships at work
◆ Additional Reading E. Highlights Vocabulary Suggested Answers
Teaching Objectives
• 1. to learn communication concepts; • 2. to learn the basics of relationships; • 3. to learn the basics of communication
relationship with your colleagues? Why?
Reading Text Building Good Work Relationships
Questions for Fast Reading
高级综合商务英语1-Unit-10-career-planning-彭青龙
Some employment opportunities require applicants to take exams, often including personality tests. This places the personality as a key determinant of whether a person does or does not get a position. If someone is rejected for a position because of a personality mismatch, it becomes more likely that the next occupational choice will lean toward a different field.
5
Lead-in Discussion
Study the following personality models and then discuss with your partner about your personalities and the types of jobs you each may fit.
10
Lead-in Hints
Success isn’t always about matching a job to a personality; it can also result from the personality opening up more opportunities in the work force -- often through effective networking. Extroverts tend to have a much larger network than introverts, affecting the number of external connections they have to the work force. This will place them at a distinct advantage if it means they wind up with more occupational choices.
5
Lead-in Discussion
Study the following personality models and then discuss with your partner about your personalities and the types of jobs you each may fit.
10
Lead-in Hints
Success isn’t always about matching a job to a personality; it can also result from the personality opening up more opportunities in the work force -- often through effective networking. Extroverts tend to have a much larger network than introverts, affecting the number of external connections they have to the work force. This will place them at a distinct advantage if it means they wind up with more occupational choices.
高级综合商务英语1 彭青龙 Unit 5 Creativity and Innovation
Part I Questions about Part I
Q3. What’s the function of Para. 2?
Para. 2 shows how people engaged in industrial activities perceived creativity, art and culture differently 200 years ago, that is, they were perceived as unproductive and unprofitable recreations.
a. The Apple Newton personal digital assistant promised but failed to recognize handwriting.
b. Unilever and P&G have introduced “power” washing powders to remove stains but which damaged fabrics.
Lead-in Discussion
2. Breakthrough products fail to satisfy customer needs and meet customer expectations.
A recent survey found that of hundreds of new food and beverage products introduced in the last few years in the US, 90% had failed (and were withdrawn from supermarkets within 3 months of launch).
高级综合商务英语1-Unit-9-internet-彭青龙
Functions Advantages
Disadvantages
searching
blogging advertising shopping
12
Lead-in Million Dollar Homepage
• Click the website to get more information about Internet and our life
Unit Nine
Internet and Our Life
1
1. Lead-in 2.Text A: Internet and Our Life 3.Text B: Has the Internet Brought us
Together or Pulled us Apart?
2
3
Lead-in Discussion 1
----Peter Steiner
2. Internet: absolute communication, absolute isolation. ---- Paul Carvel
9
Lead-in Discussion 3
3. “More connections to more devices means more vulnerabilities.” — Marc Goodman
17
Part I Questions about Part I
Q3. Will Google end up as “Microsoft version two ”?
Probably. Because its main business---online searching will someday be replaced by other companies’ services such as Facebook and Apple, both of which can provide information searching more conveniently than Google.
最新高级综合商务英语1 彭青龙 unit6 commercial litigation精编
Structural Analysis
Paion: inevitability of litigation and prospect of making it less severe
The mindset: limiting tangible risks The environmental risk of litigation
Part I
Words and Expressions
• draft (Para. 1) n. a current of air in an enclosed area • example:
Although it is not true that getting wet or being in a draft causes a cold (a person has to come in contact with the virus to catch a cold), certain conditions such as fatigue and overwork, emotional stress, and poor nutrition may lead to increased susceptibility.
In the American system, which adorns the lawyer with the mantle of a gladiator, the attorney is under tremendous pressure to kowtow to the client, which often entails shying away from addressing the weaknesses of a course of action, especially where the outcome, at least in the short term, is expected to be very profitable. (Line 13, Para. 2)
高级综合商务英语1 彭青龙 unit6 commercial litigationPPT教学课件
7
Case 3
• Mrs. Merv Grazinski purchased a new 32foot Winnebago motor home. On her first trip home, having driven on to the freeway, she set the cruise control at 70 mph and calmly left the driver’s seat to go to the back to make herself a sandwich. The motor home left the freeway, crashed and overturned. Mrs. Grazinski sued Winnebago for not putting in the owner’s manual that she couldn’t leave the driver’s seat while cruise control was set.
15
Part II
Sentence Interpretation
In the worst situation, a lawyer can be perceived of as a gadfly, a Cassandra that can place a damper on the enthusiasm for a deal. (Line 6, Para. 2 )
12
Part I
Words and Expressions
• draft (Para. 1) n. a current of air in an enclosed area • example:
Although it is not true that getting wet or being in a draft causes a cold (a person has to come in contact with the virus to catch a cold), certain conditions such as fatigue and overwork, emotional stress, and poor nutrition may lead to increased susceptibility.
Case 3
• Mrs. Merv Grazinski purchased a new 32foot Winnebago motor home. On her first trip home, having driven on to the freeway, she set the cruise control at 70 mph and calmly left the driver’s seat to go to the back to make herself a sandwich. The motor home left the freeway, crashed and overturned. Mrs. Grazinski sued Winnebago for not putting in the owner’s manual that she couldn’t leave the driver’s seat while cruise control was set.
15
Part II
Sentence Interpretation
In the worst situation, a lawyer can be perceived of as a gadfly, a Cassandra that can place a damper on the enthusiasm for a deal. (Line 6, Para. 2 )
12
Part I
Words and Expressions
• draft (Para. 1) n. a current of air in an enclosed area • example:
Although it is not true that getting wet or being in a draft causes a cold (a person has to come in contact with the virus to catch a cold), certain conditions such as fatigue and overwork, emotional stress, and poor nutrition may lead to increased susceptibility.
人民大2023综合商务英语(第1册)(第二版)教学课件综合商务英语B1 U7
How to Deliver Value to a Customer
6 Customer value is the benefit which might be measured in monetary terms, such as when a product helps save the customer money that would have been spent on something else. A benefit also can be difficult to quantify, such as the enjoyment that a customer receives from a product or service. The term “customer value” should not be confused with the value of customers to businesses. It refers to the value that the customers receive, not to how valuable customers are.
U1: Text A Customer Value What Is Customer Value? 1 Customer value is the benefit that a customer will get from a product or service in comparison with its cost. The term may also mean low price, receiving what is desired, receiving quality for what is paid, or receiving something in return for what is given.
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Para. 5-8 Para. 9-11
BMW symbolic of German economy BMW’s highly automated Leipzig plant conducive to mass customization
Para. 12-18 BMW ’s attempt to handle the key issues of mass customization: workforce flexibility, production capacity expansion, product-line expansion.
juggle (Para. 4) v. to keep (several simultaneous activities) in motion or progress at one time example: He is an expertly project manager who can juggle multiple projects and still make progress on each.
Part II Sentence Interpretation
1. Faced with low-cost competition from Asia and Eastern Europe, he says, “many German firms did their homework, and now they are benefiting from it.” (Line 1, Para. 8) “ Do one ’ s homework ” is an idiomatic expression which means “to study a subject or situation carefully so that one knows a lot about it and can deal with it successfully”.
Q2: What are internal and external counter-forces which hinder German economy? Internal: Little sign of substantive change in the system of labor relations, hindering productivity level External: Low-cost competition from Asia and East Europe
Part I
Notes
Fine art something requiring highly developed techniques and skills
Part II Questions about Part II
What’s the main idea of Part II (Para. 5-8)? BMW is in some ways symbolic of German economy, which is resurgent from economic straitjacket but still hindered by both internal and external counter-forces.
Q2. What does “heavily unionized workforce” mean? What changes have been brought about by the deals BMW struck with its workforce? 1) A union is a group of workers who have come together to make collective decisions about their work and their working conditions. Heavily unionized workforce means that a relatively high proportion of employees belong to a union.
2. BMW does not break out details of the additional revenue, but given the profit margins on many add-ons, “it’s like a big dollop of cream on the cake”, says Peter Schmidt, a British-based auto-industry consultant. (Line 6, Para. 2) BMW does not categorize specific information of the additional revenues generated by its many add-ons, but on the condition of their profit margins, it’s just like adding a big dollop of cream onto the cake.
2) A number of challenges can arise for a company to manage a heavily unionized workforce, especially because of lack of flexibility. Union workers often work set hours, and they must take a certain number of breaks during the day, no matter how heavy or how light the workload. Deals BMW struck with its workforce enabled it to bring in new ways of working and manage its workforce more or less in accordance with production demands.
Part I
Sentence Interpretation
1. Your BMW dealer will be happy to oblige with as many changes as you care to make, until a cutoff point: six days before your particular car goes into production. (Line 7, Para. 1) Your BMW dealer will be happy to do a favor by making as many changes as you care to, until a point of termination...
MyMuesli’s customizing its cereal food?
Why or why not?
However, the company neglected robust processes of mass customization. Whenever a report on customers’ favor was published, the manufacturing capacity was insufficient. For lack of human labor mixing muesli from about 65 different categories of options by hand, the company had to turn down prospective customers by setting a daily order limit. Q2: Is there any solution to this problem?
Part II
Words and Expressions
formidable (Para. 6) adj. difficult to undertake, surmount, or defeat synonym: awesome example: As the workshop of world, China has become a formidable trading power to be reckoned with, causing other countries to view its massive potential market with hope and its cheap products with fear.
“ A big dollop of cream on the cake ” is slightly adapted from “icing on the cake”, which means “ a second great thing that happens in addition to the first”.
Q3: What lessons of potential risarnt from this
case?
Q4: In your opinion, what products are more suitable for mass customization?
Part I
Questions about Part I
Q1. What’s the main idea of Part I (Para. 1-4)? BMW used mass customization to promote its sales as a handy marketing device and to inject flexibility into almost every aspect of the company, particularly, manifested by its ability to cater for fickle customer desires and its rhythm of work.