外贸英语函电—Chapter+2

Truly yours,
THE WILSON COMPANY William Robertson, President WR / ea
2.indented style
（Heading） China National Light Industrial Products Import & Export Corporation 82 Tian’an Men Street Beijing, China Jan.30,2005 • • • • • • • • • • • Our Ref. No--Your Ref. No--The Pakistan Trading Company (Inside Address) 15，Broad Street Karachi, Pakistan Gentlemen: (Salutation) Re: Chinese Light Industrial Products (Caption) We thank you for your letter of Jan.10, 2005 and shall be glad to enter into business relations with your firm. As you know, it is our policy to trade with the people of all countries on the basis of equality and mutual benefit. We believe we shall be able, by joint efforts, to promote friendship as well as business. We are sending you 5 pamphlets and a price list covering part of our exports. Please advise what articles you are interested in at present. （The Body of the Letter） Your early reply will be highly appreciated. (The Closing Sentences) （The Complimentary Close） Yours faithfully, CHINA NATIONAL LIGHT INDUSTRIAL （The Signature） PRODUCTS IMPORT & EXPORT CORP. • (Sighed)---•
1.full blocked style
The Wilson Company 1377 Main Street Dallas, Texas 75226 U.S.A. February 5, 1999 Nippon International Trading Co. Ltd. 3 Nihonbashi, Honcho 3 Chome Japan Gentlemen: We’re sending you our latest pricelist …… We are looking forward to hearing from you soon.
5.The salutation （称呼）
• • • • Dear Sir, Dear Madam, (for both single and married women) Dear Sir or Madam, Dear Sirs, (Mesdames) (BrE, for addressing two or more, as where a letter is addressed to a firm) • Gentlemen: (AmE) (followed by a colon) • Dear Mr. Mason, • Dear David,
4. Inside name and address 信内地址
• Pay attention to the postal service abbreviation for state ( province) and others NY–New York, Pa./Peen – Pennsylvania, Ca. – California Vic.– Victoria Que. – Quebec MA – Massachusetts Rd. – Road St. – Street Ave. – Avenue E.g. 234 Commonwealth Ave. Boston MA 23456 • Attention line be used to direct the letter to a specific individual or section of the firm. (ATTN:/Attention:/(For the) attention of …) E.g. Richard Thomas & Baldwins Ltd., 151 Gower Street London,SC7 6DY,England Attention : Mr.Cave or Attention of Purchasing Manager
optional parts
(1) (2) (3) (4) (5) (6) (7) the references the attention line the subject line the enclosure the carbon copy notation the reference notation the postscript note
The structure of a business letter
1)信头(letterhead) －－－ 2）编号，日期 3）封内名称和地址 (inside address) (reference and date) 4）经办人(attention line) 5）称呼(salutation) 6）事由（标题）(subject) 7）正文(body) 8）结尾敬词(complimentary) Name of company 9）签名(signature) 10) the reference notation 11）附件 (enclosure) 12）抄送(cc to XX) 13）附言(postscript)
August 22, 2005
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• •
Yours very truly, (Signature)
The Layout of Business Letter
standard parts
(1) (2) (3) (4) (5) (6) (7) the letterhead the inside address the date the salutation the body of the letter the complimentary close the signature
3. Date
• • Should be typed in full and not abbreviated Avoid giving the dates in figures(12/10/06) BrE: day, month and year AmE: month, day and year • Prefer cardinal numbers (1,2,3,4…) rather than ordinal numbers (1st, 2nd, 3rd, 4th…) • A comma must be used before the year 8 June, 2005 / June 8, 2005
4 混合式（Semiblock Style with Indented Paragraphs）
• • • • • • • • • Our Ref. No. Your Ref. No. Beijing Textiles Import & Export Corporation 43 Tian’an Men Street Beijing, China Dear Sirs Re: Fist Inquiry We learn from a friend in China that you are exporting Nylon Bedsheets and Pillow Cases. There is a steady demand here for the above-mentioned commodities of high quality at moderate prices. Will you please send us a copy of your catalogue, which details of your prices and terms of payment? We should find it most helpful if you could also supply samples of these goods. We are waiting for your early reply. M.D. Ewart & Co., Ltd 36 Tower Street Toronto 4, Canada
4. Inside name and address 信内地址
• Courtesy titles
①Mr. 先生 E.g. Mr. Storm ②Esq./Esquire 先生 E.g. John P. Storm, Esq. ③Mrs. 夫人 ④Ms. 女士 ⑤Miss 小姐 ⑥Messrs. 先生们 E.g. Messrs. MacDonald & Evans Co. ⑦Mmes. 女士们 ⑧The receiver holds a special title, such as Doctor, Professor, Colonel, use it instead of Mr. and his official position should follow: E.g. Dr. E. Browning, President ⑨When addressing business executives, include their title. E.g. Mr. Paul Johnson, President
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Encls:
3.modified blocked style
Nippon International Trading Nihonbashi, Honcho Chome 3 Chuo-ku, Tokyo 104 Japan February 15, 19-The Wilson Company 1377 Main Street Dallas, Texas 75226 U.S.A. Attn: Mr. Robertson
Chapter 2 The Layout of a Business Letter
The form of a business letter
• Full-block style （全齐头式） • Indented style （缩行式） • Modified block form （改良的齐头式） • Semi-block format with indented paragraphs （半齐头式或混合式）
Parts of a business letter
1. Letterhead 信头 The company’s name/address/postcode/Tel No./fax No./E-mail address
2. Reference 编号（案号） File nuBiblioteka Baiduber, departmental code (or the reference initials) E.G Your ref.:2005/IB318 Our ref. :CS49/77005