商务英语函电Chapter
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Chapter 4 offersPoints for Attention:出口商通常在两种情形下写发盘函:1.直接向客户发盘,要多考虑发盘的完整性和吸引力。
2.收到客户询盘后作出答复,针对性更重要,必须做到有的放矢,以买方感兴趣或者符合对方要求的商品货号为中心。
例如,对方在询盘函中已经说明需要立即出运的商品,那么对于库存断档的商品再做激励性介绍,恐怕也收效甚微。
Types of Offer1.从报盘人的身份来分:买方报盘,卖方报盘。
买方报盘: bid/buying- offer卖方报盘: selling-offer2.从报盘形式来分:口头报盘,书面报盘两种。
3.从报盘先后顺序来分:主动报盘A Volunteer Offer对询盘信的答复A Reply to an Inquiry4.报盘从法律责任上来分:有约束力的报盘offer with engagement无约束力的报盘offer without engagementOffer with engagement---formal offer/ effective offer/firm offerOffer without engagement ---- free offer/ non-firm offerFirm offeran offer with engagement. usu. in written form, may not be withdrawn, or amended for a specific period of time.A satisfactory firm offer should meet 4 requirements:No ambiguous words: 忌用…大约(about)‟,…参考价(reference price)‟等词。
2) Complete trade terms:包括商品品质(Quality),数量(Quantity),包装(Packing),价格(Price),装运(Shipment),支付(Payment),有效期(Validity )等。
Chapter IV Offers and Counter-offersTeaching Objectives◆The difference between firm offer and non-firm offer◆Be familiar with the structure of Offers and Counter-offers letters◆Be able to make good use of words & expressions relatedWhat are the four steps before an exporter and an importer sign a contract?⏹Enquiry Offer Counter-offer AcceptanceWhat is an offer?⏹An offer is a promise to supply goods on the terms and conditions stated.⏹It is made either by a seller, called ‘selling offer’,or by a buyer, called ‘buying offer’or ‘bid’.Types of Offer⏹firm offer实盘: within a certain time-limit 受到报盘的一方在规定时间内回复才有效,同时在规定时间内,如果的到回复,报盘方必须按照所供应的报盘给以兑现,当然如果对方不满意,也可以提出交涉建议,报盘方可以考虑修改报盘⏹non-firm offer虚盘: be made without engagement 没有时间的限制,提供报盘一方也可以按照自己的意愿去修改报盘而不管对方是否接受报盘。
不具备法律效力。
1. Firm Offer⏹The offer is / will remain firm(valid, open, effective, available , good )for two weeks/ until March 3.⏹This offer expires on August 8.⏹This offer must be withdrawn if not accepted within 3 days.⏹This offer is firm subject to your reply reaching here before …/ reaching us by …1) We offer you firm subject to reply by 5p.m. our time, Wednesday, 3 rd, Oct..2) We offer firm subject to 以。