电子商务英语期末考试试题
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商务英语考卷(期末)一、选择题(每题1分,共5分)1. The main purpose of a business letter is to ________.A. provide detailed informationB. make a requestC. establish a personal relationshipD. All of the aboveA. IntroductionB. ConclusionC. Executive SummaryD. Bibliography3. When making a business presentation, you should________.A. speak as fast as possible to show your expertiseC. keep it simple and conciseD. focus on your own achievementsA. be vague and mysteriousC. include personal greetingsD. be written in all capital letters5. Which of the following is an example of passive voice?A. The manager approved the proposal.B. The proposal was approved the manager.C. The manager will approve the proposal.D. The proposal will be approved the manager.二、判断题(每题1分,共5分)1. Business writing always requires the use of formal language. ( )2. In a business meeting, it is acceptable to interrupt others while they are speaking. ( )3. A business plan should include a detailed financial forecast. ( )4. An elevator pitch should last for more than 5 minutes. ( )三、填空题(每题1分,共5分)1. A ________ is a written document that outlines the goals of a business and the strategies for achieving those goals.2. In a business contract, the ________ is the party that receives the product or service.四、简答题(每题2分,共10分)2. How can you effectively manage your time during a business presentation?4. Why is it important to proofread business documents?5. Describe the purpose of a SWOT analysis.五、应用题(每题2分,共10分)1. You are tasked with writing a business letter to a potential client. Outline the main sections and provide a brief description of each.2. You are preparing a business report on market trends. List three sources you would use to gather information.3. You are giving a business presentation on a new product. Describe how you would structure your presentation.5. You are creating a marketing plan for a new product. Identify three key marketing strategies you would use.六、分析题(每题5分,共10分)七、实践操作题(每题5分,共10分)八、专业设计题(每题2分,共10分)1. 设计一份商务英语课程大纲,包括课程目标、主要内容、教学方法及评估方式。
(完整版)BEC期末试卷课程B E C商务英语考试形式闭卷(90)分钟考试⽇期阅卷教师得班级姓名学号Part 1 (12%)●Look at questions 1 – 12.●In each question, which sentence is correct?●For each question, mark one letter (A, B or C) on the Answer Sheet.1.LucyJane rang. Her train’s been cancelled. She says the meeting should go ahead without her. SandraJane telephoned to sayA.she will be late for the meeting.B.the meeting should begin at an earlier time.C.it is not possible for her to attend the meeting.2.To: Sales staffFrom: Helena McCarthyMonday’s sales meeting is now postponed. You will receive further information abouta new date and venue on Wednesday.What has Helena done?A.delayed a meetingB.arranged a meeting for Monday.C.announced a new date for a meeting.3.NOTICEIn which department is Jane Crew working at the moment?A. SalesB. MarketingC. Administration4.Export documentation may be required for non-EU destinations.Packages sent outside the EUA.must be documents only.B.will need special documents.C.might need special documents.5.Mrs. Rothe called –she’s unavailable for the meeting tomorrow.Mrs. Rothe willA.be late for the meeting tomorrow.B.take part in the meeting tomorrow.C.not be at the meeting tomorrow.6.Due to circumstances beyond our control, the conference will be postponed.A.The conference will take place as planned.B.The conference will not take place.C.The conference will take place at a later date.7.To: PRODUCTION MANAGERThere are complaints from customers that goods are arriving damaged. Please check the packaging is satisfactory. The Production Manager must find outA.who is packing the goods.B.which goods are damaged.C.how the goods are packed.8.Staff who wish to attend the dinnerA.are allowed to invite only one person each.B.must book today if they want to invite a friend.C.have to pay $100 each for themselves and their partner.9.Delegates are asked to check out by 10:30am.The delegates should leave their roomsA. before half past ten.B. at ten thirty.C. earlier than half past eleven.10.Delays expected on commuter train servicesA.People traveling to work by train may be late.B.There are problems with high speed trains.C.Due to problems, all trains will be late.11.Special offer! Limited period only.0% commission on foreign currency exchange./doc/7777074f571810a6f524ccbff121dd36a22dc44f.html mission is charged on some foreign currencies only.B.Customers can change limited amounts of money without paying commission.C.At present there is no charge for changing foreign money.12.Transport papers must include an approximate value of the shipment.The transport documents have to showA.how much the shipment is worth.B.the delivery charges for the shipment.C. a list of what is in the shipment.Part 2 (5%)●Look at the list below. It shows departments in a company.●For questions 13-17, choose the department (A-H) each person should contact.●For each question, mark one letter (A-H) on your Answer Sheet.●Do not use any letter more than once.13.Victor Morrison wants to order new furniture for the Human Resources departments.14.Martin Bright needs help in installing software designed to simplify accounting procedures.15.Sarah Wilde, a laboratory worker, wants to find out about forthcoming training courses.16.Tony Waites, from Sales, wants to discuss how his client’s complaints abou t a faulty product havebeen dealt with.17.Elizabeth Swift, who works in Advertising, has a question about her last salary.Part 3 (5%)●Look at the bar charts below. They show the number of people employed in eight different companies (A-H) in England and Germany between 2000 and 2002.●Which bar chart does each sentence (18-22) describe?●For each sentence, mark one letter (A-H) on your Answer Sheet.Do not use any letter more than once.20002001 2002 2000 2001 2002200020012002 2000 2001 200225E 25 F20202000 2001 2002 2000 2001 200218. The number of employees in Germany fluctuated between 2000 and 2002, whereas England saw asteady increase in staff numbers over the same period.19. Between 2000 and 2001 both countries had similar numbers of employees, but by 2002 numbers inEngland had fallen to half as many as in Germany.20. Employee numbers in Germany decreased steadily between 2000 and 2002, unlike in England,where the number of staff dropped slightly in 2001 before doubling.21. Although Germany had more employees than England in 2000 and 2001, by 2002 staff numbers in England had risen to the same level as in Germany.22. Although employee numbers in both countries increased over the three years, there were twice as many employees in Germany as in England by 2002.Part 4 (7%)● Read the newspaper article below about a hotel.● Are sentences 23-29 “Right” or “Wrong”? If there is not enough information, choose “Doesn’t say”.● For each sentence 23-29, mark one letter (A, B or C) on your Answer Sheet.23.The hotel has won two awards recently.A. RightB. WrongC. Doesn’t say24.The Hotel Grand is part of a national chain of hotels.A. RightB. WrongC. Doesn’t say25.The journey from the airport to the hotel takes under 30 minutes.A. RightB. WrongC. Doesn’t say26.The health center in the hotel has a new swimming pool.A. RightB. WrongC. Doesn’t say27.The Hotel Grand is very cl ose to the city’s main museum.A. RightB. WrongC. Doesn’t say28.Over half of the hotel guestrooms have their own balcony.A. RightB. WrongC. Doesn’t say29.The Hotel Grand has recently changed ownership.A. RightB. WrongC. Doesn’t sayPart 5 (7%)Match the following words with the correct meaning. For each word, mark the correct letter A-E./doc/7777074f571810a6f524ccbff121dd36a22dc44f.html mission A) does not worry about things being difficult/doc/7777074f571810a6f524ccbff121dd36a22dc44f.html zy B) person who buys and sell things for other people32.confident C) always arrives on time33.broker D) money paid to a salesperson for every sale he makes34.punctual E) does not work very hard35.experienced F) does everything very well36.capable G) has done the job for many yearsPart 6 (8%)Choose the word that is different from others in the same group.37. A) distribution B) dispatch C) distance D) delivery38. A) petrol B) fuel C) gasoline D) gallon39. A) schedule B) process C) plan D) organize40. A) wrap B) box C) package D) weigh41. A) install B) label C) fit D) load42. A) procedure B) budget C) costing D) figures43. A) invoice B) permit C) licence D) visa44. A) discountB) sale C) offer D) refundPart 7 (12%)●Read the article below about attending job interviews.●Choose the correct word to fill each gap from A, B or C.●For each question (45-56), mark one letter (A, B or C) on your Answer Sheet.45. A. be B. are C. is46. A. Any B. That C. Some47. A. which B. whose C. who48. A. fetch B. carry C. bring49. A. need B. ought C. could50. A. Despite B. Although C. But51. A. least B. little C. less52. A. longer B. further C. more53. A. What B. How C. Why54. A. try B. tried C. tries55. A. these B. this C. one56. A. nor B. not C. neverPart 8 (5%)●Read the email and the note below and complete the form.●Write a word or phrase or a number on lines 57-61 on your Answer Sheet.Mary,Could you book a room for the market research seminar in my name and let me have a copy of the form?We usually have an oval table. We’ll bring our own laptop, but to display the figures we’ll need a large screen.Call me if there’s any problem.RogerP.S. Don’t forget to ask for parking spaces!Room BookingsBOOKING REQUESTED BY: (57) ........................... D epartment NAME OF CONTACT: (58) ……………………………………DATE(S): 5-6 DecemberNUMBER OF PEOPLE: 9FURNITURE REQUIRED: (59) ……………………………………. EQUIPMENT REQUIRED: (60)……………………………………OTHER REQUESTS: (61) ……………………………………Part 9 (25%)●Complete the following sentences 62-86 with the correct option.●Mark one letter (A, B or C) on your Answer Sheet.a)starts b) takes off c) departs63.There were about 150 at this year’s conference.a)delegates b) invitations c) hosts64.Order some more A4 paper from the office department, will you?a)supplies b) support c) ordering65.Thank you very much for the to speak at your conference.a)invitation b) introduction c) instruction66.The chairman gave an excellent opening .a)show b) chat c) speech67.Could you just quickly this form while you wait, please?a)label b) write c) fill in68.She seemed very in the interview – very sure of herself.a)anxious b) careless c) confident69.We have regular health and safety training to help accidents.a)process b) protect c) prevent70.Make sure you get the customer’s address and .a)zip code b) postage c) direction71.It’s important we recruit someone with the right for the job.a)qualifications b) certificates c) studies72.Their interest on loans are very low at the moment.a)rates b) terms c) policies73.They’ve had to a lot of money from the bank this year.a)lend b) borrow c) credit74.I’d like to apply for the advertised in the FT last Wednesday.a)vacancy b) prospect c) application76.This computer’s very slow because it’s old and it hasn’t got much .a)hardware b) technology c) memory77.Some countries charge high import to protect domestic industry.a)fines b) duties c) fees78.The higher fuel costs will start to reduce our soon.a)prices b) margins c) schedules79.We’ll need to get an import before we’re allowed to sell there.a)acceptance b) visa c) license80.The new cooker’s in the warehouse right now, ready for next week.a)preparation b) production c) installation81.The bank said there weren’t enough in the account.a)deposits b) contents c) funds82.I spent the whole trade fair on our .a)stand b) show c) display83.Michael always wears a and tie when he travels on business.a)skirt b) blouse c) shirt84.It’s completely so customers will be able to use it anywhere.a)light b) portable c) compact85.I need a room with a telephone socket to my modem into.a)attach b) plug c) connect86.The UK conference is held at the same every year.a)stand b) venue c) bookingPart 10 Writing (14%)You are Daniel Black. You have organized a marketing conference for your company at the Karolin Conference Center, Prague.●Write a memo to the delegates:Saying where the conference will beSaying when the conference will beAsking everyone to confirm if they can attend.●Write 30-40 words.(On your Answer Sheet)。
电子商务英语试题及答案一、选择题(每题2分,共20分)1. What does "B2B" stand for in the context of e-commerce?A. Business to BusinessB. Business to ConsumerC. Consumer to ConsumerD. Business to Government答案:A2. Which of the following is NOT an advantage of online shopping?A. ConvenienceB. Cost-effectivenessC. Limited product selectionD. Time-saving答案:C3. The term "e-wallet" refers to:A. An electronic device used for making paymentsB. A physical wallet for carrying cashC. A software application for managing digital currenciesD. A secure online account for storing payment information答案:D4. What is the primary function of a shopping cart on an e-commerce website?A. To store products for future purchaseB. To display advertisementsC. To allow customers to add and remove items before checkoutD. To provide customer support答案:C5. Which of the following is a type of digital marketing strategy?A. Direct mailB. Social media marketingC. Print advertisingD. Radio commercials答案:B6. What does "SEO" stand for?A. Social Engine OptimizationB. Search Engine OptimizationC. Secure Electronic OrderingD. Systematic Electronic Organization答案:B7. In e-commerce, what is the purpose of a "cookie"?A. To store user preferences and track browsing behaviorB. To enhance the website's securityC. To provide customer service through chatbotsD. To encrypt sensitive data答案:A8. Which of the following is a common e-commerce payment gateway?A. PayPalB. FedExC. UPSD. DHL答案:A9. What is the acronym "API" used for in the context of e-commerce?A. Application Programming InterfaceB. Advanced Payment InterfaceC. Automated Product IntegrationD. Advanced Product Application答案:A10. What is the meaning of "EDI" in e-commerce?A. Electronic Data InterchangeB. Electronic Document InterfaceC. Electronic Device InterfaceD. Electronic Display Interface答案:A二、填空题(每空2分,共20分)11. The process of transferring funds from a buyer's bankaccount to a seller's bank account is known as ___________.答案:funds transfer12. A(n) ___________ is a document that provides proof of a transaction between a buyer and a seller.答案:invoice13. The term ___________ refers to the practice of collecting and analyzing data to understand and predict user behavior.答案:analytics14. When a customer places an order online, the process is often referred to as ___________.答案:checkout15. In e-commerce, ___________ is the process of verifying the identity of a user or system.答案:authentication16. ___________ is a method of payment that involves transferring money from a buyer's bank account directly to the seller's bank account.答案:Direct Debit17. The acronym "SSL" stands for ___________.答案:Secure Sockets Layer18. A(n) ___________ is a type of software that helps businesses manage their customer relationships.答案:CRM (Customer Relationship Management)19. ___________ is a type of e-commerce fraud where a customer provides false information to obtain goods or services.答案:chargeback20. The process of returning a product to a seller is known as ___________.答案:returns processing三、简答题(每题10分,共20分)21. What are the key components of an effective e-commerce website?答案:An effective e-commerce website typically includes user-friendly navigation, a clear and concise layout, secure payment options, a responsive design for mobile devices, product descriptions and images, customer reviews, and a reliable customer service system.22. Describe the role of customer service in e-commerce.答案:Customer service plays a crucial role in e-commerce by addressing customer inquiries, resolving issues, and providing support throughout the purchasing process. It helps build trust, improve customer satisfaction, and can influence repeat business and customer loyalty.四、论述题(每题15分,共30分)23. Discuss the importance of security in e-commerce and the measures that can be taken to protect customer data.答案:Security is paramount in e-commerce as it safeguards sensitive customer information and financial data. Measures to protect customer data include using encryptionfor data transmission, implementing secure payment gateways, employing firewalls and intrusion。
2017-2018学年度第二学期期末考试试题(机试) 14级《电子商务英语》试卷卷(一)【林嘉纯】您的姓名: [填空题] *_________________________________班级 [填空题]_________________________________一、单选题,将正确答案的编号填在括号里。
(每题2分,共30分)1. In the meantime, please keep us posted of () at your end. [单选题] *A.developingB.development(正确答案)C.being developedD.develop2. The shake hands is firm in the following country ,expect(). [单选题] *A.AmericaB.GermanyC.Indonesia(正确答案)D.Russia3. After entering the Arabian house, you shake hands with() person first, usually but not invariably the host. [单选题] *A.the more seniorB.the most senior(正确答案)C.the more juniorD.the most junior4. In(), people are famous for their black-slapping,death-grip handshake upon greeting and leaving. [单选题] *A. BrazilB.GermanyC.ItalyD.America(正确答案)5. which statement will be considered to be rude in the Dutch's mind?() A.Shake hands with women. [单选题] *B.Shake hands again when leaving.C.Shake hands and say their last name, not "Hello".D. Not to identify yourself.(正确答案)6. ()are famous for their back-slapping, death-grip handshake. They are also like to maintain eye contact during handshake. [单选题] *A. ChineseB. Americans(正确答案)C. BelgiansD. Japanese7. In(), handshake are common for both sexes, and may include grasping the arm with the other hand. [单选题] *A. Italy(正确答案)B.AmericaC. JapanD. Germany8. When greeting(), you should never greet a woman with a kiss and never offer your hand to a woman first. [单选题] *A. an American womanB. a Japanese womanC. a Chinese womanD. an Islamic woman(正确答案)9. In (), shaking hand is normal when being introduced, and it's also normal for two men kissing when they meet. [单选题] *A. South AfricaB. AmericaC. Argentina(正确答案)D Genmany10. The firm handshake with eye contact and smiling is an important first gesture of communication for any person ,male or female ,() to make an impression. [单选题] *A to desireB desiring(正确答案)C desiredD be desired11. The seller may cancel the contract and reserve the right to claim (),buyer’s breach of contract. [单选题] *A. in case aboutB. in caseC. in event of(正确答案)D. in event12. In reply, we are making you the following offer: 10,000 pieces of T-shirt ()US$ 5 per piece, CFR 2% Copenhagen. [单选题] *A. aboutB. toC. at(正确答案)D. in13. We shall appreciate it if you will see to it that amendment is cabled ()delay. [单选题] *A. inB. out ofC. within(正确答案)D. without14. We offer these goods subject() their being unsold on receipt of your order. [单选题] *A. inB. withC. onD. to(正确答案)15. ( ) the above, we would suggest that you accept our original offer without any delay. [单选题] *A. Because(正确答案)B. AsC. In case ofD. In view of二、判断题。
期末测试一一、词汇和语法(本大题共20小题,每小题1分,共20分)根据句子的意思选择一个正确的答案,错选、多选或未选均无分。
1. According to a recent report, ()that Americans consume does not vary greatly from year to year.A. the number of sugarB. a number of sugarC. the amount of sugarD. an amount of sugar2()were naturally a musical family.A.A ShawB. The ShawsC. The ShawD. Shaws3. That kind of shoes are()expensive for me.A. moreB. far moreC. far tooD. Much4. It()for two days and the field were all under water.A. rainedB. had been rainingC. was rainingD. would have rained5. Those who don’t work hard at English ought to()第 1 页A. criticizeB. be criticizedC. have been criticizedD. be criticizing6. Written in great haste,().A. Jim made a lot of mistakes in the reportB. there are plenty of errors in the reportC. we found several mistakes in his reportD. the book is full of errors7. “Must I come at four o’clock?” “Oh no, you()come at four.”A. can’tB. may notC. needn’tD. mustn’t8. If you( ) that late movie last night, you wouldn’t be sleepy now.A. hadn’t watchedB. didn’t watchC. haven’t watchedD. wouldn’t have watched9. No one is interested in that( )?A. is heB. isn’t heC. aren’t theyD. are they第 2 页10. I have ne ver taken anything( ) didn’t belong to me.A. whatB. whoC. thatD. Which11.The( ) medical team will soon be here.A. mobileB. changeableC. stableD. Steady12. A poor memory( ) her efforts to become an actress.A. encouragedB. accomplishedC. frustratedD. Devoted13. We allowed the warm water to( ) us.A. joinB. claspC. embraceD. Contain14. One warning( ) to stop her doing it.A. sufferedB. sufficedC. suggestedD. Provided第 3 页15. We can visit your company on Monday or Tuesday; our plans are fairly( )A. flexibleB. elasticC. suppleD. Compliant16. He( ) his first book to his mother.A. committedB. dedicatedC. assignedD. Appointed17. The plane is( )to take off at 4.A. enlistedB. enrolledC. promptedD. Scheduled18. They are( ) a mass production movement.A. firingB. launchingC. introducingD. presenting19. They’ve( ) the prices in the shop, so it’s a good time to buy.A. deducedB. decreasedC. reduced第 4 页D. Lessened20. The children( )against each other to win yearly scholarship.A. contestB. fightC. rivalD. compete二、完形填空(本大题共10小题,每小题1分,共10分)从选择项中选择一个最适合短文的选项,错选、多选或未选均无分。
《商务英语》期末考试试卷附答案Ⅰ. Translate the following words and expressions from English into Chinese. (10小题*3=30)1. in a detour2. competitive devaluation3. consignor4. customer mobility5. escape clauses6. share holders7. potential loss8. carrying vessel9. negligent10. specific dutyⅡ. Translate the following words and expressions from Chinese into English. (10小题*3=30)11.债权国12.国际合同13.定期付款/分阶段付款14.被保险人15.人口计划16.特惠税17.基础设施项目18.装箱单19.破产20.土地和劳动力Ⅲ. Answer the following questions in English. (4小题*5=20)21. What are the five major modes of the modern freight transportation system?22. What do “valued” policies mean?23. What is the purpose to establish GSP(the Generalized System of Preference)?24.What is the relationship between MNEs and their host countries?Ⅳ.Translate the following into Chinese. (2小题*10=20)25. The Bank for International Settlement (BIS) is a unique institution. Many ofits operations are of types normally performed by a commercial bank, but it is owned principally by central banks, and managed by central banks and its principal customers are central banks. The objects of BIS are to promote the cooperation among central banks and to provide additional facilities for international operations.26. In the 1970s and 1980s counter trade was different from the old practice although some similarities remained. Current counter trade partners are not necessarily familiar partners and goods exchanged are sometimes vertically related. Current counter trade can be categorized as follows.商务英语参考答案1.迂回2.竞争性贬值3.寄售人4.客户流动性5. 豁免条款6. 股东7. 潜在损失8.运载船只9. 粗心大意10. 从量税11.The credit country 12.International contract 13.Term payment14.The insured 15.The population plan 16.The preferential duty 17.Infrastructure construction project 18.Shipping list 19.Disruptednd and labor force21.Water, air, road, rail, pipeline22.Valued policies mean that a country provide investors with preferential policies for insured return in order to attract foreign investment.23.The purpose of GSP is to help development of developing countries by provide tariff concession to them.24.The relationship of MNEs and their host countries is interdependable and interactive.25.国际结算银行是一个独特的机构。
电子商务英语理论考试一、选择题1、选出横线相近词语The committee comprises five persons.[单选题] *A、absorbsB、concernsC、excludesD、involves√2、选出横线相近词语We derive knowledge mainly from books[单选题] *A、depriveB、obtain√C、descendD、trace3、选出横线相近词语We are about to launch a new product[单选题] *A、introduce√B、beginC、setD、sell4、选出横线相近词语In addition, your price is too high.[单选题] *A、ExceptB、HoweverC、Besides√D、Nevertheless5、选出横线相近词语We take pleasure in making you the following offer.[单选题] *A、helpB、quotation√C、priceD、propose6、选出横线相近词语The town is notable for its beautiful scenery in winter.[单选题] *A、similarB、promptC、profoundD、famous√7、选出横线相近词语Jack is required to conceive a plan to increase profits.[单选题] *A、devise√B、concludeC、concernD、draw8、选出横线相近词语The laptop is fashionable and convenient to carry.[单选题] *A、swiftB、availableC、portable√D、transportable9、选出横线相近词语He emphasized a feasible plan which can be accepted by the both sides.[单选题] *A、favorableB、possible√C、formalD、genuine10、选出横线相近词语Because administering the whole company, he sometimes has to work around the clock.[单选题] *A、adjustingB、evaluatingC、engagingD、managing√11、If every country in the world used the same currency, world trade ____ be made much easier.[单选题] *A、willB、canC、mayD、would√12、In order to make yourself ____, do not beat around the bush.[单选题] *A、understandB、be understandC、understood√D、to be understand13、Do not say “yes” just because it ____ the others.[单选题] *A、appeals to√B、pleases toC、ingratiates withD、appeal for14、Do you think he will come up __ _ expectations in that new job of his?[单选题] *A、forB、to√C、againstD、with15、_____ about a million people travel into central London in the peak hours[单选题] *A、Every day√B、EverydayC、On every dayD、On everyday16、All children ____ attended full-time education, but unfortunately in some rural areas it is not the case.[单选题] *A、must haveB、should haveC、could have√D、might have17、Yesterday evening I ran ____ Mr. Green in the street.[单选题] *A、onB、into√C、withD、up18、If you ____ find a new job, you will know how difficult it is. Which of the following is NOT suitable?[单选题] *A、are toB、are going toC、are about toD、will√19、The person who is very familiar ____ our office is actually not familiar ____ us.[单选题] *A、to…toB、with…to√C、to…withD、to…about20、Never do wrong ___ the sake ____money.[单选题] *A、in…ofB、from…inC、for…of√D、for…in21、Telling a lie usually involves one ____ many more.[单选题] *A、toB、in√C、withD、of22、Some of these problems may be overcome where the _____ technology is introduced in a joint venture[单选题] *A、relevant√B、resignedC、resistantD、resident23、The act of preparation implies that a negotiation is ____ or is being seriously considered.[单选题] *A、in the wayB、on the wayC、in the whileD、under way√24、The fact that it is ____ the seller who submits the proposal at the beginning of a negotiation provides the buyer with a slight advantage.[单选题] *A、invariably√B、almostC、constantlyD、comparably25、He has just got a pay rise, but the new salary is still very low ____ the current cost of living.[单选题] *A、in relation ofB、in relation forC、in relation to√D、in relation with26、It is best way to receive the business card with _________ when making presentation.[单选题] *A、the right handB、the left handC、both hands√the right or left hand27、Never carry your business cards, or place another person’s business card in a _________ pocket.[单选题] *A、rightB、leftC、frontD、back√28、A welcoming packet of information should be given to _________ of the visiting group at the welcoming ceremony.[单选题] *A、the directorB、all members√C、the general managerD、the president29、Person who usually welcomes and helps visitors and answers the telephone in an organization is known as a _________.[单选题] *A、receptionist√B、doormanC、security guardD、cashier30、We would like to _________ you a discount _________ 5%, if your order exceeds USD$1,000.[单选题] *A、give/ toB、allow/of√C、allow/ toD、give/of31、There are different ways to use the fork and the knife. What is the “continental” style of dinning?[单选题] *A、The knife and the fork are switched.B、The fork is laid down; and the knife is put ahead.C、The fork is switched back to the right hand.D、The knife and the fork are never switched.√32、In a formal busi ness meal it’s very significant to keep table manners. Which of the followings cannot be accepted ?[单选题] *A、Keep your cell phone on.√B、Leave the table during a meal in an emergency after excuse yourself.C、Ask a person closest to an item that you cannot reach.D、Say “No, thank you” when you prefer not to eat something.33、Which way to eat bread is proper when you have a very normal business meal?[单选题] *A、Put it in the soup, then eat it with knifeB、Using the knife to cut itC、Using the table utensils to eat it.D、Using fingers to break it.√34、At business cocktail receptions, you should drink in your _________ hand to keep your _________ hand dry and available for handshakes.[单选题] *A、left, leftB、right, rightC、left, right√D、right, left35、You should use for a napkin only for your _________ when dinning out.[单选题] *A、noseB、faceC、foreheadD、mouth√36、In America, a gentleman must help a lady whom he has escorted to the table, to all she wishes; but it is _________ for him to offer to help other ladies who have escorts.[单选题] *A、properB、improper√C、lousyD、bad37、If you need something that you cannot reach easily, the best manner is_________.[单选题] *A、stand up and take the item yourselfB、politely ask the person closest to the item to pass it to you√C、ask the waiter to give you anotherD、order somebody to pass the item38、Dinner usually _________ soup. The largest spoon at your place is the soup spoon. It will be beside your plate at the right-hand side.[单选题] *A、begins with√B、end withC、middled withD、ended39、The followings except _________ are impolite behaviors when dinning out.[单选题] *A、smokingB、drinking too muchC、talking loudlyD、speaking lightly and politely√40、_____ should be worn (even in hot climates)as a sign of professional respect.[单选题] *A、Business suits√B、T-shirtsC、JeansD、Bizarre dress41、In some countries conservative dressing are required for business, which of the following does not belong to conservative neutral colors?[单选题] *A、navyB、purple√C、camelD、ivory42、To signify that you would like more food or that you’re not finished, you should _________[单选题] *A、place your knife and fork side by side at the 5:25 position.B、put your knife parallel to fork in your plateC、cross your knife and fork in the middle of your plate in an X√D、place your utensils on your plate in a 10 o’clock-4 o’clock position43、What we can do best is to _________ you half way.[单选题] *A、reduceB、comeC、meet√D、bring44、We think it advisable for you to make a _________ if you wish to remain competitive.[单选题] *A、reducing in priceB、price reduction√C、cutting priceD、price cutting45、We would _________ very much if you send us some samples immediately[单选题] *A、thank youB、appreciate it√C、appreciateD、appreciate you46、While _________ an enquiry, you ought to enquire into quality, specification and price etc.[单选题] *A、givingB、offeringC、sendingD、making√47、We would like to take this _________ to establish business relations with you.[单选题] *A、openingB、opportunity√C、stepD、advantage48、Your request for payment _________ Letter of Credit is unacceptable.[单选题] *A、withB、by√C、usingD、of49、We regret we cannot _________ ourselves of your offer of these goods because we are buying to better advantage elsewhere.[单选题] *A、makeB、haveC、avail√D、advantage50、It is only in view of our long friendly business relations that we _________ you this accommodation.[单选题] *A、extend√B、extantC、increaseD、promote。
《电子商务英语》试题及答案-卷面总分:100分答题时间:60分钟试卷题量:20题一、单选题(共10题,共40分)1.Ilikereadingnovel()TV。
A.ratherthantowatchB.morethantowatchC.morethanwatchingD.thanwatching正确答案:C您的答案:本题解析:暂无解析2.Theshop()schoolthings()thestudentsA.sellsfromB.sellstoC.buyfromD.buyto正确答案:B您的答案:本题解析:暂无解析3.Yourideaa()goodone.A.listensB.hearsC.soundsD.listensto正确答案:C您的答案:本题解析:暂无解析4.Thehave()foodathomeA.lotsofB.alotC.manyD.alotsof正确答案:A您的答案:本题解析:暂无解析5.Theyaregongingto()anewschoolforthepoorstudentsA.setonB.putonC.setupeup正确答案:D您的答案:本题解析:暂无解析6.()thispairofshoes?A.HowmanyisB.HowmanyareC.HowmuchisD.Howmuchdoes正确答案:C您的答案:本题解析:暂无解析7.Don’tswimintheriver.It’stoo()A.interestingB.easyC.difficultD.dangerous正确答案:D您的答案:本题解析:暂无解析8.Theapplesareverycheap.I’ll()some.A.likeB.bringC.takeD.give正确答案:C您的答案:本题解析:暂无解析9.Howmuchdidyoupay()yournewdress?A.withB.onC.inD.for正确答案:D您的答案:本题解析:暂无解析10.()Let’sseeanimalsinthezoothisweekendA.That’sgreatB.YouareallrightC.That’sallright.D..Youarewelcome.正确答案:A您的答案:本题解析:暂无解析二、问答题(共10题,共60分)11.Alipay’suserareprimarilybuyersandsellersengagingine-commercetransactions 正确答案:支付宝的使用人主要是从事电子商务交易的买家和卖家。
商务英语期末试题及答案一、选择题(每题2分,共20分)1. What is the most common method of payment in international trade?A. CashB. Letter of CreditC. ConsignmentD. Barter答案:B2. Which of the following is not a function of a sales contract?A. To define the terms of the saleB. To serve as a legal documentC. To increase the sales volumeD. To specify the rights and obligations of the parties答案:C3. In business negotiations, what is the purpose of making a counteroffer?A. To reject the initial offerB. To show interest in the dealC. To indicate a willingness to compromiseD. To end the negotiation答案:C4. What is the meaning of "FOB" in international trade terms?A. Free On BoardB. Freight On BoardC. Full OverloadD. Forward Operating Base答案:A5. Which of the following is a benefit of using a franchise business model?A. Complete control over the businessB. Reduced risk due to established brand recognitionC. The ability to set your own pricesD. No need to follow the franchisor's business system答案:B6. What is the primary role of a business plan?A. To secure financingB. To provide a detailed roadmap for the businessC. To advertise the businessD. To serve as a legal document for the business答案:B7. In the context of business, what does ROI stand for?A. Return on InvestmentB. Risk of InvestmentC. Rate of InterestD. Revenue of Income答案:A8. What is the main difference between a sole proprietorship and a partnership?A. The number of ownersB. The type of business activitiesC. The legal structureD. The level of liability答案:A9. Which of the following is an example of a tangible asset?A. A brand nameB. A patentC. A piece of machineryD. A customer database答案:C10. What is the term used to describe the process of exchanging goods or services for other goods or services without using money?A. BarterB. TradeC. ExchangeD. Commerce答案:A二、填空题(每空1分,共10分)1. The term "B2B" stands for __________, which refers to business transactions between two businesses.答案:Business to Business2. In a business context, "SWOT" analysis stands for Strengths, Weaknesses, Opportunities, and __________.答案:Threats3. The process of evaluating a potential investment's profitability is known as __________ analysis.答案:Financial4. A __________ is a document that outlines the terms and conditions of a sale between a buyer and a seller.答案:Invoice5. The concept of "just-in-time" (JIT) inventory managementis often associated with the __________ production system.答案:Lean6. When a company's net income is divided by its total assets, the result is the __________ ratio.答案:Return on Assets (ROA)7. The __________ is the process of identifying and understanding the needs and wants of a target market.答案:Market Research8. A __________ is a type of contract where the ownership of goods is transferred to the buyer upon payment.答案:Sales Contract9. The term "due diligence" refers to the process of__________ before making a business decision.答案:Careful investigation10. In marketing, "4Ps" stands for Product, Price, Place, and __________.答案:Promotion三、简答题(每题10分,共20分)1. Explain the concept of "Net Present Value" (NPV) and its importance in investment decisions.答案:Net Present Value (NPV) is the difference between the present value of cash inflows and the present value of cash outflows over a period of time. It is used to analyze the profitability of an investment or project. NPV is important because it provides a method to compare the value of different investments, taking into account the time value of money. A positive NPV indicates that the investment is expected to generate more cash than the cost, making it a potentially profitable opportunity.2. Describe the role of a "Board of Directors" in a company.答案:A Board of Directors is a group of。
《商务英语》期末考试试卷(B)PART ONEQuestions 1-7. Read these sentences and the instructions that follow, which method does each sentence describe? For each sentence mark one letter (A, B, C or D) on your answer Sheet. (Example: You can dictate a message almost anywhere at your convenience.Answer: B)1. You speak, while your secretary types down your words.2. You have to speak slowly and very clearly.3. One of these methods can be used when you are in a hurry.4. While dictating, you use some tapes.5. One of the disadvantages of this method is that you are totally strange to the transcriber.6. The dictation is done with your speaking, a machine's recording, and your secretary's transcribing.7. The machine records your words and then provides the transcription.A. Dictation to your own secretary-"live" dictation, taken by a person who becomes familiar with your dictating characteristics.B. Dictation to a machine, with your secretary transcribing.Inexpensive cassette recorders provide great flexibility in dictation.You can dictate in the office, at home, in an automobile, in an airplane, and in any out-of-the-office situation. Your dictation tapes can be transcribed by being played back on modern transcribing equipment.C. Dictation to a machine, with a word-processing center providing the transcription in this case, the transcriber will probably not be familiar with your dictation manners and peculiarities.D. Other dictation methods, such as by telephone calls or by direct secretarial transcription at the typewriter. These methods are not routine but are used typically in "rush" situations. They require a slow voice speed and clear pronunciation.PART TWOQuestions 8- 11Read this text about South Korea's economic development, and choose the correct title for each paragraph for the box below. For each paragraph (l-4) mark one letter (A-G) on your Answer Sheet. Do not mark any letter twice.The Koreans see the Seoul Olympics as a chance to show their rapid progress. The Tokyo Olympic Games in 1964 served the same purpose for a developing Japan. Within 13 years, according to a detailed development plan, Korea is determined to be among the world's ten largest trading nations, up from the 13th now.1. Much of the economy's development in recent years comes from what Korean leaders call the three blessings-lower oil prices, lower world wide interest rates, and a currency that is weak against the Japanese yen. The Korean won is closely related with many other currencies, though the finance ministry will not say which ones. Obviously the U. S. dollar is the most important. When its value drops against the Japanese yen, the Korean won went down too. Since September 1985 the won has decreased about 40% against the yen, giving Koreaa huge advantage over Japan in the U.S. market.2. The Koreans made good use of this advantage, pouring 40% of their exports into America. When the U.S. responded with tough protectionism talk, they pretended to be surprised and angry. The Koreans still see themselves as relatively poor dependents of the U.S. and take American protectionism as betrayal by a big brother. They are right. The Korean economy is only 6% of Japan's. Tall buildings in Seoul resemble those in Tokyo, but the Korean capital is full of narrow streets and poor houses like a village. In the countryside some 20% of home lack running water. Moreover, Korea has a heavy defense burden as well as that big foreign debt.3. And Korea has suffered set tacks before In the 1970s the government supported heavy industry, creating some big but useless enterprises. The Treasury Ministry is still quietly supporting some ill shipping and overseas companies. Meanwhile the government does not know how to set up wining industries.4. The Koreans are also quick to point out that their 7.1 billion trade surplus with the U.S. is just 4% of the total American trade deficit. Japan account for 35%. In the U. S. the Koreans are competing with Japanese, not American Products. They complain that U. S. protectionism punishes them for Americans' lazy work habits and drug abuse. They say the union rules have ruined U. S. competitiveness. Questions 8-118. Paragraph 1 . . . . . . .9. Paragraph 2 . . . . . . .10. Paragraph 3 . . . . . . .11. Paragraph 4 . . . . . . .A. Economy's developmentB. Lessons from the pastC. Korean products in U. S. marketD. Exports into AmericaE. Favorable economic backgroundF. Trade surplusG. Disadvantageous factorsPART THREEQuestions 12-16. Your friend works as secretary in a British company in China. He has written a letter in answer to a Canadian Customer's complaint. In each line there is one wrong word, write the correct word in the space on your Answer Sheet.Example:Mr. Davidson works hardly every day and he is a model worker . . . hard. . .Dear Mrs. David,I received your letter dated December the 21st complaining12. about the qualify of our TL135 camera! checked with our13. manager and I am now answer your questions: You can mail14. the flawed camera to us and paying the postage by yourself. Then15. upon receiving your package, we'll immediate send you a new one.16. And the postage is on us. I look forward to hear from you.Thank your for your letter.PART FOUR: TranslationTranslate the following paragraphs into Chinese.17. Card-holders of Holiday Sunshine Hotel automatically become registered members of its Reservation Network. They are able to enjoy the services offered by its member hotels. We encourage card-holders to use the card as often as possible, and they will be awarded with prizes when their marks reach a certain amount. Before checking into a hotel, please always reserve your room first. When you check out, you will only have to pay the member price.18. The new Holiday Inn has everything you need for a weekend of family fun or business travel. Conveniently located, the Holiday Inn is within walking distance to the hot springs and the downtown shopping area. Each room has a refrigerator, coffee maker, and hair dryer. Guests will enjoy the Holiday Inn's swimming pool, as well as a free Western or Chinese breakfast every morning.Part Five: WritingWrite a composition on the topic “Table Manners in China”, your writing should be no less than 120 words.Table Manners in China_________________________________________________________________________________________________ _________________________________________________________________________________________________ _________________________________________________________________________________________________ _________________________________________________________________________________________________ _________________________________________________________________________________________________ _________________________________________________________________________________________________ _________________________________________________________________________________________________ _________________________________________________________________________________________________ _________________________________________________________________________________________________ _________________________________________________________________________________________________ _________________________________________________________________________________________________ _________________________________________________________________________________________________ _________________________________________________________________________________________________ _________________________________________________________________________________________________ _________________________________________________________________________________________________ _________________________________________________________________________________________________ _________________________________________________________________________________________________ _________________________________________________________________________________________________ ________________________。
期末测试一一、词汇和语法(本大题共20小题,每小题1分,共20分)根据句子的意思选择一个正确的答案,错选、多选或未选均无分。
1. According to a recent report, ()that Americans consume does not vary greatly from year to year.A. the number of sugarB. a number of sugarC. the amount of sugarD. an amount of sugar2()were naturally a musical family.A.A ShawB. The ShawsC. The ShawD. Shaws3. That kind of shoes are()expensive for me.A. moreB. far moreC. far tooD. Much4. It()for two days and the field were all under water.A. rainedB. had been rainingC. was rainingD. would have rained5. Those who don’t work hard at English ought to()第 1 页A. criticizeB. be criticizedC. have been criticizedD. be criticizing6. Written in great haste,().A. Jim made a lot of mistakes in the reportB. there are plenty of errors in the reportC. we found several mistakes in his reportD. the book is full of errors7. “Must I come at four o’clock?” “Oh no, you()come at four.”A. can’tB. may notC. needn’tD. mustn’t8. If you( ) that late movie last night, you wouldn’t be sleepy now.A. hadn’t watchedB. didn’t watchC. haven’t watchedD. wouldn’t have watched9. No one is interested in that( )?A. is heB. isn’t heC. aren’t theyD. are they第 2 页10. I have ne ver taken anything( ) didn’t belong to me.A. whatB. whoC. thatD. Which11.The( ) medical team will soon be here.A. mobileB. changeableC. stableD. Steady12. A poor memory( ) her efforts to become an actress.A. encouragedB. accomplishedC. frustratedD. Devoted13. We allowed the warm water to( ) us.A. joinB. claspC. embraceD. Contain14. One warning( ) to stop her doing it.A. sufferedB. sufficedC. suggestedD. Provided第 3 页15. We can visit your company on Monday or Tuesday; our plans are fairly( )A. flexibleB. elasticC. suppleD. Compliant16. He( ) his first book to his mother.A. committedB. dedicatedC. assignedD. Appointed17. The plane is( )to take off at 4.A. enlistedB. enrolledC. promptedD. Scheduled18. They are( ) a mass production movement.A. firingB. launchingC. introducingD. presenting19. They’ve( ) the prices in the shop, so it’s a good time to buy.A. deducedB. decreasedC. reduced第 4 页D. Lessened20. The children( )against each other to win yearly scholarship.A. contestB. fightC. rivalD. compete二、完形填空(本大题共10小题,每小题1分,共10分)从选择项中选择一个最适合短文的选项,错选、多选或未选均无分。
商务英语期末考试试题一、选择题(每题2分,共20分)1. The term "B2B" refers to:A. Business to BusinessB. Business to ConsumerC. Business to GovernmentD. Consumer to Consumer2. Which of the following is not a function of a business plan?A. To attract investorsB. To guide the company's operationsC. To provide a detailed financial forecastD. To serve as a marketing tool for the company3. In international trade, the term "FOB" stands for:A. Free On BoardB. Freight On BoardC. Full Ownership BroughtD. Final Offer Before4. Which of the following is an example of a non-tangible product?A. A bookB. A software programC. A carD. A painting5. The process of evaluating the potential risks and returns of an investment is known as:A. BudgetingB. ForecastingC. Risk assessmentD. Profit analysis6. What does "ROI" commonly stand for in business?A. Return on InvestmentB. Risk of InvestmentC. Revenue of IncomeD. Rate of Increase7. A SWOT analysis is used to identify:A. The strengths, weaknesses, opportunities, and threats of a businessA. The strengths, weaknesses, opportunities, and targets of a businessB. The strengths, weaknesses, opportunities, and tactics of a businessD. The strengths, weaknesses, opportunities, and trends of a business8. Which of the following is a type of financial statement?A. Balance sheetB. Cash flow statementC. Income statementD. All of the above9. The term "due diligence" in business refers to:A. The process of verifying all financial records before a transactionB. The process of conducting market researchC. The process of negotiating the terms of a contractD. The process of conducting a SWOT analysis10. In the context of business, "synergy" refers to:A. The combined effect of two or more agents that is greater than the sum of their individual effectsB. The process of merging two companiesC. The ability of a company to operate independentlyD. The process of reducing costs by eliminating redundancies二、填空题(每题1分,共10分)11. The process of identifying, analyzing, and mitigating potential risks in a business is known as _______ management.12. A company's _______ is the total value of its assets minus the value of its liabilities.13. The acronym "M&A" stands for _______ and Acquisition.14. The _______ is the rate at which a company can convertits inventory into cash.15. In a business context, "scalability" refers to theability of a company to _______ its operations.16. A _______ is a document that outlines the terms andconditions of a transaction.17. The _______ is the process of determining the price at which a product or service is sold.18. A _______ is a type of investment that is not easily converted into cash.19. The _______ is the difference between the cost of goods sold and the selling price of the goods.20. A _______ is a type of contract where the seller retains ownership of the goods until certain conditions are met.三、简答题(每题5分,共15分)21. Explain the difference between a sole proprietorship anda partnership in terms of ownership and liability.22. What are the key components of a business plan, and why are they important?23. Describe the process of conducting a market analysis fora new product launch.四、论述题(每题15分,共30分)24. Discuss the importance of cultural awareness in international business and provide examples of how it can impact negotiations and business relationships.25. Analyze the impact of technological advancements on the global business environment, focusing on e-commerce and digital marketing.五、案例分析题(共25分)26. Case Study: "GreenTech Innovations" is a startup company that has developed a revolutionary solar panel technology. The company is now looking to expand its operations and is considering various options for funding, including venture capital, bank loans, and crowdfunding. Discuss the advantages and disadvantages of each funding option and recommend the most suitable option for GreenTech Innovations, providing a rationale for your recommendation.注意:请在规定时间内完成试题,确保答案的准确性和完整性。
商务英语期末考试题及答案一、选择题(每题2分,共20分)1. Which of the following is NOT a common business practice?A. Negotiating contractsB. Attending business meetingsC. Watching TV during work hoursD. Networking2. The term "due diligence" refers to:A. The process of making coffeeB. The process of thoroughly investigating a businessC. The process of paying billsD. The process of filing taxes3. What does "B2B" stand for in business?A. Business to BusinessB. Business to ConsumerC. Business to GovernmentD. Business to Environment4. In a business context, "ROI" stands for:A. Return on InvestmentB. Risk of InvestmentC. Rules of InvestmentD. Revenue of Investment5. What is the purpose of a SWOT analysis in business?A. To analyze the strengths and weaknesses of a companyB. To analyze the strengths and opportunities of a companyC. To analyze the weaknesses and threats of a companyD. All of the above6. The term "blue chip" is used to describe:A. A high-quality, stable companyB. A new, innovative companyC. A company that is struggling financiallyD. A company that is environmentally friendly7. What does "IPO" stand for?A. International Product OfferingB. Initial Public OfferingC. International Product OrderD. International Product Operation8. Which of the following is a form of non-verbal communication in business?A. EmailB. Body languageC. Phone callD. Memo9. The acronym "PEST" in business analysis stands for:A. Political, Economic, Social, and TechnologicalB. Product, Equipment, Service, and TechnologyC. Plan, Execute, Strategy, and TechnologyD. Performance, Evaluation, Strategy, and Tactics10. What is the primary goal of a marketing strategy?A. To increase market shareB. To decrease costsC. To reduce competitionD. To decrease the company's workforce答案:1. C2. B3. A4. A5. D6. A7. B8. B9. A 10. A二、填空题(每空1分,共10分)11. The process of exchanging goods or services for money is known as _________.(交易)12. A company's _________ is its most valuable asset.(品牌)13. The term "synergy" refers to the concept that the whole is greater than the sum of its parts, which is often used in _________.(商业合并)14. In business, a "prospect" is a potential _________.(客户)15. A "feasibility study" is conducted to determine the_________ of a project.(可行性)16. The acronym "R&D" stands for _________ and Development. (研究)17. A "balance sheet" is a financial statement that providesan overview of a company's _________.(财务状况)18. "E-commerce" refers to the buying and selling of goods or services using the _________.(互联网)19. "Outsourcing" is the practice of hiring another company to perform _________.(任务)20. The term "intellectual property" refers to creations of the mind, such as inventions, literary and artistic works, designs, and symbols, names, images, and _________.(品牌)答案:11. 交易 12. 品牌 13. 商业合并 14. 客户 15. 可行性 16. 研究17. 财务状况 18. 互联网 19. 任务 20. 品牌三、简答题(每题5分,共20分)21. Explain the concept of "branding" in business.品牌在商业中的概念是指通过名称、术语、标志、设计、符号或任何其他特征来区分一个公司的产品或服务。
《电子商务专业英语》课程期末考试考试时间:100分钟,考核方式:笔试Part ІV ocabulary and GrammarDirections:There are 20 incomplete sentences in this part.For each sentence there are four choices marked A,B,C and D.Choose the ONE answer that best completes the sentence.(20 points)( )1. -Where is Frank now?- He _______his bike in the yard.A.fixes upB. fixing upC. is fixing upD. fixed( )2. -You’ve left the light on, Tracy.-Oh, yes. _________ to turn it off right now.A. I’d goB. I’ve goneC. I’ll goD. I go( )3.“The World Without Thieves” is a very moving film. I ____ it twice already.A. will seeB. seeC. sawD. have seen( )4. The Oriental Pearl TV Tower ________ tens of thousands of visitors since l995.A. attractedB.attractsC. has attractedD.will attract( )5. -Did you see the traffic accident yesterday?-Yes. It happened when I past the museum.A. walkB. am walkingC. will walkD. was walking( )6. -Have you read this book?-Yes.I____ it two weeks ago.A.is reading B.have read C.will read D.read( )7.- What are you doing ,Jim?-I _________a beautiful horse.A. drawB. drewC. am drawingD. was drawing( )8. They______ all their money, so they have to walk home now.A. have spentB. spendC. spentD. are spending( )9. Jim is a student and ________in Town High School.A. studiesB. studiedC. had studiedD.study( )10.Sandy ________his old friend Tom when he was crossing the street.A. had metB. has metC. metD.meet( )11.The ________aim was to create a network that would allow users of a puter at one university to be able to “talk to”research computers at other universities.A.primaryB.originalC.customaryD.origin( )12.The internet is in most part an ________global network of networks.ernedB.ungovernedC.controlledD.open( )13.The initial purpose of the Web was to use networked hypertext to ________communication among its members, who were located in several countries.A.facilitateB.speedC.accelerateD.facility( )14.Aalmost every protocol type available on the internet is ________ on the web.A.approachableB.susceptibleC.accessibleD.access( )15.After going through the TCP layer, the packets _______ to the IP layer.A.processB.succeedC.propressD.proceed( )16.From an on-line ________,EC provides the capability of buying and selling products and information on the Internet and other on-line services.A angle B.presecute C.perspective D.project( )17.SMEs can________ global relationships with their trading partners everywhere in the world.A.forgaveB.createC.makeD.forge( )18.We are not referring to basic computer literacy but rather to ________with one or more core technologies of Eletronic Commerce.A.familiarityB.understandC.familiarD.master( )19.Tomorrow we________ go for an outing unless it rains.A.willB.shallC.shouldD.would( )20.I ________ eighteen years old next year.A.am going toB.shall beC.should beD.would bePart ІІClozeDirections: Read the following text. Choose the best word or phrase for each numbered blank and mark A, B, C, or D.(10 points)The United States is a confederation(联邦)of states. Each state has the (26) to make laws with regard to the state. (27) , based on public opinion, states can (28) policies regarding education, and they may (29) a state income tax; they also determine the speed (30) , housing codes, and the drinking age.In most parts of the United States, you (31) be 21 years old to buy alcohol in a liquor (液体,溶液)store, bar, (32) restaurant. In some states you may buy beer in a grocery (杂货,食品)store. If a store sells alcohol to a minor, the (33) of the store is usually (34) a large sum of money. (35) , many areas have an open-container law, (36) means that people may not drink alcohol on the street or in a car. Anyone (37) with an open container of alcohol may be arrested.(38) , with all of these laws, the (39) of alcohol is a serious (40) in the United States and Canada. Drinking on college campuses, (41) there are many underage drinkers has (42) greatly. In fact, alcohol sales have gone up (43) the legal drinking age was (44) from 18 to 21. Some people believe that if there were no legal drinking age, (45) in some other countries, North American youth would drink less.( )21.A privilege B advantage C right D tradition( )22.A As a result B For example C In other words D In this case( )23.A demand B disagree C discuss D determine( )24.A collect B issue C demand D implement( )25.A limit B control C stop D regulation( )26.A can B shall C will D must( )27.A and B or C also D not( )28.A clerk B salesperson C owner D host( )29.A fined B charged C punished D suffered( )30.A In addition B In fact C In reality D In general( )31.A that B this C it D which( )32.A exposed B suspected C caught D detected( )33. A nevertheless B Anyway C Moreover D Therefore( )34.A application B consumption C expenditure D usage( )35.A condition B crisis C question D problem( )36.A though B as C where D which( )37.A raised B increased C peaked D climaxed( )38.D climaxed B since C before D after( )39.A shifted B upgraded C uplifted D changed( )40.A same B for C as D likePart ШReading ComprehensionDirections: Read the following text. Answer the questions on each text by choosing A,B,C or D. (10 points)The ostrich(鸵鸟), the largest bird in the world at present, lives in the drier regions of Africa outside the actual deserts. Because of its very long, powerful legs and the floating effect of its extended wings, it is able to run at great speed over considerable distances.The female(雌性的)ostrich normally produces about twenty eggs every rainy season. When the female ostrich begins to lay her eggs, however, she does not begin in her own nest(巢、窝).Instead she goes off in search of the nests of neighboring females and lays two or three eggsin each of them. By the time she has laid eight or nine eggs, she returns and lays the rest in her own nest.Because of the size of the eggs, the female ostrich cannot lay more than one every two days, so it takes her three weeks to finish laying in her own nest. During that period, she spends a lot of time away from her nest looking for food. And while she is off her nest, other females visit it to lay their eggs amongst hers. By the time she is ready to sit on the eggs to hatch(孵化)them, there could be up to thirty eggs in her nest, over half of which are not her own.The female ostrich can comfortably cover only about twenty eggs when she is sitting on the nest so before settling down she pushes the surplus(剩余,过剩的)ten or so eggs out of the nest. The rejected eggs, however, never include any of her own. Each female is remarkably consistent in the size and shape of the eggs she produces, so it is not difficult for her to distinguish her own from those of strangers.Of all the eggs laid by a colony of (群体)ostriches, only a very small number hatch into young birds. There are times when nests are left unprotected, for there are too few males to sit on all the nests at night. Thus there are ample(充足的)opportunities for their natural enemies to raid (袭击)the nests and eat the eggs. In fact, nearly 80% of the nests are destroyed. But even if a particular female’s nest suffers this fate, there is a good chance that one or two of her eggs will be hatched in the nest of one of her neighbors.56.We learn from the text that an ostrich can go a long distance at high speed as ______.A.it is a special kind of birdB.it lives in large desert areasC.it has special wings and legsD.it is the largest bird in the world57.Normally, in every rainy season, the female ostrich produces about ______.A.12 eggs in her nestB.18 eggs in her nestC.20 eggs in her nestD.30 eggs in her nest58.The female ostrich would push some of the eggs out of her nest because ______.A.she can only hatch her own eggsB.those eggs are unlikely to be hatchedC.those eggs are to be hatched by othersD.she can only hatch a limited number of eggs59.The female ostrich identifies her own eggs by their size and ______.A.colorB.numberC.shapeD.weight60.The female ostrich lays her eggs in her neighbors' nests most probably because ______.A.her nest is not big enoughB.she cannot protect all her eggsC.she cannot tolerate all her eggsD.her nest is not comfortable enoughPart IV TranslationSection ADirections:There are 10 phases in this part.Y ou are to translate the phases into Chinese or vice verse,and write them down in the blank.(20 points)1.Transmission Control Protocol/Internet Protocol(TCP/IP) ( )2.self-sustaining ( ) 7.万维网( )3.real-time ( ) 8.电子商务( )4.cooperate ( ) 9.虚拟现实( )5.change into ( ) 10.超文本( )6.电子邮件( )Section BDirections:There are 2 passages in this part.Y ou are to translate the passages into Chinese or vice verse,and write them down in the blank.(20 points)Passage 1The Internet, sometimes called simply "the Net," is a worldwide system of computer networks - a network of networks in which users at any one computer can, if they have permission, get information from any other computer (and sometimes talk directly to users at other computers).Passage 2The function of the Postal Service is very similar to that of the Internet, as it is designed to transfer information and resources between locations in the United States. Individuals place letters into the Postal Service's care using a common methodology (protocol) and the Postal Service uses a standard method for directing a letter from its source to its destination.Part V WritingDirections:For this part,you should write a short essay entitled How to Learn E-commerce ESP Well.Y ou should write at least 100 words following the outline given below.(20 points)1.电子商务专业英语学习的重要性2.电子商务专业英语学习的内容3.如何学好专业英语How to Learn E-commerce ESP Well。
《电子商务专业英语》课程期末考试考试时间:100分钟,考核方式:笔试Part ІVocabulary and GrammarDirections:There are 20 incomplete sentences in this part.For each sentence there are four choices marked A,B,C and D.Choose the ONE answer that best completes the sentence.(20 points)( )1. -Where is Frank now?- He _______his bike in the yard.A.fixes upB. fixing upC. is fixing upD. fixed( )2. -You’ve left the light on, Tracy.-Oh, yes. _________ to turn it off right now.A. I’d goB. I’ve goneC. I’ll goD. I go( )3.“The World Without Thieves” is a very moving film. I ____ it twice already.A. will seeB. seeC. sawD. have seen( )4. The Oriental Pearl TV Tower ________ tens of thousands of visitors since l995.A. attractedB.attractsC. has attractedD.will attract( )5. -Did you see the traffic accident yesterday?-Yes. It happened when I past the museum.A. walkB. am walkingC. will walkD. was walking( )6. -Have you read this book?-Yes.I____ it two weeks ago.A.is reading B.have read C.will read D.read( )7.- What are you doing ,Jim?-I _________a beautiful horse.A. drawB. drewC. am drawingD. was drawing( )8. They______ all their money, so they have to walk home now.A. have spentB. spendC. spentD. are spending( )9. Jim is a student and ________in Town High School.A. studiesB. studiedC. had studiedD.study( )10.Sandy ________his old friend Tom when he was crossing the street.A. had metB. has metC. metD.meet( )11.The ________aim was to create a network that would allow users of a puter at one university to be able to “talk to”research computers at other universities.A.primaryB.originalC.customaryD.origin( )12.The internet is in most part an ________global network of networks.ernedB.ungovernedC.controlledD.open( )13.The initial purpose of the Web was to use networked hypertext to ________communication among its members, who were located in several countries.A.facilitateB.speedC.accelerateD.facility( )14.Aalmost every protocol type available on the internet is ________ on the web.A.approachableB.susceptibleC.accessibleD.access( )15.After going through the TCP layer, the packets _______ to the IP layer.A.processB.succeedC.propressD.proceed( )16.From an on-line ________,EC provides the capability of buying and selling products and information on the Internet and other on-line services.A angle B.presecute C.perspective D.project( )17.SMEs can________ global relationships with their trading partners everywhere in the world.A.forgaveB.createC.makeD.forge( )18.We are not referring to basic computer literacy but rather to ________with one or more core technologies of Eletronic Commerce.A.familiarityB.understandC.familiarD.master( )19.Tomorrow we________ go for an outing unless it rains.A.willB.shallC.shouldD.would( )20.I ________ eighteen years old next year.A.am going toB.shall beC.should beD.would bePart ІІClozeDirections: Read the following text. Choose the best word or phrase for each numbered blank and mark A, B, C, or D.(10 points)The United States is a confederation(联邦)of states. Each state has the (26) to make laws with regard to the state. (27) , based on public opinion, states can (28) policies regarding education, and they may (29) a state income tax; they also determine the speed (30) , housing codes, and the drinking age.In most parts of the United States, you (31) be 21 years old to buy alcohol in a liquor (液体,溶液)store, bar, (32) restaurant. In some states you may buy beer in a grocery (杂货,食品)store. If a store sells alcohol to a minor, the (33) of the store is usually (34) a large sum of money. (35) , many areas have an open-container law, (36) means that people may not drink alcohol on the street or in a car. Anyone (37) with an open container of alcohol may be arrested.(38) , with all of these laws, the (39) of alcohol is a serious (40) in the United States and Canada. Drinking on college campuses, (41) there are many underage drinkers has (42) greatly. In fact, alcohol sales have gone up (43) the legal drinking age was (44) from 18 to 21. Some people believe that if there were no legal drinking age, (45) in some other countries, North American youth would drink less.( )21.A privilege B advantage C right D tradition( )22.A As a result B For example C In other words D In this case( )23.A demand B disagree C discuss D determine( )24.A collect B issue C demand D implement( )25.A limit B control C stop D regulation( )26.A can B shall C will D must( )27.A and B or C also D not( )28.A clerk B salesperson C owner D host( )29.A fined B charged C punished D suffered( )30.A In addition B In fact C In reality D In general( )31.A that B this C it D which( )32.A exposed B suspected C caught D detected( )33. A nevertheless B Anyway C Moreover D Therefore( )34.A application B consumption C expenditure D usage( )35.A condition B crisis C question D problem( )36.A though B as C where D which( )37.A raised B increased C peaked D climaxed( )38.D climaxed B since C before D after( )39.A shifted B upgraded C uplifted D changed( )40.A same B for C as D likePart ШReading ComprehensionDirections: Read the following text. Answer the questions on each text by choosing A,B,C or D. (10 points)The ostrich(鸵鸟), the largest bird in the world at present, lives in the drier regions of Africa outside the actual deserts. Because of its very long, powerful legs and the floating effect of its extended wings, it is able to run at great speed over considerable distances.The female(雌性的)ostrich normally produces about twenty eggs every rainy season. When the female ostrich begins to lay her eggs, however, she does not begin in her own nest(巢、窝).Instead she goes off in search of the nests of neighboring females and lays two or three eggsin each of them. By the time she has laid eight or nine eggs, she returns and lays the rest in her own nest.Because of the size of the eggs, the female ostrich cannot lay more than one every two days, so it takes her three weeks to finish laying in her own nest. During that period, she spends a lot of time away from her nest looking for food. And while she is off her nest, other females visit it to lay their eggs amongst hers. By the time she is ready to sit on the eggs to hatch(孵化)them, there could be up to thirty eggs in her nest, over half of which are not her own.The female ostrich can comfortably cover only about twenty eggs when she is sitting on the nest so before settling down she pushes the surplus(剩余,过剩的)ten or so eggs out of the nest. The rejected eggs, however, never include any of her own. Each female is remarkably consistent in the size and shape of the eggs she produces, so it is not difficult for her to distinguish her own from those of strangers.Of all the eggs laid by a colony of (群体)ostriches, only a very small number hatch into young birds. There are times when nests are left unprotected, for there are too few males to sit on all the nests at night. Thus there are ample(充足的)opportunities for their natural enemies to raid (袭击)the nests and eat the eggs. In fact, nearly 80% of the nests are destroyed. But even if a particular female’s nest suffers this fate, there is a good chance that one or two of her eggs will be hatched in the nest of one of her neighbors.56.We learn from the text that an ostrich can go a long distance at high speed as ______.A.it is a special kind of birdB.it lives in large desert areasC.it has special wings and legsD.it is the largest bird in the world57.Normally, in every rainy season, the female ostrich produces about ______.A.12 eggs in her nestB.18 eggs in her nestC.20 eggs in her nestD.30 eggs in her nest58.The female ostrich would push some of the eggs out of her nest because ______.A.she can only hatch her own eggsB.those eggs are unlikely to be hatchedC.those eggs are to be hatched by othersD.she can only hatch a limited number of eggs59.The female ostrich identifies her own eggs by their size and ______.A.colorB.numberC.shapeD.weight60.The female ostrich lays her eggs in her neighbors' nests most probably because ______.A.her nest is not big enoughB.she cannot protect all her eggsC.she cannot tolerate all her eggsD.her nest is not comfortable enoughPart IV TranslationSection ADirections:There are 10 phases in this part.You are to translate the phases into Chinese or vice verse,and write them down in the blank.(20 points)1.Transmission Control Protocol/Internet Protocol(TCP/IP) ( )2.self-sustaining ( ) 7.万维网( )3.real-time ( ) 8.电子商务( )4.cooperate ( ) 9.虚拟现实( )5.change into ( ) 10.超文本( )6.电子邮件( )Section BDirections:There are 2 passages in this part.You are to translate the passages into Chinese or vice verse,and write them down in the blank.(20 points)Passage 1The Internet, sometimes called simply "the Net," is a worldwide system of computer networks - a network of networks in which users at any one computer can, if they have permission, get information from any other computer (and sometimes talk directly to users at other computers).Passage 2The function of the Postal Service is very similar to that of the Internet, as it is designed to transfer information and resources between locations in the United States. Individuals place letters into the Postal Service's care using a common methodology (protocol) and the Postal Service uses a standard method for directing a letter from its source to its destination.Part V WritingDirections:For this part,you should write a short essay entitled How to Learn E-commerce ESP Well.You should write at least 100 words following the outline given below.(20 points)1.电子商务专业英语学习的重要性2.电子商务专业英语学习的内容3.4.如何学好专业英语How to Learn E-commerce ESP Well。
英语电子商务英语50题1. In e-commerce, a “cart” is used to ______.A. make paymentsB. store selected itemsC. compare pricesD. receive discounts答案:B。
解析:在电子商务中,“购物车”用于存储所选物品。
选项A“make payments”表示付款;选项C“compare prices”表示比较价格;选项D“receive discounts”表示获得折扣。
均不符合“cart”的功能。
2. Which of the following is NOT a common payment method in e-commerce?A. Credit cardB. Cash on deliveryC. Personal checkD. Barter答案:D。
解析:在电子商务中,以物易物(Barter)不是常见的支付方式。
选项A 信用卡、选项B 货到付款、选项C 个人支票都是常见的支付方式。
3. When shopping online, “product reviews” help customers ______.A. find similar productsB. decide whether to buyC. contact the sellerD. get free shipping答案:B。
解析:在网上购物时,“产品评论”帮助顾客决定是否购买。
选项A 找到类似产品;选项C 联系卖家;选项D 获得免费送货,均不是“product reviews”的主要作用。
4. In e-commerce, “inventory” refers to ______.A. customer ordersB. available goodsC. shipping costsD. marketing strategies答案:B。
电子商务英语考试试卷(所有答题内容请写在答题纸上并标明题号,写在试卷上无效)一、请将下列术语翻译成中文(每小题1分,共11分)1.e-cash2.second-hand market3.electronic payment4.logistics service5.small and medium-sized firms6.develop a website7.B2B website8.search engine9.long-term:10.Internet Marketing11.shipping cost二、请将下列术语翻译成英文(每小题1分,共11分)1.商业模式2.信用卡3.免费运输4.银行账户5.主页6.电子邮件7.降低成本8.拍卖网站9.客户需求10.原材料11.信息产品三、完形填空(在下列课文片段中填入遗漏的词,首字母已给出,每空2分,共12分)Businesses can g 1 (获得)many p 2 (营销) benefits from engaging in electronic commerce. e-Commerce can reduce the costof purchases, lower sales and marketing costs and b 3(改善)the c 4 (客户)service. However, businesses are not the only beneficiaries of e-Commerce.Consumers may also reap benefits. They can receive increased choice of vendor and p (产品), convenience from shopping at home or office, greater amounts of I 5 (信息) that can be accessed on demand and more competitive p 6 (价格)and increased price comparison capabilities.四、单项选择题(每题2分,共10分)e as______ as possible.A. earlierB. more earlyC. earlyD. earliest2.Letters about products and services which you haven’t asked for and probably don’twant are callmail.A. wasteB. junkC. rubbishD. useless3.The faster the shipping, the the price.A. lowerB. higherC. commonD. quicker4.How to the limited resources became one heated issue in this internationalconference.A. exploitB. deployC. expendD. utilize5.Prior ______ his departure, he addressed a letter to his daughter.A. toB. ofC. inD. from五、将下列句子译成中文(每题3分,共18分)1.With the introduction of the Internet, companies, regardless of size, cancommunicate with each other electronically and cheaply.2.It takes ten times more effort and more money to attract a new customer thanto keep an existing customer.3.Online shopping is becoming more and more popular in China.4.Online shopping is becoming more and more popular in China.5.Ebay is the largest Internet auction site in the world.6.From the customer’s point of view, shipping costs are a major concern.六、请在空格内填入单词的适当形式(每题2分,共10分)1.From the customer’s point of view, (ship) costs are a major concern.2.Our office is____ ____(locate)at the end of the road.3.Searching by keyword is the most common method of ____ ____(use) a searchengine.4. The factory is carrying out a series technological reforms in order to __ __(reduce) the cost of production.5. The focus of banner (advertise) was often on traffic quantity and not traffic quality.七、阅读理解(每题4分,共20分)The book is divided into four parts. The first part is the foundation for all your online activities. It introduces the reader to the basic concepts of the Internet and howto do business via the Internet. It takes both,technology and business,intoconsideration and does not forget to talk about the legal aspects of doing business via the Internet. Finally it explains how marketing on the Web should be done in order to be successful. Without marketing your online business will lack the visibility it requires to succeed.The second part talks about how e-business applications are used for Internet, Internet or Extranet based applications. It looks at the questions from allperspectives,client software,middleware,and back-end systems. Using this information you are prepared to go online and discover other businesses, what they offer and how they did it.The third part explains the technologies that are below your applications. This is done from a technical point of view as well as a business point of view, in order to show you the business cases that are viable right now. Each chapter contains a set of business cases that are evaluated and it is explained how Internet technologies help to resolve issues with the business cases or how to extend one‘s business through new technology.The fourth part is an outlook into the future of electronic business and gets into more detail on how software and hardware will be developed in the future. The Open Source model is explained about how pervasive computing has been implemented.Appendix A offers a glossary of e-business terms,which were used throughout the book. In case you do not understand a certain term, have a look here. Appendix B describes how a business can be moved to the Internet and what is required to do so. It does not only list the ideas,the required hardware and software, but goes also into detail regarding the costs and the benefits. Appendix C is a short list of my favorite web sites, ordered by subject areas.1. The passage is most probably taken from ________.A. an introduction to a book about e-businessB. one part of a chapter in book about e-businessC. an introduction to a book about computer softwareD. one part of a chapter in a book about computer software2. If one wants to get some information about e-business terms, he may best read ________.A. Part OneB. Appendix AC. Appendix BD. Appendix C3. If one wants to get some knowledge about how to communicate through Internet,he may best read ________.A. Part OneB. Part TwoC. Part ThreeD. Part Four4. If one wants to get some e-business cases,he may best read ________.A. Part OneB. Part TwoC. Part ThreeD. Part Four5. What is the best title for this passage?A. Who should read the book?B. Business on the net today.C. How to do business through Internet.D. The organization of the book.八、简答题(每题4分,共8分)Coca-Cola’s advance into orange soda is bad news for Sunkist, which holds a 1. 5%share of the soft drink market, and Crush (around 1%)Coca-Cola began testing Minute Maid Orange Soda in Canada last summer. Some analysts think it will quickly challenge Sunkist as the top-selling orange drink.The sleeper among the products might turn out to be Cherry Coke, which contains no fruit juice at all. Emanuel Goldman, a beverage analyst with Montgomery Securities in San Francisco, says Cherry Coke has captured shares of 4% to 8% in test markets. The drink probably won’t do as well when it is rolled out nationally, since consumer coupons and price promotions have been helping it along. But Goldman believes Cherry Coke could eventually displace Dr Pepper as the nation’s fifth-best-selling soft drink.Questions:1. Which brand occupies the fifth place on the soft drink list at present?2. Why is Cherry Coke described as the “sleeper” ?。
湖北*******学院电子商务英语期末考试试卷(所有答题内容请写在答题纸上并标明题号,写在试卷上无效)一、请将下列术语翻译成英文(每小题1分,共11分)1.信息产品2.免费运输3.主页4.电子邮件5.降低成本6.拍卖网站7.客户需求8.原材料9.信用卡10.商业模式11.银行账户二、请将下列术语翻译成中文(每小题1分,共11分)1.B2B website2.Internet Marketing3.electronic payment4.shipping cost5.small and medium-sized firms6.long-term7.e-cash8.search engine9.develop a website:10.second-hand market11.logistics service三、单项选择题(每题2分,共10分)1.The faster the shipping, the the price.A. lowerB. higherC. commonD. quicker2.How to the limited resources became one heated issue in this international conference.A. exploitB. deployC. expendD. utilizee as______ as possible.A. earlierB. more earlyC. earlyD. earliest4.Prior ______ his departure, he addressed a letter to his daughter.A. toB. ofC. inD. from5.Letters about products and services which you haven‟t asked for and probably don‟t want are callmail.A. wasteB. junkC. rubbishD. useless四、完形填空(在下列课文片段中填入遗漏的词,首字母已给出,每空2分,共12分)Businesses can gain many potential benefits from engaging in electronic commerce. e-Commerce can reduce the c 1 (成本)of purchases, lower sales and m 2 (营销) costs and b 3(改善)the customer service. However, businesses are not the only beneficiaries of e-Commerce.C 4 (消费者)may also reap benefits. They can receive increased choice of vendor and p (产品), convenience from shopping at home or office, greater amounts of I 5 (信息) that can be accessed on demand and more competitive p 6 (价格)and increased price comparison capabilities.五、请在空格内填入单词的适当形式(每题2分,共10分)1.Our office is____ ____(locate)at the end of the road.2.Searching by keyword is the most common method of ____ ____(use)a search engine.3. The factory is carrying out a series technological reforms in order to __ __(reduce) the cost ofproduction.4. From the customer‟s point of view, (ship) costs are a major concern.5. The focus of banner (advertise) was often on traffic quantity and not traffic quality.六、将下列句子译成中文(每题3分,共18分)1.Online shopping is becoming more and more popular in China.2.Ebay is the largest Internet auction site in the world.3.From the customer‟s point of view, shipping costs are a major concern.4.It takes ten times more effort and more money to attract a new customer than to keep an existingcustomer.5.With the introduction of the Internet, companies, regardless of size, can communicate with eachother electronically and cheaply.6.Online shopping is becoming more and more popular in China.七、简答题(每题4分,共8分)Coca-Cola‟s advance into orange soda is bad news for Sunkist, which holds a 1. 5%share of thesoft drink market, and Crush (around 1%)Coca-Cola began testing Minute Maid Orange Soda inCanada last summer. Some analysts think it will quickly challenge Sunkist as the top-selling orangedrink.The sleeper among the products might turn out to be Cherry Coke, which contains no fruit juiceat all. Emanuel Goldman, a beverage analyst with Montgomery Securities in San Francisco, saysCherry Coke has captured shares of 4%to 8%in test markets. The drink probably won‟t do as wellwhen it is rolled out nationally, since consumer coupons and price promotions have been helping italong. But Goldman believes Cherry Coke could eventually displace Dr Pepper as the nation‟sfifth-best-selling soft drink.Questions:1.Why is Cherry Coke described as the “sleeper”?2. Which brand occupies the fifth place on the soft drink list at present?八、阅读理解(每题2分,共20分)Passage 1The book is divided into four parts. The first part is the foundation for all your online activities. It introduces the reader to the basic concepts of the Internet and how to do business via the Internet. It takes both,technology and business,into consideration and does not forget to talk about the legal aspects of doing business via the Internet. Finally it explains how marketing on the Web should be done in order to be successful. Without marketing your online business will lack the visibility it requires to succeed.The second part talks about how e-business applications are used for Internet,Internet or Extranet based applications. It looks at the questions from all perspectives,client software,middleware,and back-end systems. Using this information you are prepared to go online and discover other businesses,what they offer and how they did it.The third part explains the technologies that are below your applications. This is done from a technical point of view as well as a business point of view,in order to show you the business cases that are viable right now. Each chapter contains a set of business cases that are evaluated and it is explained how Internet technologies help to resolve issues with the business cases or how to extend one…s business through new technology.The fourth part is an outlook into the future of electronic business and gets into more detail on how software and hardware will be developed in the future. The Open Source model is explained about how pervasive computing has been implemented.Appendix A offers a glossary of e-business terms,which were used throughout the book. In case you do not understand a certain term,have a look here. Appendix B describes how a business can be moved to the Internet and what is required to do so. It does not only list the ideas,the required hardware and software,but goes also into detail regarding the costs and the benefits. Appendix C is a short list of my favorite web sites,ordered by subject areas.1. The passage is most probably taken from ________.A. an introduction to a book about e-businessB. one part of a chapter in book about e-businessC. an introduction to a book about computer softwareD. one part of a chapter in a book about computer software2. If one wants to get some information about e-business terms,he may best read ________.A. Part OneB. Appendix AC. Appendix BD. Appendix C3. If one wants to get some knowledge about how to communicate through Internet,he may best read ________.A. Part OneB. Part TwoC. Part ThreeD. Part Four4. If one wants to get some e-business cases,he may best read ________.A. Part OneB. Part TwoC. Part ThreeD. Part Four5. What is the best title for this passage?A. Who should read the book?B. Business on the net today.C. How to do business through Internet.D. The organization of the book.Passage 2As new forms of technology and communication bridge distances between communities, commerce has become both more global and more local. As the world‟s leading payment solutions organization, Visa is committed to ensuring secure, reliable payments that provide both buyers and sellers with more choice, convenience and control.Jointly owned by 21,000 member financial institutions around the globe, Visa is a private, for profit association dedicated to serving its members, cardholders and merchants. Through its member financial institutions, Visa offers the world‟s most widely accepted payment solutions for both consumers and businesses. The reach and popularity of Visa-branded cards is almost universal—there are one billion cards, with unsurpassed acceptance in more that 150countries.Visa‟s history traces back to 1958, when Bank of America launched its blue, white and gold BankAmericard. The name visa was introduced in 1976and since then has grown into the premier payment brand. While much has changed in the last three decades, consumers, businesses and merchants around the world still identify the Visa brand with acceptance, convenience, flexibility and security.Today, Visa continues its tradition of innovation with its vision of universal commerce, or “u-Commerce.” U-Commerce envisions a world in which buyers and sellers can conduct commerce securely and conveniently anywhere, anytime, any way they like. Whether in the real or virtual marketplace, people around the world will enjoy new levels of convenience, safety and flexibility.Visa international is comprised of six regional operation organizations: Asia- Pacific ; Canada; Central & Eastern Europe, Middle East & Africa (CEMEA); European Union; Latin America &Caribbean; and the United States.6.In paragraph 1, the sentence “Visa is committed to ensuring …” means .A. Visa agrees to ensure…B. Visa is responsible for ensuring…C. Visa is hopeful for ensureD. Visa would like to ensure…7. In paragraph 2, “universal” means .A. universityB. globalC. more than 1 billion cardD. unsurpassed acceptance8. Consumers, businesses and merchants identify the Visa brand with the following except .A. currencyB. safetyC. convenienceD. flexibility9. Which of the following statements is NOT true ?A. Visa is a private, for profit association.B. Visa offers payment solutions for both consumers and businesses.C. Visa is jointly owned by lots of member financial institutions.D. Visa-branded cards are only used in the virtual marketplace.10.The main idea of this passage is .A. Visa‟s historyB. visa‟s advantagesC. introduction of VisaD. six organizations of Visa。