16年第二套真题听力
Conversation One
对话一
W: So Mike, you managed the innovation project at CucinTech.
女：迈克，你在CucinTech公司负责了一个创新项目。
M: I did indeed.
男：是的。
W: Well then, first, congratulations!
女：那么，首先，祝贺你！
It seems to have been very successful.
这个项目看起来很成功。
M: Thanks, yes. I really helped things turn around at CucinTech.
男：谢谢，是的。我真的帮助CucinTech扭转了局面。
W: Was the revival in their fortunes entirely due to strategic innovation?
女：CucinTech命运的逆转是否完全归功于战略创新？
M: Yes, yes I think it was. CucinTech was a company who were very much following the pack, doing what everyone else was doing, and getting rapidly left behind.
男：是的，我认为是这样的。CucinTech以前只是一味地随大流，重复别人的做法，所以很快就落在了其他公司的后面。
I could see there was a lot of talent there, and some great potential—particularly in their product development.
我看到公司有很多人才并且公司存在巨大的潜力——尤其是公司的产品研发。
I just have to harness that somehow.
我只需要采取某种方法来治理公司就可以。
W: Was innovation at the core of the project?
女：这个项目的核心就是创新？
M: Absolutely. If it doesn't sound like too much of a cliche, our world is constantly changing, and it's changing quickly.
男：当然了。这听上去不太像陈词滥调，我们的世界在不断快速地变化。
We need to be innovating constantly to keep up with this.
我们需要不断创新，以跟上时代的步伐。
Stand still, and you're lost.
停滞不前就等于落后。
W: No stopping to sniff the roses?
女：难道都不能稍作停歇吗？
M: Well, I'll do that in my personal life, sure.
男：在我的个人生活中，我可能会稍作停歇。
But as a business strategy, I'm afraid there's no stopping.
但是在商业策略中，我恐怕是不能停歇的。
W: What exactly is strategic innovation then?
女：策略创新到底指的是什么？
M: Strategic innovation is the process of managing innovation, of making sure it takes place at all levels of the company, and that it's related to the company's overall strategy.
男：策略创新是管理创新的过程，要确保在公司里全面展开，策略创新还与公司的总体战略相关。
W: I see.
女：我明白了。
M: So, instead of innovation for innovation's sake and new products being created simply because the technology is there,
男：所以，策略创新不是为了创新而去创新，也不是简单地生产新的产品，因为科技就可以做这些事情，
the company culture must switch from these point-in-time innovations to a continuous pipeline of innovations from everywhere and everyone.
企业文化必须从偶发性的创新转变成每个人都随时随地地创新。
W: How did you align strategies throughout the company?
女：你是如何加强整个公司的策略创新的？
M: I soon became aware that campaigning is useless.
男：我很快就意识到在公司倡导创新是没用的。
People take no notice. Simply it came about through good practice trickling down.
这不能引起人们的注意。只有良好的实践结果逐渐深入人心，人们才会接受它。
This built consent—people could see it was the best way to work.
这样人们就能达成一致——人们明白创新才是最好的工作方式。
W: Does innovation on this scale really give a competitive advantage?
女：创新真的能加强公司的竞争优势吗？
M: I am certain of it. Absolutely.
男：我对此非常确信。
Especially if it's difficult for a competitor to copy.
尤其是，当创新不容易被竞争者抄袭的时候。
