全国电子商务三创赛省赛优秀作品
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第二届全国大学生电子商务“创新、创意及创业”挑战赛重庆赛区作品创新创意创业作品编号:_____CQB091_____参赛学校:___重庆邮电大学__作品名称: ______情系三农____团队名称:_____梦之队______指导老师:____王亚红_______团队成员:_李明娃_何秉轩_谢栋_程林_范晋丞_2010年11月作品信息表目录三创概要一项目的执行内容````````````````````````````````````````````````````````````5 二项目的发展前景````````````````````````````````````````````````````````````5 三运营的核心模式````````````````````````````````````````````````````````````6 四项目的执行优势````````````````````````````````````````````````````````````6 五项目的可行性````````````````````````````````````````````````````````````````````````6 六项目的总结```````````````````````````````````````````````````````````````````````````7 第一章市场分析1.1整体市场容量及前景```````````````````````````````````````````````````````````71.1.1总体网民规模`````````````````````````````````````````````````````````````71.1.2中国水果行业数量规模`````````````````````````````````````````````````7 1.2网站目标市场分析``````````````````````````````````````````````````````````````71.2.1网络社区交友````````````````````````````````````````````````````````````71.2.2中国水果行业电子商务发展阶段````````````````````````````````````8 1.3网站目标用户的分析```````````````````````````````````````````````````````````91.3.1用户分析``````````````````````````````````````````````````````````````````9 1.4市场趋势和机会`````````````````````````````````````````````````````````````````91.4.1市场趋势``````````````````````````````````````````````````````````````````9 1.4.2市场机会```````````````````````````````````````````````````````````````````````9 第二章运营方案2.1公司理念```````````````````````````````````````````````````````````````````````````9 2.2公司目标```````````````````````````````````````````````````````````````````````````9 2.3发展战略```````````````````````````````````````````````````````````````````````````102.3.1整合用户服务与社区服务`````````````````````````````````````````````````102.3.2提供渠道、重视借助外力、整合资源````````````````````````````````````102.3.3逐步推广扩散``````````````````````````````````````````````````````````````11 2.4业务与赢利模式```````````````````````````````````````````````````````````````````112.4.1业务体系````````````````````````````````````````````````````````````````````112.4.2业务详述````````````````````````````````````````````````````````````````````112.4.3业务发展规划```````````````````````````````````````````````````````````````112.4.4盈利模式````````````````````````````````````````````````````````````````````11第三章网站项目实施方案3.1总体架构```````````````````````````````````````````````````````````````````````````12 3.2各部分内容`````````````````````````````````````````````````````````````````````````143.2.1资讯频道`````````````````````````````````````````````````````````````````````14第四章网络推广方案4.1目标市场分析```````````````````````````````````````````````````````````````````````14 4.2目标群体的行为方式```````````````````````````````````````````````````````````````15 4.3网站的网络营销战略目标``````````````````````````````````````````````````````````154.3.1快速扩张阶段````````````````````````````````````````````````````````````````154.3.2过滤时期`````````````````````````````````````````````````````````````````````154.3.3稳定时期`````````````````````````````````````````````````````````````````````15 4.4网络营销定位```````````````````````````````````````````````````````````````````````154.4.1搜索引擎定位````````````````````````````````````````````````````````````````154.4.2许可Email营销定位`````````````````````````````````````````````````````````164.4.3口碑传播定位`````````````````````````````````````````````````````````````````16 4.5整合网络营销组合策略与实施方案`````````````````````````````````````````````````164.5.1网络营销整体思路````````````````````````````````````````````````````````````164.5.2品牌推广思路``````````````````````````````````````````````````````````````````174.5.3搜索引擎营销``````````````````````````````````````````````````````````````````174.5.4社会化媒体营销```````````````````````````````````````````````````````````````174.5.5网站联盟广告``````````````````````````````````````````````````````````````````174.5.6其他网络营销方式`````````````````````````````````````````````````````````````174.5.7线下推广````````````````````````````````````````````````````````````````````````17第五章竞争分析5.1电子商务模式的分析````````````````````````````````````````````````````````````````17` 5.2五力分析``````````````````````````````````````````````````````````````````````````````185.2.1五力分析总括``````````````````````````````````````````````````````````````````185.2.2五力分析详解``````````````````````````````````````````````````````````````````18第六章管理体系6.1公司文化``````````````````````````````````````````````````````````````````````````````186.1.1文化基调```````````````````````````````````````````````````````````````````````186.1.2公司宗旨````````````````````````````````````````````````````````````````````````196.1.3核心价值理念``````````````````````````````````````````````````````````````````196.1.4基本价值观`````````````````````````````````````````````````````````````````````196.1.5企业精神````````````````````````````````````````````````````````````````````````196.1.6品牌个性````````````````````````````````````````````````````````````````````````19 6.2组织结构```````````````````````````````````````````````````````````````````````````````19 6.3经营团队```````````````````````````````````````````````````````````````````````````````20 6.4人事制度```````````````````````````````````````````````````````````````````````````````20 6.5激励机制```````````````````````````````````````````````````````````````````````````````21第七章财务可行性分析7.1项目投资概括``````````````````````````````````````````````````````````````````````````217.1.1资金结构与规模````````````````````````````````````````````````````````````````217.1.2其它资金来源```````````````````````````````````````````````````````````````````21 7.2主要财务假设和财务数据预估````````````````````````````````````````````````````````217.2.1主要财务假设```````````````````````````````````````````````````````````````````217.2.2财务数据预估费用估算````````````````````````````````````````````````````````217.3预计财务报表````````````````````````````````````````````````````````````````````````217.4财务比率分析````````````````````````````````````````````````````````````````````````227.4.1反映营业能力的财务比率````````````````````````````````````````````````````227.4.2反映盈利能力的财务比率````````````````````````````````````````````````````23第八章风险分析与规避8.1政策风险``````````````````````````````````````````````````````````````````````````````238.1.1风险详述```````````````````````````````````````````````````````````````````````238.1.2应对措施```````````````````````````````````````````````````````````````````````238.2资源风险``````````````````````````````````````````````````````````````````````````````238.2.1风险详述```````````````````````````````````````````````````````````````````````238.2.2应对措施````````````````````````````````````````````````````````````````````````248.3市场风险```````````````````````````````````````````````````````````````````````````````248.3.1风险详述````````````````````````````````````````````````````````````````````````248.3.2应对措施````````````````````````````````````````````````````````````````````````248.4技术风险```````````````````````````````````````````````````````````````````````````````248.4.1风险详述````````````````````````````````````````````````````````````````````````248.4.2应对措施````````````````````````````````````````````````````````````````````````248.5竞争风险```````````````````````````````````````````````````````````````````````````````248.5.1风险详述````````````````````````````````````````````````````````````````````````248.5.2应对措施````````````````````````````````````````````````````````````````````````248.6财务风险```````````````````````````````````````````````````````````````````````````````258.6.1风险详述````````````````````````````````````````````````````````````````````````258.6.2应对措施````````````````````````````````````````````````````````````````````````25附件一三农问题`````````````````````````````````````````````````````````````````````````26附件二“三农”电子商务面临的挑战```````````````````````````````````````````````````27附件三服务“三农”的聚众式平台大有作为``````````````````````````````````29附件四“三农”电子商务建设已具备各种条件``````````````````````````````````````30附件五“三农”电子商务模式图解```````````````````````````````````````````````````31三创概要一项目的执行内容我们主要是以区域性电子商务网站作为整个产业链条中的核心,企业可以通过区域性电子商务网站与水果电商协会相互联系,洽谈合作事项,通过电商协会带动农民共同致富,促使企业与农民直接签订单。
电子商务三创挑战赛特等奖作品摘要本文介绍了我们参加的电子商务三创挑战赛的特等奖作品。
该项目旨在解决电子商务领域的创新挑战,并为用户提供更好的体验和便利。
简介电子商务三创挑战赛是一个为学生提供展示创新解决方案的平台。
我们参加了该比赛并成功荣获特等奖。
我们的作品着眼于电子商务领域的挑战,并提出了创新的解决方案。
创新解决方案我们的作品提出了以下创新解决方案:1. 用户体验优化:我们通过用户调研和分析,针对电子商务平台的痛点进行改进。
我们设计了一个直观且易于使用的界面,提供个性化推荐和搜索功能,以提高用户的购物体验。
2. 物流优化:我们提出了一种智能物流系统,通过物联网技术和数据分析,优化物流流程并提供实时跟踪服务。
这样可以减少包裹丢失和延迟送达的问题,提高用户对物流服务的满意度。
3. 客户支持创新:我们引入了智能客服系统,通过自然语言处理和机器研究,使客服支持更高效、准确。
我们的系统能够自动回答常见问题,并快速将复杂问题转接给人工客服,提供更好的用户支持。
成果和影响通过我们的创新解决方案,我们取得了如下成果和影响:1. 用户满意度提升:用户调研显示,改进后的用户界面和个性化推荐功能得到了用户的积极反馈,提高了他们的购物体验。
2. 物流效率提升:引入智能物流系统后,物流效率提高,包裹丢失率和延迟送达问题得到了有效解决。
3. 客户支持改善:智能客服系统的引入使得客服支持更高效和准确,用户对于问题的解答速度和质量有了显著提升。
结论我们的特等奖作品针对电子商务领域的挑战提出了创新解决方案,并取得了积极的成果和影响。
我们相信这些创新解决方案将为电子商务行业带来更好的用户体验和更高的效率。
我们将继续努力,为推动电子商务领域的发展做出更多贡献。
电子商务大赛获奖作品在当今数字化的时代,电子商务以其便捷、高效和创新的特点,深刻地改变了人们的生活和消费方式。
电子商务大赛作为一个展示创新成果和交流经验的重要平台,每年都会涌现出众多令人瞩目的获奖作品。
其中一个获奖作品是一款名为“智能购物助手”的应用程序。
这款应用的独特之处在于它能够通过深度学习算法和大数据分析,为用户提供个性化的购物建议。
它不仅仅是根据用户的购买历史和浏览记录来推荐商品,还能综合考虑用户的生活习惯、兴趣爱好以及当前的需求趋势,提供精准而贴心的购物方案。
比如,如果用户经常购买运动装备,且近期搜索了关于户外旅行的信息,该应用会推荐适合户外旅行的运动装备,并提供相关的搭配建议和使用技巧。
另一个获奖作品是一个专注于农产品的电子商务平台。
这个平台解决了农产品销售中的诸多痛点。
过去,许多农民面临着农产品滞销、价格波动大以及销售渠道单一等问题。
这个平台通过建立直接的供应链,将农民与消费者连接起来,减少了中间环节,既保证了农产品的新鲜度和品质,也让农民能够获得更合理的收入。
同时,平台还提供了农产品的溯源功能,消费者可以通过扫码了解农产品的种植、采摘、运输等全过程,增加了消费者对产品的信任度。
还有一个获奖作品是一套创新的电子商务物流解决方案。
在电商行业中,物流速度和服务质量一直是影响用户体验的关键因素。
这套方案引入了智能化的仓储管理系统和优化的配送路线规划算法。
仓储管理系统可以实现货物的自动分类、存储和检索,大大提高了仓库的运作效率。
配送路线规划算法则能够根据订单的地理位置和时间要求,智能规划出最优的配送路线,减少了运输时间和成本。
此外,该方案还提供了实时的物流跟踪服务,让消费者能够随时了解自己包裹的位置和预计到达时间。
这些获奖作品之所以能够脱颖而出,不仅仅是因为它们在技术上的创新,更在于它们对用户需求的深刻理解和对行业痛点的精准把握。
以“智能购物助手”为例,它的成功得益于对用户个性化需求的满足。
三创赛优秀作品引言三创赛是一个旨在鼓励和奖励创新的竞赛,每年都会有许多优秀作品参与。
这些作品涵盖了各种领域,包括科技、艺术、设计等。
本文将介绍一些在最近一届三创赛中获得优秀奖的作品,展示他们的创新和成就。
优秀作品一:智能家居控制系统该作品是一个基于人工智能的智能家居控制系统。
通过与各种设备的连接,用户可以通过语音命令或手机应用程序控制家居设备。
该系统还可以学习用户的习惯,自动调整温度、照明和家电设备的使用,以提供更舒适和智能化的家居环境。
该作品在三创赛中获得优秀奖,是因为它对智能家居领域的创新和提升。
优秀作品二:虚拟现实交互系统这个作品是一个使用虚拟现实技术实现的交互系统。
用户可以戴上VR头盔,进入一个虚拟世界,与虚拟对象进行交互。
通过手势和身体动作识别技术,用户可以触摸、移动、变化虚拟对象的属性。
这个作品在三创赛中获得优秀奖,因为它在虚拟现实交互方面提供了新的方式和体验。
优秀作品三:可持续发展农业解决方案这个作品针对农业领域的可持续发展问题进行了创新的解决。
通过使用传感器、数据分析和自动控制技术,该系统可以监测土壤湿度、光照、温度和气压等参数,并根据需求自动给植物提供适当的水和养分。
这个作品在三创赛中获得优秀奖,是因为它在农业领域提供了一种节约资源、提高效率的解决方案。
优秀作品四:智能健康监测器该作品是一个集成了多种传感器的智能健康监测器。
它可以实时监测用户的心率、血压、血氧饱和度等生理参数,并将数据发送到手机应用程序进行分析和记录。
通过使用机器学习算法,该系统还可以提供健康建议和预测用户的健康状况。
这个作品在三创赛中获得优秀奖,是因为它在健康监测领域提供了一种方便、准确和个性化的解决方案。
结论以上介绍了一些在三创赛中获得优秀奖的作品。
这些作品展示了创新和技术在不同领域的应用,为我们带来了更智能、舒适和可持续发展的生活方式。
我们期待看到更多类似的作品,并希望它们能够在未来为我们的生活带来更多改变和进步。
第三届全国大学生电子商务“创新创意创业”挑战赛聚众网商业策划团队名称:追梦E族团队成员:刘斌邓巧周晓张劝英汤姿湖南农业大学2011年11月目录1概要 ............................................................................................................. 错误!未指定书签。
1.1项目背景........................................................................................... 错误!未指定书签。
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1.3盈利模式:....................................................................................... 错误!未指定书签。
1.4项目创新点....................................................................................... 错误!未指定书签。
2项目介绍 ..................................................................................................... 错误!未指定书签。
2.1聚众网平台整体运作介绍............................................................... 错误!未指定书签。
第二届全国大学生电子商务“创新、创意及创业”挑战赛重庆赛区作品创新创意创业作品编号:_____CQB091_____参赛学校:___重庆邮电大学__作品名称: ______情系三农____团队名称:_____梦之队______指导老师:____王亚红_______团队成员:_李明娃_何秉轩_谢栋_程林_范晋丞_2010年11月作品信息表目录三创概要一项目的执行内容````````````````````````````````````````````````````````````5 二项目的发展前景````````````````````````````````````````````````````````````5 三运营的核心模式````````````````````````````````````````````````````````````6 四项目的执行优势````````````````````````````````````````````````````````````6 五项目的可行性````````````````````````````````````````````````````````````````````````6 六项目的总结```````````````````````````````````````````````````````````````````````````7 第一章市场分析1.1整体市场容量及前景```````````````````````````````````````````````````````````71.1.1总体网民规模`````````````````````````````````````````````````````````````71.1.2中国水果行业数量规模`````````````````````````````````````````````````7 1.2网站目标市场分析``````````````````````````````````````````````````````````````71.2.1网络社区交友````````````````````````````````````````````````````````````71.2.2中国水果行业电子商务发展阶段````````````````````````````````````8 1.3网站目标用户的分析```````````````````````````````````````````````````````````91.3.1用户分析``````````````````````````````````````````````````````````````````9 1.4市场趋势和机会`````````````````````````````````````````````````````````````````91.4.1市场趋势``````````````````````````````````````````````````````````````````9 1.4.2市场机会```````````````````````````````````````````````````````````````````````9 第二章运营方案2.1公司理念```````````````````````````````````````````````````````````````````````````9 2.2公司目标```````````````````````````````````````````````````````````````````````````9 2.3发展战略```````````````````````````````````````````````````````````````````````````102.3.1整合用户服务与社区服务`````````````````````````````````````````````````102.3.2提供渠道、重视借助外力、整合资源````````````````````````````````````102.3.3逐步推广扩散``````````````````````````````````````````````````````````````11 2.4业务与赢利模式```````````````````````````````````````````````````````````````````112.4.1业务体系````````````````````````````````````````````````````````````````````112.4.2业务详述````````````````````````````````````````````````````````````````````112.4.3业务发展规划```````````````````````````````````````````````````````````````112.4.4盈利模式````````````````````````````````````````````````````````````````````11第三章网站项目实施方案3.1总体架构```````````````````````````````````````````````````````````````````````````12 3.2各部分内容`````````````````````````````````````````````````````````````````````````143.2.1资讯频道`````````````````````````````````````````````````````````````````````14第四章网络推广方案4.1目标市场分析```````````````````````````````````````````````````````````````````````14 4.2目标群体的行为方式```````````````````````````````````````````````````````````````15 4.3网站的网络营销战略目标``````````````````````````````````````````````````````````154.3.1快速扩张阶段````````````````````````````````````````````````````````````````154.3.2过滤时期`````````````````````````````````````````````````````````````````````154.3.3稳定时期`````````````````````````````````````````````````````````````````````15 4.4网络营销定位```````````````````````````````````````````````````````````````````````154.4.1搜索引擎定位````````````````````````````````````````````````````````````````154.4.2许可Email营销定位`````````````````````````````````````````````````````````164.4.3口碑传播定位`````````````````````````````````````````````````````````````````16 4.5整合网络营销组合策略与实施方案`````````````````````````````````````````````````164.5.1网络营销整体思路````````````````````````````````````````````````````````````164.5.2品牌推广思路``````````````````````````````````````````````````````````````````174.5.3搜索引擎营销``````````````````````````````````````````````````````````````````174.5.4社会化媒体营销```````````````````````````````````````````````````````````````174.5.5网站联盟广告``````````````````````````````````````````````````````````````````174.5.6其他网络营销方式`````````````````````````````````````````````````````````````174.5.7线下推广````````````````````````````````````````````````````````````````````````17第五章竞争分析5.1电子商务模式的分析````````````````````````````````````````````````````````````````17` 5.2五力分析``````````````````````````````````````````````````````````````````````````````185.2.1五力分析总括``````````````````````````````````````````````````````````````````185.2.2五力分析详解``````````````````````````````````````````````````````````````````18第六章管理体系6.1公司文化``````````````````````````````````````````````````````````````````````````````186.1.1文化基调```````````````````````````````````````````````````````````````````````186.1.2公司宗旨````````````````````````````````````````````````````````````````````````196.1.3核心价值理念``````````````````````````````````````````````````````````````````196.1.4基本价值观`````````````````````````````````````````````````````````````````````196.1.5企业精神````````````````````````````````````````````````````````````````````````196.1.6品牌个性````````````````````````````````````````````````````````````````````````19 6.2组织结构```````````````````````````````````````````````````````````````````````````````19 6.3经营团队```````````````````````````````````````````````````````````````````````````````20 6.4人事制度```````````````````````````````````````````````````````````````````````````````20 6.5激励机制```````````````````````````````````````````````````````````````````````````````21第七章财务可行性分析7.1项目投资概括``````````````````````````````````````````````````````````````````````````217.1.1资金结构与规模````````````````````````````````````````````````````````````````217.1.2其它资金来源```````````````````````````````````````````````````````````````````21 7.2主要财务假设和财务数据预估````````````````````````````````````````````````````````217.2.1主要财务假设```````````````````````````````````````````````````````````````````217.2.2财务数据预估费用估算````````````````````````````````````````````````````````217.3预计财务报表````````````````````````````````````````````````````````````````````````217.4财务比率分析````````````````````````````````````````````````````````````````````````227.4.1反映营业能力的财务比率````````````````````````````````````````````````````227.4.2反映盈利能力的财务比率````````````````````````````````````````````````````23第八章风险分析与规避8.1政策风险``````````````````````````````````````````````````````````````````````````````238.1.1风险详述```````````````````````````````````````````````````````````````````````238.1.2应对措施```````````````````````````````````````````````````````````````````````238.2资源风险``````````````````````````````````````````````````````````````````````````````238.2.1风险详述```````````````````````````````````````````````````````````````````````238.2.2应对措施````````````````````````````````````````````````````````````````````````248.3市场风险```````````````````````````````````````````````````````````````````````````````248.3.1风险详述````````````````````````````````````````````````````````````````````````248.3.2应对措施````````````````````````````````````````````````````````````````````````248.4技术风险```````````````````````````````````````````````````````````````````````````````248.4.1风险详述````````````````````````````````````````````````````````````````````````248.4.2应对措施````````````````````````````````````````````````````````````````````````248.5竞争风险```````````````````````````````````````````````````````````````````````````````248.5.1风险详述````````````````````````````````````````````````````````````````````````248.5.2应对措施````````````````````````````````````````````````````````````````````````248.6财务风险```````````````````````````````````````````````````````````````````````````````258.6.1风险详述````````````````````````````````````````````````````````````````````````258.6.2应对措施````````````````````````````````````````````````````````````````````````25附件一三农问题`````````````````````````````````````````````````````````````````````````26附件二“三农”电子商务面临的挑战```````````````````````````````````````````````````27附件三服务“三农”的聚众式平台大有作为``````````````````````````````````29附件四“三农”电子商务建设已具备各种条件``````````````````````````````````````30附件五“三农”电子商务模式图解```````````````````````````````````````````````````31三创概要一项目的执行内容我们主要是以区域性电子商务网站作为整个产业链条中的核心,企业可以通过区域性电子商务网站与水果电商协会相互联系,洽谈合作事项,通过电商协会带动农民共同致富,促使企业与农民直接签订单。
全国电子商务三创大赛参赛作品“电子商务百店日用品联盟”项目说明报告全国电子商务三创大赛大连东软信息学院“商务之星”团队2009年6月负责人:侯睿前言随着信息技术的不断发展,大众对网络的认识和了解越来越深刻。
电子商务在中国迎来了崭新的一页。
众所周知,区域化、地区化的电子商务将成为日后发展的主流,同时,在电子商务的各种模式中, B2C模式也越来越让老百姓认识和接受。
相对于C2C 模式,B2C模式能更好的解决C2C模式或平台产生的信用问题及产品问题。
相关资料也表明,B2C将成为未来市场的主流。
该项目,就是结合传统的B2C模式,在创新的基础上形成了一个全新的模式。
项目详细介绍项目名称:电子商务百店日用品联盟计划(暂定)项目简称:百店联盟项目概要:“百店联盟”是一种新的电子商务模式,是电子商务的B2B模式与B2C模式的有效结合。
它是以信息技术为基础,通过建设一个全新的网站将传统商店(主要是社区便民超市、便利店)与消费者紧密相连。
以互联网络、信息技术、即时通讯技术、社区化物流和线上线下双重支付系统为基础,创建信息时代下一种全新的便民电子商务模式。
该项目以自建网站为平台,吸引社区商店加盟,建立一个以电子商务为基础的社区化商店联盟。
故称为百店联盟。
消费者只需要一台能接入互联网的计算机,就可以体验该项目。
消费者可以通过最便利的方式,直接实现日用品的网上购买。
项目具体实施流程:一.网站建设阶段1.申请域名、租用服务器空间。
2.建设网站及其基本架构。
3.网站备案。
4.向网站添加商品资料及素材(需要后期素材支持)。
二.员工培训阶段1.网站维护及服务人员培训。
2.商品配送人员培训。
3.市场业务人员培训。
4.网络营销及市场营销人员培训。
三.项目实施启动阶段1.市场业务人员联系商家加盟。
2.市场业务人员联系日用品商提供促销货源(可调至后期,待网站有流量后,更容易实施)。
3.完善《网站建设阶段第4步骤》,向网站添加素材。
4.做好宣传前准备工作。
三创赛优秀作品
在三创赛的舞台上,每一件作品的背后都有无数个日日夜夜的付出和探索。
这些优秀作品,无论是技术创新抑或是创意设计,都代表着参赛者的梦想和努力。
让我们一起来看看今年三创赛的一些优秀作品吧!
作品一:智能监测系统
这个作品是由一支年轻的团队打造的,他们利用最新的传感器技术和数据分析算法,研发出了一款能够智能监测环境数据的系统。
这个系统可以实时监测空气质量、温度、湿度等多个指标,并且能够通过手机APP远程控制和管理。
在城市管理、环境保护等领域具有广阔的应用前景。
作品二:智能健身镜
另一支团队则致力于结合运动健身和科技创新,他们打造了一款智能健身镜。
这面镜子不仅能够显示运动姿势的正确与否,还可以根据用户的身体数据和目标制定合理的训练计划。
通过镜面投影和语音交互,让用户在家中就能享受到专业健身教练的指导。
作品三:虚拟现实艺术展示
另一组艺术创作者则将虚拟现实技术应用于艺术创作中,他们打造了一场虚拟现实艺术展示。
参观者只需佩戴VR设备,就能够置身于艺术作品的世界中,与作品进行互动和沉浸式体验。
这种新颖的展示形式,为传统艺术注入了新的活力和创意。
以上仅是今年三创赛中的几个优秀作品,每一个作品背后都蕴藏着参赛者的心血和智慧。
通过技术创新和跨界融合,这些作品不仅展现了参赛者的创造力,也为未来科技发展指明了一条光明的道路。
让我们期待这些作品能够在未来的市场中获得更大的成功和认可!。
全国高校首届“创意创新创业”电子商务挑战赛“农舍吧”电子商务旅游网站参赛策划书北京邮电大学开心吧电子商务团队团队成员:吴新军、林朝波、高有富、陈和磊指导老师:**2009年12月1.执行总结 (7)1.1.公司概述 (7)1.1.1.公司名称 (7)1.1.2.运营网站 (7)1.2.公司产品 (7)1.3.创业团队 (7)1.4.市场分析 (7)1.5.营销策略 (8)1.6.风险分析 (8)2.市场分析 (8)2.1.宏观经济分析 (8)2.2.行业发展分析 (9)2.2.1.中国互联网发展概况 (9)2.2.2.旅游电子商务发展概况 (11)2.3.竞争对手分析 (11)2.4.STP分析 (13)2.4.1.市场细分 (13)2.4.2.目标市场 (14)2.4.2.1.网络个人用户 (14)2.4.2.2.企业用户 (16)2.4.3.市场定位 (17)2.5.TOWS分析 (17)2.5.1.威胁(Threats) (17)2.5.1.1.中高端人士工作压力大,上网知晓信息的时间少 (17)2.5.1.2.投资者投机性大 (18)2.5.1.3.来自广义和专业的搜索网站的威胁 (18)2.5.1.4.金融危机的影响 (18)2.5.2.机会(Opportunities) (18)2.5.2.1.中国网民用户的持续快速增长 (18)2.5.2.2.北京市旅游资源丰富 (19)2.5.2.3.“农家游”又在兴起 (19)2.5.2.4.市场潜力很大 (19)2.5.2.5.服务的创新化 (20)2.5.2.6.“SNS”社区网站蓬勃发展 (20)2.5.2.7.人们对精神文明的追求逐渐加深 (20)2.5.3.劣势(Weakness) (20)2.5.3.1.融资困难 (20)2.5.3.2.缺乏专业的技术人才 (21)2.5.3.3.没有可借鉴的商业模式 (21)2.5.3.4.网站初期发展受限 (21)2.5.3.5.营销推广困难 (21)2.5.4.优势(Strength) (22)2.5.4.1.服务群体明确 (22)2.5.4.2.独有的信息的过滤和流向机制 (22)2.5.4.3.将博客和个人空间嵌入网站 (22)2.5.4.4.游戏模式的介入让用户更爱农舍吧 (23)2.5.4.5.融入C2C的电子商务模式 (24)2.5.5.TOWS整合战略 (25)2.6.市场前景预测 (27)3.公司战略 (27)3.1.公司名称: (27)3.2.公司介绍 (27)3.3.愿景陈述 (27)3.4.发展规划 (28)3.4.1.短期目标 (28)3.4.2.中期目标 (28)3.4.3.远期目标 (28)3.5.企业文化 (29)3.6.公司管理团队介绍 (29)3.7.公司产权结构 (30)3.8.公司组织架构 (30)4.农舍吧网站介绍 (31)4.1.网站概述 (31)4.2.商业模式 (31)4.2.1.服务对象 (31)4.2.1.1需求方面 (31)4.2.1.2供给方面 (32)4.2.1.3服务对象小结 (32)4.2.2.经营内容 (32)4.2.2.1.主营业务 (32)4.2.2.1.1.业务名称 (32)4.2.2.1.2.业务简介 (32)4.2.2.1.3.业务的运作 (33)4.2.2.2.配套业务 (36)4.2.2.2.1.旅游信息展示服务 (36)4.2.2.2.2.住宿推荐服务 (36)4.2.2.2.3.餐饮推荐服务 (36)4.2.2.2.4.智能推荐系统和路线图分享推荐服务 (37)4.2.2.2.5.游戏和个人空间等娱乐活动 (39)4.2.3.收入来源 (40)4.3.网站构架 (40)4.3.1.一级页面构架 (40)4.3.2.部分二级页面构架 (43)4.3.2.1.欢乐农场 (43)4.3.2.2.网上商城 (43)4.3.2.3.个人空间、农场游戏、农场社区 (43)4.3.2.4.个人用户管理界面页面构架示意图 (44)4.3.2.5.分类信息页面构架示意图 (45)4.3.2.6.单个信息页面构架示意图 (45)4.3.2.7.法律声明 (45)4.4.网站功能 (47)4.4.1.农舍吧游戏与个人空间模式 (47)4.4.1.1.农舍吧游戏 (47)4.4.1.2.个人空间 (51)4.4.2.“三天游”旅游方案推荐 (53)4.4.3.信用评价体系 (53)4.4.3.1.旅游农舍评价体系 (53)4.4.3.2.旅游装备提供商的评价体系 (54)4.4.4.会员管理 (55)4.4.4.1.个人会员注册 (55)4.4.4.1.1.游客 (55)4.4.4.1.2.普通VIP贵宾用户 (56)4.4.4.1.3.高级VIP金卡用户 (56)4.4.4.1.4.VIP钻石卡用户 (56)4.4.4.2.商家注册 (56)4.4.5.支付系统 (58)4.4.5.1.支付方式和交易流程 (58)4.4.5.1.1.支付宝安全支付 (58)4.4.5.1.2.银行或者邮局转账支付 (58)4.4.5.2.第三方支付平台 (58)4.4.6.其他功能 (58)4.4.6.1.“农舍8”即时通讯工具 (58)4.4.6.2.《农舍吧》电子杂志订阅业务 (59)4.4.6.3.游戏增值业务 (59)4.4.6.4.大赛比拼 (59)4.4.6.5.抽奖体系 (59)4.4.6.6.旅游商家广告业务和在线调查业务 (60)4.4.6.7.手机增值业务 (60)4.5.网站建设 (60)4.5.1.网站开发策略 (60)4.5.2.网站风格定位 (60)4.5.3.网站开发关键技术 (61)4.5.3.1.动态网页技术 (61)4.5.3.2.CA认证和PKI技术 (61)4.5.3.3.电子支付技术 (61)4.5.3.4.用户安全技术 (62)4.5.3.4.1.信息加密技术 (62)4.5.3.4.2.身份认证技术 (62)4.5.3.4.3.信息隐藏技术 (62)4.5.3.5.网站安全技术 (63)4.5.3.5.1.防火墙技术 (63)4.5.3.5.2.入侵检测技术 (63)4.5.3.5.3.病毒检测与防护技术 (63)4.5.4.网站开发周期 (64)4.5.4.1.第一阶段:网页制作 (64)4.5.4.2.第二阶段:网站测试 (64)4.5.4.3.第三阶段:网站优化 (65)4.5.5.网站维护 (65)4.5.5.1.改变页面布局 (65)4.5.5.2.网站更新 (65)4.5.5.3.网站错误的检测与排除 (65)4.5.5.4.添加或删除功能模块等 (65)5.营销策略 (66)5.1.整体营销策略 (66)5.2.商家营销策略 (67)5.2.1.推广策略 (67)5.2.2.营销手段 (67)5.3.农舍主营销策略 (68)5.4.个人用户营销策略 (68)5.4.1.初期推广 (68)5.4.2.广告词设计 (68)5.4.3.电视、报纸、杂志等媒体推广 (68)5.4.4.社区实体宣传 (69)5.4.5.“SNS”社区网站推广 (69)5.4.6.在搜索引擎上注册 (69)5.4.7.网站资源合作 (69)5.4.8.网络广告 (70)5.4.9.电子邮件营销 (70)5.4.10.无线网络营销 (70)5.4.11.病毒式营销 (70)5.4.11.1.动态卡片传播 (70)5.4.11.2.QQ/MSN群以及免费电子书传递 (70)5.4.12.积分促销策略 (71)6.财务分析 (72)6.1.基本假设 (72)6.1.1.税率 (72)6.1.2.贴现率 (72)6.1.3.利润分配方案 (72)6.1.4.固定资产折旧 (72)6.1.5.无形资产分五年摊销 (72)6.2.投资预算与融资方案 (72)6.2.1.投资预算 (73)6.2.2.筹资方案 (73)6.3.赢利模式和收入预测 (74)6.3.1.广告收入 (74)6.3.2.会员费收入 (75)6.3.2.1.个人会员费收入 (75)6.3.2.2.旅游商家会员费 (75)6.3.2.3.农舍主会员费 (76)6.3.3.交易额提成 (78)6.3.4.网上商城收入 (78)6.3.5.手机增值业务收入 (78)6.3.6.游戏业务收入 (79)6.4.预计财务报表 (80)6.4.1.预计资产负债表 (80)6.4.2.预计利润表 (81)6.4.3.现金流量表 (82)6.5.农舍吧项目估价 (82)6.6.风险规避与退出机制 (83)6.6.1.风险规避 (83)6.6.2.退出机制 (83)7.风险分析与解决方案 (84)7.1.技术风险 (84)7.1.1.技术风险分析 (84)7.1.2.技术风险对策 (84)7.2.市场风险 (85)7.2.1.市场风险分析 (85)7.2.2.市场风险对策 (85)7.3.管理及人才风险 (86)7.3.1.管理及人才风险分析 (86)7.3.2.管理及人才风险对策 (86)7.4.财务风险 (86)7.4.1.财务风险分析 (86)7.4.2.财务风险对策 (87)7.5.法律风险 (87)7.5.1.法律风险分析 (87)7.5.2.法律风险对策 (87)附录一:认种一棵树的成本 (88)附录二:果树认种协议 (89)附录三:菜园认种协议 (91)附录四:认种一平方米菜园的成本 (93)附录五:奶牛养殖成本 (94)1.执行总结1.1.公司概述1.1.1.公司名称“开心农舍”有限责任公司1.1.2.运营网站农舍吧电子商务网站“农舍吧”网站是一个B2C电子商务旅游中介网站,融合C2C的运作模式,它的主旨是通过提高整合郊区及农村或边远地区的农舍拥有的土地等资源(以下简称“农场”),开发其利用空间,同时满足城市居民体验农场生活的需要,提高农舍资源的单位收益。
电子商务三创大赛特等奖作品1概要1.1项目背景中国网民规模达到4.85亿,网络购物用户规模达到1.73亿。
据艾瑞网数据2010年中国电子商务的整体交易规模达到4.7万亿元,预期2013年将达到12.7万亿元。
在2011年10月18日商务部正式发布《十二五时期电子商务发展的指导意见》,明确提出要大力支持电子商务发展。
于此同时我国政府出台了一系列扶持电子商务发展的政策法规,这势必为广大企业开展电子商务提供绝佳的机会。
较之电子商务广阔的前景,传统企业的电商之路可谓是举步维艰。
美邦服饰投入6000万元打造邦购网,而一年的销售额仅为2亿元,这与美邦今年上半年销售额38亿元相比,邦购网的贡献还不及零头。
最终因为盈利难以保障,美邦公司停止运营电子商务业务。
对于传统产业而言,电子商务无疑是颠覆性的商业模式,传统企业不敢掉以轻心,然而,至今中国传统行业进军电子商务的成功案例寥寥无几--传统企业为何折戟电子商务?"触网"=烧钱?造成以上状况的主要原因是因为电子商务企业的运作方式与传统企业运作方式有着较大的差别,而传统企业也因缺乏电子商务经验和相关方面的人才,给传统企业的电子商务之路增添了不小的障碍。
针对企业所面临的情况,我们提出建立,为企业解决电子商务人才短缺,电子商务运行经验不足等问题,快速推进传统企业的电子商务发展。
1.2项目简介致力于为企业用户提供专业的电子商务外包服务,我们旨在整合各类优秀的电子商务人才,解决企业在发展电子商务过程中各类需求,帮助企业快速开展电子商务。
运作模式:企业向我们提出需求,我们将对需求进行整合分析,同时将客户需求进行细分,制定执行方案,然后将细分的各项任务发布到任务平台。
威客在找到合适的任务,然后报名或者投标,并在规定的时间内完成任务,提交到,我们将对威客提交的任务经行审核,审核通过后,将支付相应佣金。
目标客户群:目标客户群为企业,主要目标客户为尚未进入电子商务行业的传统企业,但并不排除已经开展电子商务的企业。
第四届全国高校“创新、创业、创意”电子商务大赛“心动365”特色礼品网站策划目录第1章背景分析 (5)1.1 中国礼品消费市场分析 (5)1.2 针对需求 (6)1.3 针对问题 (6)1.4 针对平台 (7)1.5 背景总结 (7)第2章项目概述 (7)2.1 公司名称 (7)2.2 企业理念 (8)2.3 公司组织架构 (8)2.4 运营网站 (8)2.5 网站简介 (8)2.6 盈利模式 (8)2.7 投资分析 (9)2.8 创业团队 (9)第3章市场分析 (13)3.1 SWOT模型分析 (13)3.2 行业发展分析 (13)3.3 竞争对手分析 (14)3.4 STP分析 (15)3.4.1 市场细分 (15)3.4.2 目标市场 (15)3.4.3 市场定位 (15)3.5 市场前景预测 (15)第4章经营内容 (17)4.1任君选挑 (17)4.2 如您所愿 (17)4.3 品牌推荐 (18)4.4 新品上市 (24)4.5 私人定制 (25)第5章网站功能 (27)5.1 幸运会员旅游方案推荐 (27)5.2 会员管理 (27)5.2.1 个人会员注册 (27)5.2.2 商家注册 (28)5.3 支付系统 (28)5.3.1 支付方式和交易流程 (29)5.3.2 支付宝安全支付 (30)5.4 其他功能 (31)5.4.1 抽奖体系 (31)5.4.2 礼品商家广告业务和在线调查业务 (31)5.4.3 纪念专区 (31)5.4.4 快乐分享 (31)5.4.5 互动专区 (32)第6章公司战略 (33)6.1 总体规划 (33)6.2 详细规划 (33)6.2.1 短期目标 (33)6.2.2 中期目标 (33)6.2.3 远期目标 (34)第7章商业模式 (35)7.1 商业模式简析 (35)7.2 关键要素 (35)7.2.1 客户价值 (35)7.2.2 盈利模式 (35)7.2.3 关键资源 (36)7.2.4 关键阶段 (36)第8章营销策略 (38)8.1 营销原则 (38)8.1.1 三四原则 (38)8.1.2 4C原则 (38)8.2 营销策略 (38)8.2.1 学生群体营销策略 (38)8.2.2 上班族营销策略 (39)8.2.3 礼品生产企业营销策略 (39)8.3 营销推广 (40)8.3.1 初期推广 (40)8.3.2 网站资源合作 (40)8.3.3 社会化营销推广 (40)8.3.4 积分促销策略 (41)8.4其他策略 (41)8.4.1 赞助高校比赛 (41)8.4.2 举办大学生原创礼品设计大赛 (42)8.4.3 公益慈善 (43)8.4.4 爱心接力 (43)第9章财务分析 (44)9.1 投资分析 (44)9.1.1 资金来源 (44)9.1.2 股本结构与规模 (44)9.1.3 资金使用 (45)9.1.4 投资收益与风险分析 (45)9.2 财务分析 (46)9.2.1 主要财务假设 (46)9.2.2 主要财务报表 (47)第10章风险分析与解决方案 (49)10.1 技术风险 (49)10.2 市场风险 (49)10.3 财务风险 (49)10.4 法律风险 (50)附表1 评分标准 (51)附表2 全国大学生原创礼品设计大赛报名登记表 (52)附表3 奖项设置 (53)第1章背景分析1.1 中国礼品消费市场分析礼品消费市场可分为国内外两个市场,其潜在需求均十分可观。
第四届三创赛作品
参赛作品形式
参赛作品在形式上可分为三类:
1、技术开发类作品:主要是指与电子商务系统相关的软件系统、软件模块、应用基础技术、应用支撑技术等软件或硬件开发形成的具有一定独立性的技术成果(不限于上述类别)。
技术开发类作品应包含作品本身、技术报告及其它相关技术文档。
2.调研报告工作:主要包括电商市场调研分析报告、电商模式创新计划、电商创业计划等。
调研报告工作应包括调研报告(或计划)、原始调研资料及其他相关分析报告。
3、综合类作品:指既有技术实现又有创新、创业计划的作品。
此类作品要求有实际的技术产品及基于该产品的创新或创业计划书。
第四届全国高校电子商务“创意、创新、创业”挑战赛评分规则
项目分评分项目实用性与创新能力产品与服务市场分析当、内容具体,对目标企业具有较强的说服力。
对营销策略、营销成本、产品与服务定价、营销渠道及其拓展、促销方式营销策略等进行深入分析,具有吸引力、可行性和一定的创新性。
通过功能设置、技术实现等,设计并实施具体解决方案,需求分析到位,方案实现解决方案设计合理。
背景及现状介绍清楚;团队结构合理,工作努力;商业目的明确、合理;总体评价公司市场定位准确;创意、创新、创业理念出色;对专家提问理解正确、回答流畅、内容准确可信。
得分合计
10002022分描述值面向实际应用问题,具有解决问题的实用价值,体现创新能力和要素,15分对目标企业具有吸引力。
产品和服务描述清晰,具有鲜明的特点和显著的竞争或市场优势。
合理分析产品或服务的市场容量、市场定位和竞争力。
方法是1515。
三创赛优秀作品案例
三创赛优秀作品案例如下:
1. 2019年获得全国“互联网+”大学生创新创业大赛全国总决赛金奖的“深蓝海域——引领海洋生物资源开发与利用新潮流”项目,以海洋鱼类皮肤、肌肉、骨骼为原料,通过酶解、高压微射流、超声波、超临界萃取等技术手段,制备出高附加值的胶原蛋白肽、蛋白肽、鱼油等海洋生物活性物质,其产品已广泛应用于化妆品、食品、生物医药等领域。
2. “i-Tree”项目,针对城市绿化覆盖率不足、景观千篇一律的问题,运用
3D打印技术,将可降解材料制成各种造型的模块,通过拼接组合成不同风
格的景观小品,实现了城市绿化与景观的个性化定制。
这些案例均具有创新性、实用性和市场前景,为解决实际问题提供了新的思路和方法。
第四届全国高校“创新、创业、创意”电子商务大赛“心动365”特色礼品网站策划目录第1章背景分析…………………………………………………………………….1.1 中国礼品消费市场分析...................................................................................1.2 针对需求...........................................................................................................1.3针对问题...........................................................................................................1.4针对平台...........................................................................................................1.5 背景总结........................................................................................................... 第2章项目概述…………………………………………………………..………..2.1 公司名称...........................................................................................................2.2 企业理念...........................................................................................................2.3 公司组织架构...................................................................................................2.4 运营网站...........................................................................................................2.5 网站简介...........................................................................................................2.6盈利模式...........................................................................................................2.7 投资分析...........................................................................................................2.8 创业团队........................................................................................................... 第3章市场分析…………………………………………….…………………….3.1 SWOT模型分析................................................................................................3.2 行业发展分析...................................................................................................3.3 竞争对手分析...................................................................................................3.4 STP分析 .........................................................................................................3.4.1 市场细分.................................................................................................3.4.2 目标市场.................................................................................................3.4.3 市场定位.................................................................................................3.5 市场前景预测................................................................................................... 第4章经营内容…………………………………………………………….…….4.1任君选挑 (17)4.2 如您所愿...........................................................................................................4.3 品牌推荐...........................................................................................................4.4 新品上市...........................................................................................................4.5 私人定制........................................................................................................... 第5章网站功能……………………….………………………………………….5.1 幸运会员旅游方案推荐...................................................................................5.2 会员管理...........................................................................................................5.2.1 个人会员注册.........................................................................................5.2.2 商家注册.................................................................................................5.3 支付系统...........................................................................................................5.3.1 支付方式和交易流程.............................................................................5.3.2 支付宝安全支付.....................................................................................5.4 其他功能...........................................................................................................5.4.1 抽奖体系.................................................................................................5.4.2 礼品商家广告业务和在线调查业务.....................................................5.4.3 纪念专区.................................................................................................5.4.4 快乐分享.................................................................................................5.4.5 互动专区................................................................................................. 第6章公司战略…………………………………………………………………..6.1 总体规划...........................................................................................................6.2 详细规划...........................................................................................................6.2.1 短期目标.................................................................................................6.2.2 中期目标.................................................................................................6.2.3 远期目标................................................................................................. 第7章商业模式…………………………………………………..………………7.1商业模式简析...................................................................................................7.2 关键要素...........................................................................................................7.2.1 客户价值.................................................................................................7.2.2 盈利模式.................................................................................................7.2.3 关键资源.................................................................................................7.2.4 关键阶段................................................................................................. 第8章营销策略…………………………………………………………….…….8.1 营销原则...........................................................................................................8.1.1 三四原则.................................................................................................8.1.2 4C原则 ....................................................................................................8.2 营销策略...........................................................................................................8.2.1 学生群体营销策略.................................................................................8.2.2 上班族营销策略.....................................................................................8.2.3 礼品生产企业营销策略.........................................................................8.3 营销推广...........................................................................................................8.3.1 初期推广.................................................................................................8.3.2 网站资源合作.........................................................................................8.3.3 社会化营销推广.....................................................................................8.3.4 积分促销策略.........................................................................................8.4其他策略............................................................................................................8.4.1 赞助高校比赛.........................................................................................8.4.2 举办大学生原创礼品设计大赛......................................................................8.4.3 公益慈善...............................................................................................................8.4.4 爱心接力................................................................................................. 第9章财务分析………………………………………………………..…………9.1 投资分析...........................................................................................................9.1.1 资金来源.................................................................................................9.1.2 股本结构与规模.....................................................................................9.1.3 资金使用.................................................................................................9.1.4 投资收益与风险分析.............................................................................9.2 财务分析...........................................................................................................9.2.1 主要财务假设.........................................................................................9.2.2 主要财务报表......................................................................................... 第10章风险分析与解决方案…………………………..……………………….10.1 技术风险.........................................................................................................10.2 市场风险.........................................................................................................10.3 财务风险.....................................................................................................10.4 法律风险..................................................................................................... 附表1 评分标准........................................................................................................附表2 全国大学生原创礼品设计大赛报名登记表…………………….……….…附表3 奖项设置……………………………………………………………………..第1章背景分析1.1 中国礼品消费市场分析礼品消费市场可分为国内外两个市场,其潜在需求均十分可观。