Steve - Steve Jobs (Steve Jobs) was born in 1955. After graduating from high school in 1972, in Poland a university semester only read a book. 1974 Jobs in a computer game design companies to find work. Two years later, when the 21-year-old and 26-year-old Jobs Wociniaike in the Jobs family garage set up Apple Computer. They developed the Apple II with 4 K of memory, users use their TV as a monitor, and this is the first in the market to sell personal computers.
Jobs later said: "I am very lucky, when the computer still a young industry, I entered this field. Degree with a computer was a few people are employees from physics, music, zoology, and other fields halfway monk talents. they are very interested in this, there's no money into a computer to the industry. "in November 1980, Apple stock rose to 22 dollars per share, Jobs and Wociniaike overnight become millionaires. 1986 Jobs bought Pixar digital animation companies. The company has become popular animated film "Toy Story" and "bugger crisis" in the production of manufacturers, it is Jobs, 44-year-old career in the second peak.
In 1996, Jobs, Apple's re-employment as a part-time consultant. At this time Apple has experienced the constant change of senior leadership and poor management, its operating conditions deteriorating, financial income began to shrink. September 1997, Jobs returned to the company as chief executive officer, he conducted dying Apple drastic corporate restructuring and a series of new product sales are measures. Finally in the fourth fiscal quarter of 1998 to create a 109 million US dollars profit, and making the "Apple" to "red" up. Apple's most popular products is the latest listing of the iMac. The All-In-One fuselage blue transparent multimedia computers, according to company statistics, the iMac orders have been as high as 15 million.
Jobs has said: "When I return to Apple, the situation worse than I expected. Apple's staff is considered a group of losers, they will give up almost all their efforts. In the first six months, I have always thought to concede defeat. in my life has never been so tired, I am 22:00 minutes back home and went straight to bed one day 6:00 McGREGOR sleep, and then get up, shower, go to work. wife gave me great support , then how commended her not too. "
Jobs assumed office did not quickly cut off the characteristics of the business. He told his colleagues, not to ensure that every decision is correct, as long as the majority's decision can be correct. There is no need to fear. There are many difficult decisions to make, such as chopped Motese business, in today seems very sensible, but when a decision is the original fear.
Jobs has a popular style of management, many Apple staff with the most dare not and he took the escalator, fearing that the lift shall not sit End sacked. But, now middle-aged, he's disposition has been a lot of harmony. He said: "I tell you one can change the way you look at the examples. Once you ha
ve children, they will automatically aware everyone is born to parents, it should be someone like love their children as love them, listen to this is not so difficult, but many people ignore this point. now for me to dismiss Apple's staff than in the past, much more painful, but I have no way, this is my work, and I put ourselves in their imagination to go home tell their wives and children employed by the scene, as I have never been so emotional. "happy family Jobs is perhaps another reason for the success of the cause.
Jobs spent a lot of time looking for the past to generate new technology products, but now, because the reasons for the work, it is impossible for in-depth study. He said that sometimes in, will be out some unexpected points in peacetime. He news on the Internet site of the six registered every day to receive about 300 copies of e-mail, some Subuxiangshi people on the inside talk about their new idea.
After years of work later, Jobs said: "Too many things is regrettable, but the biggest regret than those you have not to do. Earlier that if I understand the reason now, I can do things some do better, but what happened? key is to grasp now. life is short, we will soon come to an end, this is the reality. "
Now Apple's business objective is to become the computer industry, "Sony." Apple is the only engage in both hardware and software engage in production of the full set of personal computer products company. This means that Apple could introduce a easy-to-use system, which is a reliable company for consumers capital. Jobs said technology is not the most difficult, how difficult is the goal of the products and consumers. Apart from the electronics, technology and production capacity, you must also have a very strong marketing capability. Experts believe that although Apple's surplus compared with the past have been greatly improved, but Microsoft and Compaq face similar strong competitors such as Apple still in the camps will not be step by step from the failure.
Always listen to the needs of consumers, with great enthusiasm implementation of the "ordinary people in the advanced computer and help bridge the gap between" the country, Jobs is the most terrible weapons. Both in the Apple technology to create art, or create art technology Pixar, Jobs have worked very hard to try to make his dream a reality: a computer tool to help fill technology and the gap between art.