共享单车的生存现状与问题分析
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毕业论文(设计)
题 目:共享单车的生存现状与问题分析
专 业: 电子商务
院 系: 信息管理与统计学院
年 级: 大四
学 号: ********
* 名: **
指导教师: 蕾莉
职 称: 教授
湖北经济学院教务处
制
摘要
随着科技的不断创新和发展,互联网已经渗投我们生活中的方方面面,互联网+也成为传统行业发展转型的重要形式。近年来,借着互联网的浪潮,共享经济发展如火如荼,嘀嘀打车方兴未艾,共享单车横空出世。
在2016年,共享单车成为人们热议的话题。共享单车的出现丰富了出行的方式,为生产生活提供了便利,也为环境的治理和改善提供了一条新的途径,为时代的发展和文明的进步提供了动力。但是共享单车的发展还存在一些不容忽视的问题,这些问题能否解决关系着共享单车的未来,也关系着共享市场的未来。
本论文首先对共享经济及共享单车的发展历程进行了阐述,详细的说明了共享经济的发展以及共享单车的兴起过程。其次通过问卷调查,数据统计等方法对生存现状进行了分析,使数据真实可靠,得出的结论更有说服力。再次,论文详细罗列了共享单车发展过程中遇到的问题并提出了解决方案,阐述中,充分利用图表进行分析,以直观的说明问题。最后,论文对共享单车未来的发展趋势进行了大致说明。从而完整系统的对共享单车生存现状及问题进行分析。
关键词:共享经济;共享单车;摩拜;ofo
Abstract
With the development and innovation of science and technology, the Internet has penetrated our life in all aspects, Internet plus has also become an important platform of the transformation of traditional industry . In recent years, with the development of the Internet, sharing economic is in full swing, such as Didi taxi, sharing bicycle.
In 2016, sharing bicycles became a hot topic. The sharing of the bicycle has pro vided various transporting ways, which is convenient for people's lives as well as indu strial production, and provides a new method to better and persevere the environment, and provides the impetus for the development of society and civilization. However, t here are still some problems that can not be ignored in the development of the sharing bicycle. Whether these problems can be solved is related to the future of the sharing bi cycle and the future of the sharing economy market.
In this thesis, firstly, the development of sharing economy and sharing bicycle is explained in detail. Secondly, the status is analyzed through the questionnaire survey, data statistics and so on. Since the data is true and reliable, the conclusion is truly con vincing. Thirdly, the thesis lists the problems encountered in the development of the s haring bicycle and provides the solution. there are graphs to visualize the problems. Fi nally, the paper gives a general description of the future trend of the sharing bicycle. Thus, the present situation and problems of the sharing bicycle is analyzed systematic ally and completely.
Keywords: sharing economy; bicycle sharing; Mobike ;ofo
目录
摘要.............................................................. I Abstract .......................................................... II 第1章绪论.. (1)
1.1 选题背景 (1)
1.2 选题意义 (3)
1.3 文献综述 (3)
1.4研究思路 (5)
1.5 研究方法 (5)
第2章共享经济的发展 (5)
2.1 共享经济概述 (6)
2.2 2016年分享经济发展结果: (6)
2.2.1快速成长:市场规模实现翻番 (6)
2.2.2 带动就业:新增服务提供者 1000 万人 (7)
2.2.3 亮点纷呈:知识付费、网络直播、单车分享迅速崛起 (8)
第3章共享单车生存现状分析 (9)
3.1 市场分析 (9)
3.2 企业分析 (10)
3.3 盈利能力分析 (11)
3.4 相关行业分析 (12)
第4章共享单车存在的问题剖析 (13)
4.1诚信问题 (13)
4.1.1乱停乱放,阻碍交通 (13)
4.1.2加私锁,毁二维码,搬回家,共享单车私有化 (14)
4.1.3故意损坏单车 (15)
4.2技术问题 (15)
4.2.1自身设计存在缺陷,不够完善 (15)
4.2.2定位系统,APP有待优化 (16)
4.3社会问题 (16)