2- Concept of Managerial Communication(c)
NATURES OF MC
----Media: language or letters;
----Content:Information, Thoughts, Emotion,
Aspects, Attitude etc.
2- Concept of Managerial Communication(c)
概念
管理沟通是指沟通者为了获取沟通对 象的反应和反馈而向对方传递信息的全 部过程。
A) 基于反应的双向沟通; B) 需要媒介联结沟通双方。
GOOD IDEAS ARE NOT SCARCE SUPPLY, WHAT IS RARE IS THE ABILITY Of TRANSLATING A GOOD IDEA INTO ACCEPTED PRACTICE.
----Philosophy greatly influences the
understanding of motive, behavior and goal;
----Special barriers: information disorder,
Psycological elements (preference, backgroud, experiences and values)
Two schools of MC
Behavior Science Theory
----Audience-analysis-based communicative strategies: theory and thoughts.
Effective communicative techniques and skills