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卸妆液)
Products Show 3 (Chinese Cosmetics Market)
百度文库All kinds of products of Maybelline in Chinese Cosmetics Market!
The best selling products
This NO.5 Perfume (香奈儿5号香水) has
“Where should one use perfume?" a young woman asked. "Wherever one wants to be kissed," I said.
“应该在何处擦香水？”一位少妇问我。“只要是想被亲吻的地方”我 如此回答。
1913~1915 Miss Coco Chanel perfume(睫毛膏) in1913,and set up the company in 1915 in U.S.
1991
CHANEL made the words: fashion passes, style remains.
1995 CHANEL landed in China and established for thousands of sales outlets.
With its famous brand appeal, affinitive price and
convenient channel, CHANEL continues its fast
development in China and becomes the first brand
4
in Chinese cosmetics market.
the Influence on China
1
CHANEL launched timely the newest fashion color, with the international trend synchronization, give the latest, the fastest fashion information to Chinese consumers.
我爱奢侈。奢侈并不意味着贵重与装饰华丽，奢侈就是屏除粗俗。粗俗是我们语 言中最丑的一个词。我从事设计就是为了对抗粗俗。
Look for the woman in the dress. It there is no woman, there is no dress.
记得要寻找穿衣服的女人。如果完全看不到女人，衣服的意义就失去了。
become the world top selling product in recent years.
Business Ideas and Influence
Business Ideas
To serve people who pursue the fashion
To expand marketing channel
Group members:
L/O/G/O
CHANEL
Outline
the History of Development
One
Two
Products Show
the Description of Attention
Three
Four
Business Ideas and Influence
the History of Development
With high quality and popular price, CHANEL is
favored by most Chinese consumers rapidly.
2
CHANEL has established for thousands of sales
outlets in China in recent years.
In order to be irreplaceable, one must always be
different. 想要无可取代，就必须时刻与众不同。
I love luxury. And luxury lies not in richness and ornateness but in the absence of vulgarity. Vulgarity is the ugliest word in our language. I stay in the game to fight it.
1997 CHANEL won the title “The Chinese market best-selling brands” which is Issued by the National Bureau of Statistics.
Products Show 1
Extra Care Lipstick（倍护润口红）
Innovation! One cannot be forever innovating. I want to
create classics. 创造！人不能永远创造。我想做的是制作经典。
A girl should be two things: classy and fabulous 每个女孩都该做到两点：有品位并光芒四射。
3
CHANEL let more Chinese women combine their
own characteristics, with more confidence and noble posture to show the Oriental female's unique
inner beauty.
Products Show 2 (Other Major Products)
A
B
C
D
A. CHANEL NO.5(香奈儿五号香水)
B. Blemish Balm Cream (精纯矿
物BB霜)
CHANEL
C. Fluid Foundation (精纯矿物
自然亲肤粉底液)
D. Makeup Remover (透净瞬柔
