第二次月考商务题

商务活动考试题库及答案一、单项选择题1. 商务活动中，以下哪项不是商务礼仪的基本要求？A. 尊重他人B. 诚实守信C. 个人主义D. 着装得体答案：C2. 在商务谈判中，以下哪项不是有效的沟通技巧？A. 倾听对方观点B. 保持冷静和礼貌C. 打断对方发言D. 明确表达自己的立场答案：C3. 商务会议中，以下哪项不是会议主持人的职责？A. 确保会议按时开始和结束B. 维持会议秩序C. 确保所有与会者都有机会发言D. 会议结束后立即离开答案：D4. 在商务场合中，以下哪项不是正确的着装原则？A. 根据场合选择着装B. 保持整洁干净C. 穿着过于随意D. 避免过于鲜艳的颜色答案：C5. 商务活动中，以下哪项不是商务信函的基本组成部分？A. 信头B. 称呼C. 正文D. 结尾语答案：D二、多项选择题6. 商务活动中，以下哪些因素可能影响商务谈判的结果？A. 谈判双方的实力对比B. 谈判双方的需求和期望C. 谈判双方的文化差异D. 谈判双方的个人情绪答案：ABCD7. 在商务接待中，以下哪些行为是礼貌的？A. 热情迎接来访者B. 提前准备接待计划C. 与来访者讨论敏感话题D. 确保来访者感到舒适和受欢迎答案：ABD8. 商务活动中，以下哪些行为是不恰当的？A. 在会议中使用手机B. 未经允许查看他人文件C. 迟到或早退D. 与同事分享工作信息答案：ABC9. 商务活动中，以下哪些是有效的时间管理技巧？A. 制定详细的工作计划B. 优先处理重要且紧急的任务C. 经常查看社交媒体D. 学会说“不”答案：ABD10. 商务活动中，以下哪些是有效的团队合作技巧？A. 明确团队目标B. 分配合适的任务给团队成员C. 避免团队内部沟通D. 鼓励团队成员提出创新想法答案：ABD三、判断题11. 商务活动中，个人形象和着装并不重要。

（错误）12. 商务谈判中，始终保持强硬立场可以增加谈判的成功率。

（错误）13. 商务会议中，主持人应该确保所有与会者都有机会发言。

商贸现代商务基础月考试题（时间9０分钟满分１００分）班级：姓名：考号：得分：一、选择题（每小题１分，共１０分）１.有限责任公司注册资本的最低限额为人民币（）万元Ａ３Ｂ５Ｃ１０Ｄ５０２.甲公司分出其财产的４０％和业务另设一家新的企业，甲公司存续，这是（）Ａ新设分立Ｂ新设合并Ｃ派生分立Ｄ吸收合并３.企业在设立后，随着各方面条件的变化而出现的企业实体本身的变化及登记注册事项的改变是（）Ａ企业的设立Ｂ企业的变更Ｃ企业的注销Ｄ企业的年检４.在商务谈判中，谈判双方应把人和事分开，把对谈判对手的态度和对所讨论问题的态度区分开来，这符合商务谈判的（）原则Ａ平等互利Ｂ合法诚信Ｃ平等协商Ｄ事人有别５.商务谈判应根据具体情况制定相应的谈判目标，其中（）是制定目标的一方所要坚持的最低目标Ａ理想目标Ｂ现实目标Ｃ立意目标Ｄ可接受目标６.在商务谈判中，买方故意挑对方产品的毛病，借以压低对方产品的价格，买方所采用的策略是（）Ａ投石问路Ｂ抬价压价Ｃ吹毛求疵Ｄ假出价７.商务活动的违约责任的认定应当遵循（）Ａ严格责任原则Ｂ全面履行原则Ｃ诚实信用原则Ｄ平等互利原则８.商务活动的环境因素广泛而又复杂，其中对企业商务活动的影响最为直接的是（）Ａ顾客环境因素Ｂ经济环境因素Ｃ竞争环境因素Ｄ政治法律环境因素９.战略决策是企业长远发展的选择，规划期少则３年至５年，多则１０年以上，决策者必须根据过去和现在所掌握的信息来预测未来的趋势，这种预测必然与未来的实际发展存在着不小的差异，这体现了企业经营战略的（）特点，据此特点要求进行经营战略决策时，必须尽可能的提高预测的科学性和可靠性Ａ战略决策对象的复杂性Ｂ决策信息的不确定性Ｃ决策条件和结果的风险性Ｄ方案评价的困难性１０.下列（）是企业在资源配臵和经营范围的决策中产生的各种共同努力的效果，通常被描述为＂１＋１＂>２Ａ经营范围Ｂ资源配臵Ｃ竞争优势Ｄ协同作用二、多项选择题（每小题３分，共３０分）１.下列属于个人独资企业的设立条件的是（）Ａ投资人为一个自然人Ｂ有合法的企业名称Ｃ有健全的财会制度Ｄ有固定的生产经营场所和必要的生产经营条件２.非公司企业和外资企业注销登记因如下（）原因终止营业，应向登记主管机关办理注销登记Ａ解散Ｂ歇业Ｃ被撤销Ｄ宣告破产３.常见的合同条款问题主要有（）Ａ条款不齐，存在漏洞Ｂ合同文字含糊不清，模棱两可Ｃ合同内容不具体Ｄ未明确违约责任条款４.一般商务合同履行的程序包括（）Ａ要约Ｂ交付Ｃ验收Ｄ结算５.下列情况可免除违约责任的是（）Ａ由于自然灾害而导致的违约行为Ｂ由于社会异常事件而导致的违约行为Ｃ由于货物本身的自然性质或合理损耗的原因，造成货物的损毁或灭失的Ｄ当事人在合同履行期限届至而未履行债务的行为６.下列是现代活动的宏观环境因素的是（）Ａ人口环境因素Ｂ科技环境因素Ｃ竞争环境因素Ｄ政治法律环境因素７.公司层次战略主要有（）和（）两种方式Ａ投资组合管理Ｂ总体战略Ｃ差异化战略Ｄ成本领导战略８.企业在下列哪种情况下适合采用稳定战略（）Ａ有较高市场份额和较高盈利水平的非常成功的企业Ｂ急需增大自身规模，提高销售额和市场份额的企业Ｃ缺乏进一步投资的企业Ｄ刚刚进行过精简的企业９.实现扩张战略的三个主要方式有（）Ａ差异化战略Ｂ进行兼并与购买Ｃ建立合资企业Ｄ利用核心竞争力１０.企业采用自下而上方式制定战略方案的缺点是（）Ａ各事业部的战略方案事先没有统一计划作基础Ｂ易造成战略定位、资源配臵方面的冲突Ｃ需要高层管理者花费较大精力来协调Ｄ是一种较为集权的战略管理方式三、名词解释（每小题４分，共１６分）１.法人：２.标的：３.要约：４.开放的系统观：四、简答题（共２８分）１.每年３月1日至６月３０日，企业法人应当按照规定向企业登记机关提交年检材料，办理年检手续。

七年级英语上册第二次月考试题及答案面对即将到来的七年级英语上册第二次的月考测试，教师们要如何准备试题内容呢?接下来是店铺为大家带来的关于七年级英语上册第二次的月考试题及答案，希望会对大家有所帮助。

七年级英语上册第二次月考试题一、单项选择(30%)1. I can see _______ egg and ________ banana on the table.A. a; aB. an; anC. an; aD. a; an2. Does Simon ______ after school?A. walk homeB. walk to homeC. go to home on footD. go home on feet3. ----_______do you watch TV? ----_______Never.A. How manyB. How muchC. How oftenD. When4. ----Do you need to buy some vegetables? ----Yes. Let’s buy some _______.A. potato and carrotsB. cakes and applesC. tomatoes and carrotsD. noodles and beans5. Look! There are some ______ on the floor.A. childB. boxesC. waterD. toy6. Sweet snakes give me energy, _______ they are not healthy.A. andB. orC. butD. then7. There _____ some milk and bread on the table. You can have them _______ breakfast.A. are; forB. are; inC. is; forD. is; in8. It is important _______ a healthy lifestyle.A. of us to haveB. of us havingC. for us to haveD. for us having9. Simon sits between ________.A. Kate and IB. I and KateC. we and KateD. Kate and me10. ---- Are you _________? ----Yes, I want something to eat.A. hungryB. thirstyC. fullD. OK11.----I play football for one and a half hours every day. How about you?----Oh, you do ______ exercise. You exercise ______ ten hours a week.A. much; less thanB. much; more thanC. many; less thanD. many; more than12. We eat meals three ______ a day.A. timeB. timesC. sometimesD. some time13. I do not eat sweet snacks ______ meals.A. inB. onC. ofD. between14. The boys often play football after school _____ the girls seldom play it.A. andB. butC. orD. because15. ________ do you know about healthy food?A. How muchB. How manyC. WhereD. Which16. ---Is English __________ important subject? --- Yes, I think so.A. theB. aC. anD./17. I think it’s nice to dress up ________ a lovely princess (公主).A. toB. inC. asD. with18. I have a pair of gloves. One is on the bed. But I can’t find _________.A. anotherB. otherC. othersD. the other19. --- Today I’ll go to the zoo with my parents. --- _______________.A. Yes, please.B. Have a nice day!C. Sure.D. Good idea!20. How about ___________ some delicious candy?A. eatB. to eatC. eatsD. eating21. Do you hear someone is ___________ the door?A. knocking onB. knocking upC. knocking overD. knocking into22. ---What does your mother do ?--- _____________.A. She is a nurse.B. She’s tall and thinC. She likes shopping.D. She is doing the housework.23. He’s _______________ in New York now.A. for holidayB. on holidayC. in a holidayD. to holiday24. American people do not celebrate ________________.A. Thanksgiving DayB. the Dragon Boat FestivalC. HalloweenD. Christmas25. “Trick or treat” means “ get a _________ or play a ___________”.A. trick; treatB. treat; treatC. trick; trickD. treat; trick26. --- __________ man is your father? --- The man in black.A. WhatB. HowC. WhichD. Where27. Please ____________ who broke (打破)the glass of our classroom.A. look forB. lookC. findD. find out28. --- What do people usually do at the Mid-Autumn Festival? ---_______________.A. Eat rice dumplings.B. Play “ trick or treat”C. Eat moon cakes and enjoy the full moon.D. Let off fireworks.29. He seems _________ because he passes the test.A. happyB. happilyC. unhappyD. unhappily30. I will see him _________ the morning of 1 May.A. inB. onC. atD. to二、完形填空根据短文内容，选择正确的选项。

全国2021年4月高等教育自学考试商务交流（二）试题一、单项选择题（本大题共20小题，每小题1分，共20分）在每小题列出的四个备选项中只有一个是符合标题问题要求的，请将其代码填写在题后的括号内。

错选、多选或未选均无分。

1．良好的倾听可以产生许多有益的结果，但不包罗（）A．促使对方同意你的不雅点B．能够尽可能多地获取相关信息C．有利于改善人们之间的关系D．能给说话人一种鼓励2．适用于非个人事物和一般性谈话的场合属于（）A．公共距离B．亲密距离C．社会距离D．私人距离3．在一份报告中表白调查范围和限制的部分称为（）A．摘要B．授权调查范围C．目录D．前言4．下列属于不成控变量的是（）A．领导风格B．群体对任务的激励C．群体生产率D．群体在组织/社会的彼此关系5．表示某班全体学生期末考试分数的频率分布应采用的视图是（）A．条形图B．散点图C．直方图D．圆形图6．商务文件中的备忘录内容应包罗（）A．存档号B．封内地址C．结束语D．主题7．交流时实际期望达到的目标是（）A．被对方接收、被对方理解、被对方倾听、引起对方反应B．被对方阅读、被对方接收、被对方倾听、被对方接受C．被对方接收、被对方理解、被对方接受、引起对方反应D．被对方接收、被对方阅读、被对方接受、引起对方反应8．空间影响人们交流的方式，下列选项不正确的是（）A．每个人有空间属于本身的感觉B．空间大小通常与地位凹凸没有联系C．在公共场所，只要存在选择的自由，大多数人往往尽可能远离陌生人坐着D．利用空间进行交流时存在文化的差异9．表示连续信息的视图类型是（）A．条形图B．圆形图C．金字塔形图D．曲线图10．在群体交流中属于“任务角色”所执行的功能是（）A．提出不雅点B．建立标准C．表达群体的感受D．清除紧张关系11．“可能分裂群体成员”的决策方法是（）A．权威决策法B．多数投票表决决策法C．趋同决策法D．达成一致决策法12．下列属于会议主席在会议之后的职责是（）A．起草备忘录B．监控进展C．执行行动计划D．将备忘录两天内发给与会者13．制作备忘录时，避免做的是（）A．记录资料、时间和会议地点B．会后立刻清楚地起草备忘录C．备忘录中尽可能多地插入发言人的名字D．使用简短的句子和段落14．具有“自然并且易于与听众进行各种即时交流”特点的提要类型是（）A．提示卡B．思路图C．列标标题问题录D．详细提要15．假如你要申请某外资企业的一个职位，除递交一份个人简历外，还应附加的材料是（）A．证明信B．保举信C．说明信D．介绍信16．缺少有助于理解的非语言暗示的交流形式是（）A．口头交流B．电话交流C．书面交流D．面谈17．通常针对特定的读者，用来陈述正式的、事实性信息的书面文件是（）A．报告B．备忘录C．表格D．公务信函18．信息树适用于演示（）A．统计信息B．非统计信息C．连续性信息D．非连续性信息19．下列关于群体规模描述正确的是（）A．群体规模越大，个体参与的机会就越多B．群体规模越小，群体凝聚力越大C．群体最合适的规模在15人以上D．解决具有可证实的答案的问题时大群体更有效20．“准备工作难度大”的视觉辅助工具是（）A．磁板和粘贴物B．白板C．实物D．翻纸板二、简答题（本大题共5小题，共30分）21.（9分）简要说明电话交流时，如何控制谈话的过程？22.（6分）简要说明“头脑风暴法”的要点。

七年级英语下册第二次月考试题月考即将到来，教师们要如何准备月考试题呢?接下来是店铺为大家带来的七年级英语下册第二次月考试题，供大家参考。

七年级英语下册第二次月考试题：第一部分听力)I. Listen and choose the right picture (根据你听到的内容，选择相应的图片)(5分)II. Listen to the dialogue and choose the best answer to the question you hear( 根据你听到的对话和问题，选出最佳答案)(8分)6. A. Tea B. coffee C. Water D. Juice7. A. Go for a walk B. Do her homework C. Wash her clothesD. Watch8. A. For five minutes. B. For ten minutes. C. For fifteen minutes D. For fifty minutes9. A. White B. Black C. Blue D. Red10. A. A singer B. A teacher. C. A policeman D. A doctor11. A. In a hospital B. In a bank C. In a shop D. In a library12. A. 5.5 yuan B. 6 yuan C. 7.5 yuan D. 8 yuan13. A. 9:00 am B. 9:30 am C. 10:00 am. D. 10:00 pmIII. Listen to the passage and tell whether the following statements are true or false ( 判断下列句子是否符合你听到的短文内容，符合的用T 表示，不符合的用 F 表示) ( 6分)14. People in London like talking everywhere15. The underground trains are crowded in the morning only.16. Most people like reading newspapers and talking about the news.17. Some people look out of the windows because no one talks to them.18. English people like talking about the weather19. When you talk about the weather with English people, they’ll thi nk you are friendly .IV. Listen to the dialogue and complete the sentences (听对话完成下列内容，每空格限填一词)(6分)20. _______ Smith wants to speak to Miss Zhao.21. Miss Zhao is __________ when the telephone rings .22. David Smith doesn’t go to school because he has go t a ___________23. The man’s office telephone number is __________24. The woman goes and gets a(n) __________ a piece of paper25. The woman will ask Miss Zhao to __________ the man when she comes back.Part 2 Phonetics , Vocabulary and Grammar ( 第二部分语音，词汇和语法)V. choose the best answer ( 15分)26. I’d like a white shirt ________ short sleeves.A. ofB. withC. inD. for27. I noticed Tom __________in the playground when I passed by school .A. play footballB. to play footballC. played footballD. playing football28. We should keep our classroom ____________ every day .A. cleanB. cleaningC. to cleanD. cleaned29. There is going _______ a meeting next week .A. to haveB. to beC. beD. to being30. Tom always ______ a read scarf when he go into his school .A. put onB. dressC. wearD. wears31. There is a __________ wind ,let’s go to fly kites.A. gentleB. gently C, strong D. fiercely32. When the wind blew _________, we saw people takingflower pots into flatsA. fiercelyB. fierceC. slightlyD. slight33. The teacher asked us ________ each other .A. helpB. helpingC. to helpD. helped34. He _______ his raincoat tightly yesterday afternoon when there was a typhoon.A. holdB. holdingC. heldD. holds35. What can you see _______ a windy day ?A. inB. atC. ofD. on36. Mr. Smith has _____ 11-year-old daughter, she is in Grade Five now.A. aB. theC. /D. an37. He has many stories, but _________ is interesting.A. most ofB. none ofC. many ofD. some38. There are some _____ in this school.A. woman teachersB. woman teacherC. women teacherD. women teachers39. I carefully but couldn’t anything.A. listened…heardB. listened…hearC. heard…listenD. heard…listened40. Perhaps there will be __________ than nowA. less traffic jamsB. few traffic jamsC. more traffic jamsD. many traffic jamsVI. Fill in the blanks according to the phonetics symbols. ( 根据音标写单词)(5分)41. Miss Alice wants to buy a _________ /42. Great __________/ have taken place in the past few years in China.43. There was a wooden _________/over the river.44. Heavy ________/ fell on the cars when there was a typhoon.45. There was a big / in the sea .VII. Fill in the blanks with proper words (5分)(在空格内填上适当的词使句子通顺，首字母已经给出)46. You can use your p______ transportation cars when you take a bus47. There are some t________ from the side to the other side of the Huangpu River.48. The bees fly a_____ in the garden.49. There is no c______ in our school, so we have to go home to eat lunch every day.50. The students are playing basketball h___________ in the playground.VIII. Fill in the blanks with the given words in their proper forms (用所给词的适当形式填空) (5分)51. The room is ________, we like to stay there.( air-condition)52. Many people lost their ________ after earthquake. ( life)53. The wind blew _________,( gentle) let’s go to fly kites in the park.54. They walked _______ on the street when typhoon passed. ( care)55. There is a notice on the __________ board. ( play )IX. Fill in the blanks with the proper words or expressions. ( 选择填空) (5分)56. ______ of my parents are doctors. ( All, Both)57. She didn’t buy any apples,____, she bought some beaches . ( Instead, Instead of)58. Spring is my favourite __________, ( season, seasonal )59. The police keep our city _______. ( safely, safe )60. I saw a ship ______ in the Huangpu River when I took a ferry .( sinking, sank )X. Rewrite the sentences as required. ( 按要求改写句子) ( 10分)61. Sarah had to look after her little brother ( 改为否定句)Sarah _____ _____ to look after her little brother62. There were no students in the room. (改为同义句)_____ _____the students were in the room.63. I stayed at home, I didn’t go to the cinema yesterday. ( 合并为一句话)I stayed at home _____ of _______ to the cinema yesterday.64. It snowed heavily last weekend. ( 就划线提问)_____ ______ it snow last weekend?65. mother, sells, people, supermarket, cakes, to, the, Kitty’s, in__________________________________________Part 3 Reading and writing ( 阅读和写作) ( 30 分)XI. ReadingA) Choose the best answer (5 分)Vegetarians(素食主义者)choose not to eat meat for a number of reasons (原因).Sometimes they just don’t like meat ,so they don’t eat it .some vegetarians believe that eating meat is unhealthy .others believe that it is wrong to kill animals ,they feel animals are living thing s as people are. And that we shouldn’t hurt them .Still other vegetarians feel that if people eat more (such as corn, rice, and wheat) and less meat, food would be less expensive ,and fewer people in the world go hungry.66. A Vegetarians is a person who ________A. eat no meatB. likes meatC. eats grains onlyD. never eats vegetable67. Why are people vegetarians ?A. Because they want to lose weightB. to save more moneyC To live longer D. for many different reasons68. Some vegetarians believe that eating meat is unhealthy. Unhealthy means______A. goodB. bad for healthC. helpfulD. harmless69. Some vegetarians think it wrong to kill animals for they feel that _______A. animals are more important than peopleB. animals are the livings like peopleC. people are like animalsD. there are fewer animals in the world70. Other vegetarians feel ____the less expensive food would beA. The more grains and meat people ateB. The less meat and fewer grains people ate.C. The meat and fewer grains people ate.D. The less meat and more grains people ate..B) Choose the words and complete the passage ( 选择最恰当的词完成短文) ( 5分)Mrs. Smith is very proud of __71____,as it always clean and tidy . but one day as she was sweeping ,she saw a little mouse running in the dining room .She had always told ___72____that no mouse would be seen in her house .She __73______called her son and told him what she had seen a few minutes before. She said, “ we must___74____ it at once. Go down to the village shop and buy some rat poison ( 老鼠药). Don’t ___75_____anybody what it is for.” But Mum, what about the shop owner there?” asked the son …71. A. family B. horse C. house D. home72. A. another B. other C others D. the other73. A. immediately B. later C. then D. first74. A. bring B. take C. carry D. catch75. A. say B. tell C. speak D. talkC) Read the passage and fill in the blanks with proper words. ( 首字母填空)(12分)After I had lunch at a village hotel. I looked for my bag ,I l__76____ it on a chair beside the door and now it wasn’t there ! As I was looking for it ,the hotel –keeper came in .“ Did you have a good m___77________?” he asked “yes ,thank you” I answered , “but I can’t pay f____78___ my lunch . I haven’t got my bag” The hotel –keeper smiled and w___79____ out .In a few minutes he r__80_____ with my bag and gave it to me .“I am very sorry ,” he said “ My d___81______ had taken it into the garden .He often does it”76_______ 77_______ 78________ 79_________ 80_______ 81_________D).Read the passage below and answer the following questions (根据文章内容回答问题) (6分)There are some of the signs that you see on the road of Great Britain.Number one is a sign with the number thirty on it .We can see this sign when we are getting near a town .Thirty miles an hour is the speed limit.Number two is a sign that we are near crossroads, that is, a place where two roads cross .We must drive carefully.Number three shows us a gate. There is a level crossing. This is a place where a railway crossed the road. The road and the railway are at the same level. A level crossing is a dangerous place. Careful drivers stop or go very slowly.Number four has the word school on it .this is a sign thatthere is a school at the side of the street or road ,so drivers must look carefully and go slowly until they are past the school building .Number five is a sign with the letter P on it .The letter P is for parking .If the driver of a car wants to leave his car and go to the shop, he looks for this sign .Then he knows that he may leave his car there .82. When can we see the sign No.1?83. What is a crossroads?84. Drivers shouldn’t be careful when they see the sign NO.3, should they ?85. What is at the side of the street or road, when drivers see the sign NO.4?86. If drivers want to go shopping ,which sign should they look for?87. What do you think of these signs?XI. Writing (写作) (8分)88. Write a passage of at least 60 words on the topic : “Travelling in Shanghai” ( 以上海出行为题写一篇不少于60 字的短文。

英语第二次月考试题第一部分英语知识运用（共分三节，满分40分）第一节语音知识：从A、B、C、D四个选项中找出其画线部分与所给单词画线部分读音相同的选项，并在答题卡上将该项涂黑。

（共5分，每小题1分）1 fly A easily B dirty C shy D opportunity2 music A adult B attitude C Pollution D sugar3 young A without B souvenir C famous D trouble4 learn A earth B dear C clear D tear5 flood A foot B good C blood D moon第二节词汇与语法知识：从ABCD四个选项中选出可以填入空白处得最佳选项，并在答题卡上将该项涂黑。

（共25分，每小题1分）6 ________ fine weather it is today!A What aB WhatC How aD How7 ________ follow me !A NotB NOC Don’tD Have8 There _______!A comes sheB she comesC does she comeD does come she9 No sooner ______ than he got up.A the cock had cried loudlyB the cock cried loudlyC did the cock cry loudlyD had the cock cried loudly10 There are five children in the room, three of _____ come from Afria.A whoB whomC whoseD which11 Is this hospital ______ your mother was sent to yesterday?A whatB thatC whereD the one12 It is the last time ______ we met after graduation from college A which B that C in which D what13 Hardly had he arrived in HongKong______she rang me up.A whenB thanC whichD when14 ______ comes to the party will receive a gift .A No matter whoB whoC Which one DWhoever15 I’m sorry , I don’t know _______ .A where was he bornB he was born whereC where did he bornD where he was born16 Comarde Wang is to give us a talk on _____ he saw and heard inBritain.A whatB all whatC thatD which17 We used computer ______ we might save time.A so , thatB in order toC in order thatD such that18 It _____ when we got to school yesterday.A is rainingB was rainingC rainingD will rain19 The question is _____ we have money or not.A ifB whetherC thatD which20 His dream _____ he will become a richer will come true soonA whichB whatC thatD why21 I don’t like fish ______ meat.A andB orC butD so22______ Chinese_______ Japanese are Asian.A Both ,andB Neither,norC Neither, orD Either, or23 Mary _____ be in the hospital ,I saw her play basketball a minute ago.A musn’tB shouldn’tC can’tD may not24 It ______ last night, for the ground is wet.A must have rainedB may have rainedC could have rainedD need have rained25 ______ a new pair of glasses , she can read easily.A WearingB To wearC WoreD Wear26 It is time that you _____ a picture of me .A takeB tookC had takenD have taken27 The building _____ there will be our library.A be buiitB being builtC builtD to be build28This news sounds ______.A excitingB excitedC exciteD to excite29 Is _____ possible ______ us to work out all the questions in such ashort time?A it ,forB that , ofC it , ofD that , for30 _____ were sitting at the table.A TurnerB The Turners’C TurnersD The Turners第三节完形填空：阅读下面的短文，从ABCD四个选项中选出正确的答案，并在答题卡上将该项涂黑。

试卷类型 A 2006---2007学年度第一学期初三第二次月考英语试题注意事项：1、本试题分第Ⅰ卷和第Ⅱ卷两部分。

第Ⅰ卷9页为选择题，78分；第Ⅱ卷4页为非选择题，42分；共120分。

考试时间为120分钟。

2、答第Ⅰ卷前务必将自己的姓名、考号、考试科目涂写在答题卡上。

考试结束，只把第Ⅱ卷上交，第Ⅰ卷自行保留。

3、第Ⅰ卷每题选出答案后，都必须用2B铅笔把答题卡上对应题目的答案标号（ABCD）涂黑。

如需改动，必须先用橡皮擦干净，再改涂其它答案。

第Ⅰ卷（选择题共78分）一、听力测试（共20小题，计20分。

）A、辩音（共5小题，计5分）听下面5个句子。

每个句子后有一个小题，从题中所给的A、B、C 三个选项中选出你所听到的句子中的内容。

（每个句子只读一遍）1. A. killed B. came C. said2. A. rain B. sun C. rainy3. A. five B. twenty-two C. twenty-six4. A. coffee B. mooncake C.tea5. A. Go along B. Turn right C. Go aheadB、反应（共5小题，计5分）听下面5个句子。

每个句子后有一个小题，从题中所给的A、B、C 三个选项中选出正确的答语补全对话。

（每个句子只读一遍）6. A. It’s my birthday B. It’s fine today C. It’s March 12th7. A. Yes, we are B. Yes, they did C. Thank you8. A. Sure B. Many thanks C. I’d love to9. A. It doesn’t matter B. Yes, you should C. I’d love to10. A. Once a week B. Wednesday C. 8:15C、理解（共两节，10小题，计10分）第一节：听下面5段对话，每段对话后有一个小题，从题中所给的A、B、C三个选项中选出符合对话内容的最佳答案。

2015年下学期商贸类第二次月考综合试题本试题卷共五大题，共6页。

时量150分钟，满分390分一、单选题（在本题的每一小题的备选答案中，只有一个答案是正确的，本大题共20小题，每小题4分，共80分）1、公共关系是一项（）的促销方式。

A.一次性B.偶然C.短期D.长期2.广告被广泛用于大多数（）的促销。

A.消费品B.选购品C.特殊品D.商业用品3.大型、高价、高技术的生产设备采用（）销售最为合理。

A.直接B.间接C.中间商D.代理商4.制造商在某一地区仅选择一家中间商推销其产品，这种策略为（）。

A.密集分销B.选择分销C.独家分销D.联合销售5.分销渠道的宽度表示（）。

A.中间环节多少B.生产厂家多少C.同层次分销商多少D.不同层次分销商多少6.某乳品厂在市内下设128个牛奶零售网点，其销售渠道采用的是（）渠道。

A.短窄B. 短宽C. 宽长D.直接7、企业利用消费者具有仰慕名牌商品或名店声望所产生的某种心理而制定的价格为（）。

A.尾数定价B.招徕定价C.声望定价D.反向定价8、企业的产品供不应求，不能满足所有顾客需要的情况下，企业就应考虑（）。

A.降价B.提价C.维持价格不变D.降低产品质量9、市场调查的目的是（）A.收集信息B.了解情况C.发现问题D.为决策提供依据10、企业与企业之间的电子商务，其英文缩写是（）A、BtoCB、CtoCC、BtoBD、BtoG11、( ) 是保证商品推销顺利进行的物质基础。

A.推销信息B.推销品C.推销对象D.推销人员12、以下哪一项不属于康师傅饮品的推销人员向企业反馈的市场信息（）A.消费者的姓名、联系电话B.国家存款利率的变动C.顾客希望有便携式包装饮料D.统一饮品的促销活动价格13、把推销活动看成满足双方需求的过程，把推销的成功建立在推销员与顾客双方需求基础上的推销员是（）A.解决问题型B.推销技巧型C.顾客导向型D.强力推销型14、推销人员应改变“卖完就分手”的做法，承担起（）A.沟通关系的职责B.销售商品的职责C.搜集市场信息的职责D.提供服务的职责15、推销人员向顾客推销保湿霜后，又向其推销新产品防皱霜，这种方法属于（）A.连锁介绍法B. 缘故法C. 权威介绍法D.现有顾客挖掘法16、“你好，我是欧派衣柜的销售代表王琳，很高兴见到您，我愿竭诚为你服务。

九年级英语第二次月考题一．词汇考察（共20分）A.英汉互译（每空1分，共10分）1.熬夜2.犯错e up with4.go on vacation 5trek through the jungle6.放弃7.推迟8.be terrified of9.cheer up 10.用来做B.根据汉语或首字母提示补全单词（每空1分，共10分）1. After the earthquake (无家可归的)people had nothing to eat .2.Your bag is (相似)to mine both in color and in size .3.I don’t want to go Hawaii this summer . It’s too t .4.I p tea to coffee .5.He told me to remember the words in my h .6.Old people often d the music that is loud . Because it’s too noisy .7.Our next door (邻居)is an old lady. She keeps a little dog .8.I can’t go to the movies with you ,because I have an (约会) with the doctor .9.The dictionary isn’t mine .It (属于)to Mary.10.Tomorrow we’ll go on a p in the country. Please bring some food and drinks .二、单项选择（共30分，每小题1分）（）1. There is _______umbrella beside _______ chair near the window.A. an, theB. a, theC. the, aD. an, a（）2.Coffee is ready. How nice it ________! Do you want some?A. is smeltB. smeltC. is smellingD. smells（）3.They’ll go camping if it ________fine tomorrow.A. won’t beB. will beC. isn’tD. is（）4. ― How far is the school from your house?―It’s about________ walk.A. twenty minutes’B. twenty minute’sC. twenty minuteD. twenty minutes （）5.― There is a math test next Monday. Do you think David will pass it?― He ________ pass it. I’m not sure.A. mustB. mayC. willD. can（）6. ― What a beautiful dress!― Yes. But it’s so expensive that we can’t ________ it.A. payB. offerC. affordD. support（）7. ― Excuse me, do you know what time ________?― At 9:00.A. does the airplane take offB. will the airplane take offC. the airplane takes offD. the airplane has taken off（）8. Jack likes playing soccer, but he doesn’t like playing violin.A. /, /B. the, /C. the, theD. /, the（）9. --do you improve your listening? –I improve it listening to tapes.A. What, byB. What, withC. How, by D, How, with（）10. No children to watch this kind of movie because it is too scary.A. should allowB. should be allowedC. shouldn’t be allowedD. don’t allow（）11.Henry,you will be late for class________you hurry up.A. unlessB. untilC. ifD. since（）12. —I hear someone knocking on the door. It Tom.—Yes, I think so. He said he would come here at seven o’clock.A. must beB. might beC. may be A. can be（）13. Let’s stay at home playing basketball.A. because ofB. replaceC. as well asD. instead of（）14._____number of students are at the party. And _____number of girls is 200.A. The, aB. A, theC. The ,theD. A, a（）15. —More than three weeks _________since we came here.A. has passedB. have passedC. passesD. passed（）16.Buying that house is a _________.A. faultB.errorC. mistakeD.wrong（）17.His sister missed the airplane _______she got to the airport late.A. becauseB. sinceC. asD. for（）18. We all wish to do the work_______ with ______time and _____people.A. better, less, fewerB. well, few, a littleC. well, little ,fewD. better, few, less（）19. I play the piano when I was a young boy.A. wasn’t used t oB. wasn’t use toC. didn’t used toD. didn’t use to（）20. --Can you tell me what to wear at the party?–If I you, I the blue jeans.A. was, will wearB. am, will wearC. were, would wearD. were, wore（）21. The shop assistant asked the woman .A. which one did she like bestB. which one she liked bestC. which one she likes bestD. which one does she like best（）22. You must work hard,______you’ll fall behind.A. orB. soC. butD. and（）23.My necklace is not the only thing________is missing?A. thatB. /C. whichD. who（）24.—How long ________ you_______your bike?—For a week. My father ________ it on my birthday.A. have, bought, boughtB. have, had, boughtC. did, buy, boughtD. did; had, buy（）25. —Happy New Year!—________.A. The same to youB. Fine, thanksC. That’s all rightD. That’s right.（）26. It’s ______________A. so an interesting bookB. such an interesting bookC. so a book interestingD. such interesting book（）27. ---Will you please write a short passage on "Meteor Garden" and ____ it to me this evening?--- No problem. But my computer doesn't work okay nowA. giveB. e-mailC. takeD. bring( )28. —May I your dictionary?—Sorry, I it to Jane yesterday.A. borrow; lentB. lend; borrowedC. use; borrowedD. lend; returned( )29. ---What did your son say in the letter?--He told me that he ________Xiaoshan the next morning.A. will visitB. has visitedC. is going to visitD. would visit( )30. I don’t know if he________. If he ___________, I will call you.A. comes, comesB. come, comeC. will come, comesD. comes, will come三、动词填空（每空1分，共5分）1.Be sure (close) the windows when you leave .2.I’m considering (study) in London next year .3.Would you like (drink)some orange juice ?4.Most private cars (not allow) in downtown in Singapore.5.We all can’t find her . I think she really (go)to Beijing.四、句型转换（每空1分，共10分）1. I prefer staying at home to going out.(改为同义句)I would _______ stay at home than_______out.2. ―Will he come back soon?‖ said the teacher.(改为间接引语)The teacher asked me ______ he ________come back soon..3.They grow rice in South Africa.(变为被动语态)Rice_______ _______ in South Africa.4. The poor boy was unhappy, _______ _______?(改为反意疑问句)5. The basketball was invented by a Canadian doctor.(对画线部分提问)_______ _______ the basketball invented by?五、完型填空。

高二上学期第二次月考（英语）（考试总分：120 分）一、阅读理解（本题共计4小题，总分30分）1.（6分）Music is born to light my spirit.In no particular order, here are some songs on the Music app of my phone:On a Sunday Afternoon by Lighter Shade of Brown—A student of mine introduced this rap song to me all the way back in the early 1990s, when 1 was teaching Spanish at a local university. The story in the song takes place not too far from where I live in Los Angeles. It’s a good “driving” song, nothing complicated or “deep”.Say Something by A Great Big World—A more recent song about a couple losing contact with each other. The piano part is very little playing but beautiful.American Pie by Don McLean—Another song from my youth in the 80s, very popular with almost every American of my generation. It retells some of the key events of the middle 20th century, a song of happy memories of the past and wanting to return to those better times.The Weight by The Band—Another old song, originally made public in 1968, but one I didn’t hear until I was in high school more than 10 years later. I don’t understand the words to the song completely, but the feeling of the song is very comforting to me.Under the Bridge by Red Hot Chili Peppers—This Los Angeles group wrote a song that I used to listen to when I first moved to LA more than 25 years ago. I didn’t know anyone here when I first arrived. When I got bored, I used to drive up and down the major streets that cross the city from east to wes t, listening to this song about the “city of angel” being as “lonely as I am. (Don t worry! I have plenty of friends now.)1．Which song is introduced by one of the author’s student?A. The WeightB. Say SomethingC. American PieD. On a Sunday Afternoon2．When did the author probably hear the Weight by The Band?A.In 1968.B.in the 1980s.C.In 1970.D.in the 1990s. 3．When the author first moved to LA, the first song he heard was________.A.Under the BridgeB.American PieC.The WeightD.Say Something2.（8分）On a Saturday evening , I was waiting for my train and on the subway station's floor was a man just sitting there. I looked around and nobody stopped so I just went my way. After a few steps, I turned and asked him whether he needed help. He toldme his house was one station further and he would only need to take the train there. So I reached for his hand to help him stand up.He wanted to take the stairs but I feared that he would hurt himself since he seemed too weak to walk, so I asked him to take the elevator. Even though my mind was trying to turn the danger lights on, I put the thought that I should not go alone with a drunken man out of my mind and accompanied him on the elevator.We arrived on the platform with no incidents. The man's knees seemed to soften, so I asked him to rest on a bench. While sitting there, he thanked me, telling me that I saved him. No, I said, I really did nothing; he saved himself as he walked on his own feet.At the next station, we said our goodbyes. Before I knew it, he left 100 dollars and dashed out of the train. There was no way to give him back his money. I wanted to leave it on the seat, but a young woman who thought it belonged to me ran after me and gave me the note.My initial reaction to getting that money was of shame and I even felt offended. Then I thought he just wanted to thank me, the best way he knew how. Now, my question is —what act of kindness shall I do with these 100 dollars?4.Why was the man sitting on the subway station's floor?A .Because he wanted to go home.B .Because he was seriously ill.C .Because he was waiting for the train.D .Because he was drunk.5.Seeing the money left by the man, the author first felt ________.A .ashamedB .gratefulC .delightedD .frustrated6.How will the author possibly deal with the money?A .Give it back.B .Buy something favorable.C .Give it to people in need.D .Leave it on the seat.7.What can we infer from the passage?A .I helped the man the moment I saw him.B .I thought it unsafe to go alone with the drunken man at first.C .I accompanied the man to take the stairs.D .A young woman ran after me and gave me the note.3.（8分）When I was a very little child, I remember watching TV and seeing other children suffer in other parts of the world. I would talk to myself, “when I grow up, when I can become rich, I’ll save kids all over the world.”At the age of 17, I began my career here in America, and by 18, I started my first charity organization. I went on to team up with other organizations in the following years, and met, helped, and even lost some of the most beautiful souls, from six-year-old JasminaAnema who passed away in 2010 from leukemia (白白白)—her story inspired thousands to volunteer as donors, to 2012 when my grandmother lost her battle with cancer, which is the very reason and the driving force behind the Clara Lionel Foundation (CLF). We’re all human. And we all just want a chance: a chance at life, a chance in education, a chance at a future, really. And at CLF, our mission is to impact as many lives as possible, but it starts with just one.People make it seem too hard to do charity work. The truth is, you don’t have to be rich to help others. You don’t need to be famous. You don’t even have to be college-educated. But it starts with your neighbor, the person right next to you, the person sitting next to you in class, the kid down the block in your neighborhood. You just do whatever you can to help in any way that you can. And today, I want to challenge each of you to make a commitment to help one person, one organization, one situation that touches your heart. My grandmother always used to say, “If you’ve got a dollar, there’s plenty to share.”8．What did the author want to do at a young age?A．Watch TV.B．Grow up quickly.C．Become wealthy.D．Help other children.9．Which of the following directly caused the author to create and develop the CLF? A．A six-year-old kid’s request.B．Her grandmother’s death of cancer. C．Many volunteers’ inspiration for it.D．Other organizations’ encouragement. 10．What does the underlined word “one” in Paragraph 2 refer to?A．A chance. B．A life. C．A task. D．An organization.11．What does the author suggest people do in the last paragraph?A．Do little things to help those around them.B．Work very hard to get a college education.C．Challenge their friends to offer help.D．Do charity work when you are rich.4.（8分）As is known to us all,VAR technology has been used in U.S. sports for years. However, it was fully combined with the global game of soccer and made itsdebut(首次亮相) at the 2018 World Cup . VAR stands for video assistant referee. It isactually a team who work together to review certain decisions made by the main referee by watching video replays.The VAR team supported the referees from a centralized video room. The operators selected and provided the best angles from the relevant broadcast cameras plus two additional offside cameras. Throughout a match they are constantly checking for mistakes. They will communicate with the referees only for clear and obvious errors or serious missed incidents. The referee can delay the restart of play at any time to communicate with the VAR team. Once they decide an incident is reviewable, the referee would start an official review. Then they will make a decision based on the information received from the VAR team.The use of video technology is a hot topic among football watchers. Some fans believe that VAR causes too many interruptions, disrupting the flow of the game. But others just want a fair match and to see the correct call no matter what. They argue disruptions already take place as angry players crowd around a referee following a controversial decision. VAR can serve to remove such scenes and get the game moving again. With much money put into modern football, governing bodies are now under great pressure to see that the correct decisions are made on the pitch and VAR is a sure step in that.12.What is VAR?A.very angry refereeB. camerasC. video assistant refereeD. operators who can stop the game13. According to Paragraph 2, who can decide the play?A. Camera assistantB. The main refereeC. VAR teamD. The audience14. What is the author’s attitude towards VAR?A. unconcernedB. negativeC. positiveD. controversial15. What is the best title of the passage?A. The football matchB. VAR used in all sportsC. The main referee’s bless or disguiseD. VAR appearing at World Cup二、阅读七选五（本题共计1小题，总分10分）5.（10分）根据短文内容，从短文后的选项中选出能填入空白处的最佳选项，选项中有两项为多余项。

餐饮服务与管理试题卷（100分）一、选择题（每小题2分，共30分）1． ( )是指原料经过油初加工后，再加汤、调料，用大火烧开、小火烧烂使菜肴入味人烹调。

A．炖 B．煮 C．烩 D．烧2．下列不属于中国菜给人以文化熏陶和艺术享受的因素是 ( )A．精湛的刀工 B．便宜的价格C．美妙的菜名 D．精美的食器3．( )主动问候客人并为客人拉椅让座，送上小毛巾，并按需要开茶。

.A．迎宾员 B．值台服务员C．传菜员 D．餐厅领班4．大型中餐宴会（）应放置宴会桌次安排平面示意图。

A．入口处 B．酒店门厅C．宴会厅内 D．厨房门口5．（）适用于汤类、羹类、炖品或高档宴会分菜。

A．转盘式分菜 B．旁桌式分菜C．分叉分勺式派菜 D．各客式分菜6．大型宴会一般在开始前（）min左右摆上冷盘。

A．10 B．15 C．20 D．257．宴会服务应注意节奏，不能过快或过慢，应该以（）为准。

A．主管人员眼色 B．客人进餐速度C．餐厅工作时间 D．自己的经验8．多用于中高档大型宴会、会议型宴会的预定方式是（）。

A．电话预定 B．面谈预定C．传真预定 D．网络预定9．大餐桌每桌可备台号夹（）只左右，小餐桌可备台号夹（）只左右。

A．10,12 B．9,10 C．15,8 D．15，910．下列不属于官府菜的是（）。

A．孔府菜 B．谭家菜 C．随园菜 D．淮扬菜11．许多餐厅由（）或高级服务员为客人点菜。

A．餐厅领班B．餐厅主管 C．餐厅经理 D．厨师长12．（）是中餐厅前台和后台协作的枢纽。

A．客房部 B．前厅部 C．传菜部 D．酒水部13．多为政府部门或企业界举行人数众多的盛大庆祝会、开业典礼等活动所采用的是（）A．茶话会 B．鸡尾酒会 C．冷餐宴会 D．便宴14．（）是酒店根据餐饮活动场所而设计的，作用是记录预定情况，供预定员查核。

A．宴会安排日记簿 B．宴会合同书C．宴会预定单 D．宴会变更通知单15．中餐宴会厅要求（）以示辉煌。

商务工作试题答案一、选择题1. 在商务谈判中，以下哪项是建立良好关系的关键因素？A. 坚持己方立场B. 理解对方需求C. 忽略文化差异D. 只关注价格因素答案：B. 理解对方需求2. 供应链管理的核心目标是什么？A. 降低成本B. 提高效率C. 优化库存D. 所有以上选项答案：D. 所有以上选项3. 以下哪个不是有效的市场细分策略？A. 地理细分B. 人口统计细分C. 心理细分D. 随机细分答案：D. 随机细分4. 在国际贸易中，最常用的支付方式是什么？A. 信用证B. 汇票C. 电汇D. 支票答案：A. 信用证5. 以下哪项不是有效的客户服务策略？A. 快速响应B. 个性化服务C. 高成本维护D. 反馈机制答案：C. 高成本维护二、填空题1. 在商务沟通中，__________ 是指在没有直接面对面交流的情况下，通过书面、电子或其他非直接方式进行的信息交流。

答案：远程沟通2. 供应链中的库存管理是为了确保产品在需要时能够__________ 可用。

答案：及时3. 市场调研的目的是收集和分析信息，以便更好地了解__________、竞争对手和市场趋势。

答案：消费者4. 国际贸易中的关税是指政府对进口或出口商品征收的__________。

答案：税费5. 客户关系管理(CRM)系统的主要目的是__________ 客户信息，以便提供更好的服务和增加销售。

答案：整合三、简答题1. 描述商务谈判中的BATNA概念及其重要性。

BATNA（最佳替代方案）是指在谈判失败时，谈判者可以选择的最佳替代行动方案。

了解BATNA的重要性在于，它为谈判者提供了一个明确的底线，帮助他们在谈判中保持清晰的方向和目标。

知道自己的BATNA 可以让谈判者在谈判中更有信心，因为它确保了即使谈判没有达成理想的结果，也有一个可靠的备选方案。

2. 说明品牌忠诚度对企业的重要性。

品牌忠诚度是指消费者对特定品牌的持续偏好和重复购买行为。

这对企业至关重要，因为忠诚的顾客不仅提供了稳定的收入来源，而且还通过口碑营销为企业带来新的客户。

中职电子商务专业第二次月考综合卷时量：150分钟满分：390分一、单选题（在本题的每一小题的备选答案中，只有一个答案是正确的，本大题共20小题，每小题4分，共80分）1、购买商品和服务供自己消费的个人和家庭，被称为（）。

A．生产者市场B．消费者市场C．转售市场D．组织市场2、娃哈哈矿泉水在销售时，采用的是（）营销策略。

A.无差异B.差异性C.集中性D.扩散性3、市场营销环境分为宏观环境和微观环境，下列各项中不属于宏观环境因素的是（）。

A. 人口环境B. 供应商C. 自然环境D. 技术环境4、产品组合的长度是指（）的总数。

A．产品项目B．产品品种C．产品规格D．产品品牌5、市场上的需求可以分为八大类，其中消费者对香烟、酒的需求属于（）A.负需求B.不规则需求C.无益需求D.过度需求6、细分市场是由类似的（）组成的。

A.产品B.行业C.消费者群体D.企业7、宝洁公司的洗发水在中国市场分别用“飘柔”、“海飞丝”、“潘婷”运用了（）A.个别品牌策略B.统一品牌策略C.分类品牌策略D.统一与个别品牌并用策略8、在产品生命周期的成长期、重点是创名牌，提高知名度，突出一个（）字。

A.准B.改C.优D.转9、海尔集团专业产品有电冰箱、空调器、洗衣机和电视机，这是企业拓展了产品组合的（）A.广度B.深度C.关联性D.产品组合10、汽车、旅游、房地产等行业一般按（）变数细分市场。

A.收入B.职业C.年龄D.性别11、在“爱达”模式中，与“迪伯达”的“促使顾客作出购买决定”这一步骤相同的阶段是（）A.促成交易B.激发顾客的购买欲望C.唤起顾客的兴趣D.吸引潜在顾客的注意12、“我以前用过你们的产品，没有任何效果。

”属于（）A.价格异议B.需求异议C.财力异议D.时间异议13、某咖啡厅的服务员问顾客：“您需要在咖啡里加一个鸡蛋还是两个鸡蛋？”该服务员所采用的成交方法是（）A.证明演示法B.间接演示法C.产品演示法D.选择成交法14、推销人员通过摆事实、讲道理，使顾客放弃异议、取得共识的过程称为（）A.说服B.演示C.否定D.模糊15、推销洽谈的第一级目标是为本次推销洽谈确定的（）A.最高目标B.中间目标C.理想目标D.最低目标16、小家电推销人员小刘在推销过程中的一段魔术表演引起顾客兴趣，这意味着推销人员应该具备的基本能力是（）A.注意力和观察力B.判断能力C.表现能力D.社交能力17、家政推销人员在顾客定下房间保洁项目后，又介绍了公司最近推出的家具保养业务，这种寻找顾客的方法是（）A.普访法B.广告开拓法C.委托助手法D.现有顾客挖潜法18.、某企业为增值税一般纳税人。

2019~2020学年浙江省高职考试研究联合体第二次联合考试商业类(商品经营管理)试卷2020.2姓名准考证号本试卷共五大题㊂全卷共6页㊂满分180分,考试时间90分钟㊂考生注意:1.答题前,请务必将自己的姓名㊁准考证号用黑色字迹的签字笔或钢笔分别填写在试卷和答题纸上㊂2.答题时,请按照答题纸上 注意事项 的要求,在答题纸相应的位置上规范作答,在本试卷上的作答一律无效㊂一㊁单项选择题(本大题共20小题,每小题2分,共40分)在每小题列出的四个备选答案中,只有一个是符合题目要求的㊂错涂㊁多涂或未涂均无分㊂1.内部资料主要是由所调查企业的各经营环节㊁各管理部门产生并发出的㊂下列属于内部资料来源的是()A.经济公报B.原始凭证C.文献资料D.统计公报2.品牌忠诚度是消费者对品牌的偏爱㊁选择㊁尝试购买㊁重复购买以及承诺购买的程度㊂下列无法反映品牌忠诚度高低的指标的是() A.顾客对价格的敏感程度B.顾客购买挑选的时间C.价差效应D.铁杆品牌忠诚者㊁非品牌忠诚者的比例3.顾客观察法是指调研者作为一个,冷静地观察现场所发生的各种情况㊂()A.参与者B.旁观者C.目标顾客D.消费者4. 4P 是市场营销过程中可以控制的因素,也是企业进行市场营销活动的主要手段,对它们的具体运用,形成了最基本的市场营销战略㊂其中,产品策略要求产品要有独特的,把产品的放在第一位㊂() A.销售网络经销商B.市场定位经济回报C.卖点功能诉求D.信息目标市场5.一般来说,品牌在消费者心中代表一种信用,只有在企业方面它才是涉及工业产权㊁品牌设置费用的符号㊂下列不属于品牌归属策略的是() A.制造商品牌决策B.品牌扩展决策C.中间商品牌决策D.混合品牌决策6.赠送样品是最有效也是最昂贵的介绍新产品的方式㊂下列不属于商家发放的形式是()A.邮寄发送B.广告赠送C.报纸杂志D.店内外散发7.有的组织为 希望工程 捐款,一掷千金;有的企业赞助体育事业,不遗余力㊂这些社会实践我们称之为() A.日常公共关系活动B.公共关系专题活动C.针对政府关系的公关活动D.针对媒体关系的公关活动8.当小王走进某超市准备购买调味料时,导购小姐告诉他:购买 太太乐 鸡精㊁宴会酱油㊁任选两款调味包㊁一个礼品袋,一共只要10元钱㊂这些商品原售价约为19元,这相当于50%的折扣优惠㊂这种活动属于() A.同行企业之间的联合推广B.不同行业企业的联合推广C.同一企业不同品牌的联合推广D.制造商与经销商之间的联合推广9.客户分类的方法有很多,按照客户所处状态分类可分为()A.关键客户㊁潜力客户㊁一般客户㊁一次性客户B.领导型客户㊁创新型客户㊁疑虑型客户㊁遵从型客户㊁复杂型客户C.潜在客户㊁目标客户㊁现实客户㊁流失客户D.V I P客户㊁主要客户㊁普通客户㊁小客户10.通过对企业现有的客户㊁与企业联系过的单位㊁企业举办活动(如公关㊁市场调查)的参与者等资料的整理,对他们的各项特征进行分析,从中找出企业的目标客户㊂这种寻找目标客户的方法是() A.资料查阅法B.外部连锁式开拓法C.活动寻找法D.客户资料整理法11.客户满意是指客户对一个产品或服务可感知的效果(或结果)与期望值相比较后,形成的愉悦或失望的感觉状态㊂客户满意包括三个层次㊂() A.情感满意㊁意识满意和行为满意B.很满意㊁一般和很不满意C.产品满意㊁服务满意和社会满意D.隐形满意㊁高度满意和惯性满意12.重要客户销售量较大,优先满足重要客户对产品的及的要求,是重要客户管理的首要任务㊂()A.数量系列化B.质量序列化C.品牌系列化D.售后序列化13.手机可以接打电话㊁发短信㊁发邮件㊁上网㊁娱乐㊁摄像等,它可以满足人们不同的需求,即手机这一商品就有很多不同的()A.价值B.使用价值C.社会属性D.品质14.不同的食品,其营养成分不同,在要求上也有区别,对碳水化合物㊁脂肪㊁蛋白质㊁维生素㊁矿物质而言,共同的功能是() A.保持体温,保持器官机能B.供给热量,保持体温C.维持生长,修补组织D.保持器官机能,调节代谢反应15.对于单一用途的商品,要求它在正常情况下,具有符合该种商品品级的最佳使用效果㊂例如,保温瓶必须具备保温的性能,钟表必须具有准确计时的性能㊂这体现了商品的() A.耐用性B.安全卫生性C.造型结构合理性D.适应性16.在的设计中有一种 借景 的艺术效果,即同时借助内部的装修设计来吸引顾客的眼球,亦同时突出了空间的层次感㊂() A.半通透式橱窗B.封闭式橱窗C.通透式橱窗D.特写橱窗17.大多数企业对生产日期和批号进行了标准化管理,如日期管理标示采用 见包装物某部位 的形式,应标示所在包装物的具体部位㊂下列不属于日期的标示形式的是() A.年/月/日B.日/月/年C.月/日/年 D.年/日/月18.盘点是一项费时㊁费力㊁工作量相当大的工作㊂按照顺序,在盘点前要做到的几点是()①一货一签 ②防止遗漏 ③归类整理 ④补充吊牌A.①②③④B.②①④③C.③②①④D.④②①③19.在选择服装㊁饰物的色彩时,应考虑到各种色调的协调,选择合适的着装㊁饰物㊂是最常见的工作服装用色㊂() A.暖色调B.中和色C.冷色调D.明亮色20.俗话说: 买卖不成话不到,话语一到卖三俏 ㊂所以巧妙地推介商品很重要㊂商品推介的方法有三种:语言介绍㊁和销售工具介绍㊂() A.迅速推介B.演示示范C.微笑示范D.诚恳推介二㊁是非选择题(本大题共20小题,每小题2分,共40分)判断下列各题,正确的在答题纸上选涂 A ,错误的选涂 B ,错涂或未涂均无分㊂21.零售店为了取得竞争优势,广泛采用价格竞争优势,如改善形象㊁完善服务㊁加强与顾客的沟通等㊂() 22.消费者的人口状况,包括人口数量㊁家庭总数和家庭人口平均数㊁年龄㊁性别㊁职业构成㊁受教育程度等㊂() 23.非随机抽样不遵循随机原则,它是从方便㊁快捷出发或根据主观判断有目的地选择样本㊂这种抽样效果的好坏很大程度上依赖于抽样者的客观判断㊂() 24.生产观念认为消费者喜欢那些质量好㊁价格低廉的产品,企业只要全力提高产品质量,降低成本就行㊂()25.对于实施短期性品牌策略的企业而言,产品的综合质量特征是其宣传的核心㊂()26.许多营业推广方式能打破顾客的购买惰性,刺激顾客的购买欲望,可促成顾客立即采取购买行为㊂() 27.企业可采取销售竞赛㊁超额提成㊁年终分红等方式,鼓励销售人员积极工作㊁开拓市场㊁发展新客户㊂() 28.任何公关策划都是为谋求组织发展而展开的,所以成功的策划应该以组织利益为唯一出发点㊂()29.联合推广所形成的利益必须能为参与各方所共享,这也是开展联合推广成败的关键㊂()30.作为企业的客户服务部门,需要帮助企业从众多的客户中正确选择优质客户,并对其提供服务㊂() 31.潜在需求经过质的积累或内部因素的刺激可以转化为现实需求,现实需求在一般情况下也可以转化为潜在需求㊂() 32.店大欺客是营销中的普遍现象,一些著名企业苛刻的市场政策往往会使一些大客户不堪重负而离去㊂() 33.商品分类的系统性原则是指以选定的商品属性或特征为依据,将商品总体按一定的排列顺序予以系统化,并形成一个合理的科学分类系统㊂系统性是商品分类的基础㊂() 34.抽样鉴定除了要有一定的样品数量和一定的方法外,还要求抽样者了解被抽样商品的生产㊁加工工艺过程以及运输㊁储存期间的质量变化规律㊂()35.适应商品市场竞争和满足多层次消费要求,不断向运输包装发出要求改进与创新的信息㊂() 36.货架的形式有多种方式,如陈列服装的圆形架㊁四方架等,陈列冲动性商品的收银机前的货架,陈列日常食品及百货的H㊁L形货架等㊂() 37.超市营业管理部门应根据商品的不同特点,制定相应的盘点制度和盘点计划,定期进行盘点㊂()38.仓虫一般都耐干㊁耐饥㊁耐热㊁耐寒,并具有一定的抗药能力㊂()39.销售员要成功地完成产品销售任务,仅通过准确及时地向目标市场传递有关企业㊁产品的信息,促使顾客产生购买欲望,达成交易㊂() 40.销售成交并不意味着销售过程的结束,售后服务是销售不可缺少的环节,也可以说是新的销售过程的基础㊂()三㊁填空题(本大题共15小题,每空格2分,共30分)41.是指收集的资料要力求全面系统地反映市场行情的来龙去脉,所获取的同类数据在时间上应当是连续的,形成一定的序列,能够反映各时期情况㊂42.在调查洗衣机销售情况时,通过对普通洗衣机销售分析,得出结论,进而推断全自动洗衣机的销售变化规律及特点㊂在这里使用的是分析㊂43.街头拦截访谈调研又称为,它是指在街区选择恰当地点(一般为商业街㊁娱乐场所㊁生活小区等),由调研员对其拦截的合格受访者进行访问㊂44.品牌代表着特定商品的,这是品牌最基本的含义㊂45.是选择营业推广方式首要考虑的因素㊂46.是指为改善公共关系状态,人人都可以做到的那些日常接待工作,如热情服务㊁礼貌待客以及大量的例行性业务工作和临时性琐碎的工作等㊂47.联合推广也可以称为㊁协同营销,是指两个或两个以上的企业(或品牌)在资源共享㊁共担共赢的原则下,向合作企业(或品牌)开放营销资源,在彼此的产品和服务中分别巧妙融入对方的品牌和产品体现,借以增强市场开拓㊁渗透和竞争能力,联合起来共同开发和利用市场机会㊂48.市场细分不是对产品进行分类,而是对同一类产品进行分类㊂49.潜在需求的实现过程:潜在需求产生购买动机 需求满足 新的潜在需求㊂50.重要客户是指对企业的利润和发展具有战略意义的那一类客户,也叫㊁主要客户㊁关键客户等,它通常是企业根据各客户的不同特征和条件对客户进行细分的结果㊂51.由发起者有计划地开设㊁布局统一规划,店铺独立经营㊂选址为中心商业区或城乡接合部的交通要道㊂52.在实际应用中,对商品进行感官鉴定时,首先要进行,看其表面特征是否正常㊂53.是指专门介绍某种商品的性能㊁用途㊁使用与保养方法的专题橱窗㊂54.临期商品是指距离保质期很近的商品,我国还未明确其具体的日期标准,业内将接近保质期的商品算作临期食品㊂55.电子邮件营销又称,是顾客事先许可的前提下,通过电子邮件的方式向目标顾客传递信息的一种网络营销手段㊂四㊁名词解释(本大题共5小题,每小题6分,共30分)56.电话调研法57.避强定位58.营业推广59.抽样60.推销五㊁问答题(本大题共3小题,第61题8分,第62题12分,第63题20分,共40分) 61.在产品的生命周期的不同阶段,企业营销工作的重点不同,营业推广的目标也不同,请具体列表阐述产品在成熟期时营业推广目标以及营业推广方式㊂62.锦城百货周边有7个小区,该区域每天的人流量大,公司每年的利润在500万左右,在零售业中属于实力中等的企业㊂为此李经理要根据市场的各个方面选择锦城百货的目标市场㊂(1)企业对目标市场的选择可以采用哪三种策略?(3分)(2)李经理今天在锦城百货的店内视察,店里来了一位顾客,他言语不多,出言谨慎,表面严肃,不轻易相信别人㊂请你帮李经理判断该客户属于哪种类型的目标客户,并制定合理的应对策略㊂(9分)63.某羊绒衫厂原料仓库中,存储大量的羊绒原材料,仓管员要定期对在库商品进行仓虫防治㊂据此,请回答以下问题:(1)化学防治方法的类型有哪些?(6分)(2)为了满足羊绒产品在仓库内的养护需求,仓库内要进行相应的温湿度管理㊂请问一般在哪些情况下适宜通风?(8分)(3)小明在该厂直营店购买一件羊绒衫后发现衣服上有个小洞,于是要求售后退换货服务㊂请问售后退换货服务的工作步骤是怎样的?(6分)此页无试题。

2020年爱尚南阳站高级商务班第二次月考姓名分校分数注意事项：满分为100分，测试时间为90分钟。

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Part one：WritingSpecial winter vacation, special days.Stay at home you must have a lot of different feelings and so many things you want share with your friends.Write one of the most impressive things about your vacation life or how you feel about your vacation life in not less than 80 words and not more than 120 words.Part two：ListeningListen to the tape three times then answer these questions. The following questions include multip le choice questions and judgment questions.I. According to the passage choose the best option for A, B, C and D1.What happened to 23-year-old Mo Jonathan walking down the street?A.As usualB.Was attacked and punchedC.Be please to eat2.Why did the two teenagers rob the East Asian man on February 8th?A.He owed money to the two teenagersB.The two teenagers thought he was the new coronavirusC.He seems very rich.3. China has been hurt twice, which two times?A.Such rhetoricB.The virusC.stormD.fire4.What happened to Korean women living in the Netherlands on March 4?A.Two men passed her yelled out “Chinese”and the back of man tried to punched her.B.Two men whistle to herC.The girl got lostII. According to the article judge right or not.Right（T）Wrong（F）5.Chinese enterprises have not been affected. ( )6.There was no rumor in England. ( )7.Similar incidents have been reported in Italy. ( )8. Only against the Chinese denial of service, personal attacks. ( )9.“Do not do to others，what you don't want done to you”from Confucius. ( )10.Those who abuse influence to spread harmful ideas really need to apologize. ( )Part three：Translating1.catch sight of: _________2.realize one's hope:__________3.make up one's mind to do sth:__________4.knock down:__________5.enter for:__________6.a regular customer7. not only……but…as well:__________ 8.in the same way that9.Pay the bill :__________ 10.in a hurry：11.搭帐篷:__________ 12.put off:__________13..向某人抱怨:__________ 14.假装做:__________15.at the moment :__________1.这个故事没有那一个有趣。

2023年自考专业（电子商务）商务交流（二）考试真题及答案一、单项选择题（本大题共20小题，每小题1分，共20分）1、在传递信息时，从理解到接受阶段，可能发生的障碍是（）A.学问背景差异B.接收者带有偏见C.噪音干扰D.本人信念不足2、下列属于规模较小的群体具有的特征是（）Λ.群体可能对小问题的敏感度降低B.完成任务花费的时间削减C.对指示和领导的理解要求较少D.领导者必需进行更多的协调活动3、能够表示广博的学问，有助于加强信任的演讲结束方法是（）Λ.提要B.引证C.选择D.艺术性4、人们在使用语言进行沟通的同时，不行避开地伴随着其他形式的沟通，全部语言之外的沟通被称为（）A.附加沟通B.言外之意C.身体语言D.隐秘议程5、群体沟通时，属于可控变量的是（）A.任务的性质B.群体规模C.成员的个人及心理特点D.领导风格6、面谈这种沟通方式比较适用于（）A.长距离沟通B.小组争论、介绍状况C.个人之间沟通、访问客户D.需要即时争论或解决问题7、下列属于语音信箱的优点的是（）A.留下了很长的留言B.只有常常打开信箱，此系统才会起作用C.成本低，保留了电话录音D.组织中的大多数成员都需要在此系统上8、当语言沟通与非语言沟通发生冲突时，我们更应信任（）A.语言沟通B.非语言沟通C.自我感觉D.倾听9、有效口头表达是综合作用的结果，其个人素养包括许多方面, 但不包括（）A.语音语速B.目光接触C.移情作用D.清楚、精确10、通常在做新产品演示时更可取的做法是（）A.依据当地听众的详细状况适当调整演讲内容和方式B.依据当地听众的详细状况适当调整演讲内容C.依据当地听众的详细状况适当调整演讲方式D.只要第一次演讲胜利，以后就采纳同样方式11、在方案一次沟通时需要考虑的问题是（）A.沟通目的、对象、时间、地点、方式、主题B.沟通目的、语言、对象、时间、方式、主题C.沟通对象、时间、地点、方式、主题、环境D.沟通时间、地点、目的、对象、环境、方式12、假设你要传递一条信息，从传递到接收阶段可能发生的障碍是（）A.学问背景差异B.被打断C.本人预备不足D∙信息的劝说力和依据不足13、针对查看答案。