市场竞品调查报告

市场竞品调查报告

篇一：竞品分析报告模板

竞品分析报告

报告人：报告日期：

目录

一、背景................................................. ................................................... .....................................(转载于: 小龙文档网:市场竞品调查报告) 4 二、竞品对象 ................................................ ................................................... .............................. 4 三、竞品分析 ................................................ ................................................... (4)

定位和功能 ................................................ ................................................... .. (4)

产品定位（包括目标人群

等） .............................................. .............................. 4 产品功能 ................................................ ................................................... ............. 4 设计和技术 ................................................ ................................................... .. (4)

交互和体验 ................................................ ................................................... ......... 4 视觉和风格 ................................................ ................................................... ......... 4 亮点功能和核心技术 ................................................ ............................................ 4 运营及商业化 ................................................ ................................................... . (4)

运营模式 ................................................ ................................................... ............. 4 盈利模式 ................................................ ................................................... ............. 4 市场推广 ................................................ ................................................... ............. 4 用户数据 ................................................ ................................................... (4)

用户数量和活跃度 ................................................ (4)

转化率、健康度 ................................................ ....................................................

5 在线时长 ................................................

................................................... ............. 5 地域差异 ................................................ ................................................... ............. 5 策略 ................................................ ................................................... .. (5)

版本迭代和演变 ................................................ ....................................................

5

公司战略 ................................................ ................................................... ............. 5 优缺点总结和借鉴 ................................................ ................................................... ........ 5 四、总结................................................. ...................................................