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真题集2 Test 1SpeakingPart 2A Customer relations: the importance of making customers feel valuedB company growth : the importance to a company of controlling expansionC Marketing: how to ensure that agents maintain a high level of effectiveness when representing a companyKey:A In my opinion, maintaining good customer relations is of vital importance to a business. If not, you may have no way to sell your products or services to customers. Then, there is no chance for you to make money. In order to establish good relations with your customers, you should make customers feel valued. There are a number of ways to make them feel valued. Firstly, you should have a friendly attitude toward them and show respect for them. From time to time, ask them for their opinions and suggestions for improvement of your products or services. Secondly, provide them with good after-sale service. When they run into some problems or difficulties, offer them with help as soon as possible. When something has gone wrong with your products they have purchased, send your technicians as soon as possible.B As we know, every company nowadays seeks for growth and development in order to survive in the highly competitive world. But we have to remember that expansion should be make in a controlled manner, because, if not, serious problems will be brought about, or even worse, a great threat will be caused to the survival of the company. For instance, a department store in our city used to be very prosperous before it sought for expansion. A few years ago, it began establishing branch stores in other cities throughout the province. Within a period of two years, scores of branches had been sep up in and outside the province. At first, business was okay and everything went well. Then, some problems began to occur due to lack of funds and skilled managerial staff. A couple of years later, the department store simply went bankrupt. This is a lesson for us to learn.C As we all know, signing an agency agreement with a firm is a customary practice in marketing. If your agent works effectively, it will help you to push the sales of your products and gain profits for you. But how can you ensure that your agent maintains a high level of effectiveness? One way, I think, is to make an attractive encouragement program, that is, to sep up clear target for the agent. If the agent reaches the set target, a decent reared will be offered. If he fails to do so, he will not get the commission. Another way is to check and supervise the process or progress of the marketing campaign launched by your agent. If something has gone wrong, you should immediately correct. If your agent runs into some difficulties, you should after a hand without any delay. In other words, let your agent know that he is trusted and he is not working alone.Part 3Staff Suggestion SchemeYour company is planning to introduce a suggestion scheme and to encourage members of staff at all levels to contribute ideas. You have been asked to consider ways of setting up the scheme.Discuss, and decide together:●How to set up the scheme so that all staff feel they can contribute●How suggestions from members of staff could be evaluated.Key:A: Our company is planning to introduce a suggestion scheme so as to encourage staff members at all levels to contribute ideas and suggestions. Do you have any ideas as to the ways of setting up such a scheme so that all staffcan make contributions?B: I have heard of that. I think this is quite good for the future development of our company. As for ways of setting up such a scheme, the first step come to my mind is to get a group of people together to organize a committee. The major task for them is to draw up some staff members.A: That’s sounds good. But who do you think should be chosen as the member of the committee? The head of each department, or some professional people from outside?B: Some department leaders can be included, but not every one of them. We may select a couple of senior consultants of our company to be put on the committee. And ordinary staff members should also be represented in the committee, so that voices from shop floors can heard.A: Yeah. I think each department may prepare a box for collecting ideas and the box should be put at a place where all staff can have an easy access. A special column can be created on the company’s website for idea collection since internet is almost available for all staff members.B: As for the evaluation of suggestions, of course it is the committee that will have the final say. The committee is supposed to draw up specific standards for the sake of evaluating, quantitative and financial standards, for instance.A: You are right. And specific rewards should be also be announced to all members of staff so as to encourage them to offer valuable suggestions….真题集2 Test 2SpeakingPart 2A Communication skills : the importance of foreign language training for selected employeesB advertising: how to select a suitable agency to handle a company’s advertisingC finance: how to decide whether to float a company on the stock market.Key:A In my opinion, it is very important to provide selected employees with foreign language training. As we all know, globalization brings many chances of international business cooperation. Employees are likely to deal with foreign customers or clients, or travel abroad on business, so a good command of foreign languages is important. Therefore, in order to help employees to accomplish their task, foreign language training should be offered, especially to those selected ones who involve in the international market, so that they can shoulder up the responsibility soon.B Advertising: how to select a suitable agency to handle a company’s advertising In order to select a suitable agency to handle a company’s advertising, I think the following three points should be considered. First, the selected agency should have good track record and a good reputation, which may ensure profound knowledge in designing, producing and publishing advertising. Second, the size of the agency should be taken into consideration. The larger the size, the more powerful it may be. Third, face-to-face communication is necessary to know whether the agency is familiar with the features of the company and its products.C Several aspects should be considered before you decide whether to float a company on the stock market or not. First, the advantages brought by this should be taken into full view. Second, the policy concerning listing a company onto the stock market should be checked to see whether a company meets the requirements. Third, the responsibilities that a listing company has be bear should be fully understood, such as disclosure of director’s duty, all kinds of expenses, tax and so on.Part 3:Staff RelocationYou company needs to relocate several members of staff to a new branch opening in another part of the country. You have been asked to submit ideas on how to make relocation attractive to staff:Discuss, and decide together:●Which types of financial incentives the company could offer to staff●What information staff would need to know about the new location.Key:A: Our company will open a new branch in another part of the country. Therefore, some members of staff need to be sent there to do business. This is good news for us because it means our company is growing.B: Yes, it certainly is. But it is a problem to make relocation attractive for staff, since it is far from here and not many people want to work there. Away from their families and old co-workers, they may feel lonely and less-motivated.A: That’s a problem. But I think the company can offer some financial incentives to those who are to be assigned there, for example, relocation allowance.B: Good idea. Besides, the company can address the staff’s housing need by relocating or establishing temporary permanent housing arrangement for them.A: I agree. The company should provide staff with sufficient information about the new location.B: Yes, the information about the local people can culture is very useful and important. That can help them get prepared before they are sent there.A: And so is the information about the surrounding environment, including climate, local customs, people’s living habits, etc.B: I couldn’t agree with you any more. All the information you mentioned will make them adjust to the new work place.真题集2 Test 3SpeakingPart 2A personal management: the importance to a company of having well-motivated staffB strategic planning: how to decide whether to purchase or rent company premisesC Sales：How to ensure that price levels for new products are set appropriatelyKey:A First and foremost, having well-motivated staff ensures better productivity. When an employee is highly motivated, there should be nothing to prevent him from devoting himself to the job. He will be very proactive to his responsibilities. This will significantly reduce wasted time and effort, which in turn can enhance productivity and overall performance. There is another point, which is often neglected, and I would like to mention it here. A well-motivated staff will show greater loyalty and commitment to the company since a high level of motivation usually is a result of satisfaction with the job and the firm. Company loyalty in turn will greatly reduce turnover level and help retain the best brain needed by the firm. Finally, if everyone is very motivated at work, staff morale in the firm will also be boosted. Just imagine if everyone around you is so driven and enthusiastic, how can you possibly be immune to that atmosphere? We are most likely to make the most of our talents and achieve our personal best in such an environment. That’s all. Thank you.B First of all, we should make sure that we check the financial situation of our company before we decide whether to purchase or to rent company remises. As we all know we will have to spend much more money in purchasingpremises than renting them. Therefore, we should check our company’s financial situation to see whether we now have enough money to purchase premises. Any ignorance of current financial situation will break company’s cash flow or even undermine the company’s normal production. Secondly, we should ask ourselves the aim that makes us purchase or rent premises. Do we want to set up our headquarters for a long-term investigation which will definitely need us to purchase buildings or just build a branch for a short-term project which requires only some rented houses? After all these careful studies we can finally make our decision.C First, we should consider the cost of our new products before we put them into the market. The price level we should set at least includes all the cost and investment and makes us gain some margins. Second, we should carry out an investigation or market research in the target market to see what price level can be accepted by our potential customers. We will also have to study the consumers’ habits and the popularity of our new products in the target market. Only through these comprehensive investigations can we ensure the appropriate price levels of our new products.Part 3:Health and Fitness FacilitiesYou company is considering providing a fitness centre on the premises to help employees improve their health and fitness. You have been asked to make recommendations for this scheme.Discuss, and decide together:●What benefits the centre would bring for the company●How to promote the need for health and fitness to all staffKey:A: You know, our company is considering providing a fitness centre on the premises to help employees improve their health and fitness. What benefits do you think the fitness centre can bring for our company?B: The fitness centre can provide facilities for the staff to exercise. We all know that proper physical exercise is good for health. It helps burn calories and discharge acidic wastes. It also tones muscles and helps build a lean and muscular body. Through exercise, many people lose weight and improve their health. Also, through exercises, we are feeling strong and well. We feel happy and ready for anything. We may enjoy our work and life.A: Yes, I totally agree with you. Through exercises the staff can keep healthy and relax from the tension of work. In this way, they can improve the working efficiency and do more work for our company. Therefore, the company will gain more profits.B: Tha t’s true. And I also believe that the fitness centre will simulate the staff’s enthusiasm for both work and life. The staff will become more faithful to the company since they will be aware that the company has been treating them well.A: Exactly. Then how to promote the need for health and fitness to all staff?B: In my opinion, in order to promote the need for health and fitness to all staff, lectures should be given by some experts invited to make the staff conscious of the importance of the exercises to health, and the importance of health to life and work. The experts’ talk must be convincing enough to make it possible for the staff to accept the idea of exercises.A: Yes, this idea sounds effective. Moreover, I think our company had better invite some professional coaches to guide the staff in a proper way of exercising and building or shapes. After all, professional coaches know very well how to help people develop interests in exercise. And the proper ways of exercising seem to be effective to improve the health of the staff.B: Good idea!真题集2 Test 4SpeakingPart 2A Market research: the importance of finding out about customers’ habits and attitudesB Financial management: how to identify ways of reducing costs in a companyC Communication：How to achieve an effective working relationship between different departments within a companyKey:A As we all know, your customer’s habits and attitudes will exert a great influence on the production and sales of your products, or services. Customer’s habits, especially their consuming habits, will decide to what extent they can accept the price of your products, which will directly affect the pricing of your products. Customer’s attitudes towards your products or service reflect the quality of your products or services and will decide whether your products or services can remain popular in the market. So if you carry out research to find out about their habits and attitudes, you can gear the production and sales of your products towards a right direction.B The general purpose of a company is to make profits, and reducing costs, which in turn will benefit the customers. One way to reduce costs is to set up a system in which staff members could work effectively. In other words, give full play to people. Let every one in the company make best use of their talents and skills, and thus will reduce the labor cost. Another way is prevent any waste of materials in production, by updating equipment and technology, for instance. Improving management efficiency is also an approach to reduce the overheads of a company, say, by simplifying some procedures of doing business.C First, we should try our best to create a team spirit within the company and between different departments so members from different departments can know the importance of team work. They will realize that what they are doing now is not just for their own departments, but for the well-being of the whole company. In this way there will be a sound environment of mutual help and mutual trust between different departments, which can help all members to work effectively. Second, company should do something to help people from different departments to understand and communicate with each other. For example, we can hold regular gatherings in which everyone can have the chance to know each other, speak to each other and share their experiences in work so that they will work in a spirit of sharing differences while retaining common ground.Part 3:Incentive Scheme for StaffYou company is considering setting up an incentive scheme to improve staff performance. You have been asked to make recommendations for this scheme.Discuss, and decide together:●What benefits an incentive scheme for staff would bring for the company●What types of incentives could be offeredKey:A: Incentive schemes have become a very popular form of employee benefits as they work as a reward scheme for the most productive people in the company. What benefits do you think an incentive scheme for staff would bring to the company?B: By linking benefits to targets means that employees are encouraged to work hard and are rewarded when they reach the targets. As for the benefits brought by an incentive scheme to the company, the most obvious one is theimprovement of productivity and effectiveness of staff.A: I totally agree with you. Good incentive schemes will help to improve the business of a company with its staff’s enthusiasm in hard work, and attract more excellent talents to join it. Then, in your opinion, what incentive schemes should be arranged to encourage the employees?B: I think a company should offer the health and well-being insurance, allowance for transport and travel, proper and timely bonuses for additional job, etc. Also, a system of honoring and rewarding those employees who have made more contributions should be set up to stimulate the staff’s working enthusiasm.A: Yes, performance-related pay is perhaps the best way of an incentives scheme. In addition, in the case of bonus, which is also a type of employee incentive scheme, the employee may not know whether or not they will qualify for a bonus, and of what size it will be, until it is actually paid. Incentives do not necessarily have to be financial. Other popular employee incentives include extra holiday time offered to those who meet or exceed targets.B: I agree with you. Also, probably flexible time of working is another good incentive scheme, especially for women workers who have children, because the staff can arrange and balance their work and family.A: Good idea.真题集3 Test 1SpeakingPart 2A Customer relations: the importance to a company of reliable customer of opinions of productsB development: the importance to a company of developing effective career plans for staffC. Business strategy: how to maintain the confidence of company shareholders.Key:A The management of a company should regularly ask customers for their opinions of products, because customers’ opinions are really important to a company if it wants to stay ahead in competition as well as in the market. The reliable customers’ opinions are useful feedback about the products of a company. The evaluation and judgment of reliable customers will serve as valuable clues for a company to improve its products. The company can take the feedback into consideration from the reliable customers when it tries to upgrade its products or develop new ones.B A successful company should have effective career plans for its staff. It is not only beneficial to staff members, but also to the company itself. With admirable career plans, a company will become very attractive to talented personnel, so it will be easier for the company to recruit new staff of high quality and that will enhance the company’s competitive strength, and make the company strong. On the other hand, effective career plans will also help staff improve themselves. They will become more creative in research and development, more devoted in their posts, and more loyal to the company. And of course, they will surely make more contribution to the company. Therefore, a good career plan will benefit both the company and its staff.C Shareholders’ confidence is a crucial factor for every company. Since shareholders invest most of their savings in the stocks, they tend to get worried if the markets are declining and share prices are going down. In order to maintain the shareholders’ confidence, we need to explain to them certain things about stock market dynamics. In addition, a company should try their best to improve their business and increase the sales income, so that the shareholders can get more profits from their investment. Also, a company had better offer regular information about the business to let the shareholders know the company is in good conditions. In that case they will be put at ease and become more confident about the company.Part 3:Travelling to WorkYou company’s location in a busy city centre means that staff often complain about the time taken to get to work. You have been asked to make some recommendations.Discuss, and decide together:●whether it would be better for staff to use public or private transport●What the effects might be of allowing staff to work flexible hoursKey:A. Our company is located in the busy city center and a lot of staff complain that it takes them too much time on the way to work. We have to take some measure. Can you offer some suggestions to help solve this problem？B. Yes, the traffic is heavy in rush hours and the traffic jam takes us too much time. I think the government should encourage people to use more public transport means instead of driving private cares. Therefore, the traffic jam will be reduced, and the buses or cars can run faster. It is also beneficial to our environment.A. Yes, it makes sense. But public transport is not as convenient as private cars. You have to wait for the bus, and set out earlier. Also it usually very crowded on the bus. However, if you have your own care, you yourself may have control over the time, and you can enjoy the ease of traveling to and from walk.B. But taking buses is cheap and you don’t need to worry about the troubles related to your own care, while owning a car will cost more money and bring more trouble such maintenance, and parking, etc.A. So it seems that we two can hardly agree with each other. Since we have analysed the advantages and disadvantages of public transport and private transport, our staff can make their own choices. Now let’s move to the second topic: what the effects might be of allowing staff to work flexible hours?B. Flexible work alternatives may be the single most important factor in allowing us to create the lives we want for ourselves and our families. Some flexible work optioins serve to spread existing jobs further, creating a model for a saner, more humane work system.A. Yes, I agree with you. Flexible work can help the staff fit together the sometimes irregular pieces of a modem lifestyle: family demands, professional requirements, personal needs for variety. Flexible work is also practical and worthwhile for companies. Many a company has adopted this practice and benefited from doing so.B. you can say that again. Besides, adopting flexible work system can improve employees’ morale, and meet the needs of employees with children and other outside demands.真题集3 Test 2SpeakingPart 2A. Quality control: the importance to a company of monitoring the quality of its goods and servicesB. Information management: how to ensure that information is managed effectively within a companyC Financial planning: the factors involved in deciding on appropriate pricing strategiesKey:A There are numerous factors that are involved when a potential customer decides from who they will purchase goods or services. In almost all cases, a customer will also consider the reputation of the vendor. If that supplier has a record of consistent quality and service, a potential customer is more likely to place their business into its hands. Being able to provide the highest level of quality from the first phone call from a customer through the shopping process has become essential to their ultimate success. Therefore, only with goods and services of high quality can a company maintain its enduring and loyal customers and attract more new customers.B Information management within a company is of great significance to a company. To some extent, it means life and death to a company. Believe it or not, if some confidential information is released to the outside, especially to the competitor, it may be disastrous to the company. Therefore, information ought to be well managed in a company. A common way to manage information is to set up a system and ssign certain people to take charge of the work. On one hand, confidential information will be kept secret and safe, so as to have the rights and benefits of the company protected; on the other hand, other information should be circulated in time within the company so that understanding will be deepened among departments and staff members, which will be of great value to growth of the companyC Selecting a pricing strategy for your product is critical, because price is the most highly visible element of all marketing efforts. Consumers and competitors easily can access pricing information on goods sold at the retail end. Suitable pricing is important for price quality signaling. Price-quality signaling occurs when the price of certain goods indicates the perceived quality of the goods. A complete understanding of production costs, profit objectives, customers, competition, and other market information can help you determine the pricing strategy that best fits your product and company. With this information, you know the minimum price youc an charge to break even and the maximum price you can charge based on an estimate of customer demand. Together, costs and demand estimates provide you with the amount of price flexibility available in pricing your product. Competition and profit objectives will then factor in to determine the price you can charge for your product.Part 3:Team BuildingThe company you work for is about to take over another company and is keen to encourage staff form both companies to work together effectively. You have been asked to prepare a proposal for team building.Discuss, and decide together:●what kinds of work projects and leisure activities would be suitable to encourage teamwork●what benefits effective teamwork could bring to the companyKey:A: Our company is going to take over another company. In order to encourage staff from both companies to work together effectively, we should take some measures. In your opinion, what kinds of work projects and leisure activities would be suitable to encourage teamwork?B: I think active leisure activities should be considered, including energetic activities that also require one to use mental power. We can learn to dance, go hiking, camping, fishing, swimming. I think these activities can enhance staff’s cooperative spirits.A: Yes, such activities are very relaxing, especially hiking, camping and dancing, which are wonderful experience that will help us forget our stress. Besides, playing basketball or volleyball can also help a lot to promote the spirit of cooperation and friendship.B: Right. Through these activities, people from difference companies will become more familiar to each other, and know each other better, which makes it easier for them to communicate with each other in their work.A: Yes. By the way, what’s the importance of teamwork for the staff?B: Encouraging teamwork and keeping schedule are important to managing a project. First, if you work in a team, you can easily come up with creative ideas and share your ideas. You know, two heads are better than one, as the saying goes. If you get into trouble, others will help you.A: I quite agree with you. In my view teamwork is a key element for success in today’s world. It facilitates interaction between staff and helps absorb information and retain knowledge. It also acquaints staff with different approaches to business problems. In addition, the exposure to outstanding people from all walks of life does not。
Unit 2 BrandsPart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.Cl A brand can be a name, a term or a symbol. It is used to a product from competitors9 products.A differB competeC differentiateD compareB2 Brands should add value to products. Ifs a effect whereby oneplus one equals three.A energyB synergyC coordinationD collaboration D3 The better-known the brand name, the more people want to it.A copy...offB send...offC break...offD rip...offA4 In the past Calvin Klein took a relatively passive to the counterfeit problem.A approachB methodC wayD modeB5 But as sales and brand have risen, Calvin Klein has becomean increasingly popular target for Asian and European counterfeiters.A imageB awarenessC managementD loyaltyD6 I'm worried about the sales of the range of fragrances we twoyears ago.A soldB mountedC impoundedD launchedB7 The advert stated-jokingly- that 7 million points were needed for someone to the jet.A declareB claimC announceD specifyB8 A business student, John Leonard, intends to take Pepsi Cola to regarding the promotion because he thinks they should give him the prize.A homeB policeC schoolD officeD9 Customers have become less loyal to brands and are more willing to to lower-priced coffee products.A trade inB trade forC trade upD trade downCIO It is as an exclusive ground coffee for gourmets.A producedB madeC promotedD soldAll Thank you for the order of February 2 for 28,800 raincoats.A captionedB captioningC to captionD captionC12 Your order will be ready for shipment by February 28 and be packed seaworthy containers.A byB throughC inD withinD13 Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozen a carton.A inB atC byD toC14 Each carton is with a polythene sheet and secured by overallstrapping.A liningB lineC linedD to lineB15 In addition, the packing is light weight and therefore easy to handle.A toB inC atD forA16 Since a polythene bag is used for each raincoat, it is attractive and for window display.A all readyB alreadyC all readinessD readinessB 17 regard to packing in cartons for your order, we would like to giveyou our comments as follows.A AsB With CFor DAtA18 Cartons lined with plastic sheets can be well protected moisture,for they can be secured by overall strapping.A againstB forC byD throughC19 Since the trace of pilferage is more evident, it is easier to file aclaim against the insurance company.A manyB lotC muchD fewerB20 Therefore, cartons are convenient handle and quite suitable forocean transportation.A forB toC byD inPart II Phrase Translation1国际品牌International brand2民族品牌National brand3品牌商品Branded goods4品牌管理Brand management5 I W J档品牌luxury brand6经典品牌Classic brand7品牌知名度Brand awareness8品牌形象Brand image9品牌忠实SentenceTranslationBrand loyalty10品牌延伸Brand stretching11物有所值Value for money12公司战略Corporate strategy13许可权利〜Licensing right14时装设计师Fashion designer15快餐公司Fast food company16广告宣传活动Advertising campaign17研磨咖啡Ground coffee18市场份额Market share19消费者调查Consumer survey20细分市场market SegmentPart III 1. The aim of the advertising campaign is to enhance brand awareness so that consumersbecome more familiar with our coffee products.广告宣传活动的目的是提高品牌知名度以便于消费者更加熟悉我们的咖啡产品。
第一单元名片1.2 Lead-in1.2.11）Harbin2）公司3）Century Village4）财务主任5）助理工程师6）名誉主席7）首席运营官8）传真9）邮政信箱10) 外销部经理1.2.3（略）1.7. Practice1.7.1 全部正确1.7.2 245 （1中改成“先高后低”；3中改成“之后”）1.7.31) senior advisor2) chief executive officer3) executive vice manager4) senior engineer5) technologist6) technician7) section chief8) division chief9) emeritus professor10) visiting professor11) special grade teacher12) research fellow13) chairman14) secretary general15) administrative chief of … Town16) physician-in-charge17) editor-in-chief18) accountant19) assistant to president20) commissioning editor1.7.41）North Shaoshan Road 或者Shaoshan Road (N).理由：如果简单地采用直译的办法将其翻译成Shaoshan Bei Road，则会让人产生一种错觉，认为其跟Shaoshan Road 没有关系，是不相干的路。
而通过灵活意译，则会更形象些。
2）Second Zhongshan Road理由：同上。
遇到数字加编号的路名、地名等，一般可以翻译为：序数词+路名。
3）Jiusan Society理由：单位、部门名称翻译成英语时，如果英语中缺乏对应的词，大多数情况下可以采用直译的办法。
Unit1Phrase InterpretingA1. to recover from the jet lag2. thoughtful arrangement3. hospitality4. souvenir5. accommodations6. to claim baggage7. to proceed through the Customs 8. itinerary9. farewell speech 10. to adjust to the time difference1．倒时差2．周到的安排3．热情好客4．纪念品5．食宿6．提取行李7．进行海关检查8．活动安排9．告别词10．适应时差B1．为……设宴洗尘2．向……告别3．不远万里来到…4．很荣幸……5．久仰大名6．欢迎词7．赞美8．回顾过去9．展望未来10．美好回忆1. to hold a banquet in honor of...2. to bid farewell to...3. to come all the way to...4. to be/feel honored...5. I have long been looking forward to meeting you.6. a welcoming address7. to pay tribute to 8. to look back9. to look ahead 10. happy memoryDistinguished Guests, Ladies and Gentlemen,Thank you very much for your gracious welcoming speech. China is one of the earliest cradles of civilization and the visit to this ancient nation has long been my dream. This visitwill give me an excellent opportunity to meet old friends and establish new contacts. I wishto say again that I am so delighted and privileged to visit your great country and this lovely town. I am deeply grateful for everything you have done for me since my arrival in China.As an American manager of a Sino-American joint venture for two years, I have to saythat there are differences in business management practice between Chinese and Americans.We are more direct and straightforward than most Chinese colleagues due to our different cultural traditions. I can't say our way of doing business is absolutely superior. After all,there are strong points and weak points in both types of management. In recent years, moreand more American business executives have recognized the strong points of the more humane way of Chinese management.It is a great pleasure that I can exchange views and information with you, and reach common ground here. And I wish to share with you my thoughts on this topic in the days to come. Thank you!尊敬的各位来宾，女士们，先生们：非常感谢你们热情友好的欢迎词。
商务口译参考答案商务口译参考答案商务口译是一项需要高度专业技能和语言能力的工作，对于参与者来说，掌握一些常见的商务用语和专业词汇是非常重要的。
在这篇文章中，我将为大家提供一些商务口译的参考答案，希望能对大家的口译能力提升有所帮助。
一、商务会议商务会议是商务活动中最常见的场合之一。
在商务会议中，参与者需要就各种商务议题进行讨论和决策。
下面是一些常见的商务会议问题及其参考答案：1. Could you please provide us with an update on the current status of the project?请您提供一下项目目前的进展情况。
2. What are the key challenges that we are currently facing?我们目前面临的主要挑战是什么？3. How do you propose to overcome these challenges?您打算如何克服这些挑战？4. What is the timeline for the completion of this project?这个项目的完成时间是多久？5. Are there any budget constraints that we need to be aware of?我们需要注意有没有预算限制？二、商务谈判商务谈判是商务活动中的核心环节，参与者需要就合作、合同和价格等问题进行协商和达成一致。
以下是一些常见的商务谈判问题及其参考答案：1. What are your expectations for this partnership?您对这次合作有什么期望？2. What is your bottom line in terms of pricing?您对价格有什么底线要求？3. How do you propose to ensure the quality of the products/services?您打算如何确保产品/服务的质量？4. Are there any specific terms and conditions that you would like to include in the contract?您有没有希望在合同中包含的特定条款？5. What is your preferred payment method?您更倾向于哪种支付方式？三、商务信函商务信函是商务活动中常用的沟通工具之一。
商务英语翻译习题答案第一篇：商务英语翻译习题答案Unit 1 Exercise 11、从合同生效之日起到合同终止的期间内，双方每年举行一次正式会晤，一边讨论合同执行中存在的问题，以及就技术改进与创新问题进行交流，为进一步的技术合作奠定基础。
双方的会晤轮流在两国举行。
讨论的内容和结论载入备忘录中。
每方参加人员不得超过5人，费用自理。
2、如果合同一方未能在合同规定的时限内履行合同义务，并在收到未违约方的通知后15天内未能消除违约或采取补救措施，而且在被允许推迟履行的期限内未履行合同，在此情形下，未违约的一方应书面通知违约方解除合同，同时有权要求违约方赔偿损失。
Exercise 2（1）单单是去年一年的时间，美元已经升值了10%，这与1997年至1998年的亚洲金融危机期间的升值幅度差不多。
（2）美国经济的减速很可能更加支持人们对美元的信心。
2）（1）汇率变动对进口价格的影响取决于柜内市场需求的强度。
（2）事实上，今年美国的出口已经有显著增长，长期以来首次超过了进口。
Unit 2 Exercise 1 当事人一方不履行合同义务或者履行合同义务不符合约定的，在履行义务或采取补救措施后，对方还有其他损失的，应当赔偿损失。
发行机构本事业务需要发行债券的，所筹资金必须按批准的用途使用，债券本息的偿还自行负责。
清关手续有住所在该国的一方或其代表办理，这通常是可取的。
因此，出口商通常应该办理出口清关手续，进口商应办理进口清关手续。
Exercise 2 政治稳定指的是………the degree of conflict and cooperatio n within a particular nation and between that nation and others.2、在最近的一次研究中，研究者发现如果一国冲突不断……相反，如果一国合作程度很高，那么公司用于市场营销行为的投资就会多。
…firms made fewer investments in marketing activities.3、市场营销者普遍认为，如果一国的政治关系良好，那么他们所做的努力就会有更多成功的机会。
商务现场口译答案单元 Company number【1089WT-1898YT-1W8CB-9UUT-92108】商务现场口译答案1—18单元 ( 全 )Unit1Phrase InterpretingA1. to recover from the jet lag2.thoughtful arrangement3. hospitality4. souvenir5. accommodations6. to claim baggage7. to proceed through the Customs 8. itinerary 9. farewell speech 10. to adjust to the time difference1．倒时差 2．周到的安排 3．热情好客 4．纪念品5．食宿6．提取行李 7．进行海关检查 8．活动安排 9．告别词10．适应时差B1．为……设宴洗尘 2．向……告别 3．不远万里来到… 4．很荣幸……5．久仰大名 6．欢迎词 7．赞美 8．回顾过去 9．展望未来10．美好回忆1. to hold a banquet in honor of...2. to bid farewell to...3. to come all the way to...4. tobe/feel honored...5. I have long been looking forward to meeting you.6. a welcoming address7. to pay tribute to 8. to look back9. to look ahead 10. happy memoryDistinguished Guests, Ladies and Gentlemen,Thank you very much for your gracious welcoming speech. China is one of the earliestcradles of civilization and the visit to this ancient nation has long been my dream. This visitwill give me an excellent opportunity to meet old friends and establish new contacts. I wishto say again that I am so delighted and privileged to visit your great country and this lovelytown. I am deeply grateful for everything you have done for me since my arrival in China.As an American manager of a Sino-American joint venture for two years, I have to saythat there are differences in business management practice between Chinese and Americans.We are more direct and straightforward than most Chinese colleagues due to our differentcultural traditions. I can't say our way of doing business is absolutely superior. After all,there are strong points and weak points in both types of management. In recent years, moreand more American business executives have recognized the strong points of the more humaneway of Chinese management.It is a great pleasure that I can exchange views and information with you, and reachcommon ground here. And I wish to share with you my thoughts on this topic in the days tocome. Thank you!尊敬的各位来宾，女士们，先生们：非常感谢你们热情友好的欢迎词。
Unit 7I.Listen to a short passage "Shopping for Clothes" carefully and note down what you hear. Try to use some symbols and abbreviations when you are taking notes. Then interpret your notes in the target language.Shopping for ClothesShopping for clothes is not the same experience for a man as it is for a woman. A man goes shopping because he needs something. His purpose is settled and decided in advance. He knows what he wants, and his objective is to find it and buy it; the price is a secondary consideration. All men simply walk into a shop and ask the assistant for what they want. If the shop has it in stock, the salesman promptly produces it, and the business of trying it on proceeds at once. All being well, the deal can be and often is completed in less than five minutes, with hardly any chat and to everyone's satisfaction. For a man, slight problems may begin when the shop does not have what he wants, or does not have exactly what he wants.Now how does a woman go about buying clothes? In almost every respect she does so in the opposite way. Her shopping is not often based on needs. She has never fully made up her mind what she wants, and she is only "having a look round". She is always open to persuasion; indeed she sets great store by what the saleswoman tells her, even by what companions tell her. She will try on any number of things. Uppermost in her mind is the thought of finding something that everyone thinks suits her. Contrary to a lot of jokes, most women have an excellent sense of value when they buy clothes. They are always on the lookout for the unexpected bargain. Faced with a roomful of dresses, a woman may easily spend an hour going from one rail to another, to and fro, often retracing her steps before selecting the dresses she wants to try on. It is a laborious process, but apparently an enjoyable one. Most dress shops provide chairs for the waiting husbands.II. Phrase InterpretingA1. screen2. diagram3. vertical axis4. column5. in summary6. consequently7. furthermore 8. to run out of time 9. in a word10. in addition1．屏幕 2．图表 3．纵轴4．圆柱 5．总之 6．因此7．此外 8．没时间 9．总而言之10．另外B．1．商品特性 2．顺序 3．订单4．垄断 5．质量监控 6．利润7．制造业 8．服务业 9．运作10．顾客满意度1. commodity features2. sequence3. order4. monopoly5. quality control6. profit7. manufacturing industry 8. service industry9. operation 10. degree of customer satisfactionIII. Sentence InterpretingA.1. Please proceed with your presentation.2. This morning I'm going to describe sales forecasts for the European computer market over the next five years.3. Good afternoon, everyone. This afternoon I'd like to describe briefly the advantages of using the TEC-NET communication service.4. In summary, ladies and gentlemen, as well as providing extensive after-sales service, Minimax will be happy to custom-design our product to meet the needs of your company.5. At the end of the presentation there will be time for any questions you have.1．请开始你的简要汇报。
商务英语Chapter 2参考译文及答案In this chapter, we will provide a reference translation and answers for the exercises in Chapter 2 of your business English textbook. The translation and answers are presented in a clear and organized manner, ensuring a smooth reading experience. Please note that the following text does not contain any links or headings, as per your request.Translation:Text 1:Good morning, ladies and gentlemen. My name is John Smith, and I am the sales manager of XYZ Corporation. I would like to take this opportunity to introduce our new product line to all of you. Our company has been working tirelessly to develop innovative products that meet the needs of our customers, and I am proud to say that this new line is a result of those efforts. We believe that these products will greatly benefit your businesses, and we are excited to showcase them today. Thank you for your attention.Answer to exercise 1:John Smith introduces the new product line of XYZ Corporation and expresses his belief that the products will be beneficial for all attendees.Answer to exercise 2:The purpose of this talk is to provide information about the new product line of XYZ Corporation and generate interest among the audience.Text 2:Dear Mr. Johnson, I am writing to confirm the details of our upcoming meeting on Friday, September 15 at 2:00 PM. The meeting will be held in Conference Room A on the 9th floor of our office building. The agenda for the meeting includes a discussion on the new marketing strategy for our product launch and an update on the current sales figures. I kindly request that you come prepared with any relevant materials or data for these discussions. Please let me know if you have any questions or concerns. Thank you, and I look forward to meeting with you.Answer to exercise 1:The email confirms the date, time, and location of the upcoming meeting, as well as the agenda topics.Answer to exercise 2:The purpose of this email is to provide the necessary information about the meeting and request the recipient to come prepared with relevant materials.Text 3:To whom it may concern, I am writing to inquire about the availabilityof your products for wholesale purchase. I represent a retail company that specializes in home appliances, and we are interested in carrying your brand. Could you please provide me with information on the minimum order quantity, pricing, and any applicable discounts? Additionally, I would like to know if there are any exclusive distributorship opportunities in our area. Thank you for your attention to this matter, and I look forward to your prompt response. Best regards, Emily JohnsonAnswer to exercise 1:The email inquires about the availability of the products for wholesale purchase and asks for information on pricing, order quantity, and distributorship opportunities.Answer to exercise 2:The purpose of this email is to gather information about the availability of products for wholesale purchase and explore potential business opportunities with the company.。
第一章测试1.What’s the beginning of the professionalization of interpretation? （）。
A:1919 Paris Peace ConferenceB:The Nuremberg Trials of Nazi war criminalsC:The National People’s CongressD:The United Nations General Assembly答案:A2.The basic qualities required of the interpreter are（）。
A:a good mastery of interpreting skillsB:a high level of linguistic proficiencyC:a strong sense of dutyD:wide encyclopedic knowledge答案:ABCD3.The requirements of learning interpreting include（）A:good lookB:solid bilingual abilityC:interpreting skillsD:broad encyclopedic knowledge答案:BCD4.According to the interpreter’s mode of work, the interpretation can bedivided into consecutive interpreting (交替传译) and simultaneousinterpreting (同声传译).（）A:对B:错答案:A5.In light of the flow of interpreting, the interpretation can be divided into one-way interpreting (单向口译), and two-way interpreting (双向口译).（）A:错B:对答案:B第二章测试1.What’s the process of interpretation? （）。
III Translate the following into English, using some words and phrases from Language Focus II.1“These days I often recall the tough times before, thus I can be cool-headed/keep my head in the face of success,” said the founder and CEO of the company.2The primary issue in the current situation is to keep the prices steady; otherwise if the market panics, the consequence is beyond imagination.3 To launch this service in the region will pay off in the long run, though the initialinvestment is big.4 To make maximal profits with minimal cost has long been the objective for somecompanies. Now environment factors make them to rethink about it.5 The public want to see issues like narrowing the gap between rich and poor and tacklingurban housing problems prioritized by the government.6 Homework burdens greatly restrict children’s opportunities for playing, and do harm totheir development.7 Sex set Hillary apart from all the other candidates for presidency and won her thesupport of many female voters.The boom in consumer spending, now in its 12th year, has weathered many shocks that have hit the U.S. economy, including terrorist attacks, the 2001 recession, and a series of corporate scandals. Resilient household demand has not only sustained domestic growth but has also played a key role in supporting the global economy. Some observers, however, have viewed the surge in consumer spending with apprehension. The personal saving rate has fallen to historic lows, and consumer debt levels have risen. This has led to concern that the rise in private consumption may not be sustainable and that a subsequent weakening could throw the recovery off track. So are U.S. consumers living beyond their means?。
金融市场概览彼得是一家企业的工业工程师，月收入3000美元。
他把工资分为三部分：一部分用于购买衣、食、住、行等生活必须品；一部分用来投资股票；另一部分用以偿还一笔利率为5%的15年期的150，000美元的抵押贷款，每年偿还10，500美元，其中包括500美元的利息。
我们对货币相当熟悉，因为人们几乎天天接触货币。
人们取得货币收入，用货币购买商品、支付劳务。
现在大部分的货币都是纸制货币或金属货币。
但是过去人们也常常使用商品充当货币，比如贝壳就是中国历史上的第一种实物货币。
如今，随着电子技术在银行的业务经营中的运用，无形货币应运而生，而借贷卡、信用卡和智能卡在类的银行塑料卡也将逐步取代现钞和支票，成为广泛运用的支付工具。
有两种基本的货币活动：货币收支和货币借贷。
货币收支，通常称为货币流通，是指货币的取得和使用。
由于货币在时空上分布的不均衡，货币往往时多时少、此余彼缺。
于是就出现了以信用为基础的货币借贷，即以偿还本金和一定利息为条件的借贷活动。
利息是向他人提供货币所取得的收入而利率则是决定利息高低的关键，它是利息与本金的比率。
货币收支和货币借贷，密切联系，相互渗透，形成了一个新的范畴---金融，即货币的融通。
因此，金融市场就是融资场所。
货币市场是指交易一年期以内短期债务凭证的市场,资本市场指的是交易一年期以上的长期资产和债务凭证的市场。
国际金融市场是本国居民在国内金融市场以外与非本国居民从事金融资产交易活动的场所。
比如，美国居民在美洲银行的储蓄活动属于国内金融交易活动，而瑞士银行吸纳日本企业家的美元存款则属于国际金融交易的范畴。
由于电讯系统和数据处理方面的进步，国际金融市场超越国界，日益趋于一体化。
最引人注目的案例非1997年夏天发生的东南亚金融危机莫属。
让我们回顾一下这一历史事件：7月发生的泰国金融危机迅速蔓延整个东南亚，10月香港、印尼遭袭，11月波及韩国。
该危机由索罗斯量子基金的袭击直接所致。
由于东南亚国家采用与美元挂钩的浮动汇率制，因此一旦兑美元的汇率急剧变化，则几乎所有东南亚市场的股价下跌，损失惨重。
Unit2Phrase Interpreting1. to take this opportunity2. to cherish3. signing ceremony4. to witness5. to extend sincere thanks to...6. to appreciate7. last but not least 8. to enhance 9. at one's earliest convenience 10. workshop1．借此机会 2．珍惜 3．签字仪式4．见证 5．向……表示衷心感谢 6．欣赏7．最后 8．促进 9．在某人方便的时候1n研讨会1．司仪 2．嘉宾 3．值此．．…．之际4．友好使者 5．良好祝愿 6．衷心感谢7．热情好客 8．应……的邀请 9．代表10．无与伦比的1. master of ceremony2. distinguished guests3. on the occasion of...4. an envoy of friendship5. best wishes6. sincere thanks7. hospitality 8. at the invitation of...9. on behalf of... 10. incomparable2. Sentence InterpretingA1. I feel honored to come here on my first visit to your beautiful city.2. I would like to take this opportunity to extend our sincere thanks to our host for their earnest invitation and the gracious hospitality.3. Although there is a distance of tens of thousands of miles between us, "Long distance separates no bosom friends", as one of your poets of the Tang Dynasty once said.4. I greatly cherish the close relationship between our two cities. I also greatly value the position we enjoy as one of your most important trading partners.5. On behalf of the foreign guests attending this workshop, let me offer a most sincere "thank you" for your warm and gracious welcome.1．这是我首次访问你们这座美丽的城市，我为此深感荣幸。
商务英语口译王艳答案【篇一：商务英语阅读第二版(王艳主编)chapter1-4 课后答案详解】汉chapter1sluggish economy萧条的经济full employment 充分就业trade deficit 贸易赤字in-depth analysis深入的分析industrialized countries 工业化国家free-trade agreement 自由贸易协定international specialization 国际专业化 product differentiation 产品差别trade surplus 贸易盈余determinative factor决定性因素chapter2consumer-goods消费品 discount retailers折扣零售商 brand equity品牌资产价值advertising budget 广告预算real-time sales data 实时销售数据sales promotion 促销profit margin盈利scanner data 扫描数据chapter3privileged minority 享有特权的少数人gas station 加油站marketing research 市场调查professional competence 专业技能a sales point 卖点product design 产品设计potential consumer 潜在顾客business disaster 商业灾难chapter4mobility of people 人口流动supplier networks 供应商网络standardized items 标准零配件specialist manufacturing technology 特殊制造技术 complementary economies 互补经济体anti-japanese sentiment 反日情绪foreign affiliates外方合伙人，外国附属公司go public 上市二、汉翻英chapter1经济双赢economic win-win关税壁垒tariff barrier收入不平等 wage inequality劳动生产率labor productivity解雇工人lay off works 生产要素factor of production双边协议bilateral deal 回归分析regression analysis市场准入market access 世界经济复苏world economic recoverychapter2价格溢价price premium 基线销售base-line sales减价price reductions广告支出advertising spending营销组合marketing mix 销量溢价quantity premium产品数量（种类）product-line variety美元分配allocation of dollarschapter3日常生活 daily life广告活动advertising campaigns物理特征physical characteristic 视觉想象visual imagination 国内媒体national media 销售增长sales increase销售渠道distribution system 产品到导向型的广告product-orientated advertisingchapter4企业并购mergersand acquisition 海外扩张overseas expansion全球化战略globalization strategy保护主义措施protectionist measures 市场准入access of market知识产权intellectual property right 贸易伙伴trading partners三、完形填空chapter 17.revival 8.emergingchapter 21.blame2.damaged6.arm7.boostschapter 31.sincere2.privileged6.resort7.insteadchapter 41.ambivalent2.integration6.shortage7.options11.craft资本投入capital investment 3.deficit4.budget5.expanding 6.recovery 9.innovation10.property 3.short-term 4.building 5.profiability 8.orientation 9.moreover10.lowering 3.led4.constitutes5.intellectual 8.reduce 9.clients 10.divert3.hindered4.from5.by 8.acquisitions 9.strategy10.alliance【篇二：商务英语口译教学大纲】文摘:商务英语口译王艳答案)程教学大纲一、课程基本信息1.课程名称：商务英语口译课程英文名称：business english interpretation 2．授课专业：外语系3.学时/学分：34学时/2学分4.开课学期：第七学期5.面向对象：本科大四学生二、课程性质与任务课程性质：专业选修课程。
商务英语口译教程答案第一单元：入门知识1. 什么是商务英语口译？商务英语口译是指在商务交流场景中，将英语口头信息转化为中文口头信息，或将中文口头信息转化为英文口头信息的一种语言技能。
2. 商务英语口译的重要性商务英语口译在国际商务交流中起着重要的作用。
通过口译，可以帮助各方在跨国商务谈判、会议等场合准确理解和传递信息，消除语言障碍，提高沟通效率，促进商务合作。
3. 商务英语口译的技巧和要素商务英语口译需要具备一定的技巧和要素，包括但不限于以下几点： - 准确理解源语言的含义：掌握源语言的语法、词汇和用法，确保准确理解对话内容。
- 快速反应：具备较快的反应能力，能够灵活应对对话中的不同场景和语境。
- 语言流畅度：要求口译者具备流利的口语表达能力，能够清晰、准确地传递信息。
- 文化意识：了解不同文化背景下的商务交际礼仪和习惯，避免文化冲突。
第二单元：常见商务英语口译场景1. 商务会议商务会议是商务英语口译的常见场景之一。
在商务会议中，口译者需要聆听并理解与会人员的发言，然后将其口头信息转换为中文或英文，以便其他人员理解。
2. 商务谈判商务谈判中的口译要求十分严苛，因为双方会就各自的利益进行交涉。
此时，口译者需要准确传达双方的观点、要求和建议，以促进双方的理解和合作。
3. 商务招待商务招待是为了展示企业形象、加强业务关系而进行的活动。
在商务招待中，口译者需要配合主办方并适应现场气氛，熟练运用商务礼仪和用语，传递信息，保持良好的合作氛围。
第三单元：商务英语口译问题解答1. 如何提高商务英语口译能力？提高商务英语口译能力需要长期积累和不断训练。
以下是一些提高口译能力的方法： - 多听多练：通过多听商务英语口语材料，尤其是与商务交流相关的内容，加强听力理解和词汇积累。
- 参与模拟口译：参与商务英语口译的模拟练习，通过反复练习提高反应速度、语言表达能力和口译技巧。
- 注重专业知识学习：了解相关行业的专业术语和商务知识，提高对商务场景的理解和应对能力。
商务英语口译教程单元二第一篇：商务英语口译教程单元二1.我们具有丰富的经营纺织品的经验｡2.我们的进口商品少于出口商品｡3.大多数设备都是我们公司从国外进口的｡4.我们应该借鉴贵公司在海外市场的经验｡5.我们诚挚欢迎国内外朋友前来与我们接洽｡6.Our company specializes in the production of telecommunication facilities.7.We always put quality as the first consideration8.All products have to pass strict inspection before they go out.9.We always believe that quality is the soul of an enterprise.10.Now let me make a brief introduction to my company.1.We have had much experience in handling textiles.2.Our imports fall short of exports.3.Most of our equipment is imported from foreign countries.4.We should learn from your business abroad profitably.5.We sincerely welcome friends at home and abroad to connect with us.6.我们公司主要生产电信设备｡ 7.我们总是首先考虑质量｡8.所有的产品在出货前都必须经过严格的检验｡ 9.我们始终相信,质量是一个企业的灵魂｡ 10.下面我简单介绍一下我公司的基本情况｡1.灰色比较适合您｡2.让我替您包装成礼品吧｡3.现金付款,我们给予八折优惠｡4.买一双鞋附送鞋带一对及鞋油一瓶｡5.有时候在大卖场购物是一个好主意,你可以省很多钱｡6.It’s our specialty.7.How do you like this one?8.I’m very sorry we couldn’t help you, sir.9.If I ordered a jacket now, how long would it take before I get the delivery? 10.A “factory second” may be a shirt that has some problem, or a pair of pants that is ripped a little.Sometimes the fault is very small.S o it’s a good deal to buyit.1.The gray one suits you well.2.Let me gift-wrap it for you.3.We give a 20% discount for cash.4.That includes an extra pair of shoelaces and a bottle of polish.5.It’s a good idea to shop in an outlet sometimes.You can save a lot of money.6.这是本店的特制品｡7.您觉得这件如何? 8.先生,很抱歉,我们帮不上什么忙｡9.如果我现在预订一件夹克,多久才能到手呢?10.“瑕疵品”可能是一件有缺陷的衬衫,或是一条有破洞的裤子｡有时候瑕疪很小, 还是很值得买的｡ 1.这是这家餐馆的特色菜｡ 2.大家都吃饱了吗? 3.中国菜一般是最后喝汤,然后再上新鲜水果｡ 4.这是饺子,蘸着醋吃味道很好｡5.中国的烹调艺术有着几千年的历史,它是中国文明的一部分｡6.I want to make a toast to our host.7.I don’t care for sea-food.It doesn’t agree with my stomach.8.Thank you very much for this wonderful dinner.We really enjoyed it.9.I am not used to strong drinks.They go to my head.Do you have something mild?10.There are marked differences in climate, geography and customs in different regions of China, and food is no exception 1.This is the specialty of this restaurant.2.Did you all enjoy your dinner﹖3.A Chinese dinner always ends with soup and then followed by some fresh fruits.4.This is Jiaozi, and you can also call it dumpling.It goes well with vinegar.5.The art of preparing food in China dates back several thousand years and is an integral part of Chinese civilization.6.让我们为主人干一杯吧｡7.我不喜欢吃海鲜,一吃胃就不舒服｡8.谢谢您请我们吃这么好的晚餐,我们吃得很高兴｡9.我喝不惯烈性酒,一喝就头疼,有没有度数低一点的酒? 10.在中国,不同的地区有着不同的气候､地理环境和风俗习惯,饮食也不例外｡1.我们的产品不仅在国内最畅销,而且行销海外许多地区｡2.这是我们最新研发的产品,我们的产品在国际市场上很有竞争力｡3.我们有很多式样和颜色可供选择｡4.A型､B型和C型汽车分别属于经济型､中档和豪华型汽车｡5.我们在同一年内向市场投放这三种型号的汽车是为了全面占领市场｡6.Roughly speaking, there is an upward trend in the market.7.We expect sales will be roughly the same next year.8.Prices are boosted because of shortage of raw materials.9.We are sure the sales of C3456 will start to pared with those of our competitors, our products are of higher quality and lower prices.1.Our product is not only the best seller in domestic market but also sold overseas.2.This is our latest development, which is really competitive in the world market.3.We have a wide selection of designs and colors.4.Auto models A, B, C are respectively cheap, middle-of-the-range and top-of-the-range products.5.We launched the three models in the same year in order to capture the full range of the market.6.大致说来,市场行情有上升的趋势｡7.我们预计明年的销售量与今年大致相同｡ 8.因原材料短缺,价格有所提高｡9.我们确信C3456型产品的销售将渐渐恢复常态｡10.我们产品的质量比竞争对手的更好,价格也更低｡A: 你好,史密斯先生,欢迎来到我们公司｡Hello, Mr.Smith.Welcome to our company.B: Hi, Mr.Zhang.Nice to meet you again.I’m very excited to visit your company with the purpose of seeking possibility of cooperation with you.你好,张先生｡很高兴再次见到你｡能访问贵公司我很兴奋｡此行目的在于深入了解贵公司以寻求合作可能性｡A: 那么你们要逗留多长时间呢? So how long will you stay? B: About seven days.If necessary, we could stay longer, as we’d like to talk withyou as well as visit your factory.七天左右｡如果需要的话,我们可以多停留几天｡因为除了和你们会谈外,我们还希望能参观一下工厂｡A: 好的,不过这得提前通知工厂了｡我们先开始谈判,您看怎么样? It’s OK.But we have to contact the factory in advance.Shall we negotiate the issue at first? B: Good idea.好吧｡A: 我们公司以生产日用陶瓷为主,现有员工500人,其中技术人员占40%｡We are specializing in daily ceramics production at present with about 500 employees, of whom 40% are technicians.B: You’v e really got a large number of technicians.技术人员占的比例还挺大的｡ A: 是的,我们很重视技术的发展和产品的开发,所以我们能以独特的技艺和出众的质量在海内外享有盛誉｡That’s right.We value the development of technology and products.And thus our products enjoy a high reputation among domestic and overseas consumers for the peculiar techniques and outstanding quality B: How do you ensure quality control?你们是怎样保证产品质量的? A: 这个是质检部的工作｡在发货前都会对产品做全面严格的质检｡这就是我们的不合格率这么低的原因｡It’s done by Quality Control Department.All products have to pass thorough and strict inspection before they go out.That’s why the percentage of inferior goods is so low.B: That’s fantastic.那很好啊｡A: 此外,我们目前已与全球60多个国家和地区的公司建立了贸易关系｡产品也远销国外,如韩国､意大利､法国等｡反馈回来的信息坚定了我们继续扩大海外市场的信念｡所以,我们衷心希望能与贵公司合作｡What’s more, we have established business relations with companies in more than 60 countries and regions in the world.Our products are sold abroad like Korea, Italy, France, etc.And the feedbacks enhanceconfidence in expanding foreign market.That’s why we sincerely hope to cooperate with you.B: We also view the cooperation with you as a good chance我们也视与你们的合作为一个契机 A: 可以的话,我们今天下午安排您参观我们的厂房,您觉得这样的安排怎样? If possible, we’d like you to visit our factory this afternoon.What do you think of it? B: It’s great.那真是太好了｡A: 欢迎光临,能为您效劳吗?Welcome.What can I do for you? B: I’d like to buy some Olympic souvenirs.What’s your recommendation?我想买些奥运纪念品,能给我些建议么? A: 我们有很多奥运纪念品,比如邮票､纪念币､T恤､玩具等｡We have varieties of Olympic souvenirs, for example, stamps, coins, T-shirts, toys and so on.B: What are those over there? They look lovely摆在那边的是什么? 看起来很可爱的样子｡A: 那是我们北京2008奥运会的吉祥物｡全套一共五个福娃,它们分别是贝贝､晶晶､欢欢､迎迎､妮妮,意思是“北京欢迎你”｡Those are the mascots of Olympic Games in 2008.There are five “Fuwa” in a full range, named Beibei, Jingjing, Huanhuan, Yingying and Nini with the meaning of “Welcome to Beijing”.B: That sounds interesting.They look like animals.听起来真有意思｡它们的造型很像动物 A: 您说得没错｡这五个吉祥物的造型融入了鱼､大熊猫､藏羚羊､燕子以及奥林匹克圣火的形象,代表繁荣､人类与自然的和谐､奥林匹克精神､健康和幸运｡You’re right.They embody the natural characteristics of the Fish, the Panda, the Tibetan Antelope, the Swallow and the Olympic Flame, and carry the massage of prosperity, harmony between man and nature, Olympic spirit, health and good luck.B: Well, they’re pretty good.How much are they?噢,太漂亮了｡多少钱? A: 我们有好几种价格,175元到500元不等,您手上的这套250元｡We have several prices, ranging from 175 yuan to 500 yuan.The set in your hand costs 250 yuan.B: OK, I’ll take it.I’malso interested in your Olympic T-shirts.May I have a look? 好的,我要这套｡我还对你们的奥运T恤感兴趣｡能否看一下? A: 当然啦,请跟我来｡我们这儿的奥运T恤款式新颖､颜色各异,上面印有奥运会徽章､福娃图案等｡Of course, this way, please.Our Olympic T-shirts are novel in design, various in color with the logo of Olympics and the patterns of five “Fuwa” on them.B: I prefer those T-shirts with the Olympic logo on the back.How much is each? 我比较喜欢那些背上印有奥运会标志的T恤｡多少钱一件呢? A: 您选中的这款每件108元｡The ones you like cost 108 yuan each.B: OK, I’ll take two.What’s the total amount好吧,我要两件｡一共多少钱?A: 一套福娃玩偶250元,两件奥运T恤216元,一共是466元｡请您到收银台付款后凭收据来领取商品｡A full range of five “Fuwa” costs 250 yuan and two pieces of Olympic T-shirts cost 216 yuan.It’s 466 yuan in total.You can take them wit h the receipt after paying for them at the cashier’s.B: Excuse me, here’s the receipt.打扰了,这是收据｡A: 好的,这是您要的商品,一套福娃玩偶和两件奥运T恤｡谢谢｡欢迎下次光临｡That’s right.Here is what you want, a full range of five “Fuwa” and two pieces of Olympic T-shirts.Thank you.Hope to see you again.A: 晚上好!Good evening.B: Good evening.晚上好!A: 明天你就要走了,还有什么事情需要我们帮忙吗? You would be leaving tomorrow.Anything else we can help you? B: No, thank you.We have booked the return air tickets in New York.Everything is ready.不需要了,谢谢｡我们在纽约买了回程机票｡一切都已经办妥了｡A: 那太好了｡请入席｡咱们边吃边谈吧｡That’s quite good.Please have a seat.And let’s talk over dinner.B: Thank you very much for preparing such a splendid dinner for me.多谢你为我准备了这么丰盛的晚宴｡A: 在这段时间内,我们双方进行了紧张而卓有成效的谈判｡不管怎样,我们还是顺利地完成了任务｡We have had intense yet effective negotiations these days.Anyhow, we’ve fulfilled our tasks.B: Many successes are attributable to you.You helped us a lot during our stay.Thank you for what you have done for us.在很多方面还是要归功于你们｡在这段期间,贵方对我们的帮助很大｡感谢你们为我们所做的一切｡A: 唉呀,我们只顾了聊天,都忘了吃了｡要知道中国菜必须趁热吃,否则味道就差了｡别客气,请随便用｡Well, we had better not keep talking.The Chinese food only tastes good before it gets cool.Please help yourself.B: I was told that in Chinese cuisine, special attention is given to color, aroma, taste and shape.Is that true?我听说中国菜讲究色､香､味､形｡真的吗? A: 你说得没错｡不仅如此,中国菜还因地域而异｡具体到底有多少菜系还不确定｡但专家们都一致认为中国至少有八大菜系:四川菜､山东菜､广东菜､江苏菜､浙江菜､福建菜､湖南菜和安徽菜｡You are right.What’s more, the Chinese cuisines are different in different areas.The precise number of regional cuisines in China is still under dispute, but experts agree on at least eight, Sichuan, Shandong, Guangdong, Jiangsu, Zhejiang, Fujian, Hunan and Anhui, the eight provinces in China.B: Ah, that accounts for it.啊,原来如此A: 你要不要尝尝我们中国的国酒——茅台酒? 茅台酒最烈,但与其他酒不同的是,它不会上头｡Would you like some Chinese liquor Moutai? It is said that Moutai is the strongest, but it doesn’t go to the head as some drinks do.B: OK, I’d like to have some...Well, it tastes good.好,那我来尝尝｡……嗯,口感真不错呀｡ A: 感谢你们在洽谈中的合作｡We’d appreciate your kind cooperation in the negotiation.B: I hope that we can keep the good cooperation between us in future.希望以后我们之间保持良好的合作｡A: 祝大家生意兴隆,愿我们的买卖越做越好｡I wish a brisk business for you and a continued development in our businessdealings A & B: 干杯!/ Cheers Cheers!/ 干杯!第二篇：商务英语口译教程单元一1．这是您第一次来广西吗?2.很高兴见到您｡.很高兴见到您｡我们一直期待着您的到来｡3.我们一直期待着您的到来｡4.在过去的几年里,广西发生了很大的变化，越来越多的外商开始来南宁投资｡5.越来越多的外商开始来南宁投资｡6.May I introduce you to our General Manager, Mr.Zhang?7.It would be a great pleasure to make their acquaintance.8.I am John Smith from the Port Klang Authority 9.It is indeed my pleasure to have received your invitation to come to Nanning at this time.10.Port Klang is situated on the west coast of Peninsular Malaysia, about 40 kilometers away from the capital city, Kuala Lumpur.1.Is this your first visit to Guangxi? 2.Nice to meet you..Glad to see you.We’ve been expecting your coming.3.We’ve been expecting your coming.4.Over the past several years, great changes have taken place in Guangxi，.More andmore foreign businessmen began to invest in Nanning.5.More and more foreign investors have come to Nanning to invest.6.我可以把您介绍给我们的张经理吗？ 7.很高兴能认识他们。
2021秋《商务英语2》单元测试练习与答案Unit1 单元测试练习与答案选择题-As you know, I'm not quite familiar with how to shop online-It's a piece of cake! I'll show you how to do it.First of all, you should find a good e-commerce site.Consumerscan't digest too much information on a web page, resulting in low rates of return.-Great! Maybe from now on, I should try to buy goods online.-Why not? Go ahead. Just give it a try.Iknow personal selling is also a very effective tool for building up buyers' confidence.-I think we can use two or more kinds of media together in an advertisingcampaign.-That's quite right. We can attract morepeople.InChina, Taobao is one of the most popular e-commerce sites.Inmy opinion, the first thing to be discussed is what tools we should use.Itcan be aimed at individuals with select surfing behavior.-Morning, Daniel. Today I'd like to discuss the promotional events of ourproducts with you.-Ok. I think we should draw up a thorough plan,first.-Uh, I think online shopping is very time-consuming.-I somewhat agree with you, but not completely.翻译题Actually,I have been thinking about online shopping for a long time.事实上，我一直考虑网上购物已有很长时间了。
Unit1Phrase InterpretingA1. to recover from the jet lag2. thoughtful arrangement3. hospitality4. souvenir5. accommodations6. to claim baggage7. to proceed through the Customs 8. itinerary9. farewell speech 10. to adjust to the time difference1．倒时差2．周到的安排3．热情好客4．纪念品5．食宿6．提取行李7．进行海关检查8．活动安排9．告别词10．适应时差B1．为……设宴洗尘2．向……告别3．不远万里来到… 4．很荣幸……5．久仰大名6．欢迎词7．赞美8．回顾过去9．展望未来10．美好回忆1. to hold a banquet in honor of...2. to bid farewell to...3. to come all the way to...4. to be/feel honored...5. I have long been looking forward to meeting you.6. a welcoming address7. to pay tribute to 8. to look back9. to look ahead 10. happy memoryDistinguished Guests, Ladies and Gentlemen,Thank you very much for your gracious welcoming speech. China is one of the earliest cradles of civilization and the visit to this ancient nation has long been my dream. This visitwill give me an excellent opportunity to meet old friends and establish new contacts. I wishto say again that I am so delighted and privileged to visit your great country and this lovely town. I am deeply grateful for everything you have done for me since my arrival in China.As an American manager of a Sino-American joint venture for two years, I have to say that there are differences in business management practice between Chinese and Americans. We are more direct and straightforward than most Chinese colleagues due to our different cultural traditions. I can't say our way of doing business is absolutely superior. After all,there are strong points and weak points in both types of management. In recent years, moreand more American business executives have recognized the strong points of the more humane way of Chinese management.It is a great pleasure that I can exchange views and information with you, and reach common ground here. And I wish to share with you my thoughts on this topic in the days to come. Thank you!尊敬的各位来宾，女士们，先生们：非常感谢你们热情友好的欢迎词。
Unit1 P81.我们认为你方的格力空调在这里会很畅销，希望很快收到你们的样品。
2．贵方若能报优惠价并保证收到订单后四周内交货，我方将定期订购。
3.如能报到岸价，折扣以及发货日期等详细情况，将不胜感激。
4.随函附上我方最新的产品目录及CIF 纽约报价单。
5.关于贵方9月29日的询价信，我方就如下产品报价，以我方最后确认为准。
6. 此盘5天内不接受就作撤销论。
7. 很遗憾，我们的价格和你方还盘之间差距太大，所以恐怕我方不能接受你方还盘。
8. 考虑到我们长期以来的贸易关系和友好合作，我方建议你方能接受保兑，不可撤销即期信用证。
9. 石油价格将在未来一段时间内继续下降。
10. 我们还想指出我们主要以承兑交单方式结账。
Unit1 P91.（我们正打算订购）We are thinking of placing an order for your Flying Pigeon Brand bicycles. We would be very grateful if you could make us an offer for 200 ones with details.2. （上述询价已于）The above inquiry was forwarded to you on Oct. 10, but we haven’t received your reply yet. Your early offer will be highly appreciated.3. （我方的冷冻食品）Our frozen foods have been shipped to many countries where they are received favorably. It would be to your advantage to try out a shipment.4. （很抱歉，贵方）We are sorry to say that the goods required by you are out of stock for the time being. Therefore we are unable to make you an offer at present.5. （我方于两个月前）We sent you our Quotation No. 44 two months ago, but we haven’t received any news from you. It would be advisable if you could make an early decision on this matter.6. （所有报盘都以）All quotations, except firm offers, are subject to our final confirmation. Unless otherwise stated or agreed upon, all prices are without any discount.7.（许多外国电讯）Many foreign telecommunications companies wish to come into the Chinese market such as AT &T, etc. the competition is very keen. I understand some companies are lowering their prices and offering technical assistance and after-sale services.8.（很高兴我们）I’m glad that we have settled the price.9. （我们至多只能再减）The best we can do will be a reduction of another 30 pounds. That’ll be definitely rock-bottom.10. （我们正在仔细研究）We’re now studying your offer carefully, so we hope that you can keep it open till the end of this month.Unit1 P101、我们的还盘与国际市场上的价格一致。
